Advocacy Panel at OpenSolaris Summit

I'm going to moderate a panel at the OpenSolaris Summit next week about advocacy. I started a thread -- [opensolaris-summit] Advocacy Panel Discussion: An Idea for Discussion -- about the issue looking for people to participate on the panel and also for some ideas to kick around.

The bottom line is this: OpenSolaris is growing and changing, and we have to figure out how to build a large user community on top of the existing developer community. As we do that, I think "advocacy" really needs to pervade everyone's activities so we can credibly engage a variety of new people who have a variety of skills around the world. This is not about specific disciplines such as advertising, marketing, or PR. Instead, it's about direct, unfiltered engagement at a level that leads to active participation and contribution. It's about community building. Now, that includes marketing, sure, but it includes engineering, project management, and communications just as much. Too many people see "advocacy" as only marketing or only something that a select group of people do, and we have to change that perception if we want to grow. Remember, everyone has something to contribute and everyone is welcome, but we have to go out and welcome people and make it easy for them to come back and contribute. That makes everyone an advocate to one degree or another.

Anyway, that's what we'll talk about.
Comments:

I am not sure if this suggestion makes sense for the panel bt what would you think abut a working group to redo all the advocacy presentations ? I find them pretty monothematicaly comparing to Linux for too long now. Maybe we should change tone and message a bit ?

Posted by Michal Bielicki on April 24, 2008 at 11:55 AM JST #

Marketing presentations. It's all about relationships. The longer-term, the better.

Posted by markel on April 24, 2008 at 08:13 PM JST #

Slightly off topic, I noticed there's no mention of 2008 here: http://www.opensolaris.org/os/about/roadmap/ - how come? I'm looking for your Indiana binary distribution?

Posted by Kevin Hutchinson on April 25, 2008 at 05:07 AM JST #

Kevin ... the roadmap is out of date. We may discontinue that document or move it to another owner for other tracking issues. The initial roadmap was a source and tools release document. Most of it is done by now, and the tools stuff is being tracked in the tools CG.

You mentioned Indiana:

http://www.opensolaris.org/os/downloads/
http://opensolaris.org/os/project/indiana/
http://opensolaris.org/jive/thread.jspa?threadID=58463&tstart=0

Posted by Jim Grisanzio on April 25, 2008 at 06:03 AM JST #

Michal ... I think a working group to talk about preso content is a good idea. I'd like to see us \*not\* focus on Linux at all, actually, but to only focus on our own stuff. But each person has to own his/her own presos, so I'm not sure we can re-work everything. But putting together basic guidelines can only be helpful.

Posted by Jim Grisanzio on April 25, 2008 at 06:05 AM JST #

markel ... I'd like to make this about more than marketing. Marketing is part of it, sure, but advocacy is much bigger than marketing and it involves many groups of people. And yes, the longer term the better, I agree. :)

Posted by Jim Grisanzio on April 25, 2008 at 06:07 AM JST #

Update. We are going to do the first OpenSolaris Fishbowl instead of a panel. Should be cool.

Posted by Jim Grisanzio on April 29, 2008 at 02:57 AM JST #

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