Wednesday Nov 23, 2011

Sea Monkey Sales & Marketing, and what does that have to do with ERP?

Tier One Defined

By Lyle Ekdahl, Oracle JD Edwards Group Vice President and General Manager 

I recently became aware of the latest Sea Monkey Sales & Marketing tactic. Wait now, what is Sea Monkey Sales & Marketing and what does that have to do with ERP? Well if you grew up in USA during the 50’s, 60’s and maybe a bit in the early 70’s there was a unifying media of culture known as the comic book. I was a big Iron Man fan. I always liked the troubled hero aspect of Tony Start and hey he was a technologist. This is going somewhere, just hold on. Of course comic books like most media contained advertisements. Ninety pound weakling transformed by Charles Atlas in just 15 minutes per day. Baby Ruth, Juicy Fruit Gum and all assortments of Hostess goodies were on display. The best ad was for the “Amazing Live Sea-Monkeys – The real live fun-pets you grow yourself!” These ads set the standard for exaggeration and half-truth; “…they love attention…so eager to please, they can even be trained…” The cartoon picture on the ad is of a family of royal looking sea creatures – daddy, mommy, son and little sis – sea monkey? There was a disclaimer at the bottom in fine print, “Caricatures shown not intended to depict Artemia.” Ok what ten years old knows what the heck artemia is? Well you grow up fast once you’ve been separated from your buck twenty five plus postage just to discover that it is brine shrimp. Really dumb brine shrimp that don’t take commands or do tricks.

Unfortunately the technology industry is full of sea monkey sales and marketing. Yes believe it or not in some cases there is subterfuge and obfuscation used to secure contracts. Hey I get it; the picture on the box might not be the actual size. Make up what you want about your product, but here is what I don’t like, could you leave out the obvious falsity when it comes to my product, especially the negative stuff. So here is the latest one – “Oracle’s JD Edwards is NOT tier one”. Really? Definition please!

Well a whole host of googleable and reputable sources confirm that a tier one vendor is large, well known, and enjoys national and international recognition. Let me see large, so thousands of customers? Oh and part of the world’s largest business software and hardware corporation? Check and check JD Edwards has that and that. Well known, enjoying national and international recognition? Oracle’s JD Edwards EnterpriseOne is available in 21 languages and is directly localized in 33 countries that support some of the world’s largest multinationals and many midsized domestic market companies. Something on the order of half the JD Edwards customer base is outside North America. My passport is on its third insert after 2 years and not from vacations. So if you don’t mind I am going to mark national and international recognition in the got it column. So what else is there? Well let me offer a few criteria.

Longevity – The JD Edwards products benefit from 35+ years of intellectual property development; through booms, busts, mergers and acquisitions, we are still here

Vision & innovation – JD Edwards is the first full suite ERP to run on the iPad as just one example

Proven track record of execution – Since becoming part of Oracle, JD Edwards has released to the market over 20 deliverables including major release, point releases, new apps modules, tool releases, integrations….

Solid, focused functionality with a flexible, interoperable, extensible underlying architecture – JD Edwards offers solid core ERP with specialty modules for verticals all delivered on a well defined independent tools layer that helps enable you to scale your business without an ERP reimplementation

A continuation plan – Oracle’s JD Edwards offers our customers a 6 year roadmap as well as interoperability with Oracle’s next generation of applications

Oh I almost forgot that the expert sources agree on one additional thing, tier one may be a preferred vendor that offers product and services to you with appealing value. You should check out the TCO studies of JD Edwards. I think you will see what the thousands of customers that rely on these products to run their businesses enjoy – that is the tier one solution with the lowest TCO. Oh and if you get an offer to buy an ERP for no license charge, remember the picture on the box might not be the actual size. 

About

Welcome to the JD Edwards Blog. Post are contributed by the JD Edwards strategy and development teams, covering a broad range of topics. The goal of the blog is to create opportunities for information and idea sharing, to engage JD Edwards customers/users, partners, and Oracle employees in conversation, the spirit of improving the experience and effectiveness of all that participate in the community. Both EnterpriseOne & World products are fair game for blog topics. Topics will cover functional, technical, business topics,but it is not the intent of this blog to provide "support" activities and those discussions will be best served via My Oracle Support or Oracle Mix. We invite your comments and feedback, and look forward to lively conversation.

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