By Kem Butller-Oracle on Nov 01, 2011
By Lyle Ekdahl, JD Edwards Group Vice President and General Manager
It’s a tired line repeated by countless competitive sales representatives in the market. They utter the words to long time Oracle’s JD Edwards customers and prospects alike, “Oh JD Edwards, that product is dead.”
Really? Dead, like in deprived of life, dead? Or is it that they are implying JD Edwards no longer has commercial relevance, or technical significance? Hmmmm, last time I checked there were thousands of customers successfully running their businesses every day on JD Edwards products. And they are joined every year by hundreds more. That seems to define commercial relevance.
The strategy? Repeat something often enough and maybe, just maybe it becomes reality or at least convince enough to believe so that there is a perceived reality. Willful deceit, perhaps but hey who needs facts when you have the mantra. Besides facts can just lead to logical decision making and who does that benefit? Like a line from the 1978 version of Dawn of the Dead,
Millard Rausch, Scientist: We must
think logically. We must deal with his crisis logically. With a calm and
unemotional response! We have to remain rational. We have to remain logical.
TV Commentator: Scientists like you always think that way. That's not how people think.
Dr. Millard Rausch, Scientist: We've got to! We've got to remain logical. There's no choice. It has to be that. It's that or the end.
What about these facts? Let’s talk about over 20 releases of software including major releases, minor releases, technical releases, new modules and integrations all from JD Edwards in the last six and a half years. Does that sound deprived of life? How about last month’s announced support for Oracle’s JD Edwards EnterpriseOne on iPad along with newly developed gestures specifically for ERP navigation – does that sound technically irrelevant? Also note that there is a full roadmap shared on My Oracle Support and at major conferences that shows years of continuing investment. Oracle’s JD Edwards dead? We are thriving, thank you very much!
Ever notice how in zombie movies at some point in the plot the living are pointed at by a member of the undead as that creature makes some hideous screeching noise. This is the clarion call for all zombies to attack. But who are the zombies in this reenactment of a horror film classic, those that continue to produce innovation and satisfied customers or those who mindlessly repeat a mantra without basis in fact?
Zombies by all accounts are brain dead. No longer able to think, they point, shriek and attack those who are actually living. On the other hand, we are the living. Yes there are more of them constantly trying to feast on the flesh that is the IT budget – taking many of their victims down in a veritable gore-fest of cost overrun, failed implementation and lost economic productivity. But we are the protectors of the living. We have been to the mall. We have stocked up on the ammunition of innovation, low TCO and complete flexible solutions. Remember the words from Zombieland,
Don’t forget to double tap!Oh and Happy Halloween.