Challenging a community

I must admit I almost rolled over laughing when Stephen Shankland over at News.com referred to Jonathan on page 2 of his column as "Chief Agitator". Touche Stephen, although I prefer "Chief Contrarian" :)

On a separate but related note, I have been reading more lateley about blogs as an "offensive weapon". I think there is some truth to that. I personally think its more of blogging as a move towards transparency than a move towards being on offense. We bloggers at Sun don't strategize on what to say. We blog what we think on an individual basis, and some of us are more offensive than others :) There is some dialogue in Jim's blog about PR and transparency. If PR was hard when Jim was in that role, it must be extremely hard today with all of us bloggers throwing our voices into the mix. IMHO, there are some guiding principles these voices encapsulate. Open. Innovate. Community.

Sun is in control of our being open. Sun is in control of our ability to innovate. The key to the success of Sun is that last principle IMHO. Community. We don't control communities. I listen to all of the dialogue in the press about how hard it will be for Sun to build an (Open) Solaris community. And I hear the Solaris community respond with "What are you talking about? We've been here a long time." A strong community is hard to break. History tells us that the more a community is challenged, the more it comes together.

Comments:

I don't knwo if PR now is that much harder to do than it was a few years ago. I believe (with no actual experience of the job) that one of the biggest problems a good PR has is to measure the effect of what it says. Now, the feedback is almost instantaneous and you can even sort the feedback by categories, "anonymous", "Fans", "opositors", "analysts", etc. Like with sales, PR people also have to do a better job in listen to "customers"

Posted by Jaime Cardoso on January 24, 2005 at 02:23 AM PST #

My primary thought here was that PR and bloggers may not always be in alignment. Of course, no two bloggers may be in alignment as well :) Of course, that's somewhat the point of blogging.

Posted by John Clingan on January 25, 2005 at 12:28 AM PST #

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