Wednesday Nov 16, 2011

The Business case for Big Data

The Business Case for Big Data Part 1

What's the Big Deal

Okay, so a new buzz word is emerging. It's gone beyond just a buzzword now, and I think it is going to change the landscape of retail, financial services, healthcare....everything. Let me spend a moment to talk about what i'm going to talk about.

Massive amounts of data are being collected every second, more than ever imaginable, and the size of this data is more than can be practically managed by today’s current strategies and technologies. There is a revolution at hand centering on this groundswell of data and it will change how we execute our businesses through greater efficiencies, new revenue discovery and even enable innovation. It is the revolution of Big Data. This is more than just a new buzzword is being tossed around technology circles.This blog series for Big Data will explain this new wave of technology and provide a roadmap for businesses to take advantage of this growing trend.

Cases for Big Data

There is a growing list of use cases for big data. We naturally think of Marketing as the low hanging fruit. Many projects look to analyze twitter feeds to find new ways to do marketing. I think of a great example from a TED speech that I recently saw on data visualization from Facebook from my masters studies at University of Virginia. We can see when the most likely time for breaks-ups occurs by looking at status changes and updates on users Walls. This is the intersection of Big Data, Analytics and traditional structured data. Ted Video

Marketers can use this to sell more stuff.

I really like the following piece on looking at twitter feeds to measure mood. The following company was bought by a hedge fund. They could predict how the S&P was going to do within three days at an 85% accuracy. Link to the article Here we see a convergence of predictive analytics and Big Data. So, we'll look at a lot of these business cases and start talking about what this means for the business. It's more than just finding ways to use Hadoop + NoSql and we'll talk about that too.

How do I start in Big Data?

That's what is coming next post.

Monday Nov 07, 2011

Oracle Information Integration, Migration and Consolidation - OTN interview part 1

During Oracle Open world I did an interview along with Tom and Marc Hebeert ( http://estuate.com/blog) about our latest book on Oracle Information Integration, Consolidation and Migration.
Part 1 was just posted on OTN last week. Take a listen:

Click for the Podcast
Get the book Here. I noticed the Kindle price got dropped to $18. Much better.

Wednesday Sep 14, 2011

Oracle Integration, Migration and Consolidation Book Released

I'm happy to say that my 2nd book, Oracle Integration, Migration and Consolidation book has finally been released.

I will be at Open World this year,so give me a shout if you are going. Don't forget to check out the Oracle Bookstore while you are there and see the great stuff that has been published this year.

I'm reprinted a bit of an interview. You can find the interview at the following link.

Oracle Integration, Migration and Consolidation Interview

Oracle Integration, Migration and Consolidation Book

How would you sum up the Oracle Information, Integration, Migration and Consolidation book?


"At it's core this book is about how you architect an organization with disparate data sources to play well together. We understand that every shop is not a pure Oracle, IBM or Microsoft house and because of this we need to help organizations build systems, interfaces and processes to create information out of data so that businesses can react. We do feel that Oracle has best of breed tools and products to get this done and we show you when and how to migrate, integrate and consolidate."

What made you want to write this book?

"Every organisation, large and small, are faced with the challenge of creating that single version of the truth. I have been to so many customers that can see the end game, but don't know the best path to get there. My intent with this book was to allow people to see a path to completion by providing hands-on examples. The book doesn't cover every scenario, but does a good job of explaining many concrete examples. The reader will come away with a good model for how to get integration work done and what tools are available to accomplish this goal."

How would you describe your writing style?


"People often ask me when I have the time to write - I fly a lot and I find that the time on the plane or in a hotel room is conducive to getting words in my head on paper. I have four kids at home, so writing there can be a bit of a challenge! It means you have to write fast and furious, but once you get into the groove, the words flow"

What do you see for the future of this Oracle technology area?


"Data integration and consolidation will continue to be a huge project focus for customers in the foreseeable future. There are continued economic pressures to reduce costs yet provide robust services. The next, and growing trend is Big Data, which cannot be accomplished if organizations can't get a handle on integration and migration. So, this will continue to be a core issue for years to come"
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