TIM Launches Mobile Java App Store

Telecom Italia Mobile (TIM) has just launched a new Java ME app store for the Brazilian market.  TIM has focused on Java ME applications for their new store, due to the popularity of the platform.  Running on over 3 Billion mobile handsets, Java ME is the best way to build and distribute applications to the largest possible audience. In fact, TIM's new store enables them to deliver applications for use across more than 100 handset models.

"The iPhone is a phone that everyone wants.  Java is what everyone else has, "said Flavio Ferreira"

While the media often spends its time focused on smartphone platforms that made up less than 15% of the global market in 2009 (Feb 2010, Gartner) people in the know recognize that there is an incredible business opportunity in targeting mainstream handsets running Java ME.  In launching this new store, TIM is hoping to boost data usage thereby increasing their average revenue per user (ARPU).  In a positive twist, TIM is not charging users for any data usage incurred while browsing for or downloading applications from its store.  For more information, check out the following story translated into English or in its original Portuguese
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