Gamification for User Groups
By Yolande Poirier-Oracle on Jan 29, 2014
At the gamification session of the International Oracle User Group Community (IOUC), leaders discussed how to drive membership. Typically, they give away licenses, books and goodies to encourage attendance at monthly meetings. Others have used gamification to get their communities to brainstorm on mascot names, or post pictures and comments on social media. Hackathons also require the use of similar techniques to keep attendees motivated to create applications over several days. SouJava leader Bruno Souza successfully ran hackathons that combined brainstorming, team building, training, hacking sessions and prizes to keep participants engaged.
“Turn life into a game, drive engagement of audiences, make the experience more enjoyable and get users to come back ” are the key advantages of gamification according to user group leader Jim Bethancourt.
The forum platform Stack Overflow is a great example of running a thriving community of developers with its point systems. Contributors get rewarded with points for their useful entries and visitors easily find the most relevant and best-rated entries.
The ArabOUG has implemented a point system to keep its community active. The group gives out points to the members, who contribute applications, articles, and translations. It partnered with training organizations and other services to give its members free training and services in exchange for points. As a result, members don’t have to pay for services using online payments, which governments in many countries in North Africa and the Middle East don’t allow.
In an interview, ArabOUG leader Mohamed Chargui explains in more detail his experience using gamification.