Thursday Jun 11, 2015

A Practical Approach to Defining the Digital Customer Experience in 2015

A decade ago, the digital experience meant simply having a functional website. We’ve seen how social media, mobile apps, and big data can enhance relationships and deepen the connection between businesses and consumers. With so many possible touch points, businesses run the risk of overwhelming customers with a hodgepodge of digital strategies gone awry.

Is there a magic formula to define the ideal digital experience or measure a successful customer experience in 2015? Pose this question in a public forum, and you’ll get hundreds of answers from consultants, analysts, and other self-proclaimed experts. For this post, we’ll keep it simple.

Click "Read More" to view the full article. We’ll look at three successful companies that epitomize first class experiences at various stages of the customer journey.

[Read More]

Friday May 15, 2015

Customer Communications Management for the Digital Age

Think of the last boss that drove you crazy. He had extremely high expectations, demanded everything to be done right away and always put his personal convenience above all else. If you didn’t deliver, he’d find someone else to replace you in a heartbeat. Meet the new hyperconnected consumer.

In today’s digital age, mobile technology has drastically changed the power dynamic between business and consumers. Consumers literally hold in their hands more power than ever before through their digital devices. Smartphones, tablets and laptops keep them online 24/7, which empowers them with virtually unlimited information accessible within minutes.

Read the full article to learn more...

[Read More]

Wednesday Oct 15, 2014

Leveraging New Technologies to Improve Customer Engagement

Social media and new technologies dominate the marketing landscape, which means consumers’ attention spans are shorter than ever.  New apps, call-to-actions, and other customer communications tools are being thrown in consumers’ faces each day.  The task of attracting an audience’s interest and maintaining it for the long term is a daunting one.  If your company can’t attract an audience’s attention from their very first visit, you risk the chance of them never returning. Customer Communications Management systems allow institutions to effectively monitor customer engagement and transform that data into results.

Guest blogger A.D. Kent, Managing Partner for DocVentive, discusses the topic in today’s post:

In a world where everything is interconnected with information at your fingertips, technology is fundamentally changing how consumers engage content. The rapid adoption of smart phones and tablets affords convenience and control over content, while easy access to social media sites creates an unprecedented sense of community and engagement at the touch of a button. In short, consumers are demanding information that is contextually relevant with their interests and provides an experience that they can interact with.

So, what does this mean if you're an Insurer or Financial Institution looking for a competitive advantage? Well, you should view each piece of correspondence with your customers as a chance to engage and monetize through personalized content. This means looking for opportunities to gather information with each encounter, and using that information to refine targeted messaging and content on the next communication event. This also necessitates reliance upon a robust Customer Communication Management (CCM) platform capable of delivering on these goals – an exercise that isn't exactly native to the present-day CCM vendor solutions. Nonetheless, through this continual refinement of correspondence, you can empower and satisfy the consumer in ways that fit the social patterns and behaviors that they desire most.

Click "Read More" to view the rest of the article. 

[Read More]

Thursday Jun 30, 2011

News about Oracle Documaker Enterprise Edition

Updates come from the Oracle Documaker front on two counts:

Oracle Documaker Awarded XCelent Award for Best Functionality, and

Documaker User Group in Wisconsin Holds First Meeting

[Read More]

Tuesday Apr 26, 2011

April 27 Webcast: Streamlining Document Management through the Automated Document Factory

Simplicity and transparency are key to efficient and accurate communication, but these qualities continue to elude insurers when it comes to the creation, distribution and archiving of documents. The typical insurer maintains multiple document creation systems corresponding to lines of business and other main operational areas. These systems are not only costly to maintain but also increase the possibility of inconsistency, inaccuracy and irregularities that can run afoul of regulatory compliance requirements. Multiple platforms also present systems integration challenges that often exceed the capabilities of commonly available hardware and software, introducing inefficient and error prone manual processes.

In this one-hour webcast, you will learn how insurers can take an industrial approach to document creation that eases integration challenges, eliminates costly redundancy, enables the efficient creation of consistent and compliant documents, and provides transparency and control to the document creation process at the enterprise level. Among the topics discussed will be:

  • Consolidating the document creation environment
  • Designing an "assembly line" approach to enterprise document management
  • Achieving a dashboard view of enterprise document creation tasks
  • Gaining visibility into bottlenecks in the publishing process
  • Managing the shift toward on-demand and interactive document creation

Register today.

About

Oracle's flexible solutions can help insurers navigate the change necessary to meet today’s challenges and have the business agility to be prepared for the future.

For more information, visit oracle.com/insurance.

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