Transforming Enterprise Document Automation with Oracle Documaker
By firstname.lastname@example.org on Sep 28, 2010
EDA Systems Integration
Mullarney began his session by highlighting the continued evolution of EDA (also known as CCM or customer communications management) within the insurance enterprise. He cited the integration of document automation solutions with such systems as enterprise resource planning (ERP) solutions to support enterprise laser printing; enterprise content management systems (ECM) for data and document archival and retrieval; customer relationship management (CRM) to support highly personalized communications and transpromotional messaging for cross selling of products and services; and core insurance systems such as policy administration, claims and billing for the production of interactive transaction-based documents.
Blurring World of EDA, ECM and Collaboration
The world between enterprise document automation, ECM and collaboration is continuing to blur, according to Mullarney. Consumer demand and preferences are driving the need for carriers to reassess their current enterprise document automation strategy. (For more information read my recent blog post, How to Build an Adaptive Enterprise Document Automation Strategy.) Insurers need to consider the effectiveness of their current solutions for multi-channel presentment and delivery and adapt to meet evolving needs as well as regulatory requirements. Mullarney also noted the continued focus on ease of use and business user empowerment along with migration tools and proven business processes that support consolidation from multiple document automation solutions scattered across the enterprise down to a single robust platform for business efficiency.
Greater Visibility into Document Production = Greater Business Efficiency, Agility
Mullarney also showcased recent enhancements in Oracle Documaker 11.5 as well as previewed anticipated enhancements for future releases including the planned Documaker Document Factory. The Document Factory will provide carriers with real-time insight into enterprise publishing. Advanced reporting and analytic capabilities will enable companies to monitor and adapt document production based on resources available for true business efficiency and greater agility. (For more information about the preview of Oracle Documaker Release 12 read the press release.)
Introducing Alamere Insurance
To see an example of how an insurance company would use Oracle Documaker to dynamically manage its composition, publishing and multi-channel delivery of documents throughout its enterprise, Mullarney concluded by encouraging attendees to visit www.alamereinsurance.com.
Later, Mullarney spoke to my colleague Mary Tobin from O'Keefe & Co. about the evolving requirements for document automation and enterprise content management. Click the video below to watch the interview.
You can also learn more about how insurers can improve visibility, automation and control of document automation across their enterprise by reading Mullarney's recent Insurance & Technology guest column, Business Intelligence Brings Potential for Managing Content Enterprise-Wide.
Helen Pitts is senior product marketing manager for Oracle Insurance's life and annuities and enterprise document automation solutions.