Thursday Jun 11, 2015

A Practical Approach to Defining the Digital Customer Experience in 2015

A decade ago, the digital experience meant simply having a functional website. We’ve seen how social media, mobile apps, and big data can enhance relationships and deepen the connection between businesses and consumers. With so many possible touch points, businesses run the risk of overwhelming customers with a hodgepodge of digital strategies gone awry.

Is there a magic formula to define the ideal digital experience or measure a successful customer experience in 2015? Pose this question in a public forum, and you’ll get hundreds of answers from consultants, analysts, and other self-proclaimed experts. For this post, we’ll keep it simple.

Click "Read More" to view the full article. We’ll look at three successful companies that epitomize first class experiences at various stages of the customer journey.

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Friday May 15, 2015

Customer Communications Management for the Digital Age

Think of the last boss that drove you crazy. He had extremely high expectations, demanded everything to be done right away and always put his personal convenience above all else. If you didn’t deliver, he’d find someone else to replace you in a heartbeat. Meet the new hyperconnected consumer.

In today’s digital age, mobile technology has drastically changed the power dynamic between business and consumers. Consumers literally hold in their hands more power than ever before through their digital devices. Smartphones, tablets and laptops keep them online 24/7, which empowers them with virtually unlimited information accessible within minutes.

Read the full article to learn more...

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Monday Mar 23, 2015

Hyper Connected Communications for the Digital Age

As a sign of the times, I have an iPhone, iPad, a work laptop, and a home laptop all routed through a very nice broadband router – everything connected with wireless networking, of course. While my child’s phone isn’t connected yet, I still have the advantage of an unlimited data plan.  This all means that I can work from anywhere and anytime, responding to coworker requests and what not.  Healthy or not, it is the reality of more and more people as services and devices become less expensive and more capable. 

What I don’t have any more is a land line at my house.  I also don’t have much room left in my paper recycling bin or a desire to complete forms manually on paper using a pen!  In my personal business dealings I’ve made the decision that if you can’t process my request digitally, then I’ll take my business elsewhere.  No, I’m not a millennial nor do I categorize myself into a fixed generation definition, but I am in my (still early) forties and I’ve adopted (or adapted) to 99% digital correspondence.  Fortunately my family, including my parents (who are in their late seventies) have adopted a similar tendency towards digitalization. 

We are all connected all the time whether sitting at home at the laptop, walking through downtown, or at the office.  This level of connectivity results in an expectation that the companies we deal with are as well connected and can service us across all those connections.  David Ewell, Oracle Strategy, recently gave a webinar presentation with Xplor, “Hyper Connected Communications Management” that discussed the development of this paradigm and how business can benefit.  One tool is the new Documaker Mobile offering that extends the existing Documaker suite of offerings.

Documaker Mobile was released in February 2015 and is a foundational component for content delivery for any digital banking or digital insurance strategy.

Digital Strategy and Oracle Documaker Mobile

Over the course of the last several years, consumers of all types have moved from just being connected to being hyper connected 24/7 across multiple devices.  The proliferation of mobile options has crossed all generations from teenagers to octogenarians and the new hyper connected consumer is demanding 24/7 instant easy access to content formatted for any device. Financial services companies, insurance carriers, and healthcare payers are all looking to address the ever increasing demand for delivering this information with rich content access capabilities on any device. Documaker Mobile fulfills this need and much more to help companies that are currently struggling with the delivery of highly regulated content so that is viewable and actionable across all the devices consumers use today.

Documaker Mobile is a new addition to the Documaker family of products.  This new and exciting offering also has the added advantage of leveraging and repurposing existing document publishing assets and investments. Over one-thousand existing Documaker customers can now embrace the exploding digital consumer movement with very few changes to regulated content and rules.  Documaker Mobile produces dynamic, interactive, and device responsive documents that are targeted to consumers of all types via their mobile devices of choice. This includes the ability to generate device responsive output for the iOS and Android operating systems as well as desktop browsers. The Documaker suite now extends capabilities to address the huge mobile market as the single source of truth for all event-driven communications across all channels from an enterprise.

Documaker Mobile enables output of content that is interactive, easy to navigate, and responsive to the device. It does all this while adhering to open international industry standards from the W3C to define the mobile output presentation. This allows businesses that have traditionally delivered complex documents to their customers using print or through static electronic versions (PDF) to join the customer centricity movement and reach their hyper-connected customers across all channels in ways that will engage and delight their customers.

Oracle Documaker Mobile directly responds to the consumer’s expectations to “Know me, Understand Me and Wow Me”! Learn more by visiting oracle.com/goto/documaker.

Friday Nov 14, 2014

Insurers Embrace Customer-centricity and Other Thoughts from the Recent Insurance Distribution Strategies Forum in Rome

I attended the 6th annual Insurance Distribution Strategies Forum for 2014 held in Rome last month. This event was organized by Fleming Europe and chaired by David Webster from Oracle. In the five years Oracle has been lead sponsor of the conference, it has grown from a European regional event to a much more global event that includes delegates from Africa, Indonesia, Russia and Eastern Europe and the UK. This year's forum had over 100 delegates in attendance and was a terrific success with some great speakers.

This was my third year as a speaker at the forum, and it was much different than the previous two years. In years past much of the conversation and presentations focused around product, pricing and distribution channels. This year’s forum was overwhelming dominated with presentations and discussions around customer centricity. During a breakout session we were asked "what are the top three take a ways from this forum?"

Read the full article for more... 

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Wednesday Oct 15, 2014

Leveraging New Technologies to Improve Customer Engagement

Social media and new technologies dominate the marketing landscape, which means consumers’ attention spans are shorter than ever.  New apps, call-to-actions, and other customer communications tools are being thrown in consumers’ faces each day.  The task of attracting an audience’s interest and maintaining it for the long term is a daunting one.  If your company can’t attract an audience’s attention from their very first visit, you risk the chance of them never returning. Customer Communications Management systems allow institutions to effectively monitor customer engagement and transform that data into results.

Guest blogger A.D. Kent, Managing Partner for DocVentive, discusses the topic in today’s post:

In a world where everything is interconnected with information at your fingertips, technology is fundamentally changing how consumers engage content. The rapid adoption of smart phones and tablets affords convenience and control over content, while easy access to social media sites creates an unprecedented sense of community and engagement at the touch of a button. In short, consumers are demanding information that is contextually relevant with their interests and provides an experience that they can interact with.

So, what does this mean if you're an Insurer or Financial Institution looking for a competitive advantage? Well, you should view each piece of correspondence with your customers as a chance to engage and monetize through personalized content. This means looking for opportunities to gather information with each encounter, and using that information to refine targeted messaging and content on the next communication event. This also necessitates reliance upon a robust Customer Communication Management (CCM) platform capable of delivering on these goals – an exercise that isn't exactly native to the present-day CCM vendor solutions. Nonetheless, through this continual refinement of correspondence, you can empower and satisfy the consumer in ways that fit the social patterns and behaviors that they desire most.

Click "Read More" to view the rest of the article. 

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Oracle's flexible solutions can help insurers navigate the change necessary to meet today’s challenges and have the business agility to be prepared for the future.

For more information, visit oracle.com/insurance.

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