Today's guest blog comes from Andre Carpenter, Principal Sales Consultant at Oracle.
It is astounding to think that IT availability concerns in this day and age still exist even after the many technological advancements we have witnessed in the industry over the last ten years.
Every year, there are numerous IT outages causing havoc and sometimes irreversible damage to both brand and revenue - British Airways claimed in this report that one such incident cost their business $102 million dollars USD and at least 75,000 customers found themselves grounded over three days; resulting in a massive dent to their company brand.
Sure, we have entered a digital age where companies are striving for innovation rather than spending precious IT budgets on “keeping the lights on” and addressing availability gaps. In fact, if you look at the top priorities that CIOs are driving for from Gartner, you will see that digital transformation is king, and that for many organizations it is about creating differentiation, competitive advantage and finding new routes to market to create new revenue streams.
We have also seen the birth of the role “Chief Digital Officer” in many companies, tasked with driving growth and innovation in this digital age. By transforming their companies’ traditional analogue based systems to digital ones, and finding a new market in new media such as mobile applications, social media, talent recruitment, virtual retail, as well as web-based information management and marketing.
Even more staggering is that market is also expected to boom over the next five years, with CIOs expecting their companies’ digital revenues to grow from 16% to 37%, according to Gartner’s recent CIO Agenda Survey of 2,944 CIOs in 84 countries. CIO mag defines digital transformation as “the acceleration of business activities, processes, competencies, and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way."
Even though you might see different variations of what digital transformation means and its purpose, one common consensus from IT leaders is that it is essential to the survival of most organizations today. It is impacting every organization, but what is imperative and sometimes forgotten (and even omitted from Gartner’s CIO agenda insights) is in order to stay relevant and competitive in this digital age, there needs to be no downtime for the digital enterprise and to remain competitive is to remain ‘always on’.
A one size fits all approach to data protection can be disastrous, so it is important to shift to a more intelligent and adaptive backup and recovery framework—one that looks beyond just generic data recovery and incorporates specific database workload awareness, protection validation, and operational visibility. And with increasing volumes of transactional data and always-on applications, these data protection inefficiencies are adding complexity, cost, and risk. It’s critical to protect not just every few hours of your business, but every single transaction to every single second.
Let me break this down by giving a fictitious example, say your business runs a digital marketing platform responsible for bringing in 60% of your sales leads - every day, thousands of leads come in via various digital methods banner clicks, white paper downloads, social media and that platform is underpinned by an Oracle Database.
A database outage of just four hours can result in hundreds and hundreds of leads being lost and not followed up leading to potential lost revenue and brand impact, if the database was indeed backed up by a purpose built backup appliance then you may be able to restore to a point perhaps 15 minutes prior to the outage - either way there is data loss involved without the opportunity to recapture that data.
So how does one mitigate database Loss Exposure? Simple, implement a purpose-built hardware solution that was developed by the same team that writes the application. By doing so, the appliance becomes aware of what it is backing up, it understands the nature of the workload so it ends up storing less data overall - shortening backup windows and improving the recovery point objective for that database.
Here is one example of where we did just that for a customer that was continuously running out of storage on their generic backup appliance and had multiple failed backups across their 340 databases.
We showed that by switching to an Oracle Zero Data Loss Recovery Appliance, their storage footprint would reduce by approx. five times, their backup window would shrink by 59 times and their overall risk of an outage or data loss would be drastically reduced saving them thousands of dollars in storage whilst providing peace of mind that their business would not end up on the front page of a news site.
Want to learn more? Get in touch with us today and let an expert come visit you on-site to assess how effectively you are backing your Oracle Database up today. We’ll also show you how tomorrow may look like through a database engineered hardware appliance like ZDLRA.
Andre Carpenter is a seasoned IT professional with over 12 years’ experience spanning presales, delivery, and strategic alliances across the APAC region for many large vendors. Prior to joining Oracle, Andre held a number of roles at HPe including Principal Consulting Architect and Account Chief Technologist helping customers drive their IT Strategy, looking at how new and emerging storage technologies could impact their competitiveness and operations. He also evangelised HPe’s Converged infrastructure and storage portfolio through product marketing, blogging and speaking at industry conferences.
Andre holds a Bachelor of Information Degree as well as a Master of Management (Executive Management) from Massey University, New Zealand.
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