Today's guest post is by David Baum.
Technology can be life changing, liberating, empowering—and frustrating. The deciding factor is not so much the systems themselves as the people who use them. Accenture examines this view in a new report titled “The Accenture Technology Vision for Oracle 2016, People First: The Primacy of People in a Digital Age.”
According to the five Accenture authors who contributed to this report, the deciding factor for success in today’s “era of intelligence” is not only the ability to evolve a corporate culture to take advantage of emerging technologies, but also to embrace the business strategies and workforce strategies that put those technologies to work. Winners create corporate cultures in which technology empowers people to evolve, adapt, and drive positive change.
This broad reaching report describes how consumers, workers, and ecosystem partners can derive more value from their information systems. Each author examines a different digital trend through an “Oracle lens”—with attention to how those trends are having an enormous influence on how organizations use technology and manage their people in the digital age.
- Intelligent Automation - In this trend, Clark Kho sees Intelligent Automation as the crucial next step in the evolution of technology. Far from being a mere vision of the future, Kho believes that the relationship between people and technology is already enabling forward-looking enterprises to overpower their competitors. Digital disruption is manifesting itself in many different ways, particularly in the new platform advances we are seeing from SaaS, PaaS and IaaS. Kho gives examples of these cloud services in manufacturing, hospitality, and healthcare, along with an explanation of how Accenture and Oracle are working together to help people embrace a more intelligent future.
- Liquid Workforce - Trend author Carrie Brennan describes the ideal workforce as liquid because workers don’t just move according to a steady, predictable flow, but are immersed in a torrent that can find its own course, constantly shift around barriers, and create breakaway streams and eddies that can pool and then move on again. “Once unleashed, the liquid workforce quickly builds its own momentum,” she states. “The priority for businesses must be to channel this power for competitive advantage.” Brennan goes on to explain how Xerox uses analytics to reduce employee churn, then offers several other examples of the power of cloud-based HR systems for hiring, teaching, nurturing, and retaining employees as part of a more liquid workforce.
- Platform Economy – According to trend author Samia Tarraf, the Platform Economy is one of the biggest transformations for business since the Industrial Revolution. As we have witnessed with Amazon, Uber, Airbnb, and other disruptors, she believes software platforms represent the new paradigm of value creation. Instead of looking to new products and services to drive growth, businesses should understand that it’s the digital platforms on which their products and services are built that are the new engines of business performance. The opportunities that this creates for collaboration, new thinking and new value are too big to ignore. To seize these opportunities, Tarraf offers examples of how the Accenture Oracle Business Group helps clients in multiple industries become digital businesses and leaders in the platform economy.
- Predictable Disruption – Today’s enterprises have access to technologies that can help them capitalize on emerging ecosystems quickly, even if they are not yet players in the platform game. The key? Leveraging information—lots of it. IDC predicts that there will be 40 trillion gigabytes of data by 2020, which represents a fifty-fold increase since 2010. Author Nick Collins says that a company’s disruptive potential comes mainly from its ability to deal with these vast quantities of data in their raw form. He explains how Oracle Internet of Things Cloud Service, Oracle Big Data Cloud Service, and related technologies can connect all types of devices to enterprise systems that provide tremendous value. He goes on to offer several examples of how the combination of internal and external data can significantly enhance knowledge and fuel discovery of value well beyond traditional organizational limits.
- Digital Trust – Establishing trust is essential to businesses of every era and age, but that trust has become much more difficult to establish and verify with today’s online business models. Nish Patel believes that digital operations raise the security stakes to new heights. He explains how Accenture uses Oracle Identity and Access Management technology to deliver a scalable and secure solution for user authentication and authorization. He advocates a data-centric philosophy that revolutionizes the layers and methods with which data is secured. This pervasive strategy concerns not only the technology behind user authentication and access, but also the ethics of privacy and security in real-world setting. Patel is intent on describing security in the context of operational processes, in which data is applied to affect real-world outcomes.
As the multiple Accenture authors of this report clearly reveal, leveraging the power of a digital business is no longer simply about incorporating new technologies into an organization. It’s about reinventing the corporate culture. It may take years to carve out a complete niche in these new digital ecosystems, but proactive enterprises are already leveraging these technologies to define their own destiny. As Oracle continue to embrace both on-premises and cloud-based information systems, this ‘People First’ philosophy will become more important every day.
Download this informative report from Accenture to learn how technology can be used to inspire corporate cultures that can continuously adapt and learn. Also visit Accenture's Winning Playbook for Oracle Engineered Systems for more info.
David is based in Santa Barbara, CA, David Baum writes about innovative businesses, emerging technologies, and compelling lifestyles for a variety of print and online media. His work has appeared in InformationWeek, CIO, The San Francisco Chronicle, and The Los Angeles Times. He is also a frequent contributor to Oracle Magazine and Profit.