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Backup is Worthless If You Can’t Recover

Guest Author

Today's guest blog is by Kerstin Woods, Director, Converged Infrastructure and Cloud Storage at Oracle.

They say a picture is worth a thousand words. But if that’s true, how much more value does a video deliver? What if backup and recovery of your data were more like a video than isolated pictures?...  

OK, so you do your usual, ‘conventional’ backup, capturing your data at a particular moment in time. Maybe you do this once or twice a day, perhaps more often. But even if you backup once an hour, the result will only ever be a ‘still’; a static image from an isolated moment in time. But how much data have you missed in the hour(s) since your last exposure? 

It’s like taking a handful of isolated pictures, hours apart, of your vacation, or your child’s school play. Imagine all you missed in between those shots? The unexpected, priceless memories? Perhaps even the most crucial moments of all. 

What could you have done instead? Switched to video and not missed a second, of course.  

And if you value your business like you value your personal memories, it should be no different when it comes to backing up your data. You need a video-like record of everything that happens. One that ensures all your data is continuously protected and quickly recoverable, second by second, not with gaps of hours or days. 

Unfortunately, your current conventional backup system probably can’t offer such protection, and is most likely putting you at risk of losing precious business transactions. In fact, the average data loss risk exposure for mission-critical applications is a frightening 4.8 hours – almost five hours of potential lost business and revenues! 

It’s time to re-think backup and instead set the bar on recovery. Because make no mistake, when you need your data most, the ability to recover it is everything.

After all, who wants recover ‘some’ of their business, only to have to piece the rest back together with guesswork? You need every critical transaction to be recovered; zero hours of risk. To make that happen, to ensure recovery with no data loss exposure, you need continuous ‘live video-like capture’ backup of your Oracle databases. 

And only Oracle can do this.

Oracle’s Zero Data Loss Recovery Appliance (ZDLRA) is completely unlike any other database recovery solution (find out more in this IT Leaders’ Guide to Eliminating Oracle Database Data Loss).

Effectively a video recorder for your Oracle databases, it is “…extreme TIVO for databases…”, according to Mark Peters, Practice Director & Senior Analyst at ESG, “… recording every change and playing back to any point in time, on demand.”

Engineered by the same team that develops Oracle Database, everything is designed and optimized to work together across the whole stack. Like ‘video on demand’ for database data recovery, it is unparalleled and tremendously efficient.

The ability to recover to any point in time from a DVR-like replay of your backups is certainly worth a whole lot more than a thousand words from isolated pictures. 

Want to learn more?

Read what IDC has to say in their recent report — Oracle's Zero Data Loss Recovery Appliance: A Transaction DVR for the Enterprise and visit the Data Protection Resource Center.

Kerstin Woods is a 15-year IT industry veteran with experience spanning global alliances, product/solution development, partner marketing and product marketing in both Fortune 500 and early-stage startup companies. Kerstin also brings experience in consulting and launched her professional career designing rockets in the aerospace industry.  She studied mechanical engineering, psychology and business at Stanford University.  In her role as Director of Converged Infrastructure and Cloud Storage at Oracle, Kerstin oversees various product marketing, sales enablement and go-to-market activities across the storage portfolio.

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