The evolution of technology we are experiencing today clearly is changing the business, the society, the world.
The capabilities available today for consumers and businesses are stunning and were unthinkable just a few years ago. Just think about smartphones, tablets, the power of social media, the value of the data that is available once analyzed etc.
This technology is disruptive and that is why we need to talk about digital transformation. Driven by the combination of ever-growing digitization and evolving consumer demands the use of new technologies to drive significant business improvements is an imperative. Consumers today are expecting instant value from a very user friendly environment wherever they are and whatever channel they use. Businesses need to effectively transform existing business to be able to capitalize on new opportunities.
Digitization of the businesses and their processes and evolving consumer demands are driving the digital transformation.