Partner Webcast – Oracle CRM: The Age of the Customer - 18 July 2013

customer concepts

High-touch solutions for the complete customer experience

How does Customer Relationship Management change in "the age of the customer", or does it at all?

Customer relationship management has changed over the past years from a pure "inside out" point of view, where the customer is the center of attention to an "outside in" discipline where the customer has become the driving force. Away from the 360° view, through data to a holistic view of the customer’s journey and experience, through behavioral analysis and interaction across all touch points along a lifecycle of a customer relationship.

Learn how this approach, integrating sales, service and marketing channels into one cohesive customer experience can drive customer experience and support acquisition, retention and efficiency in your customer relationship.

With Oracle's Sales, Service and Marketing cloud offerings, you can be ahead of the game and provide a consistent and personalized voice to your customers, regardless of which channels you favor and your customers prefer. Integrated, cross-channel campaign automation and service delivery, as well as feedback-loops to sales automation, will provide you with tools to achieve top-of-the-line customer experience.

Agenda

· Oracle Customer Experience - Introduction into a new take on CRM

· Oracle Sales Cloud - Integrated Salesforce Automation

· Oracle Marketing Cloud - Cross-Channel Campaign Management

· Oracle Service Cloud - Channel-blending in service delivery

Delivery Format
This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24 hours prior to start time may not receive confirmation to attend.

Date: 18 July 2013 Duration: 1 hour

For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com.


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