By Thanos Terentes Printzios-Oracle on Dec 06, 2013
Big Data is not a precise term; rather, it is a characterization of the never-ending accumulation of all kinds of data, most of it unstructured. It describes data sets that are growing exponentially and that are too large, too raw, or too unstructured for analysis using relational database techniques. Today, the scope of big data is growing to include sensor and machine data, transactional data, metadata, social network data and consumer-authored information. The convergence of new technologies, growing information stores and a reduction in the overall cost and time needed for analysis has helped big data jump the chasm from innovation to early adoption. Big data is the electricity of the 21st century—a new kind of power that transforms everything it touches in business, government, and private life.
To derive real business value from big data, you need the right tools to capture and organize a wide variety of data types from different sources, and to be able to easily analyze it within the context of all your enterprise data. Oracle offers the broadest and most integrated portfolio of products to help you acquire and organize these diverse data types and analyze them alongside your existing data to find new insights and capitalize on hidden relationships.
At Oracle, we can show you how to maximize value from big data and transform your world.