Why Mobile Internet World? Babies and Phones
By identity on Nov 16, 2007
Why in the world (pun intended) would an Identity guy spend the week in Boston attending Mobile Internet World while my Sun Identity colleagues and the rest of the mainstream Identity community were focused on the Gartner Identity & Access Management Summit in Los Angeles?
Two words: Babies + Phones.
My favorite statistic from MIW is this: Every second of every day in this world, 4 babies are born and 32 mobile phones are sold. That is eight phones for every baby! That is real market growth! In spades!
As the Enterprise Identity Management market matures, I am convinced that the larger opportunity ahead of us is providing the Identity infrastructure for next generation consumer services. All indicators from MWI point to that fact. Consider these major themes:
- The mobile network necessary to support live video and other rich media services is not all in place, but is getting there.
- Mobile users already outnumber PC users 4-1 and the divide is rapidly growing.
- There is huge upside market potential for network operators and service providers to deliver services.
- Subscribers are demanding highly personalized, rich user experiences and content.
- Advertizers are demanding highly targeted, addressable, interactive advertizing.
"Personalization, "rapid growth," "huge scale" are exciting concepts when it comes Identity. Digital Identity is an enabling, underpinning concept for this entire industry.
Do challenges exist? Sure. But huge scale and rapid growth and thinking big is what my emerging Identity culture is all about.
By the way, the baby photo is of my granddaughter Eve Dixon. She has grown up since that photo was taken into a lovable year-and-a-half year old. She doesn't yet own a phone.