Super-scale Required for Digital Media Distribution
By identity on Sep 18, 2008
This week, in an article entitled, "Deloitte Launches Initiative to Streamline Digital Media Distribution," David Rips, lead architect of the Deloitte Digital Media Framework and director in Deloitte Consulting LLP's Media and Entertainment practice, addressed the net effect of this appetite:
"... the technical scale and complexity required to deliver this demand far outstrips the capabilities and capacity of today's digital media companies and infrastructure."The Deloitte Digital Media Framework proposes to establish a new digital media value chain that will enable the delivery of content from multiple creators, on multiple devices, through multiple carriers.
"The technology infrastructure needed to meet increasingly sophisticated media demands will dwarf anything we've seen before,"said Phil Asmundson, Deloitte LLP vice chairman and national managing partner of Technology, Media and Telecommunications.
It will be really interesting to see how this unfolds.
In the mean time, take another look at my zip line video. It had twice as many views today as it had the last time I checked. It will be interesting to see if the number doubles again.
Technorati Tags: Digital Media, Deloitte