Socially Speaking

This afternoon I spent an enjoyable hour listening to the Sun-sponsored "Socially Speaking" radio show on BlogTalkRadioSumaya Kazi, Sun Microsystems Senior Social Media Manager, interviewed new media consultant David Spark talk about improving marketing "storytelling" by leveraging social media. 

A couple of intriguing concepts proposed by David Spark:
  1. "'Be the voice' - Build your business by becoming your industry's thought leader."
  2. "Create social content that directly supports your sales efforts."
This was a good example of using social media to promote social media concepts.


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About

Discovering Identity was founded on blogs.sun.com in May 2005 as a means of documenting my exploration of the field of Identity and Access Management. In February, 2010, I switched to hosting the blog at DiscoveringIdentity.com. In March 2012, I began posting Oracle-related information in both places.

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