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Minor Hotels Use Simphony’s Insights to Drive F&B Sales

Thiruselvam Tholtan
Director of IT Central Systems, Minor Hotels

For a global hotel chain, such as ours, one of the most essential needs is a single source of information to gain true insights into operations and a real understanding of guest behavior.

And as Minor Hotels and Resorts – which already operate 550 properties globally and include brands such as Anantara, AVANI, NH hotels and more – continue to grow, we discovered that gathering the data we required was becoming increasingly challenging. As you grow, it’s harder to get and consolidate information from the various locations at a property, various properties in each brand and our group as a whole.

Nowhere was this challenge more evident than within our restaurants, where operations were controlled by multiple, different systems, making simple tasks complex and obtaining insights into buying habits difficult.

That’s why we upgraded to Oracle Hospitality’s Simphony Cloud point-of-sale solution.

F&B is very important to us; it makes up 30% of our total company revenue. Therefore, with a new solution, we wanted to be able to improve as a business, save money, and answer questions like, “How much of a particular wine was sold in this restaurant?’’

Simphony delivers point of sale, kitchen management, complete reporting, cost control, and the ability to easily integrate with OPERA Cloud and a variety of other solutions on one, unified platform in the cloud. We looked at multiple service providers and established that Simphony was not only the easiest but also the best solution for our business – and the goals we wanted to achieve.

One particular capability, which benefits all hotel staff, is the mobile-enabled hardware. Mobility has improved the guest experience by allowing staff to bring the menu “to life” – it improves engagement by answering guests’ questions and even showing them pictures (of their dishes).

Simphony’s speed in generating information also has allowed us to quickly determine what’s selling and what’s not, making sure our menu is relevant. And finally, the solution’s intuitive design makes it easy to use, which, in turn, has improved productivity.

The benefits of cloud technology – centralized operations, better security, more productivity and greater innovation – are real. That’s why we’re focused on it, and the next thing we want to do is move to OPERA Cloud for our property management system.

With Oracle Hospitality solutions, we’re catering better to our different customer segments – and using information to increase return on investment.

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