Author: Richard Oram, Senior Director Sales Consulting, Oracle Hospitality
The Hospitality Industry is rapidly evolving and keeping up with changes in technology can be a challenge for hoteliers. Buzz words like artificial intelligence, biometrics, robotics and virtual reality can be confusing to even the most seasoned hotelier as disruptive technologies engulf the industry today, and some undoubtedly will transform it.
For hotel leaders, it’s essential to understand how these innovations align with guests’ changing needs – as well as allay the fears, real and imagined, associated with them. The interaction and relationship hotels have with their guests no longer lasts solely for the duration of their stay. Instead the relationship begins from the moment the guest starts searching for somewhere to stay right through the booking process, pre-stay interaction, arrival, stay, departure and post-stay. All these touch points can influence how the hotelier builds intimacy and connectivity with the guest to ultimately improve the guest experience and increase revenue streams from the hotelier.
Greg Webb, Oracle Hospitality’s senior vice president and general manager, shares his insights about the path forward and the impact technology will have in making hotels smarter, accelerating service and, most importantly, personalizing experiences for every guest in this keynote: World Travel Market/Travel Forum 2019 Keynote: Leveraging Technology to Deliver Connected Guest Experiences