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Lending a Hand: Hospitality Companies Continue to Give Back

Louise Casamento
Sr. Director of Marketing, Oracle Hospitality

It’s heartwarming to see how people come together during difficult times. Although the current situation has hit the hospitality industry hard, it hasn’t stopped hotels around the globe from giving back to their communities. From supporting frontline workers to spearheading fundraising initiatives, here are a few of the ways hotels are continuing to lend a hand:

  • Rallying behind #FirstRespondersFirst: As social distancing recommendations took hold, this was one of the first initiatives that hoteliers embraced. The #FirstRespondersFirst hashtag encourages hotels to accommodate frontline workers. In response, Hilton partnered with American Express to donate one million hotel nights across the United States to frontline medical professionals, Marriott opened its doors to first responders, and IHG Hotels & Resorts announced that it would provide up to 50 million IHG Rewards Club Points to local medical facilities.
  • Establishing makeshift hospitals: In addition to housing first responders and patients with mild symptoms as we noted in our earlier post. Many hotels are shifting operations to serve as temporary hospitals, such as the Los Angeles County Fairplex Sheraton Hotel which has hosted numerous patients. For hotels looking to do the same using Oracle Hospitality OPERA software, this post provides guidance on how to use functions such as inventory and availability, operations, and reporting for medical tasks.
  • Encouraging collaboration: The American Hotel and Lodging Association (AHLA) has made significant inroads through its Hospitality for Hope Initiative. The program identifies hotels that are giving back and connects them to enhance collaboration among the hotel industry, local, state and federal governments, and communities across the country. Since the establishment of the initiative, more than 15,000 hotels have participated, making more than 2.3 million rooms available for temporary housing and other emergency uses.

At Oracle Hospitality, we continue to feel grateful, proud and inspired as we witness all that can be done when we work together.

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