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Cruise Operators Seize Opportunity to Upgrade IT and Prep for Recovery

Derek Howard
Director, Strategy & Solutions Management, Oracle Hospitality

Amid the current business slowdown, many cruise operators are upgrading their software and training customer-facing staff so they will be ready to perform at their best when travel rebounds.

When guests return there undoubtedly will be new expectations for faster, better, and safer service. Technology solutions that minimize crowds, long wait times, and unnecessary contact will no longer be a luxury as operators look to create positive guest experiences while improving safety.

Key IT projects underway include:

  • Upgrading remaining ships that still run legacy systems. Upgrading the Oracle Hospitality Cruise Shipboard Property Management System (SPMS) and the variety of modules that sit within it can elevate onboard operations in numerous ways. Mobile Check-In, for example, untethers crew from the service desk, freeing them to cater to guests in a more personalized fashion in less-crowded areas.  
  • Conducting remote installations of the latest version of Oracle MICROS Simphony point-of-sale solution. Paired with Oracle MICROS Tablets, Simphony enables staff to take orders and guests to pay with their onboard cards from anywhere on the ship. In addition, using SilverWhere helps crew take reservations and manage automatic seating, records seating preferences, adds amenities, and track dining volume. With MICROS Tablets and Simphony POS, the hostess can guide each group to their table, and waiters can take orders tableside.
  • Upgrading to the latest version of Oracle Hospitality Cruise Fleet Management System (FMS), which enables direct communication from shore to ship, easily transfers reservation data, including previously selected pre-paid amenities such as cabin upgrades, drink packages, and shore excursions. With FMS, each guest’s profile history can be added to the reservation record and made available for the crew, giving them access to the most-accurate information. Ships also can automatically transmit daily KPIs to shoreside operations for monitoring financial performance and use Oracle Hospitality Cruise Materials Management (MMS) to track all consumables onboard. Such data help management make adjustments during voyages, generate promotional ideas and provide ordering suggestions for future cruises, and deliver insightful analytics on itineraries and destinations.

The cruise industry continues to demonstrate innovation and resiliency, and Oracle Hospitality Cruise is committed to help you be proactive, productive and prepared for a changed world.

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