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3 Technology Essentials for Maximizing Event Revenue: Introducing OSEM

Liz Brucker
Manager, Hospitality Product Management, HGBU Product Strategy

Anyone who ever has printed an event order knows of its painfully short life expectancy.

After all, the customer’s next change request – and you can bet it’s coming – will make it obsolete.

It’s just one of the countless examples of inefficiency that routinely hampers the productivity of hotel event planners – not to mention redundant tasks such as inputting event details twice simply because the property management system doesn’t talk with planning tools. And think of opportunities missed when the lack of dynamic presentations handcuffs showcasing your property – in all its glory – to potential customers, especially at off-site meetings. And imagine the frustrations that could be avoided if the hotel team could know in real time all the activities booked by event planners.

Addressing these issues that undermine revenue generation was the catalyst behind creating OPERA Sales and Event Management Cloud Service (OSEM), a sales and catering management application. Integrated with OPERA Cloud Service, the offering enables hoteliers to enhance communication and cooperation across departments and respond faster to customers, ultimately, driving more business.

Among the key benefits of OPERA Sales and Event Management:

Integration with Property Management Systems: The beauty of OSEM is that it enables everyone on property to know what’s occurring on the event front. Once information is updated in OSEM, it is automatically available on the property management system for all to see. It is an incredible time saver, because it eliminates redundant tasks and improves efficiency by preventing potential confusion. For example, once entered in OSEM, rooms associated with an event are immediately taken out of inventory. In addition, OSEM, with its detailed accounting of all event information, is a tremendous asset for developing consolidated reports. And any changes that need to be made can be done in either system. In other words, anything you can do in PMS, you can do in OSEM.

OSEM is mobile: As a fully mobile-enabled solution, every feature of OSEM can be “taken on the road,” enabling users to work effectively from practically anywhere. For example, the function diary can be called up on an iPad, allowing planners to meet with prospective customers off site and share whatever information they’re seeking, such as space availability. The function diary also can double as a sales tool by showcasing images of each available space, helping customers better “visualize” their event setup. OSEM’s mobility also makes event order printouts a thing of the past. Changes to banquets or set-up instructions can be updated continuously and made immediately accessible to staff via mobile devices.

Innovate though integration: Embodying Oracle Hospitality’s new open integration philosophy, OSEM Premium will readily integrate with “best-of-breed” solutions, enabling the incorporation of innovations and new services. For example, it will integrate with lead-opportunity vendors, such as eProposals, which feed opportunities directly into OSEM. Such an integration will also allow tracking of business generated by the third-party booker to help assess the value of the service.

These benefits underscore the appeal of OSEM, but its cloud-based nature holds even more promise for hoteliers. The reason? Cloud’s methodology for development means users can “drive Oracle’s product- development roadmap.” In the past, functionality improvements could take more than a year before becoming reality; now innovations requested by users can be addressed quickly and offered frequently.

OPERA Sales and Event Management. It’s all about making the most of every opportunity.

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