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Hotel

Hotel Mesikämmen: Fast Track to OPERA Cloud Property Management System

With popular neighbors, Lumi and Pyry, living next door, it’s no wonder Hotel Mesikämmen wanted to make sure its business could run at full speed. The perfect resort for a growing number of guests seeking an encounter with the Nordic region’s only giant panda couple in a protected habitat, the 101-room, Finnish property did what today’s marketplace demands: It moved its operations to the cloud. Hotel Mesikämmen had been a long-time user of the on-premises version of OPERA – Oracle Hospitality’s property management system trusted by hotels, large and small, across the globe. However, earlier this year, the hotel faced a typical technology scenario. It needed to update its existing systems to accelerate innovation and simultaneously reduce IT cost and complexity. In less than two months, the hotelier switched to OPERA Cloud PMS and was fully operational, capitalizing on the solution’s numerous advantages. “Guests increasingly want personalized service, and their expectations are continuously escalating in today’s on-demand world,” said Hotel Manager Petri Moisio. “We switched to OPERA Cloud, because its capabilities are the only way to keep pace with constant change and deliver the exceptional experiences that guests desire.” With OPERA Cloud, software updates, backups, security enhancements and other infrastructure updates are all performed centrally, meaning new features and services are accessible the moment they become available; there’s no waiting for weeks or months to implement software upgrades and launch new features. That translates directly into Hotel Mesikämmen’s ability to introduce the latest and greatest services to guests faster than the competition, and better anticipate and react to marketplace dynamics. The hotelier opted for the cloud-powered solution to achieve efficiencies across a spectrum of tasks, such as managing labor and accelerating hotel check-in. In addition, it can now tap into OPERA Cloud’s mobile capabilities – untethering staff to deliver exceptional guest service anywhere at any time. By making the switch to OPERA Cloud, Hotel Mesikämmen also eliminated the need for on-premises servers, erasing related capital and maintenance costs. The hotelier purchased OPERA Cloud in January 2019 and began implementation in early April. Along the way, the staff took advantage of OPERA Cloud’s e-learning opportunities to facilitate the transition. The new platform went live on May 27, hitting strict deadlines to ensure readiness for the peak summer tourism season. The OPERA Cloud implementation follows Hotel Mesikämmen’s earlier adoption of Simphony, Oracle Hospitality’s cloud-based, restaurant point of sale for food and beverage operations. Designed to function “better together,” the two solutions provide the hotelier a single universal view of guest activity and behavior on the property and its dining establishments. Located adjacent to Hotel Mesikämmen, Ähtäri Zoo is Finland’s second largest and features Snowpanda House, which China’s State Forestry Administration declared in 2017 as the best complex and outside enclosure for giant pandas in existence beyond China’s borders. It’s home for Lumi and Pyry, who arrived in 2018. Now, equipped with OPERA Cloud, Hotel Mesikämmen is more than ready to handle the pandas’ adoring visitors – and any pandemonium they might cause. Learn more about OPERA Cloud Hotel Property Management System and speak to an Oracle expert today!

With popular neighbors, Lumi and Pyry, living next door, it’s no wonder Hotel Mesikämmen wanted to make sure its business could run at full speed. The perfect resort for a growing number of guests...

Hotel

2019 Smart Decision Guide to Hotel Property Management Systems Part 3: Buying Considerations

Are you looking for a new Hotel PMS solution? Read this blog to discover some of the key factors that should be considered to make the best choice for your business. The third of a four-part series (read part 2), this blog highlights “must-know” information from the 2019 Smart Decision Guide to Property Management Systems, the industry’s definitive manual on the subject. This installment focuses on specialized modules and group sales capabilities of next-generation Hotel PMS. Specialized Modules Personalize the guest experience. It should be the mantra for every hotelier, and specialized modules are one means to achieve it. If you run a golf resort, for example, you may want a pro shop management module, which typically includes an array of features that make a golf outing first rate and caters to its participants: tee-time scheduling, billing and tournament management, and maintenance of guest profiles and histories as they relate to their golf activities (including financials, handicaps and records of purchases). If your hotel has a spa facility, then a spa management module warrants serious consideration; its capabilities would enable tracking, among other things, guest histories, medical conditions and preferences. Specialized modules are customizable to meet the needs of individual hotels and address a variety of operational issues, from housekeeping to concierge duties (which could include inventory management tools for processing guest packages). Considering guests’ rising expectations for quick, prompt personalized attention, hoteliers need to make sure their PMS can deliver such service. It’s worth asking the questions: What specialized modules does my business need and which PMS vendor is best-suited to provide them? Group Sales Capabilities   Hoteliers with function space inventory require integrated solutions that enable fast and efficient execution of complex event and banquet space bookings. Group sales managers need to be able to quickly view available inventory, price it and, if appropriate, block it. Hoteliers with multi-properties need a solution that centrally manages function space inventory across all locations and shares data in real time among them all. Advanced sales and catering functionality, which is often offered now as a core hotel PMS feature, maintains a tabulation of all function spaces within and across properties, manages combinations of function spaces,  interacts seamlessly with event sales, and records and manages the booking of group guest rooms. The best of these applications combine the sales and catering function with the guest data repository. Its primary benefit? Managers and staff can obtain information about all groups across all properties as well as individual guest spend on activities and reservations. Such advanced capabilities can help hoteliers better track expected event revenue, margins and final consumption – helping with overall continuous improvement efforts, including reducing waste. Gain more insights about PMS buying considerations by downloading your copy of the 2019 Smart Decision Guide here Learn more about Oracle Hospitality hotel PMS solutions and how they can help your business.

Are you looking for a new Hotel PMS solution? Read this blog to discover some of the key factors that should be considered to make the best choice for your business. The third of a four-part series (rea...

Event

Oracle Hospitality Sponsors “Hack the Night” Hackathon for Hotel Technology Coders

By: Sundar Swaminathan, Director, Hotel Solutions Marketing at Oracle Oracle Hospitality is proud to support HTNG’s (Hotel Technology Next Generation)“Hack the Night” – its inaugural Hackathon at Plug and Play’s Tech Center in Sunnyvale, CA, Jan. 25-27. Designed to be a fun, inspiring event for creative minds from diverse backgrounds, the Hackathon will challenge participants to build prototypes that yield innovative services for the hospitality industry. Today, hotels run predominantly on premise-based systems to manage hotel and F&B operations. They also build and develop multiple integrations between their core operational systems (ie., PMS, POS, reservations) and a host of specialized systems and infrastructure for Wi-fi, audio, video, payments, room keys, lighting and security. Add interfaces to OTAs, GDSs, social media platforms and the complexity of the hotel technology landscape becomes evident. And it’s destined to intensify with the advent of emerging technologies, such as artificial intelligence, robotics, virtual reality and biometrics, which already are disrupting the industry. Hotels need to adopt newer platforms for hotel and F&B operations that will enable them to integrate emerging technologies – and deliver the exceptional experiences tomorrow’s guests will demand. These market dynamics explain Oracle’s rapid transition to the cloud. It gives hotels the open platforms they need to integrate new technologies. Hence, our support of the Hackathon, which illustrates Oracle’s commitment and capabilities to partner with “the best and the brightest” to accelerate innovation. Two years ago, Oracle predicted that 80 percent of production applications would be in the cloud. The reality is, that movement to the cloud is moving even faster than our forecast. Cloud has become the foundation of modern business. The hotel industry is in the early stages of its technology transformation, moving from premise-based systems for hotel and F&B operations to cloud-based, mobile-enabled property management systems (PMS) and point-of-sale solutions (POS).  Moving to the cloud will reduce IT complexity at properties, secure enterprise data and centralize the technology infrastructure that hotels rely on for day-to-day operations. The “Hack the Night” challenge provides ample room for designing creative solutions, which must help hotels deliver a unique guest experience – employing data captured along the guest lifecycle. Using APIs (applications program interfaces) provided by Hackathon sponsors, participants need to build prototypes that: Utilize the guest profile to deliver a personalized, memorable experience Leverage machine learning and predictive analytics to model guest behavior Match external factors (weather, past customer purchases) to upsell guests The hotel guest experience offers a wealth of opportunities for innovation. We can’t wait to see ideas come to life at Hack the Night! To learn more, go to: Hack the Night

By: Sundar Swaminathan, Director, Hotel Solutions Marketing at Oracle Oracle Hospitality is proud to support HTNG’s (Hotel Technology Next Generation)“Hack the Night” – its inaugural Hackathon at Plug...

Hotel

Dalata Hotel Group, Ireland’s Largest Hotel Operator, Drives Efficient Operations with Oracle Hospitality Cloud

Dalata Hotel Group plc is the largest hotel operator in Ireland, operating the Clayton and the Maldron Hotel brands. In recent years, Dalata has expanded its presence into the UK market with a strong plan for growth. In addition to its own properties, Dalata manages a portfolio of partner hotels under lease and management agreements. With hotels located around Ireland & the UK, Dalata serves a wide range of customers, including leisure and business travelers. With the sturdy growth of technology companies in the Dublin area, Dalata has seen increased growth with international business travelers. Because of rapid expansion and growth through acquisition, Dalata had to overcome the challenge of having 11 different property management systems installed through its collection of hotels. The hotelier faced an uphill battle with difficulties integrating to third-party suppliers, standardizing reports, training staff, and addressing compliance issues in terms of data storage and clear visibility of customer data. Solving these challenges and others became critical. Dalata was an early adopter of OPERA Cloud. The timing was right for the hotelier to move to OPERA Cloud with the consolidation of properties and the goal of achieving a seamless view of data. The comprehensive reporting tool is essential to its business plan. While conversion continues with existing properties, new properties open with OPERA Cloud. The end goal is to have one environment with a standard platform that enables the hotel group to be agile with its rates and inventory to maximize revenue and provide excellent customer service. With the Oracle platform, Dalata determined that OPERA Web Services would make life a lot easier and allow the collection to present a single view to guests visiting its websites. Dalata uses this solution to connect with guests and speak to them on a level playing field. Essentially, the websites have the look and feel of the organization, offering consistent user experience and branding. But for Dalata, OPERA Cloud’s greatest value isn’t necessarily improving operations today; it’s about positioning the hotelier for the future. At a time when guests are increasingly demanding personalized experiences, hoteliers must adopt platforms that enable them to nimbly offer new services that meet consumers’ ever-changing needs and desires. OPERA Cloud accelerates innovation, reducing time to market, and simplifies IT complexity. Which means Dalata can focus on what matters most: Delighting its guests with exceptional service. Watch the full customer success story here and reach out to speak to an Oracle expert today!  

Dalata Hotel Group plc is the largest hotel operator in Ireland, operating the Clayton and the Maldron Hotelbrands. In recent years, Dalata has expanded its presence into the UK market with a strong...

Hotel

Hotel Julian Reimagines Modern Luxury Experience with Oracle Hospitality

Oracle Hospitality OPERA, RES 3700 and MICROS Workstation 7 Power New Chicago Hotel Redwood Shores, Calif. – Nov. 19, 2018 — Hotel Julian, the highly-anticipated luxury-lifestyle property from Oxford Capital Group, LLC., open to the public since October 2018, offers guests a remixed luxury experience supported by Oracle Hospitality solutions.  “Hotel Julian embodies the spirit of luxury hospitality and we are excited to provide guests with a unique experience that blends architecture, history and art,” said Ludmila Chervona, Hotel Julian general manager. “With OPERA property management software, we are able to provide guests with curated service that will help establish Hotel Julian as a new landmark property in Chicago.” Hotel Julian uses Oracle Hospitality OPERA property management software to create a unique experience for guests staying in one of the 218 available rooms. On-property restaurant About Last Knife also features Oracle Hospitality RES 3700 and MICROS Workstations to streamline operations and provide engaging service for diners. “Hotel guests today are looking for more than the basics – they are looking for an unforgettable experience from the moment they check in through to departure,” said Greg Webb, senior vice president and general manager, Oracle Hospitality. “Battle tested at the largest hotel chains in the world, Oracle provides independent operators the technology needed to deliver engaging guest experiences that will drive long-term loyalty.” Oracle Hospitality OPERA provides a full-featured property management system that enables hoteliers to deliver world-class guest service and increase operational efficiency across the property. In addition, Oracle Hospitality RES 3700, a leading food and beverage management platform, provides enterprise point-of-sale and back-office functionality to support a wide range of food and beverage operations. Hotel Julian purchased Oracle Hospitality OPERA, RES 3700 and MICROS Hardware in April 2018. # # # About Oracle The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com About Oracle Hospitality Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. We provide hardware, software, and services that allow our customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage long-term loyalty. Our solutions include platforms for property management, point-of-sale, distribution, reporting and analytics all delivered from the cloud to lower IT cost and maximize business agility. Oracle Hospitality’s OPERA is recognized globally as the leading property management platform and continues to serve as a foundation for industry innovation. For more information about Oracle Hospitality, please visit www.oracle.com/Hospitality About Oxford Capital Group, LLC and Oxford Hotels & Resorts, LLC Oxford Capital Group, LLC is a national real estate investment, development and management firm. Oxford Hotels and Resorts, LLC is its wholly owned hotel operating affiliate. Oxford, its affiliates, and principals have been involved in approximately $3 billion of real estate and private equity investments, including approximately 13,000 hotel rooms and over 2,000 senior housing units. The firm's primary areas of focus are hospitality, mixed-use, senior housing, multifamily, urban retail, parking, and other operationally intensive forms of real estate.  This includes health, fitness, spa, athletic and sports/entertainment destination clubs, and entertainment destination outlets including hotel rooftop venues. Oxford's geographic focus includes the nation’s top cities, such as Chicago, New York City, metro Washington D.C., Boston, Los Angeles, San Francisco, and other select markets with unique attributes including Charleston, SC, New Orleans, LA, and a variety of markets throughout Florida. In addition to prominent national projects throughout the country, Hotel Julian Millennium Park is Oxford’s 13th concept. Its growing hospitality brand collection includes ALK, The Godfrey Hotel & Cabanas, Cass, Essex, SX, Felix, Godfrey, I|O, LondonHouse, LH, Julian, WTR Pool & Grill, and SpaBoutique. For information, visit www.oxford-capital.com or www.ohrllc.com Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Oracle Hospitality OPERA, RES 3700 and MICROS Workstation 7 Power New Chicago Hotel Redwood Shores, Calif. – Nov. 19, 2018 — Hotel Julian, the highly-anticipated luxury-lifestyle property from Oxford...

Casino/Gaming

Welcome to the 2019 Smart Decision Guide to Hotel Property Management Systems

Selecting the right hotel property management system is vital when making operational and strategic decisions for your hotel, and it can be a daunting task. Which is why we’re here to help. In partnership with Starwood Research, Oracle Hospitality has just released The 2019 Smart Decision Guide to Hotel Property Management Systems – an indispensable resource to make the best possible decision – some would say the smartest – when selecting a new PMS. The 2019 Smart Decision Guide – as well as a series of upcoming blogs to be published here – will help hoteliers of all shapes and sizes, from independents to multinational enterprises, conduct the necessary research and evaluations to make the best selection for their business. The guide explores: Key topics & concepts: Highlights features and functionalities of next-generation PMS and the latest breakthroughs achieved by technological innovation. Covers topics from personalization and revenue management to developments in cloud technologies and technology interoperability. Buying considerations: Discusses the factors that need to be considered when purchasing a PMS and examines them in detail, along with the individual advantages each offers. Must-ask questions: Provides frequently asked questions about PMS and the hotel industry, followed by comprehensive answers. Roadmap and recommendations: Offers recommendations to help steer PMS buyers in the right direction during the evaluation phase. Enhancing the guest experience is a never-ending quest, but it can’t even begin without having the right PMS; it’s essential for improving hotel operations, and vital  for delivering personalized experiences that guests increasingly demand. That’s why this guide is a “must read.” Follow the link below to get your copy now! Get your copy now!

Selecting the right hotel property management system is vital when making operational and strategic decisions for your hotel, and it can be a daunting task. Which is why we’re here to help. In...

Hospitality

Journey through the Guest Experience: Take a Walk through Oracle’s Hotel Process Map

Enhance Revenues, Operational Efficiency, and Customer Lifetime Value with Hospitality Solutions from Oracle Finding a comprehensive hotel technology platform can be daunting.  There are a variety of different touchpoints within the customer journey, from shopping for hotels, to booking rooms and amenities, to saying on property, paying, and (hopefully) booking with your brand again. Technology plays a key role at each of these touchpoints, enabling hotels to drive more targeted sales and marketing initiatives, enable guests to have an easier shopping and booking experience, more personalized stay on-property, more payment options, and better post-stay service and engagement. The Hotel industry process map helps you visualize and drill into each major hotel process – it captures the guest journey and key processes hoteliers need to manage.  For each process, it outlines challenges, capabilities needed to address these challenges, and the solutions Oracle Hospitality offers to help you deliver the seamless personalized experience your hotel guests crave. Explore the Hotel industry process map and let us know if you want to engage a sales expert to learn more!

Enhance Revenues, Operational Efficiency, and Customer Lifetime Value with Hospitality Solutions from Oracle Finding a comprehensive hotel technology platform can be daunting.  There are a variety of...

Hospitality

Starfleet Research: The Real Benefits of AI

So many people are clamoring about AI – or artificial intelligence – but do you really have a firm grasp on how hoteliers are using it to enhance the guest experience? Odds are, probably not, which is exactly why we commissioned Starfleet Research to conduct a major study exploring AI’s usage and benefits in the hotel business. Rather than discuss nebulous, theoretical aspects of AI, the report – “How Artificial Intelligence Enhances the Guest Experience” – provides empirical evidence to help place AI’s current use in context, quantify real benefits and gauge hoteliers’ interest and commitment in the technology’s development. Among the findings: Several leading hotel groups report that their AI-enabled concierge services – answering guest queries by text and/or voice – have reduced calls to the human concierge desk by 35 percent or more, freeing associates on property from routine tasks. AI-enabled technology has been shown to improve hotel guest response and service time (or decrease problem resolution time) by 33 percent. 76 percent of hoteliers say they already have invested – or plan to do so within the next 12 months – in one or more AI technology-related initiatives (including chatbots and mobile messaging apps) focused on enhancing the guest experience. 82 percent of hoteliers cite the ability to “capture data from which hoteliers can generate actionable insights for improving business processes and driving innovations that further enhance the guest experience” as a top benefit of an AI-technology initiative. A field of computer science, artificial intelligence is the pursuit of developing computers that can simulate human intelligence – specifically, learning, reasoning and self-correction. AI technology varies greatly in sophistication – from automation and reactive machines that can analyze options and select optimal ones, to limited-memory devices (as found in autonomous vehicles), which can use past experiences to shape future decisions. But the recent surge in AI research coincides with the advent of big data. AI’s ability to identify patterns and glean insights from data – now available faster and in greater quantity and variety – yields advantages to almost any industry. According to the Starfleet Research report, some observers say hoteliers have been somewhat slow to embrace AI, but no more. The use of robotic butlers, concierges and luggage handlers have garnered considerable media attention, but such manifestations of AI mostly have promoted their novelty. Thus far, the real value for hotels comes in the form of mobile and voice-activated assistants that offer guests an easy and intuitive way to interact with them. What hoteliers find most alluring about AI, however, is what comes next. According to the report, “Artificial intelligence improves in performance with the addition of increasingly large volumes of data and increasingly sophisticated algorithms. It improves as it learns more and more about guests’ wants, needs and preferences, continuously augmenting its knowledge base… that enable it to progressively improve the quality of its responses and predictive capabilities.” As the report’s findings show, AI-powered response technology is generating time savings, costs savings and enhancing guest relationships. But as AI solutions become “smarter,” they can anticipate and predict guest behavior, offering a level of personalized service that is unimaginable today. For example, “artificial intelligence can automatically set up a guest room with a level of precision that would elude human efforts” and “customize services and activities and calculate the optimal time to send invitations,” according to the report. Adopting a powerful technology such as AI also requires significant employee education and an internal culture change. The report emphasizes the importance of incorporating AI into an overall business strategy to realize its full potential for guests, employees and the organization as a whole. Did you enjoy this blog? Let us know down below, download the full report! Have any questions?  Email us at oraclehosp_ww@oracle.com or visit our website for more information.

So many people are clamoring about AI – or artificial intelligence – but do you really have a firm grasp on how hoteliers are using it to enhance the guest experience? Odds are, probably not, which is...

Hospitality

All you need to know about OPERA R&A: Watch the demo on demand

If you’ve ever wondered how OPERA Reporting & Analytics gets the right data to the right staff at the right time to execute smartly, here’s your chance. We recently hosted the Oracle Hospitality Webcast: Live Demonstration of OPERA Reporting & Analytics. We’re thrilled by the turnout it received, but realize it couldn’t accommodate everyone’s busy schedule. That’s why we’re making the webcast replay available to you on-demand. It’s now available to view at your convenience. Most importantly, the webcast features the questions you want most answered about OPERA Reporting & Analytics. (Select queries from your peers were fielded during the live broadcast.) OPERA Reporting & Analytics Cloud Service represents a next-generation reporting solution that enables every team member to execute decision based on facts, not hunches. With OPERA Reporting & Analytics, key personnel – ranging from operations managers at properties to revenue management directors at corporate – can swiftly obtain, analyze and act upon information specific to their unique responsibilities. Among the topics it covers: property information, profiles, reservations, blocks, rates and revenue types, financial, and sales and catering. Such topics are structured in a fashion that enables easy access to key business metrics, and OPERA Reporting & Analytics provides an array of powerful visualization tools to make sense of them all. The webcast “walks through” key elements of the reporting solution and addresses topics such as: Configuring MyPage, Understanding Dashboards, Editing a Sample Report, Creating a New Analysis, Administration Review, Report Mail and Using SmartView. Among the audience questions it answers: Where is the tool hosted? How is the data being sent from on-premise hotels to this tool? Is it real-time? Is there a limitation for the number of users that can access the application? How are users trained? We hope you’ll find the webcast replay informative and understand how OPERA Reporting & Analytics can be adapted to meet the unique data needs of any hotel. For more information about OPERA Reporting and Analytics, please contact your sales executive or visit the OPERA Reporting & Analytics solution page.

If you’ve ever wondered how OPERA Reporting & Analytics gets the right data to the right staff at the right time to execute smartly, here’s your chance. We recently hosted the Oracle Hospitality...

Hospitality

Empower Your Staff – Deliver Insights With OPERA Reporting and Analytics

In this data-driven economy, hotel operators need key information at their fingertips to deliver a superior customer experience, leverage market conditions, and beat the competition. Making data-driven decisions has become increasingly important in driving the bottom line for the hospitality industry. In a recent survey, 93% of executives said their organization is losing revenue because it is unable to fully leverage information. OPERA Reporting and Analytics can help hoteliers address this challenge by providing easy, near real-time access to hotel data.  Built on Oracle Business Intelligence Enterprise Edition, the industry leading platform for reporting and analytics capabilities, OPERA R&A provides powerful capabilities including: Multi-property reports allowing hoteliers to gain consolidated insights into the operations of all properties across the enterprise. Near real-time reports allowing every hotel team member to react to changing business situations throughout the business day. Multiple visualization methods so hoteliers can get powerful insights from enterprise data Reports from a variety of subject areas that are easily accessible to users. Scheduled reports that can be delivered by email by user and role, so managers and executives find actionable reports in their mailboxes Join our webcast on August 21st and find out more:  11am PT 

In this data-driven economy, hotel operators need key information at their fingertips to deliver a superior customer experience, leverage market conditions, and beat the competition. Making...

Hospitality

OPERA and Simphony Cloud: 5 Steps to Maximize Cloud Success

Oracle is the market leader for scalable and secure cloud solutions. But what’s the best way for OPERA and Simphony Cloud Point of Sale customers to tap our expertise to achieve maximum cloud success and innovation? Oracle’s Susannah Grieve sat down and interviewed Paul Dickson, vice president solutions enablement for Oracle Hospitality, to seek his insights on helping customers meet their objectives.    With a decade-long tenure at Oracle, Paul is an expert in customer migration, transition of cloud services and driving customer success management. He recently shared his expertise at Oracle Industry Connect  – our cross-industry innovation summit held in New York City – and is committed to helping customers grow their business and guide their journey to the cloud. The following are his recommendations: 5 Steps to Cloud Success: Embrace the cloud-service model You are making the paradigm shift to the cloud model and how you choose to engage with technology. It is important for you to recognize the changing relationship with your business solutions provider, as standardization and simplification will ensure value in your business. Unnecessary complexity doesn’t add value; it adds cost. The cloud-service model, if embraced, will bring your business value and innovation. Adopt best practices Applications provisioned in our cloud services have evolved over decades – by working directly with tier-1 customers in both the hospitality and food and beverage industries, learned best practices are embedded in these solutions with multiple iterations. They’re engineered to specifically address industry needs and optimize the customer experience. Leverage the best practises in OPERA Cloud and Simphony Cloud to ensure customer experience is optimized. Evaluate business processes Moving from on-premise solution to cloud-service solution is a transformational Making this journey, you are engaging in a change management process. Therefore, it is important to realign your business structure to leverage the organizational change impact and embrace your new business processes. Plan ahead There can sometimes be an assumption that making the transition to cloud is an event rather than a journey. Those customers who realize the most success of leveraging their cloud investment are those who stay connected with their service provider. Collaborate with your provider and have a plan that supports functional enhancements and performance advantages. Oracle invests annually in product and performance enhancements – continue to be engaged with Oracle, and you will continuously benefit from those investments. Leverage experts You are not alone in this journey. With Oracle, you can capitalize on its huge infrastructure, including a broader integrated ecosystem. Take advantage of Oracle enterprise architects and Cloud implementation specialists, who can help you understand the benefits and bring value to your organization. Our skilled and experienced consultants help customers on a daily, weekly, monthly basis and are ready to help you. The Future for Cloud Customers Oracle Hospitality and Oracle Food and Beverage are committed to cloud services, making the technology a foremost priority to accelerate innovation for our customers. With a focus on scalability and security, we are dedicated to continuously improving customer service and support. If you would like to learn more about Oracle Hospitality and Oracle Food and Beverage cloud solutions, email oraclehosp_ww@oracle.com.  

Oracle is the market leader for scalable and secure cloud solutions. But what’s the best way for OPERA and Simphony Cloud Point of Sale customers to tap our expertise to achieve maximum cloud success...

Hospitality

Interview with Adriana Torres, Senior Vice President for Oracle Global Hospitality and Food & Beverage Support

Adriana Torres is senior vice president for Oracle Global Hospitality and Food & Beverage Support, an organization with approximately 1,000 employees worldwide that supports our hotel and food & beverage customers in more than 140 countries, and in more than 20 languages. With a career that has spanned 30 years and began in her home country of Brazil, Adriana started as a trainee in HR for British Petroleum and spent a decade with the company. During her tenure at BP, she rose through the ranks to a senior manager position reporting to the president—and, at only 28 years old, she was one of the first females in the company’s history to hold a management position. After leaving BP, she joined Citibank Brazil’s credit card business as its head of customer service and HR, quickly got promoted to head of customer service for Latin America, and moved to Florida. During her time in Latin America, her responsibilities expanded to corporate bank business and was then promoted to senior vice president. In 2006, as global head of customer service for the consumer business, she was promoted again to managing director and moved to New York, supervising 200 countries and 15,000 employees. In 2012, she left Citi to join Visa as the global head of customer care services and moved back to Florida. During her tenure at Visa, she was the recipient of the Diversity and Inclusion Award by the Miami Chamber of Commerce. In 2016, she left Visa to join Oracle in her current role, and she moved to California. On her leadership journey, Adriana says there are 10 affirmations that have guided her professional career. Love what you do. Get things done. Don’t be afraid to take risks. Do the right things and do them right. Learn from your mistakes. Never stop learning. Build positive relationships. Be a team player. Be tough when you need to, but be respectful of others. Recognize and celebrate success. According to Adriana, the practice of diversity and inclusion is simply part of her DNA. She has been working with employees, colleagues, and customers around the globe for more than 20 years and can’t imagine a world without diversity. “Diversity of thoughts, mind, gender, culture, and races are attributes that make us unique and special as human beings,” she says. “If you are able to recognize these differences and leverage them to learn and to grow personally and professionally, then you are able to accomplish greater successes. In my field, understanding and promoting diversity is key to providing better services to our diverse customer base.” For Adriana, celebrating Women’s History Month at Oracle is a time when everyone comes together to learn about women’s contributions to the community and society, as well as to reflect upon what we could also be doing as a company to further contribute to our markets and make a difference in our community and our respective professions. “I have always believed that if you want something, you have to work for it,” she says. “It’s imperative to have a clear understanding of what you want to do, and what your personal and professional goals are, before you make a plan and attack that plan with conviction. To be clear, it does not mean that you need to do everything by yourself. There are many people who can help you on your journey, and they will present themselves along the way. It can be a friend, a family member, your boss, a colleague, or even a direct report. I have learned from all of them—and continue to learn from them every day.” She also says it’s important to believe in yourself and be proud of your accomplishments. “There is nothing you can’t do if you put your heart, your work, and your time in it—and, enjoy the ride,” she says.  

Adriana Torres is senior vice president for Oracle Global Hospitality and Food & Beverage Support, an organization with approximately 1,000 employees worldwide that supports our hotel and food &...

Hospitality

Hotel 2025: Voice Activation – Novelty Gimmick? Think Again.

Welcome to the fourth in our series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from more than 150 hotel operators and some 2,700 consumers on the emerging technological innovations redefining guest experiences. Voice-activated assistants have progressed in quantum leaps in recent years. The days when Siri was merely a novelty are long gone. Voice-activated devices such as Google Home, Amazon Echo and Apple HomePod are increasingly getting deployed in homes, and hotels.  In fact, Amazon just announced that their Alexa device will be installed by Marriott at several of their properties. And it’s easy to see why: Stanford University published a study indicating that speech-entry searches were 3x faster than text-entry searches. Considering that speed of service and ease of use are critical success factors in the hotel market, voice activation holds much promise. After all, research shows that a typical hotel guest takes 12 to 15 minutes figuring out how to operate hotel room functions. Wouldn’t they prefer to ditch the remotes and switch to voice? Voice activation could be implemented in a variety of ways in hotels. Its use in making room reservations yielded the following responses from Hotel 2025 survey participants: 65% of hoteliers and consumers find this idea very or somewhat appealing. Just over 50% of hoteliers and consumers say this will improve the guest experience. But only 57% expect this voice-activation application will be mainstream or mass adopted by 2025. How many times in a hotel have you woken up in the middle of the night to adjust the thermostat? Or spent far too long trying to figure out the purpose of certain controls? These are common pet peeves of hotel guests, and they may be resolved soon. According to published reports, Aloft Hotels deploy iPads in their rooms, allowing guests to adjust the temperature and lighting through Apple’s voice assistant, Siri. And as voice activated room controls gained traction, we decided to poise this application to our survey group of hoteliers and consumers. Amongst the group, 90 percent say this technological application will be mainstream or mass adopted by 2025, with only 4% believing that it will gain no meaningful adoption. Such usage isn’t just popular with consumers; 70% of hotel operators say this application is very or somewhat appealing. Nearly half are confident that voice-activated room controls will make employees happier and more engaged. Voice-activated guest recognition also could play a key role in streamlining the guest experience. The technology promises to enable guests to quickly identify themselves to front desk staff. Such capability elicited the following response from consumers and hoteliers: 3/4 say this will be mainstream or mass adopted by 2025. More than 50% expect this will improve the guest experience, and 30% say this will improve operational efficiency. Cost (30%) and customer adoption (20%) prove to be the largest concerns for hotel operators. “What credit cards do you accept?” “What time is breakfast available from?” “What family friendly restaurants are nearby?” These are three of the most common questions guests ask hotel staff. Voice-activated devices could provide answers quickly, increasing speed of service and operational efficiency. It’s only a matter of time before hoteliers will be able to customize answers for questions that their guests are specifically asking. Among hoteliers and consumers, 58% say this voice-activation application will be mainstream or mass adopted by 2025, and 1/5 anticipate it will have no meaningful adoption. The biggest concern for hoteliers proved to be ease of use (24%), followed closely by cost (20%). Only 5% of today’s consumers use voice shopping, but according to MoffettNathanson, an independent research firm, that number could reach 50% by 2022. We raised the topic of voice-activated room service to our survey group: Almost 3/4 of our surveyed hoteliers and consumers say this technology will be mainstream or mass adopted by 2025, with 1/3 predicting this will be implemented within the next year. 50% of hotel operators say this will improve the guest experience. Although 60% of hoteliers and consumers find voice-activated room service to be very appealing, 25% say it is very or somewhat unappealing. There is little doubt that voice activation will become part of the mainstream hotel experience in the near future, especially because operators are pegging voice activation as the second-most indispensable hotel technology. We hope you found this blog interesting and informative. Keep an eye out for the next Hotel 2025 blog, which will explore the future of biometrics in hospitality. For a copy of Oracle Hospitality’s Hotel 2025 report, please download it here.

Welcome to the fourth in our series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from more than 150 hotel operators and...

Hospitality

Hotel 2025: Captivating Guests with Artificial Intelligence

Welcome to the third in our series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from more than 150 hotel operators and some 2,700 consumers on the emerging technological innovations redefining guest experiences. Artificial intelligence is a field of computer science in pursuit of developing computers that can simulate human intelligence – specifically, learning, reasoning and self-correction. Though the term was first coined in the 1950s, AI reached a major milestone in 2017 by beating the world’s best player of the Chinese board game called, Go. To put this achievement into perspective, the number of potential moves in Go is so large that you simply cannot enumerate all the possible outcomes, proving that for the first time, AI could be programmed to truly mimic the learning process of the human brain and “out think” a world champion. The company behind this achievement stated that the algorithm could be applied to many other applications. Which raises the question: How can the hospitality industry leverage this powerful technology? Suggestions and recommendations based on search history and preferences are already largely in use, but adding AI technology to the mix elicited excitement among hoteliers and consumers surveyed in Hotel 2025: 67% say this AI application will be mainstream or mass adopted by 2025. 3/4 find this very or somewhat appealing. 61% say AI will improve the guest experience, and 57% expect it will improve operational efficiency. One of the biggest challenges of successful upselling is making the offer relevant. Today, huge amounts of customer data can be utilized for this effort, but the timing of the offer is crucial, too. By using AI, hoteliers can leverage this knowledge for any given customer environment – be it the hour of day, location, or remaining vacation time - creating a powerful impression on their guests. Studies have shown that successful upselling increases online reputation by 25%. According to our survey, 2/3 believe that this technology will be mainstream or mass adopted by 2025, with almost 70% finding this to be appealing. More notably, 60% believe think that AI technology will improve the guest experience and 38% believe it will employee efficiency. Nothing makes customers feel more valued than having thoughtful hotel staff who understand their wants and needs. Thankfully, AI is on standby, ready to suggest targeted, in-destination recommendations for guests during their stay: Almost 70% say this AI application will be mainstream or mass adopted by 2025. Two thirds of surveyed consumers find this very or somewhat appealing. 61% say this will improve guest experience, and 41% expect it will improve employee efficiency. Cou-Cou, Brunost, Doubles, Papri Chaat and Dosa. In case you’re a little confused, these are a handful of world foods and dishes you probably haven’t heard of. Guests travel thousands of miles to see, experience, learn, and of course, taste what countries have to offer. But how do travellers know what to try? AI is capable of producing targeted dining recommendations for guests based on their history and preferences, turning the unknown into the unforgettable. According to our survey, 4/5 would find dining recommendations very or somewhat appealing, and 72% believe it will be mainstream or mass adopted by 2025. Almost two thirds say targeted dining recommendations will improve the guest experience. Combined with the fact that the cost of such implementation is far less of a concern for hotel operators, AI-powered dining recommendations seem certain for early adoption. In general, AI is perceived as more affordable when compared with other technologies explored in this blog series. And its ability to utilize data and provide customers with tailored recommendations and offers makes the technology hard to overlook. It deserves consideration to be placed front and center before consumers, who might be compelled to tout AI’s benefits in their reviews and recommendations – which continue to gain influence in an era of social media. We hope you found this blog interesting and informative. Keep an eye out for the next Hotel 2025 blog, which will explore the growing importance of voice activation in hospitality. To read a complete copy of Oracle Hospitality’s Hotel 2025 report, please download it here.

Welcome to the third in our series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from more than 150 hotel operators and...

Casino/Gaming

MGM Resorts: Delivering Innovation at Unimaginable Scale

With more than 40,000 hotel rooms on the Las Vegas Strip alone, MGM Resorts International is fully aware of the need for innovation to meet the ever-changing needs and wants of its guests. To underscore its commitment to digital transformation to drive enhanced guest experiences, MGM’s chief information officer, Sy Esfahani, shared a revealing statistic at this year’s Oracle Industry Connect, our cross-industry innovation summit: In 1958, the average age of an S&P 500 company was 60. Today, it’s just 15. The takeaway: If you’re not innovating in an era of constant disruption, your business life expectancy will be shortened. “We are rebranding ourselves because our gaming business is not growing; it’s actually shrinking,” Esfahani said. “We’re becoming more of an entertainment company,” he added, noting MGM’s food & beverage revenue of $1.6 billion in 2016. “The people who come to Las Vegas are not elderly, sitting for hours in front of slot machines. They’re coming here wanting to be entertained; they go to events, they go to clubs, and they go shopping.” The shifting marketplace spurred MGM to pursue a digital transformation. Embarking on such a journey, he said, requires the CEO and executive team to set the tone in establishing an organizational culture that embraces innovation. Without cultivating buy-in, the likelihood of failure increases significantly, Esfahani said, adding, “culture eats strategy for breakfast.” It also is imperative to no longer consider technology as a support function and view it instead as a business unit.  “Every CEO is looking at how technology can increase revenue,” Esfahani said. “As CIOs and CTOs, you need to look through that lens – how do you help your CEO drive revenue?” With such objectives in mind, MGM upgraded to OPERA v5.5.0 e15 and gained performance benefits such as: transactions per day increased to 51.1 million (592 per second) from 30.3 million (351 per second); and night audit runtime average decreased to 1 hour from 6 hours. By employing a well-defined, enterprise architecture and aligning an “IT roadmap” with business strategies, MGM accelerates technology delivery and offers guests innovations, ranging from smart rooms, sophisticated ecommerce and mobile app & digital keys to self-service check-in and mobile POS. Esfahani attributed MGM’s success in IT strategic planning to the creation of “LOB Steering Councils” that translate business strategies into IT priorities. In essence, they define business strategy that drives the IT agenda and, in turn, help view business strategy through a technology lens. In closing, Esfahani offered a final piece of advice, which he described as “digital Darwinism" and quote from Charles Darwin himself: “It is not the strongest of the species that survives, nor the most intelligent that survives,” he said. “It is the one that is the most adaptable to change." MGM’s Golden Rules for Digital Business Transformation Every company is becoming a technology company, so technology is everyone’s business. Digital business transformation will impact your business dramatically. CIO/CTO must lead the change. Understand your business and your industry and form a closer partnership with your business leaders. Transform your IT organization (cloud, analytics, etc.) for innovation and accelerated delivery. Develop your digital journey one moment at a time; be a cautious early adopter. View the full Oracle Industry Connect session on Oracle Hospitality's exclusive customer community, The Lounge.

With more than 40,000 hotel rooms on the Las Vegas Strip alone, MGM Resorts International is fully aware of the need for innovation to meet the ever-changing needs and wants of its guests. To...

Casino/Gaming

Greg Webb to Lead Oracle Hospitality

Oracle Hospitality has always been dedicated to providing the industry with tools and technology that foster meaningful guest experiences. As part of that commitment we are excited to announce Greg Webb as Senior Vice President and General Manager of the Oracle Hospitality Business Unit. With the addition of Webb’s rich industry experience the opportunity to continue our momentum in the marketplace and deliver innovation for our customers has never been greater. “Oracle Hospitality has tremendous market presence and serves a dynamic mix of globally recognized hotels, resorts and casinos” said Greg Webb, Senior Vice President and General Manager, Oracle Hospitality. “Oracle Hospitality has a lot to celebrate with the announcement of Bourbon’s cloud implementation and the launch of OPERA Reporting and Analytics this week. I look forward to continuing the momentum we’ve established in the marketplace and furthering Oracle Hospitality’s culture of innovation and growth as we help our customers navigate their cloud opportunity.” “Oracle Hospitality remains committed to empowering the hotel industry to offer exceptional, differentiated guest services that foster loyalty,” said Bob Weiler, Executive Vice President, Oracle Global Business Units. “Greg’s unique experience allows us to offer our customers increased industry focus and accelerate innovation across our vertical products. His digital perspective will be critical for helping hotel brands navigate their digital transformations and cloud migrations while consumers push for more personalized service.” Webb has spent the past two decades building profitable ecommerce, digital and mobile technologies. Most recently, Webb served as Vice Chairman at Sabre, the culmination of a 19-year career with the company. Webb’s prior roles at Sabre include Senior Vice President of Global Product Marketing and Development, President of the Sabre Travel Network and CMO. While at Sabre, Webb launched new technologies, gained significant market share and more than doubled EBITDA, all while reversing an industry outsourcing trend and delivering award-winning customer service. Webb also played a central part in Sabre’s successful 2014 IPO resulting in the company’s market cap and share price nearly doubling in value. Webb also previously worked as Chief Information Officer at BellSouth. Oracle Hospitality will be at HITEC in Houston from June 18-21, 2018 at booth #1219 to demonstrate how the OPERA platform can empower exceptional guest experiences, enable mobile hotel operations, maximize occupancy and revenue and serve as a platform for continued innovation.

Oracle Hospitality has always been dedicated to providing the industry with tools and technology that foster meaningful guest experiences. As part of that commitment we are excited to announce Greg...

Hospitality

OPERA Reporting and Analytics — Unlock the Power of Data

These days, every hotelier knows there are invaluable business insights to be discovered in data. But just tracking the sheer volume of information that flows into an enterprise often is daunting – not to mention the monumental difficulty of processing and analyzing the data to deliver the right actionable insights to the right staff at the right time. Consider what was deemed impossible, however, no more. A new offering from Oracle Hospitality – OPERA Reporting and Analytics (OPERA R&A) Cloud Service – represents a next-generation reporting solution that enables every team member to execute decision based on facts, not hunches. With OPERA Reporting and Analytics, key personnel – ranging from operations managers at properties to revenue management directors at corporate – can swiftly obtain, analyze and act upon information specific to their unique responsibilities. What makes OPERA R&A an unrivaled analytical tool? It is powered by Oracle Business Intelligence Enterprise Edition or OBI. In plain language, OBI is an industrial-strength analytics engine known for its capability to develop, design and deploy reports. In fact, it’s identical to the Oracle engine powering business intelligence for many of the top companies found on The Fortune 100 list. OPERA Reporting and Analytics addresses a broad range of business topics. Among them: property information, profiles, reservations, blocks, rates and revenue types, financial, and sales and catering. Such topics are structured in a fashion that enables easy access to key business metrics – and OPERA Reporting and Analytics provides an array of powerful visualization tools to make sense of them all. It also makes “slicing and dicing” of data easy, enabling staff to efficiently glean insights to achieve what matters most – delivering exceptional guest experiences. But what makes OPERA Reporting and Analytics a comprehensive tool is its ability to empower everyone within the hotel organization. OPERA R&A comes with three standard dashboards that can be used out-of-the-box at a property or corporate level. OPERA R&A also comes with six sample reports that span all areas of the OPERA PMS. These reports can be used as templates that can be customized or published to end users as they are.  To illustrate its versatility, here are examples of the roles OPERA R&A can assist: Corporate/Area Revenue Managers: Responsible for reviewing a group of properties at the same time, these managers need not only to compare performance across multiple properties, but evaluate year-over-year performance within those properties simultaneously. By using a Line Bar combination to report                        on measures such as ADR, Total Revenue or RevPAR for a given time period, they can quickly identify top performers – as well as those needing attention. Property General Managers: The solution can be used to generate high-level views of performance at the property level or dive deeper into key performance metrics, such as room revenue or occupancy rate. General managers, for example, can generate summaries of daily business operations – personalized for each manager. They also can view activity summaries by key measures such as room revenue, F&B revenue, and occupancy for the past 24 hours, comparing it with Same Time Last Year (STLY), Month to Date (MTD) and Year to Date (YTD). With such reports, general managers can assess performance across different operations within the property and improve day-to-day decision-making. Operations Managers or Front Desk Managers: Chief among their concerns are monitoring the number of arrivals and departures each day and ensuring sufficient room availability. They’re also watching for different VIP guests and managing maintenance issues that could cause for Out of Service (OOS) or Out of Order (OOO) rooms. With OPERA Reporting and Analytics’ near real-time capabilities, they can access reports showing essential data: checked-in rooms; number of departures and arrivals remaining; and number of available rooms, including clean/dirty status. The result? Quick identification of a potential variance in the demand for clean rooms – and even faster resolution with housekeeping. To learn more about how OPERA Reporting and Analytics can help hotel staff make informed decisions and enhance operations, contact Oracle Hospitality.

These days, every hotelier knows there are invaluable business insights to be discovered in data. But just tracking the sheer volume of information that flows into an enterprise often is daunting –...

F&B

3 Reasons to Switch to Simphony Cloud Point-of-Sale

Delivering personalized experiences to guests with ever-changing needs is one of the great challenges faced in hotels today.  You need to continuously, transform your business to keep pace with the guests’ needs, which requires a platform that enables and accelerates your business’ evolution. Oracle Hospitality’s Simphony Cloud Service, is an enterprise, point of sale platform that enables the innovations necessary to create new guest experiences.  Simphony increases operational efficiency with centralized menu management and mobile ordering while simplifying integrations to the latest technologies.  With Simphony, you can manage properties anywhere in the world from a single enterprise – ensuring that each location delivers a consist experience wherever you service a guest.  A globalized configuration eliminates the need to locally manage the system, allow the team to focus on the guest and create the best possible experience. Here are just 3 reasons why you should move to Simphony Cloud today: 1) “Always-on” Operating global enterprises mean being ready for almost any network condition imaginable.  Simphony’s architecture ensures each property’s operations run without interruption when an Internet disruption occurs.  Using locally deployed services for property operations ensure that the Simphony Point of Sale client running on our Oracle MICROS Tablet 700 Series, the Workstation Compact 310  and 310 R, or Workstation 6 Series devices never skips a beat.  The Oracle Hospitality hardware is elegant, durable, and purpose-built to withstand the environmental requirements of the hospitality industry. 2) Powerful Analytics Help You Run a Smarter Business Simphony’s Reporting and Analytics capabilities are powered by Oracle Business Intelligence Enterprise Edition (OBIEE), which enables you to create dashboards and visualizations that highlight your operation’s key metrics.  Using the operational insights provided by OBIEE, you can make faster, smarter decisions that improve your bottom line. Oracle MICROS InMotion Mobile app extends Simphony’s reporting capability to a manager’s mobile device, providing real-time sales information anytime, anywhere so they can always keep pace with what is happening. 3) Increased Speed of Service The Simphony POS client user interface is easy to navigate and quick to learn.  Taking orders tableside with a Tablet 700 series enables servers to quickly get drinks to the bar and food to the kitchen accurately and efficiently.  Using the Engagement feature, servers can quickly access information about specials and events going on around the property that might interest the guest.  Simphony’s Table Management and Kitchen Display System servers and hosts real-time data on table and kitchen status, ensuring orders are delivered to your customers accurately and quickly.   Now is the perfect time to make the move you’ve been thinking about – modernize your business by moving to Oracle Hospitality’s Simphony Cloud. Transforming your business will not only revolutionize the way you do business to best serve customers today, it will also anticipate their needs for tomorrow. Contact Us to learn more about Simphony Cloud.

Delivering personalized experiences to guests with ever-changing needs is one of the great challenges faced in hotels today.  You need to continuously, transform your business to keep pace with the...

Event

Windy City Wrap Up: Cloud, Mobile, and Best of Breed POS Tech at NRA 2018

The Oracle Hospitality team just wrapped up four days at the National Restaurant Association Show in Chicago. Day one of the show kicked off with great enthusiasm around cloud technology. Our Simphony Cloud POS solution was displayed throughout the booth, to demonstrate the greater operational efficiency that cloud technology provides to restaurant operators; such as lower IT costs, centralized management, and access to real time operational data. On day two of the show we found ourselves talking a lot about kiosk.  Self-service kiosks provide restaurant operators with significant advantages: revenue growth opportunities, lower costs, and innovation. Kiosk software powered by Oracle Hospitality’s Simphony Cloud POS platform allows operators to collect data about consumer behavior, enabling delivery of targeted promotions. Day three was all about tablets. A great way to increase speed of service, tablets have become paramount to restaurant operations. The Oracle MICROS Tablet 721 provides a ruggedized solution built to withstand harsh hospitality environments. To bring the show to a close, day four focused on the Oracle MICROS Compact Workstation 310. The newest addition to our hardware portfolio provides a perfect choice for operations with a limited menu and counter space. These all-in-one units are not only portable with a small 10-inch footprint, but are durable enough to withstand the harshest of temperatures. Submit a product inquiry to set up a meeting with one of our representatives and visit the Oracle website to learn more about Oracle Hospitality Point of Sale Systems and our thought leadership on What is POS.

The Oracle Hospitality team just wrapped up four days at the National Restaurant Association Show in Chicago. Day one of the show kicked off with great enthusiasm around cloud technology. Our Simphony...

Hospitality

Hotel 2025: Robotics – Human Complement or Substitute?

Welcome to the second in our series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from more than 150 hotel operators and some 2,700 consumers on the emerging technological innovations redefining guest experiences. Robotics is a field that brings together artificial intelligence, computer science, and mechanical and electrical engineering capabilities to design, construct, operate and deploy robots in a variety of industries. Robots are adaptable to perform any task required of it; most commonly they perform more dangerous or mundane tasks such as assembly line and packaging jobs.  But robots have become so sophisticated and personable that they are starting to replace waiters, cleaners and even front-of-house hotel staff. Is it possible for robots to match, or even exceed, the human standard in hospitality? In Japan, the Henn-na hotel team certainly thinks so. Customers are greeted by a dinosaur hostess who bows and says, “Welcome,” as guests arrive. The company has plans to launch 100 more similar hotels within the next five years, all with the ambition for robots to handle 90% of tasks. This portends that robotic applications within hotels could be many, ranging from room service and cleaning to staff training and virtual concierges. But what do guests and hoteliers think? From our survey of hoteliers and consumers, we gleaned some insights on the use of robots for greeting guests: 46% of interviewees believe that this will be either mass adopted or mainstream by 2025. Half said this would improve their experience. Only 22% say they would visit more often if hotels offered this service. Ensuring that a staff member is always available for hotel guests is an important responsibility for all hotels. Hoteliers are tasked with the challenge of maximizing staff productivity and minimizing the time taken for each task, and for guest services the biggest time consumer is the delivery process. Luckily, robots are on hand to relieve some of this workload. They can pick up orders, navigate the hotel based on a pre-generated map, including calling and riding the elevator, and let guests know when they arrive via phone or an automated announcement. According to our survey, 56% of consumers and hotel operators think this will be mainstream or mass adopted by 2025 and almost 60% think this is very or somewhat appealing. However, the cost of purchasing robots remains the largest concern for operators. One of the less obvious applications for robotic technology is staff training. 52% think that only early adopters, or no adopters at all would use robots for staff training by 2025 58% think it is somewhat or very appealing Just over half think it would improve employee efficiency  According to ‘Maidbot’, current housekeeping practices carry three major issues: “Housekeeping is the highest variable cost regardless of the hotel, room attendants have the highest injury rates in the service sector, and current commercial cleaning practices are inconsistent.” Could a robotic addition to the housekeeping team be the answer? Dull, dirty, and physically demanding work inevitably takes its toll on hotel cleaning staff. Tackling these tasks with robotic solutions golds the promise of removing inconsistencies, increasing job satisfaction and reducing high staff costs. According to our survey, two thirds think using robots for housekeeping is somewhat or very appealing, and more than 60% think that it will be mainstream or mass adopted by 2025. Notably, 43% of our hoteliers believe such usage will improve employee efficiency, and 41% believe it will improve operational efficiency. The idea of a robotic concierge is heating up in the hospitality industry; increased customer loyalty, reduced employee turnover and time and money savings are just a handful of the benefits: 58% think it will be mass or mainstream by 2025 64% believe it is somewhat or very appealing 42% think it would improve guest experience It is worth noting that among surveyed consumers and hoteliers, robotic concierges received the highest, positive appealing response. In comparison to virtual reality’s impact on the hotel industry, concerns surrounding costs remain constant. However, robotic applications seem to provide more obvious and calculative benefits to hotel guests and hotel staff. For example, a robotic helping hand could reduce task completion time and human inconsistencies, allowing staff to focus their attention on other activities that generate greater guest satisfaction. The key to maximizing the potential of robotics lies in the combination of man and machine. We hope you found this blog interesting and informative, and if you missed our first installment on virtual reality, check it out. Keep an eye out for the next Hotel 2025 blog, where we will explore the role artificial intelligence will play in hospitality. If you would like to read Oracle Hospitality’s full Hotel 2025, you can download it here.

Welcome to the second in our series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from more than 150 hotel operators and...

F&B

Sizzling Success for Outback Steakhouse’s Transition to Cloud

Outback Steakhouse is an international restaurant chain with eight locations around Australia and through utilizing a cloud solution, it’s improving customer experience, freeing staff to spend more time interacting with guests. But the benefits of cloud hardly stop there. It has made the business more scalable and provides Outback Steakhouse’s decision makers with faster and better access to data, enabling them to react nimbly to changing market dynamics. In an industry where customer satisfaction and loyalty are paramount, such innovation and a willingness to change are what keeps Outback Steakhouse ahead of rivals. The restaurant chain approached Oracle in early 2017 because it wanted to implement a cloud solution that could help it achieve various operational objectives, from reducing labor costs at front-of-house to ensuring better customer experiences. Outback Steakhouse also was concerned about the risks associated with maintaining a physical server, considering that it was potentially more vulnerable to security issues such as data breaches. Overall, the restaurant’s management team wanted to streamline office and personnel processes given its high volume of payroll, accounting, and operations-based activities. Furthermore, a cloud-based system would make back-ups easier because it doesn’t need to run applications over a desktop; it just requires an internet connection. Since June, the implementation of Oracle Hospitality cloud solutions and mobile point-of-service has greatly reduced up-front and cash flow costs, while the Simphony platform has simplified the opening of multiple sites. The use of tablets for ordering at the table also has  accelerated service; it may be a small change, but it’s an important one as this allows the kitchen to receive tickets quicker and enables servers to handle more tables. It also addresses one of the industry’s biggest challenges: labour cost. In addition, these cloud solutions have enhanced the customer experience. The bottom line: Greater efficiency yields more time for staff to engage in more meaningful conversations with guests. The company also launched an app and delivery system with its own drivers. Online ordering is integrated into the point-of-sale, making the process almost seamless for the customer. The transition to cloud and associated technology has led to a transformation benefiting the company, its staff and its customers. But for Outback Steakhouse, the long-term impact of cloud is the true reward: With greater ability to scale faster, access data, and reduce risk, it’s ready to compete regardless of the challenges tomorrow may bring.

Outback Steakhouse is an international restaurant chain with eight locations around Australia and through utilizing a cloud solution, it’s improving customer experience, freeing staff to spend more...

Event

Turn Your Data into Profit: Data Science at Oracle Industry Connect

This year’s Oracle Industry Connect in NYC brought together a lineup of tech leaders who shared their knowledge on innovations and digital transformations to solve challenges in their hospitality businesses. Controlling costs while enhancing guest experience is a challenge that is constantly top of mind for hospitality operators. That’s why they’re increasingly turning to data – and data science – to help inform their decisions, with the goal of reducing cost and delivering quality service. In a panel session moderated by Oracle’s Saraswati Yagnavajhala, director of cloud and data science strategy, this important topic was explored by two technology experts and Oracle customers, Sandeep Satish, Director of Partner Strategy at Levy’s E15 Group, and Greg Clore, vice president of information technology at Dave & Buster’s. Market Drivers Saras kicked off the discussion with a broad question to the panelists: “There needs to be an impetus for change, a need to try something different for a major change to take place. What are some of those drivers in the market place?” Greg Clore noted that Dave & Buster’s is focusing on young adults as a key market. They are measuring analytics to see what this demographic is doing when they visit a D&B location. Using data science they have learned that this group prefers sharing appetizers rather than having sit-down meals, and they enjoy local brews and craft cocktails over nationally available drinks. Knowing this, Dave & Buster’s is able to tailor its menus to delight guests. Sandeep Satish discussed a more astute stadium goer. Fans are no longer happy with the traditional hot dog or waiting in a queue to pay for their order. They want the same options that are available outside of the sports and entertainment setting: a wide variety of food and beverages and a fast, easy, high-tech way to order and pay for them. Loyalty The next key topic discussed was loyalty. Dave & Buster’s offers a loyalty card that guests can use each time they visit to earn rewards. The company can then leverage data science to analyze the buying habits of this group and then deliver targeted marketing and personalization based upon that data. E15 is looking at specific ticket holders and their preferences as well as general audience demographics for various shows and events. By using data science, E15 can better determine audience preferences well before the crowds arrive. Predictions for the Future Saras posed a fun question to the panelists: “What is one prediction over the next 5 years in this space?” Clore said, “The power is in your smart phone.” He discussed a frictionless guest experience that is enabled by the mobile device.  Rather than buying a Dave & Buster’s power card from a kiosk, the guest can do that from their phone.  The next step is then eliminating the card and using the phone in lieu of the card, pushing targeted marketing offers to the phone, and identifying guests by their phone using beacons. Satish agreed with Clore but extended the thought further noting that in the near future, biometric technology will likely enable an even smoother experience for consumers: your fingerprint will become your ticket to enter and your method of payment. With wage increases, rising food costs and growing staffing needs, how can hospitality operators lower costs while enhancing the guest experience? Data science can help industry leaders make data-driven decisions to steer company initiatives. Learn more about data science here, or speak with an Oracle data science expert today.

This year’s Oracle Industry Connect in NYC brought together a lineup of tech leaders who shared their knowledge on innovations and digital transformations to solve challenges in their hospitality...

Event

OIC 2018: Top Strategies for F&B Innovation

Innovation. Innovation. Innovation. It’s the buzz word for restaurant success, and with so many new technologies to embrace there are myriad ways to pursue it. But it’s crucial to understand what should be the true impetus behind it: Enhancing the guest experience. “It’s very much about putting the customer in the center of the business – it’s your key driver for innovation,” said Geoff Holton, general manager of information systems at Restaurant Brands, which operates approximately 300 Pizza Huts, Hardees and KFCs across Australia and New Zealand. It’s easy to get caught up in the frenzy to experiment with new technologies, but food and beverage operators need to be disciplined and make sure innovation initiatives tie in directly to business goals. And few, if any, are more important than creating connections with customers. That was the driving message shared by Holton and other industry leaders, who participated as panelists in a F&B innovation discussion at Oracle Industry Connect. The session explored identifying solutions that truly improve customer service, from creating more personalized experiences to minimizing waiting. And new technologies are needed because optimizing service has never been more difficult, especially considering industry challenges such as labor shortages and the rise of “disrupters,” including delivery companies that are hurting restaurant profitability. “Delivery companies in the United Kingdom are eating market share,” said Tim Brown – Oracle Hospitality’s senior director of strategic accounts, food and beverage – who moderated the discussion. Delivery companies, which collect a significant portion of a restaurant’s check value, are impacting the industry much like the way online travel agencies disrupted the hotel sector. In the context of such a volatile market environment, panelists were asked to cite technology solutions worth pursuing. A unanimous choice? Kiosks. Todd Sasala, vice president of information technology at Cedar Fair – which has a portfolio of 11 theme parks and caters to an audience of 25 million guests – said kiosks provide a variety of benefits, including: accelerating the ordering process, increasing average ticket revenue and redeploying labor for “more productive situations.” The autonomy and empowerment that kiosks provide guests also shouldn’t be discounted, he added. Cedar Fair strives to provide customers “more utility… throughout their stay to help them navigate our properties, transact easier, minimize waiting,” Sasala said. “It’s not ideal if you have to wait in line; it’s even worse if you have to wait while you’re hungry.” Giving customers greater control of their restaurant experience also inspired TGI Fridays UK’s latest innovation: Bar Tab. Launched last year, Bar Tab is a new function within Mastercard’s Qkr! payment app that enables consumers to set up, manage and pay bar tabs using their smartphones. The application is integrated into Oracle Hospitality’s restaurant management platform and Masterpass, the digital payment service. Jeremy Dunderdale, the restaurant chain’s head of business solutions, offered sage advice for the execution of any innovation adoption, whether it’s a payment platform, drone delivery or sophisticated voice ordering. “You can be innovative as much as you like,” he said, “but unless you get buy-in from operations and the people on the shop floor – however brilliant it is, it won’t work.” And one final insight from the panelists focused on the rising importance of integration, especially as operators strive to manage their brands across multiple channels. Holton of Restaurant Brands urged operators to achieve “consistency between your different touch points to your customers – your digital menu boards, kiosks, websites and so on.” He added: “That’s actually quite powerful.”

Innovation. Innovation. Innovation. It’s the buzz word for restaurant success, and with so many new technologies to embrace there are myriad ways to pursue it. But it’s crucial to understand what...

Event

A Look Inside the Hospitality Connect Zone at Oracle Industry Connect

The Oracle Hospitality team recently wrapped up spending three days in New York City for Oracle Industry Connect, Oracle’s premier event for industries. Filled with sessions about industry trends, breakthrough innovations, the journey to the cloud, and much more, Oracle Industry Connect provided attendees with the opportunity to network with Oracle executive leadership team, strategists, developers, key partners, and peers. The Connect Zone was an interactive area where attendees were able to network and make those connections. We had a display of Oracle Hospitality products including the Oracle MICROS Tablet 720 Series, Simphony Cloud Point of Sale, OPERA Hotel Property Management Solution, and the Oracle MICROS Workstation 310 Series. Attendees were welcomed to engage in product demonstrations with our staff. In addition to displaying our products in the Connect Zone, we also had stations set up for 14 of our key partners to display their innovative hospitality solutions. The partners included: Deloitte 3C Payment Epson FreedomPay Mastercard Vantiv Duetto Eigen Elavon IDeaS Merchant Link QikServe SmartHOTEL Verifone Our partners also sponsored roundtables during lunch on both days of the event. The roundtables focused on various industry topics like kiosk evolution, credit card security, and EMV. They were a great way for attendees to network with peers and our partners, as well as share ideas around key industry subjects. At Oracle Hospitality, we take pride in our partnerships. Our partner portfolio is very diverse and includes companies that offer solutions for every aspect of a restaurant or hotel operation. We have recently moved to an open platform strategy across our hospitality solutions portfolio.  The most important step in this paradigm shift is making all our API documentation for Simphony, our Enterprise Back Office, and Opera easily obtainable through simple web search engine query making integration to our products more straightforward, simple, and accessible. This allows our partners to build the innovative integrations that our restaurant and hotel customers want, promptly and efficiently. Combining the Oracle Hospitality open API strategy with our strong partner portfolio, we can offer a one stop shop for our customers and ensure that they have the means to build the technology solution that is right for their business.  If you have not heard of the partners listed above, we encourage you to reach out to them, or drop us a line at OracleHosp_ww@oracle.com.

The Oracle Hospitality team recently wrapped up spending three days in New York City for Oracle Industry Connect, Oracle’s premier event for industries. Filled with sessions about industry trends,...

F&B

Europa-Park Continues to Drive Growth Using Oracle Simphony Cloud and Suite 8

Europa-Park lies at the very heart of Europe between the Black Forest and the Vosges, and is commonly referred to as one of the world’s most beautiful resorts. Their journey began back in 1995, and since then more than 90 million people from all over the world visit the park to enjoy the 100+ attractions, and five (almost 6) award winning, themed hotels. Europa-Park is so much more than a theme park & resort for families, the Ammolite restaurant for example, found just next to the hotel Bell Rock, holds two Michelin stars – the first theme park restaurant in the world to achieve this accolade. The Europa-Park resort is spread out over almost 100 hectares, and with plans to open a brand new waterpark, as well as a Scandinavian inspired hotel boasting a 650 seater dining room, it is essential that their operating solution can keep up. The park currently uses Oracle Hospitality Simphony Point of Sale Solution and *Suite 8 (*only available in EMEA and JAPAC) because of their ability to seamlessly integrate with one another. Arne Weinmann, the Beverage Director of Europa-Park explains, “We needed a purer system that fits to our size and is able to manage several revenue centres”. Arne goes on to explain that they particularly love the benefits of the Multi Property function of Oracle Cloud, where Europa-Park can manage their five hotels with 4500 beds, and over 1000 employee records all on one central data base. A key component of a successful business is the ability to gather rich and valuable data across all their activities, no matter how diverse they are. Thanks to Oracle Hospitality Reporting and Analytics, Arne explains that “it’s become really easy and fast to track our sales and track our data.” With over 19 restaurants and bars across the resort, and plans to open up a brand new 650 seated restaurant, Europa-Park naturally faces many challenges. Arne explained to us how they have started to use the Oracle MICROS 720 tablet, he especially liked the powerful battery, than can easily be switched during service - perfect for any busy restaurant. Using the Tablet 720, the service team are able to make the order at the table, which is then sent electronically through to the kitchen for the chefs to start working on straight away, eliminating the need for staff to re-enter any orders at a separate POS. Europa-Park uses 120 Oracle workstations and 20 Tablet’s, but thanks to Oracle technology, saleability is not a problem as Arne explains, “After we changed to Oracle Simphony we had no more worries for further expanding, Oracle Simphony is built for growing businesses.” Europa-Park also use Oracle Suite 8, a tool that combines all hotel processes onto a single software solution. Michaela Doll-Lämmer explains to us that Suite 8 “really helps us to focus on our guests”. Michaela goes on to explain how they used to struggle to manage all five hotels in one system, but thanks to Suite 8 this is no longer a problem. Europa-Parks various seasonal decorations and the large number of diverse and colourful events throughout the year, makes them a one-of-a-kind destination, and so the importance of a positive and personalised customer journey to match this experience is paramount. Luckily, Oracle Suite 8 helps Europa-Park achieve this, covering reservations to housekeeping all the way to sales and marketing – Happy Holiday’s from Oracle! If you enjoyed reading this blog about the fantastic Europa-Park resort, watch the full video customer story, or alternatively, place an inquiry or email oraclehosp_ww@oracle.com if you would like to start your Oracle journey.

Europa-Park lies at the very heart of Europe between the Black Forest and the Vosges, and is commonly referred to as one of the world’s most beautiful resorts. Their journey began back in 1995, and...

F&B

Sticks ‘n’ Sushi: Orchestrating Digital Transformation and Growth with Simphony Cloud from Oracle Hospitality

Oracle Hospitality were delighted to welcome Martin Garbrecht Damm, digital director for Sticks ‘n’ Sushi to the stage today at Oracle Industry Connect. Martin was keen to stress that at Sticks ’n’ Sushi the guest experience is everything. He also shared how using Oracle Hospitality’s Simphony Cloud solution is helping his company undergo simultaneous digital transformation and physical growth. Walking into the newest site of Sticks ‘n’ Sushi at the historic Tivoli Gardens in Copenhagen, you are hit by the meeting of two cultures: Japanese and Danish. An odd combination, many may think, but the pairing is making Sticks ‘n’ Sushi one of the most popular emerging restaurant chains in Denmark and is propelling its expansion across Europe. Sticks ‘n’ Sushi was founded 22 years ago by brothers Jens and Kim Rahbek, and Thor Andersen. Taking inspiration from their half-Japanese, half-Danish background, they created a unique cuisine that combines two culinary traditions. Known for its great food and exemplary service, Sticks ‘n’ Sushi is constantly striving to be one of the most innovative restaurants in the industry – setting new standards for training staff, communication, corporate responsibility, and advertising and design. That drive for innovation led Sticks ‘n’ Sushi to embrace Oracle Hospitality’s Simphony Cloud point-of-sale solution. The Oracle Hospitality video team recently traveled to Copenhagen to capture the restaurant’s digital transformation, including its app-driven takeaway service. “The guest experience is everything,” says Martin Garbrecht Damm, digital director for Sticks ‘n’ Sushi. “I’m trying to replicate that into the digital space, making a restaurant in the sky that people experience the same quality as if you were at an actual restaurant.” Watch the video to see how Sticks ‘n’ Sushi makes that happen – and understand why Damm describes Oracle Hospitality as “our extended software family.” The video also illustrates how Simphony: Provides centralized control of an ever-growing enterprise Helps make on-premise and off-premise ordering a universal brand experience Helps accelerate international expansion with plug-and-play simplicity Providing innovative technology that delivers such objectives is Oracle Hospitality’s mission, which Damm sums up best: “They’re helping us figure it out, and it gives us simplicity into our IT organization.” Learn more about Simphony point of sale on our website, and request more information here.

Oracle Hospitality were delighted to welcome Martin Garbrecht Damm, digital director for Sticks ‘n’ Sushi to the stage today at Oracle Industry Connect. Martin was keen to stress that at Sticks ’n’...

Hospitality

Hotel Loyalty: Bridging the Misconceptions Dividing Operators and Guests

Hoteliers invest significant effort, not to mention time and money, offering loyalty programs to engage customers, recognize and reward them for their loyalty and to win repeat business. But when dealing with the topic, they are plenty of questions worth asking: Are millennials as loyal as baby boomers and Gen Xers? Are we entering an era of experience-based loyalty programs? What is the future of loyalty? Without the right answers, odds are, your loyalty initiatives will miss the mark. When it comes to fostering loyalty, there is a considerable “disconnect” between the perceptions of hoteliers and their guests, according to a new global study, The Loyalty Divide – Operator and Consumer Perspectives, Hotels 2018. The report was just released at Oracle Industry Connect, an innovation and technology summit held April 10-11 in New York City. In a nutshell, the report shows that hoteliers think their loyalty initiatives are attractive and engaging while their guests are far less impressed by the offerings. Among the key findings of the survey that polled hoteliers and consumers in nine countries around the world: 61% of hoteliers believe guests would enroll in every loyalty program offered them, but only 24% of guests actually do. Furthermore, nearly one-third of consumers (30%) say they rarely join loyalty programs. 54% of hoteliers believe their loyalty program offers are mostly relevant. However, only 22% of guests share that opinion, and 39% say they are rarely relevant. Hoteliers do not currently engage “influencers” (62%) or brand ambassadors (71%) – despite consumers clearly indicating that they are more likely to trust recommendations from such individuals. Capturing these insights was the main objective of the survey, which Oracle Hospitality commissioned Morar HPI, an independent UK-based consultancy, to conduct. The hotel loyalty findings are based on part of a research effort, which took place in February 2018 and surveyed more than 13,000 consumers and 500 businesses across retail, hotels and restaurants in Australia, Brazil, China, France, Germany, India, Mexico, UK and US. Oracle Hospitality pursued the research endeavor to help hoteliers refine loyalty initiatives and better understand the new levels of personalization they’ll require to be effective. Discover more about these consumer archetypes and learn how to win their loyalty by reading The Loyalty Divide. Download your copy here.

Hoteliers invest significant effort, not to mention time and money, offering loyalty programs to engage customers, recognize and reward them for their loyalty and to win repeat business. But when...

F&B

Restaurant Loyalty Programs: What Keeps Guests Coming Back?

For restaurant operators today, loyalty programs are essential. After all, keeping existing customers is far less costly than attracting new ones. But do you really know if yours is effective? Operating successful loyalty initiatives is more complex than it seems, and knowing the correct answers to important questions is a must. Do you know if your rewards are relevant? Are loyalty programs going to become obsolete if millennials are less loyal than baby boomers? What role does technology play in loyalty? Providing insights for these queries was the main objective of Oracle Hospitality’s just-published global study, The Loyalty Divide – Operator and Consumer Perspectives, Restaurants 2018. Oracle Hospitality commissioned Morar HPI, an independent UK-based consultancy, to survey more than 13,000 consumers and 500 businesses across retail, hotels and restaurants in Australia, Brazil, China, France, Germany, India, Mexico, UK and US. The findings are designed to help restaurant operators refine loyalty initiatives and better understand the new levels of personalization they’ll require to be effective. The report – which was released at Oracle Industry Connect, an innovation and technology summit held April 10-11 in New York City – shows there is a significant “disconnect” between operators and consumers when it comes to their perceptions of loyalty. For example: 50% of restaurant operators believe guests would enroll in every loyalty program made available to them, but only 27% of consumers say they actually do. Furthermore, 23% say they rarely join programs. 47% of operators believe their loyalty program offerings are mostly relevant. By comparison, only 27% of consumers share that opinion. Closing these “perception” gaps will be crucial in gaining consumers’ allegiance. “Hospitality is an industry that celebrates personal interactions and a rich knowledge of guest behaviors,” said Mike Webster, senior vice president and general manager, Oracle Hospitality. “World-class operators are now leveraging adaptive intelligence to deliver unique connections based on guest preferences as they move beyond simple loyalty and discount schemes. The result is greater engagement and social advocacy for new dining connections.” The Loyalty Divide addresses several key topics – including differences in generational behavior and technology’s role in nurturing loyalty – to help restaurant operators develop effective strategies. One of the more surprising revelations is that younger consumers profess to be more loyal today, contradicting society’s typical portrayal of them:   44% of millennials (25-34) say they are more loyal to restaurant brands than before. And 30% of millennials plan to sign up for every loyalty program, while 48% of baby boomers (55+) say they will only enroll in select, relevant programs. It’s also an imperative for operators to realize that building loyalty today is no longer a task they can handle exclusively by themselves – especially in the age of social media. According to the survey, 51% of guests are likely to research brands on social media before buying, and 48% are likely to share photos of restaurant experiences on social media. And it’s noteworthy that 38% agree that restaurant recommendations made by social media influencers are more trustworthy than those made by celebrities. Perhaps, most importantly, operators need to understand the motivations that drive consumer loyalty. To help with that pursuit, the report identifies four “personas” that consumers adopt ­– The Broadcaster (41% would submit a YouTube review in exchange for a reward), The Enthusiast (50% want to engage in new and exciting menu items), The Lazy Loyal (72% like programs where points are automatically redeemed) and The Seeker (58% would exchange personal details for personalized promotions) – when making restaurant choices. Discover more about these consumer archetypes and learn how to win their loyalty by reading The Loyalty Divide. Download your copy here.

For restaurant operators today, loyalty programs are essential. After all, keeping existing customers is far less costly than attracting new ones. But do you really know if yours is effective? Operating...

Event

Pret A Manger honored for Business Agility at Oracle Customer Excellence Awards

Oracle UK hosted its annual Customer Excellence Awards at The London Edition hotel on March 22, 2018. The night was all about recognizing Oracle customers’ business achievements and supporting charities that enrich our communities.   The evening began with a cocktail and canapes reception, providing an intimate networking environment for all the participants. Five major awards were presented by Dermot O’Kelly, senior vice president for UK and Ireland. Pret A Manger honored with the 2018 Business Agility award Oracle recognized Pret A Manger for its innovative and adaptive business, as well as its commitment to technology to continuously improve operations and the customer experience. Pret A Manager always strives to do the right thing in terms of sustainability, animal welfare and its efforts to alleviate homelessness through its charity work. This includes giving unsold food to shelters at the end of each day and providing jobs for ex-homeless and ex-offenders. Oracle was delighted to support Pret A Manger’s efforts with a £10,000 donation to a select charity of its choice. Richard Price, EPOS system manager, accepted the award and passed the charitable donation onto  Shelter in support of  its mission of providing housing for the homeless. It’s an honor for Oracle to be able to recognize outstanding business performance, and even more of a privilege to applaud corporate citizenship. Well done, Pret A Manger.

Oracle UK hosted its annual Customer Excellence Awards at The London Edition hotel on March 22, 2018. The night was all about recognizing Oracle customers’ business achievements and...

F&B

Oracle MICROS Workstation 6 Customers: Increase Security with the Biometric Fingerprint Reader

  A swipe card is easily lost, a pin code is often forgotten, but your fingerprint is always handy. Best of all, it is uniquely yours, making it an accurate and reliable identity verification method. That’s why fingerprint biometrics is being embraced in the hospitality industry. It’s the new key to business security. Check out Oracle Hospitality’s John Nicewick, senior director hardware, demonstrating the Biometric Fingerprint Reader here. Customers using the Oracle MICROS Workstation 6 Series can easily increase POS security by installing the new Oracle Biometric Fingerprint Reader. With this device you can: Simplify accessibility and improve security simultaneously Reduce fraud in your environment Eliminate magnetic strip card and employee PIN log in Add up to 50 users unlike a consumer fingerprint reader Easily manage and modify users depending on staff changes Prevent identity impersonation Says Nicewick: “Sub-dermal technology reads below the skin level, thus (making it) more resilient to contamination of food or grease, giving a larger percentage of positive IDs upon first read.” The Biometric Fingerprint Reader is field installable, making greater security and enhanced employee management easily attainable. So, what are you waiting for? Submit a product inquiry or email us with questions.

  A swipe card is easily lost, a pin code is often forgotten, but your fingerprint is always handy. Best of all, it is uniquely yours, making it an accurate and reliable identity verification method....

Hospitality

Dissatisfied with Your CRS? h2c Study Says You’re Not Alone

Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution and digital marketing, regardless of chain size. But did you know that one out of three hotel chains reports missing more than 30% of required CRS functionality? And 6 in 10 say they’re missing at least 20% of needed functions/services. In other words, dissatisfaction with current CRS is the rule rather than the exception, according to a key finding of a just-released, global research study conducted by analyst firm, h2c. Assessing the state of central reservation systems – and, more importantly, identifying missing features and recommending IT improvements – served as the impetus for the study, which surveyed more than 90 hotel chains. The research effort included expert interviews with chains in Europe, the Middle East and Africa, the Americas and Asia Pacific – representing more than 11,000 properties and 1.7 million rooms worldwide. The study’s findings are valuable because they can help hoteliers better understand their CRS requirements and plan for the evolution of distribution management tasks. (Oracle Hospitality was one of several sponsors who commissioned the report, which can be downloaded here). Based on the findings, h2c forecasts that PMS and CRS solutions will continue to merge in the future, either in the form of hybrid solutions or as entirely new hotel management platforms. The following are some of the key highlights from The Next Generation Central Reservation System – Implications for Future CRS Developments: Customer Relationship Management (CRM) poses the largest demand for CRS integration. Small and medium-sized hotel groups, with or without full-fledged loyalty programs, are under intense pressure to improve their guest experience to better compete with the personalization capabilities of global chains. CRS integration is minimal and even non-existent in some regions, making it a critical priority for CRS vendors to address – either with a proprietary product or a third-party integration. Internet booking engine (IBE) reservations are the greatest value driver, but underperforming. Though hotel chains are changing their online sales policy (including price disparity and/or offering free benefits) to compete against OTAs, the IBE needs to facilitate more sophisticated business rules. Such trends are mandating a reinvention of the IBE, which would enable more e-commerce functionality such as discounting packages. Future distribution management tasks will shift to non-CRS systems. From the hoteliers’ perspective, some key CRS tasks such as availability and rates (ARI) management, will likely migrate to other systems in their IT portfolio or become part of a still-to-be-developed platform solution. Although respondents readily cited their CRS deficiencies, many struggled to identify means to remedy shortcomings. Such issues underscore the need for technology providers/CRS vendors to collaborate with clients to truly understand problems before driving innovation with new features. “Today’s guests increasingly demand a hassle-free journey,” said Laura Calin, vice president, strategy and solutions management, Oracle Hospitality. “The findings of the h2c report clearly indicate that the hotel industry is challenged to meet such expectations. At Oracle, we’re working diligently with our customers to simplify and integrate solutions, making it easier to leverage technology to attract new guests and win the loyalty of existing ones.”

Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for...

F&B

In and out of wagamama quicker than you can say, “Teriyaki Soba!”

The new wagamamago app allows diners to select, order and pay all via an app – and Oracle Hospitality was quick to head down to our nearest wagamama to trial it. It’s Thursday 22nd March 2018, fellow waga-lover Matt and I are first in line; as millennials, we’re excited to test the new online payment app, especially because our generation typically never carries cash. But it’s also perfect for busy office workers who want a quick dining experience during their lunch break. We were seated at 12:04 p.m. and out by 12:26 p.m. with a tummy full of noodles all paid for. How you ask? It was all made possible with the app, which was designed in partnership with Qkr! by MasterCard and integrated seamlessly into Simphony from Oracle Hospitality restaurant management platform – already implemented in wagamama restaurants across the country. Research indicated the app could knock off an additional 12 minutes of waiting time at the restaurant, already acclaimed for its quick table service. Matt and I were seated, opened a unique table number via the app and showed it to our server. The menu loaded and there was all the Asian and Japanese food I could ever want at my fingertips. At this point, I definitely had eyes bigger than my stomach. I ordered all my wagamama favourites via the app and, as promised, my dishes arrived before I had time to finish my green tea! I could even order an extra side of yasai gyoza to my unique table number – without help from a server. My request translated seamlessly through the wagagamago app to the Oracle Hospitality Kitchen Display System in the kitchen. Payment was just as quick and hassle free. My card was already linked up to masterpass, so paying simply required a click of a button. I could even split the bill and leave a tip all via the app. Digital ordering + digital payment = great customer experience! Already on my way back to the office, I marvelled about my entire lunch experience: No waiting. No headaches. No hassles. And I was confident leaving wagamama, knowing my transaction would process securely because of smart Oracle Hospitality technology. It’s just another example of Oracle Hospitality innovation that makes Oracle a brand you can trust. So, will cash-less, frictionless experiences become the norm for restaurants? Who knows for sure, but I got a glimpse of the future – and I loved it! If you’re interested in how Oracle Hospitality can help you embrace innovation and grow as a business through our hospitality solutions, contact us today on oraclehosp_ww@oracle.com or visit our website to learn more about Oracle Hospitality Point of Sale Systems and our thought leadership on What is POS.

The new wagamamago app allows diners to select, order and pay all via an app – and Oracle Hospitality was quick to head down to our nearest wagamama to trial it. It’s Thursday 22nd March 2018, fellow...

Hospitality

Hotel 2025: How will virtual reality shape the future of hotels?

Welcome to the first of a series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from over 150 hotel operators and some 2,700 consumers on the emerging technological innovations redefining guest experiences. Virtual reality refers to a three-dimensional, computer-generated environment that can be explored by an individual. VR may still be best known for its use in video games, but its ability to create a manipulatable, virtual world has made the technology indispensable.  With many corporations already routinely using the technology, it’s hoteliers’ turn to leverage the power of VR. A great example comes from Marriott International, which used VR as part of its “Travel Brilliantly” campaign. It allowed guests to “transport” themselves from a New York City booth to destinations such as London’s Tower 42, or picturesque Hawaiian beaches. According to hotelexecutive.com, the VR experience enveloped participants with sights, sounds, scents and even climate conditions such as heat and mist. The campaign’s mission was to connect with and inspire travellers, especially tech-savvy millennials, who are projected to make up over 50% of the world’s hotel guests by 2020. But don’t go thinking that VR’s place in the hotel industry only goes as far as a clever marketing campaign. From our survey of hoteliers and consumers, we gleaned some exciting insights on VR’s potential: 52% of interviewees believe that VR will be used in the booking process by 2025. 2/3 say this would enhance their experience. 45% of customers would visit hotels more often if they offered this service. These results – combined with predictions that sales of VR devices will exceed 60 million by 2020 – should more than sway hoteliers to embrace VR. Until a few years ago, virtual reality as a training tool was almost exclusive to high-end commercial, government and militarily applications. An industry training VR headset used to cost about $15,000, but lower hardware costs and greater consumer adoption have sharply dropped prices – turning the heads of hoteliers everywhere. According to Hotel 2025, 70% of operators think that VR for staff training will be mainstream in less than five years. The advantages of VR training are many: New employees can be immersed in an incredibly realistic, yet safe working environment to practice and perfect their skills before starting their jobs. Furthermore, 42% of surveyed guests believe that VR training will make employees more engaged. And as the technology continues to evolve, VR solutions likely will enable staff to train faster, better, and cheaper than ever before. The words “virtual reality” and “dining out” may not be paired together much now, but our survey results indicate virtual dining experiences soon will become part of our vernacular: 60% of surveyed guests think a VR dining experience will be adopted by 2025. 44% believe this will help to improve the guest experience. 64% think VR, as part of the dining experience, is either very appealing or somewhat appealing. As hoteliers strive to fill guest stays with memorable moments, they’re bound to further explore VR’s entertainment capabilities. After all, it’s well established that VR has the power to create extraordinary experiences in ordinary environments. Have you ever wondered what it would be like to walk the plank between two skyscrapers or bungee jump off Macau Tower? Thanks to VR, fearless guests can find the daredevil within them. According to our survey, 70% of consumers think VR entertainment will be implemented in less than five years, and almost 50% think it will improve their experience. However, the cost of purchasing VR equipment for a large number of guests remains a concern for operators. Among all the possible VR applications for the hotel industry, meeting room implementation gained the most votes for early adoption:  76% believe this will be a reality within the next five years. 37% thought this would help improve operational efficiency. But recurring concerns about VR surfaced with such usage as well: Can costs be justified? Will VR improve the bottom line? Regardless of potential financial hurdles, it is exciting to consider VR’s wide-ranging impact on hotel operations. It’ll be imperative for operators to carefully select applications that most benefit customers and staff – and invest accordingly. For example, a resort would perhaps benefit from memorable, virtual reality entertainment experiences, whilst heavily contested holiday hotels might stand out from the crowd by offering VR tours during the booking process. We hope you found this blog interesting and informative. Keep an eye out for the next Hotel 2025 blog, where we will explore the role robots will play in hospitality. If you would like to read Oracle Hospitality’s full Hotel 2025 report, you can download it here.

Welcome to the first of a series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from over 150 hotel operators and some...

Edwardian Hotels Offer Flexibility, Efficiency and Reliability with Oracle Hospitality Sales and Catering

Written by: Starfleet Media Edwardian Hotels London is a collection of 11 Radisson Blu Edwardian, London hotels in prime locations across London, Heathrow and central Manchester; The May Fair Hotel and a collection of restaurant and bar brands. The group has a versatile range of meeting and event spaces that accommodate 2 to 700 people. The event spaces are designed with all the right ingredients for successful meetings, perfectly located for transport links and attractions – and all come with complimentary, secure, multi-device Wi-Fi, excellent AV technology and food from our restaurants. Whether you hold a meeting at The May Fair Hotel or any Radisson Blu Edwardian, London hotel, we aim to orchestrate your event flawlessly. Edwardian Hotels London are also engaged in a major development in Leicester Square, incorporating a luxury lifestyle hotel, restaurants, bars, spa and cinema. Most Edwardian Hotels London properties are popular for business and social events, including weddings, drink receptions, press and product launches, AGMs and intimate private dining events to name a few. All meeting and event spaces are equipped with state-of-the-art presentation and communications technology, offering multi-device Wi-Fi as well as dedicated and fully trained hotel staff ensuring efficient operations. The destination restaurants offer bespoke, flexible menus and are available on-site for any event. Edwardian Hotels London has earned a reputation for delivering exceptional and consistent service for both business and social events. “Our meetings promise is simple,” the company says. “We offer flexibility, efficiency and reliability.” Edwardian Hotels London owes at least part of its success in delivering on this “meetings promise” to its hospitality technology infrastructure – in particular, its advanced sales and catering management solution. In 2011, the company implemented OPERA Sales & Catering for event management operations. The next-generation solution is seamlessly integrated with the company’s Property Management System and other hospitality technologies across the enterprise. According to Avi Schlagman, General Manager of Meetings and Events at Edwardian Hotels London, the events business accounts for more than 10 percent of the company’s overall revenue on a group level – not a small contribution, given the size and scope of its overall operations. He notes that upwards of 50 to 60 hotel staff use the sales and catering management solution at any given time.  “Everyone now has access to all the information they need in order to perform at a high level,” he says. Equipped with powerful analytics, reporting tools and real-time booking engines, OPERA Sales & Catering provides a unified view and comprehensive account of all function space business operations across all 12 properties in the hotel collection. In addition, flexible options enable customization of the solution to fit the unique needs of each individual property. Aided by the solution’s intuitive features and graphical screens, hotel staff across different departments and functions quickly achieved proficiency in its operation. Advanced features include fully customizable catering packages, instant menu creation and resource inventory control. The function diary includes multiple viewing options and drill down features that, according to Schlagman, provide a dramatic improvement over previous systems in terms of driving efficiency in event planning and coordination. Also impressive are the solution’s sales management features, which include flexible booking options for multiple conference and meeting rooms and multiple events. Because the solution provides access to all relevant data on a real-time basis, account managers and sales reps can develop effective sales strategies with easy data sharing among the hotel sales offices and PMS or regional offices and hotels. Regardless of location, account managers and sales reps gain single-point access to vital information they need. Identical customer account information, availability and controls are shared throughout the enterprise and are archived for future reference. The benefits are obvious: If, for example, a group that hosted a meeting at one Edwardian Hotels London property now wants to rebook at a different property with the same parameters, there is no need to start from scratch. “If a customer wants the exact same meeting setup that they had at a previous meeting at a different property, then we can simply copy and paste that booking,” Schlagman says. “All the details are readily available. We were not able to do that with our previous system.” For his part, Schlagman relies on OPERA Sales & Catering for tracking an array of financial performance metrics, including expected event revenue, margins and final consumption based on customizable revenue types. “I can easily analyze the performance of individual hotels, including booking conversions and function space utilization,” he says. “I can also take a holistic view of what’s going on in meeting and events for the entire group.” Built-in business intelligence dashboards and ad-hoc analysis capabilities allow senior management to generate valuable insights about their function space operations as well as the sales and catering market as a whole. They can identify emerging trends, make comparisons and focus on business areas that may require attention. Edwardian Hotels London prides itself on the enormous success that its meetings and events business has enjoyed over the past 40 years. But the company’s quest for continuous performance improvement across its sales and catering operation is never-ending. And it knows that sustaining such success and revenue growth lie in embracing hospitality technology innovation. “We’re not resting on our laurels,” Schlagman says. “We’re constantly investing in technology upgrades. With every upgrade comes more functionality and better reporting capabilities that can help improve our event management operations.” Read more about OPERA Sales & Catering or download the ebook: Unlock the Hidden Value of Hotel Function Space today!

Written by: Starfleet Media Edwardian Hotels London is a collection of 11 Radisson Blu Edwardian, London hotels in prime locations across London, Heathrow and central Manchester; The May Fair Hotel and...

The Gaming Industry Bets on Cloud-Ready Solutions

Today's guest post comes from Robert Garity, the Senior Sales Director for Gaming for Oracle Hospitality. The gaming industry has seen a remarkable transformation in the past 20 years. At Las Vegas’ major Strip resorts (those grossing more than $1 million in gaming revenue annually), 57.6% of 2017 revenue came from nongaming activities. Some resorts are seeing as much as 65% of revenue from non-gaming sources. Today, it’s fine dining (often at restaurants of celebrity chefs), extravagant hotel accommodations, luxury retail, pampering spas, dazzling shows, and pro-designed golf courses that are the big money-makers. As these nongaming revenue streams expand, they bring about new challenges for the players in the gaming industry. What are these challenges, and how can these gaming enterprises meet them by adopting new technology models? Managing Challenges In-House Can Be a Crapshoot Traditionally, casinos managed IT systems in-house, but with the growth and direction the industry has taken in recent years, it is becoming increasingly complex. In-house IT teams simply can’t keep up with the increased volume and complexity of the operations. For example, large fluctuations in volume for occasions such as a Thanksgiving weekend, New Year’s Eve, or Christmas week can strain the capacity of the IT stack and slow systems down. Beyond the volume demands, staying current with system versions has become increasingly difficult and costly when managed in-house. That challenge becomes even greater when gaming enterprises can’t find and keep on-site experts—which is especially problematic for casinos in rural and remote locations. Managing the back-of-the-house infrastructure requires considerable expertise. If the enterprise has only one in-house expert and that person leaves the company or otherwise unavailable, finding someone to replace them may be an extremely difficult effort. If all these challenges weren’t enough, gaming environments are a high-value target for payment thieves, including the food and beverage and lodging areas of the business. Casinos and resorts with gaming have massive amounts of credit card information, plus customer loyalty program information. For these reasons, they must keep payment and nonpayment customer information absolutely secure or face disastrous consequences. (Watch for a future post that addresses the data security issue for the entire hospitality market.) Gaming operations struggle to manage a large data center full of servers and technology experts. Traditionally, they’ve had separate instances of their systems at each location. Offloading to third-party data centers doesn’t solve the problems of the labor to manage the systems (database and application-specific expertise) or the security, it simply moves it to another location. Why the Gaming Industry Is Betting on the Cloud Gaming enterprises see the cloud as an avenue to gain control of the complexity of the modern gaming environment. The bottom line is that the cloud allows these enterprises to centralize infrastructure and have it managed by experts so that their IT teams can focus on managing the operations that contribute directly to creating a world-class customer experience. How is this possible? Traditional on-premises infrastructure management requires experience with the database, operating system, and applications, and can be challenging for gaming operators to manage. Why? Because often times the environment is comprised of commodity hardware from multiple vendors, cobbled together by a select few who have the type of knowledge to manage this kind of complexity. It is especially difficult and complicated to upgrade those environments with all the systems with which they need to interface: casino management, hotel operations, food and beverage management, catering, vendor management, customer loyalty programs, liquor-dispensing, surveillance systems, and more... All of these systems need to work together seamlessly and require testing and attention during the upgrade process—which is extremely difficult to pull off with a complex on-premises installation, and without outside expertise.  If, on the other hand, gaming operators move to the cloud, those integrations are much more manageable, far easier to test, and not nearly as difficult to deploy. The cloud also allows casinos to roll system upgrade costs into the monthly fees for cloud service, and have the third-party team of experts implement upgrades for them. Casino operators are also able to bring the POS and property management systems (PMS) as well as other systems, into the cloud to centralize their management—a huge advantage from a security perspective. The cloud resolves the problem of volume fluctuations as well. It allows casinos to increase capacity on an as-needed basis, and then drop back down when volume subsides, based on a monthly subscription fee.  Cloud and Cloud-Ready Solutions May Be the Winning Hand With Oracle solutions in the cloud, there’s very little on-site hardware to manage and minimal database server-level product, removing the hardest part of the systems management from the IT department. In the case of Oracle Hospitality OPERA Cloud Services (lodging) and Oracle Hospitality Simphony (POS), anyone—including food and beverage managers—can have the skill set to manage these systems on-site. The IT staff is freed to focus on the workstations, kitchen display systems, third-party integrations, training on applications, and all the other pieces of an operation that enable it to deliver a customer experience that exceeds expectations. Contrary to what used to be believed, the cloud offers a more secure environment than what can be provided on-premises. Both Nevada and most Native American jurisdictions have come to the realization that casinos cannot provide a secure environment on-premises to host their database and applications. The cloud provides that level of data security that is a non-negotiable for these operations. Many casinos have taken the first steps toward the cloud by migrating applications such as email. Comfortable with this, now they are beginning to move their POS (food and beverage and retail) and lodging systems to the cloud. Realistically, it will be some time before they move casino management systems to the cloud. Many jurisdictions have regulations around deployment of these systems and some other applications in the cloud and how it must be done. What we’ve been doing at Oracle is helping gaming enterprises understand how the cloud is beneficial to them, and why they need to make the move. Timing has been the biggest concern. But we are making sure that they understand that this is the most secure place to have your data, and this is the best way to have your system managed to be fault-tolerant and maintain a high degree of uptime. Engineered Systems Is the Stepping Stone to Cloud Large deployments may require a different approach. With some resorts managing multiple large properties in many different geographies, taking those systems to the cloud will take time. But addressing on-premises issues like IT infrastructure complexity, application reliability, database performance, and data security while still keeping an eye on cloud is possible today. OPERA and Oracle Exadata Database Machine are a winning combination. A resort’s reservation system is its lifeblood; if it were to go down, guest annoyance would be least of their worries. I mean, entire vacations could be ruined. Fault-tolerate design enables Exadata to deliver 99.99999% reliability for mission-critical applications like OPERA so guests will never notice if something goes wrong on the backend. Exadata is able to deliver the performance and availability casinos and resorts need because it was co-engineered with the Oracle Database team, giving it a pretty unfair advantage. You can consolidate hodge-podge commodity systems onto a single Exadata system that was purpose-built to deliver optimal speed, performance, and security for the Oracle stack. Less systems to manage means less resource requirements, and a single stack architecture means more streamlined support and management. Ensuring that your environment is ready to take on the cloud should be the a top, if not #1 priority, for the casino and gaming industry. Exadata is available in three consumption models: on-premises, in the cloud, or cloud at customer. With exact equivalents in the cloud, cloud migration is frictionless and happens on your terms. This type of flexibility allows customers to choose how and when they go to the cloud because it all comes down to this for the gaming industry: the guest experience. And cloud and cloud-ready solutions are changing the game in the gaming industry. Learn more about how you can prepare your infrastructure for the cloud with Exadata and the entire Oracle Engineered Systems stack, systems purpose-built to maximize the performance of on-premises deployments of mission-critical applications like Oracle OPERA and Oracle Simphony.  About the Author Bob leads a very successful team of sales executives at Oracle Hospitality (formerly MICROS Systems) in the gaming group, working with all of the world's leading casino resort operators. Bob's background includes extensive experience in technology and product sales, management, hospitality and live entertainment and event production. He was awarded the MICROS Chairman's award for excellence in enabling digital transformation for many major gaming and resort brands. He is originally from Sioux Falls (Brandon), South Dakota and currently resides in Henderson, Nevada with his wife Karmin. Connect with Bob on LinkedIn https://www.linkedin.com/in/robertgarity.

Today's guest post comes from Robert Garity, the Senior Sales Director for Gaming for Oracle Hospitality. The gaming industry has seen a remarkable transformation in the past 20 years. At Las Vegas’...

Event

Top 5 Reasons to Attend Oracle Industry Connect with Oracle Hospitality

Oracle Industry Connect, our annual innovation summit, brings together hospitality leaders to share deep domain expertise and best practices to solve the most complex issues in the industry. Among this year’s agenda, featured topics include: Moving to the cloud to accelerate innovation and reduce IT complexity Mining data to gain insights and competitive advantages Capitalizing on mobility to empower staff and serve guests Still not registered to attend Oracle Industry Connect in New York City, April 10-11? Read on to discover why you need to register now. Top 5 Reasons Why You Should Attend Oracle Industry Connect: 1. Network with industry leaders and Oracle experts 73% of hospitality attendees are directors, vice presidents, and C-level executives – making it the perfect place to network. As always, this year’s program is designed and focused on providing connections and building relationships – come and explore our new ConnectZone. 2. Develop business opportunities with more than 2000 executives Oracle Industry Connect is a global event and draws attendees from a variety of hospitality sectors, including food and beverage, hotel, sports and entertainment, and cruise. It’s also a cross-industry event, providing you the opportunity to promote your brand to leaders from other key industries such as retail, financial services, and communications. 3. Learn how to capitalize on key trends and overcome top challenges Anticipating consumer trends and delivering innovations are vital to win in the hospitality industry. See how companies are using technology innovations to achieve these goals as well as reduce costs and improve productivity. 4. Test and experience our latest solutions Try it and you will love it! For two days, you will have the opportunity to test and trial our solutions in the Customer Experience Center. Some of our featured products include the new Compact Workstation 310, designed to serve more people in a small space, and the Oracle MICROS Tablet 700 Series, mobility designed and built for hospitality. 5. Explore New York New York is the 5th-most visited city in the world and a hotbed of hospitality innovation. Explore the city that never sleeps with the Oracle Hospitality community, and stay tuned to see what city activities we have planned for attendees. Don’t just take our word for it; read what our customers who attended last year have to say about the innovation summit – and why they continue to participate in it year after year. Register and secure your place at Oracle Industry Connect. We hope to see you in New York City, April 10-11!

Oracle Industry Connect, our annual innovation summit, brings together hospitality leaders to share deep domain expertise and best practices to solve the most complex issues in the industry. Among this...

Hospitality

SantaPark Arctic World Drives Growth and Guest Satisfaction with Oracle Hospitality Cloud

SantaPark Arctic World offers the best of Lapland with variety of Christmas themed experiences as well as nature experiences in the heart of the Arctic Circle in Rovaniemi, Finland. Founded in 1997 and located in the official hometown of Santa Claus, it is only fitting that their vision is to be the world leading Christmas theme park! With Spectacular views over the treetops, the resort offers a truly unique combination of local tradition, Lappish heritage and modern Nordic design. Most importantly, this multi-award-winning resort is open all year round; forget the 12 days of Christmas, we now have the 12 months of Christmas – Thank you, SantaPark! As you can imagine, it’s quite a popular destination. SantaPark can host over 3000 visitors per day during peak times, and with the park’s ever-growing popularity and opening of its own Arctic TreeHouse Hotel, the company recognized the need for a cloud-based, all-in-one hospitality platform. It’s great to see SantaPark Arctic World looking to thrive with our Cloud based solutions, especially given how remote the Arctic Circle is. Katja Ikäheimo-Länkinen, the Owner of SantaPark Arctic World, explains, “After reviewing variety of offers from different companies, we realized that only Oracle could provide a single cloud platform with the flexibility to cater to the uniquely varied blend of guest attractions we offer. After seeing its capabilities presented to us, we made the decision and we are confident it will help us meet and exceed our guests’ needs.” SantaPark Arctic World loved how quickly and smoothly they were able to merge their existing theme park with their new hotel business, all thanks to an agile cloud platform with standardized business rules and built-in, customizable hotel best practices. In just three months, Oracle’s Consulting Service team and Customer Success Manager were able to fully implement Oracle Hospitality Cloud, answer all pertinent questions, and organize employee training. This speedy implementation means that in only a matter of week, they could focus their attention back on what matters most; their customers. A comprehensive and clear reporting tool is one of the biggest benefits to Oracle Hospitality Cloud from a company perspective. 60,000 visitors flock to SantaPark Arctic World each year to enjoy a wide variety of Christmas themed attractions, including an ice gallery, Santa’s secret forest, elf school, a gingerbread bakery and a sleigh ride. Just in case anyone needs some more wow factor, Santa’s home cave is the only place in the world where it is possible to cross the Arctic Circle underground! Thanks to the flexibility of Oracle Hospitality Cloud, all of these activities are all integrated on a single platform, enabling analysis of a variety of metrics such as overall guest behaviors and seasonal preferences that can be used to provide their guests with unique and personalized holiday experiences. Katja explains how “[Oracle Hospitality’s] comprehensive reporting allows us to comfortably manage our growth, supporting SantaPark Arctic World’s goal to be the leading resort in Finland by 2020” – Merry Christmas from Oracle! I hope you’ve found SantaPark Arctic World just as magical as I do, and if you want to find out more about this truly amazing hotel then please read our case study.

SantaPark Arctic World offers the best of Lapland with variety of Christmas themed experiences as well as nature experiences in the heart of the Arctic Circle in Rovaniemi, Finland. Founded in...

Event

A Cooking Masterclass with a Pinch of Oracle Hospitality Technology

Just imagine the scenario: Cooking a delicious, three-course Vietnamese curry dish, including simmering spring rolls to perfection in a fryer. Best of all, envision orchestrating the entire meal to delight guests, using an array of Oracle Hospitality’s latest solutions. That’s exactly what happened as Oracle Hospitality in the UK hosted an exclusive, invitation-only, Cooking Masterclass with Europe’s award-winning cooking school, School of Wok, to showcase the new Compact Workstation 310 to new and existing food and beverage customers. The Oracle Hospitality event also featured the Workstation 6 and Tablet 720, enabling attendees to understand the ease and efficiency of how the Oracle Hospitality Workstation Family works together in a restaurant environment. It was the latest example of Oracle Hospitality customer-focused events, which are designed to engage attendees in an innovative fashion with our hardware. This event followed the TGI Friday’s BarTab cocktail evening, and more informative – and entertaining – sessions soon will be scheduled. Oracle Hospitality is invested in our customers in the food and beverage industry and makes a conscious effort to tailor events to suit customers’ restaurant needs. We believe this approach is an invaluable way to demonstrate how our food and beverage solutions can assist a variety of restaurant types – multi-site or individual – and underscore their flexibility and adaptability. Attendees enjoyed the interactive session as they could run through the menu just cooked through the Tablet, POS and KDS process. Once the final finishes were added to the dishes, attendees sat down and enjoyed their culinary creation, washed down with some traditional beverages. And we were delighted to share the experience with members of our Oracle Hospitality community. If you’re interested in how Oracle Hospitality can help you embrace innovation and grow as a business through our hospitality solutions, contact us today on oraclehosp_ww@oracle.com or  visit our  website to learn more about Oracle Hospitality Point of Sale Systems and Compact Workstation 310.

Just imagine the scenario: Cooking a delicious, three-course Vietnamese curry dish, including simmering spring rolls to perfection in a fryer. Best of all, envision orchestrating the entire meal to...

F&B

2018 Dealer Summit Underscores Oracle Hospitality’s Commitment to Strengthen Position in SMB/Independent Restaurant Market

Oracle Hospitality just wrapped up its Dealer Sales Summit for U.S. channel partners, underscoring its commitment to strengthen and expand its partners position in the SMB/independent restaurant market. The Summit, held in Columbia, Md., began with a welcome reception hosted at The Ale House Columbia.  The team spent some time unwinding with our partners while enjoying fabulous food and drinks, before kicking off the first day of sessions. The fully packed agenda covered various topics, such as Simphony Cloud, Go-to-Market Strategy, and technical deep dives. The sessions concluded with hands-on demos in the Columbia office’s new Customer Experience Center. Our partners were able to see Simphony Cloud, Simphony Kiosk, Reporting and Analytics, the Oracle MICROS 310 Series, Tablet 700 Series, and the Workstation 6 Series in action! Day 1 concluded with an Awards Ceremony, which recognized our top-performing dealers and celebrated service milestones: The second day of sessions ran for a half day and covered key topics, including Marketing, Enablement, and Payment Strategy.  It was great to get together and celebrate our longstanding partnerships. As evidenced by the list above, many of our dealer partners have sold Oracle | MICROS solutions for decades. We are thankful for their dedication and expertise, and are looking forward to better serving the SMB/independent restaurant market together!

Oracle Hospitality just wrapped up its Dealer Sales Summit for U.S. channel partners, underscoring its commitment to strengthen and expand its partners position in the SMB/independent...

F&B

Oracle MICROS InMotion Mobile Gets a New Look

We’ve started our Spring cleaning early here at Oracle Hospitality – we’ve just released the latest version of the Oracle MICROS InMotion Mobile app, complete with a fresh new look: Oracle MICROS InMotion Mobile brings actionable data directly into the hands of restaurant and hotel operators. Thanks to fresh new colors and updated screens, InMotion Mobile now has a clean, more modern appearance, making it even easier for users to access critical performance data. The new look is in keeping with recent changes to the rest of the Oracle Hospitality Enterprise Back Office suite. By moving the back office suite to the Oracle Alta UI design system, we have given our customers access to simpler, uncluttered reporting and management applications that support increased productivity through faster, more efficient task completion. CEOs, restaurant and hotel owners, finance, marketing, operations, regional managers, general managers, restaurant managers can all use Oracle MICROS InMotion to access actionable data: Up-to-the-minute statistics on daily restaurant operations—including sales, labor, discounts, and guest count Up-to-the-minute data on hotel properties—including arrivals, departures, and housekeeping data Ability to track forecasts against actual, real-time performance Monitoring of kitchen ticket times, allowing proactive response to issues Tracking of employee productivity Operational alerts that enable swift response to issues Read more about InMotion Mobile or download the new version of the app from the Google Play and iTunes app stores today! 

We’ve started our Spring cleaning early here at Oracle Hospitality – we’ve just released the latest version of the Oracle MICROS InMotion Mobile app, complete with a fresh new look: Oracle MICROS...

F&B

Thwaites Hotels: Maximizing Efficiency with Enterprise Menu Management Service from Oracle

For Thwaites Hotels, the four-star chain renowned for making guests feel like they are at a “home away from home,” preserving first-class service is priority No. 1. The hotelier’s commitment to its hospitality culture is evident everywhere, manifesting even in its growth strategy. “There is a long-established tradition of investing for the future, sacrificing a short-term gain for the longer-term benefit of the company,” said Chris Hill, Operations Director for Thwaites Hotels. The hotelier, for example, focuses on building properties, rather than growing through acquisitions. A new hotel means all its elements are in the right place and designed specifically to meet guests’ needs, promising an exceptional stay. Customized building also enables Thwaites to better integrate its newer concepts, including spa treatment rooms and conference cafes. So, when the time came to select the best way to manage its food and beverage menu configuration, it came as no surprise that Thwaites sought a solution that would keep it unencumbered from the task’s challenges – and let it stay focused on its guest-service mission. That’s why Thwaites, which has six hotel and spa venues using the Simphony POS platform in its portfolio, partnered with the Oracle Hospitality Enterprise Menu Management team. The service offering, available to hotel and restaurant operators, eliminates in-house programming and improves operations by optimizing POS configuration, employing centralized reporting and enhancing inventory management. Since handing over the task to EMM in 2015, Thwaites has reaped other benefits, too, that it doesn’t want to relinquish. “We recently looked at taking the menu maintenance in-house, but after consideration of factoring in cost of in-house maintenance, balanced with the high level of service, expertise and coverage year-round we get from EMM, we took the decision to remain with the service,” Hill said. “We are reassured that our menu configuration is in the best of hands, plus we have the confidence that we have a team at our disposal who are experts in their field and always aware of new functionality that is relevant to our needs.” Though it honors its heritage, Thwaites’ dedication to continuously modernize operations has defined its hotels and spas, which have operated successfully for more than 30 years and is part of the Daniel Thwaites Group. Founded in Blackburn in 1807, Daniel Thwaites still uses its famous Shire horses to deliver locally – a nod to tradition and service values that are revered across the entire company. To continue to protect its brand reputation, both to customers and the trade, Thwaites relies on EMM to identify best practices and maximize performance of its Simphony POS platform. Critical to these efforts, EMM efficiently handles all menu and pricing updates, allowing for fast responses to changes in local markets. Said Hill: “Oracle Hospitality has not only provided us with a system that does the job we need, but their EMM team have held our hand to guide us through the process. We have learned so much from their years of experience, and they have been proactive in helping us establish best practices and ensure we get the best out of the system.”

For Thwaites Hotels, the four-star chain renowned for making guests feel like they are at a “home away from home,” preserving first-class service is priority No. 1. The hotelier’s commitment to its...

Event

Cloud, Mobile, AI – want to know more? Learn with Oracle Hospitality at Hotelympia 2018

Oracle Hospitality is gearing up for Hotelympia 2018, the UK’s market leading hospitality and foodservice event, running from the 5th – 8th March at ExCeL London. Hotelympia will be jam-packed with thousands of hospitality professionals from all over the world, offering an amazing opportunity to network with industry leaders and attend insightful presentations. This year, Oracle Hospitality will be hosting exclusive, product learning sessions throughout the week. Led by our product experts, the key sessions will focus on the following: How Hotel Cloud solutions can help transform your business Identify cost-saving opportunities with Oracle Business Intelligence and embrace Hotel Mobile solutions How to move to a modern and connected restaurant - POS solutions and hardware Efficiently plan and execute events with Oracle Hospitality Sales & Catering If any of these sessions sound ideal for you, click here to register and learn more.                              This year you will also be able to discover and try our newest hardware, the Oracle MICROS Compact 310. If you would like to see our bespoke solutions in action, come and visit our Customer Experience Centre by emailing us at oraclehosp_ww@oracle.com We will be at booth #3310, come along and meet our fantastic team to find out how Oracle Hospitality can help your business. We look forward to seeing you there!

Oracle Hospitality is gearing up for Hotelympia 2018, the UK’s market leading hospitality and foodservice event, running from the 5th – 8th March at ExCeL London. Hotelympia will be jam-packed with...

Event

Let Oracle Hospitality guide your digital transformation at ITB Berlin

Oracle Hospitality is ramping up for ITB 2018, the world’s leading travel trade show, running from the 7th – 11th March at Messe Berlin. ITB Berlin will attract over 10,000 exhibitors and 160,000 visitors from more than 180 countries, creating a fantastic opportunity to network and learn from the best. The event is designed to exceed the expectations of hospitality professionals committed to maximising their business success. This year, Oracle Hospitality will be hosting exclusive, product learning sessions throughout the week. Led by our product experts, the key sessions will focus on the following: What are the benefits of moving to Oracle Cloud? Embrace Hotel Mobile Solutions Identify cost-saving opportunities with Oracle Business Intelligence How to move to a modern and connected restaurant – POS solutions and hardware If any of these sessions sound ideal for you, click here to register and learn more. This year you will also be able to discover and try our newest hardware, the Oracle MICROS Compact 310. If you would like to see our bespoke solutions in action, come and visit our Customer Experience Centre by emailing us at oraclehosp_ww@oracle.com We will be at Stand 122, Hall 09, come along and meet our fantastic team to find out how Oracle Hospitality can help your business. We look forward to seeing you there!

Oracle Hospitality is ramping up for ITB 2018, the world’s leading travel trade show, running from the 7th – 11th March at Messe Berlin. ITB Berlin will attract over 10,000 exhibitors and 160,000...

Hospitality

Suffering from the “January blues”? Plan a spring getaway to OIC in NYC!

When tiny icicles form on your eyelashes. When five layers of clothing can’t keep you warm. When the view from your window makes you think you’ve been banished to Siberia. These are the tell-tale signs that you’re likely suffering from a bad case of the “January blues.” How to escape it? Start planning a spring-time getaway to a city like no other: New York, New York – host site for this year’s Oracle Industry Connect! Our annual innovation summit – designed by hospitality leaders, for hospitality leaders – explores leveraging the power of technology to address our greatest, shared challenges. And this year’s edition couldn’t be in a more ideal setting, considering New York embodies hospitality innovation. As always, the two-day event, April 10-11, will feature an array of acclaimed speakers and numerous peer-to-peer learning and networking opportunities. Though this year’s program covers a variety of topics, it’s overarching theme focuses on the importance of delivering individualized experiences. Offering them means exceptional service that creates connections, fosters loyalty and, ultimately, yields ambassadors that champion your brand. But executing on this promise is more difficult than ever. Challenged by disruptive competitors, relentless pressure to control costs and insatiable demand for greater revenue, hospitality operators need to embrace innovation technology as the answer to elevate service. And that’s where OIC can really help. The conference is designed to raise awareness and learn best practices to: move to cloud to accelerate innovation and reduce IT complexity; mine data to gain insights and competitive advantages; and capitalize on mobility to empower staff and serve guests. In our hospitality keynote session, which will be led by Mike Webster, Oracle Hospitality’s senior vice president and general manager, we’ll raise the question that needs to be asked: Are we really doing loyalty right? Leaders from across the hospitality spectrum will join in a discussion designed to debunk assumptions and explore dynamic approaches to winning loyalty – especially in an era when customers’ allegiance seems to shift from transaction to transaction. We’re continuing to enhance the event’s program, but the one thing we won’t change about OIC is its core mission: helping you get the information you need to innovate your business and better serve your guests. OIC delivers on that promise by offering the following: Engage with Oracle Hospitality leadership, our partners and fellow attendees to delve into industry issues that matter the most to you Meet with OIC presenters to ask follow-up questions or pursue more in-depth conversations about their sessions Hear the latest news about our product updates in the Connect Zone Theater Participate in “hands-on” demonstrations of Oracle Hospitality products and solutions Explore and learn from our valued partners at their dedicated showcases Just thinking about these opportunities, I hope, helps you shake the “January blues.” Take the next step and learn more about OIC here. Can’t wait to see you in New York!  

When tiny icicles form on your eyelashes. When five layers of clothing can’t keep you warm. When the view from your window makes you think you’ve been banished to Siberia. These are the tell-tale signs...

F&B

Tip Pooling and Your Point of Sale

  If you’re a restaurant owner in the United States, you know that the compensation disparity between tipped Front of House (FOH) employees and nontipped Back of House (BOH) employees has been creating headaches for years.  To the point where it makes it difficult to find BOH staff right? Well, the US Department of Labor just proposed new rules that would allow restaurants to undertake tip pooling. What is tip pooling?  Tip Pool is defined as the collection of a portion of earned tips from a directly tipped employee (i.e. server/bartender) that is then distributed to indirectly tipped employees (bus boy, host, etc). Typically, the collection of tips normally occurs at the end of each shift and distribution of those tips occurs either the next day as cash or is paid out cumulatively on a paycheck. If the DOL’s new rule is passed, restaurants will be permitted to distribute tips amongst all employees. Now you’re thinking “that’s great, but now I have another headache to figure out: how to distribute tips fairly!” This is where a superior restaurant point of sale and labor management systems come into play. Oracle Hospitality’s Simphony Cloud Point of Sale, which includes Oracle Hospitality Labor Management, provides the tools to make tip pool management seamless, easy, and accurate. The system has different configuration options to help you determine the best collection method, whether that’s automatic or manual. The automatic configuration makes the point of sale system determine tip amounts based on a pre-set percentage based on different parameters. For example, bus boys will get 5% of sales, and the bartenders will get 8% of liquor sales.  The manual configuration divides tips based on percentages pre-configured by Managers. With Simphony Cloud Point of Sale and Labor Management, you can also determine tip amounts based on sales. For example, if you make $5,000 in sales one day, your pool amount can be X%, whereas if you make $10,000 the pool amount can be Y%. Tip pooling can improve work relations and improve staff morale. After all, earning tips becomes a team effort and gets everyone in the spirit of upselling! The chefs make sure food comes out hot, servers make sure glasses are full, and busboys make sure tables are cleaned. All of this of course benefits the restaurant and fosters repeat visits. Visit the Oracle website to learn more about Oracle Hospitality Point of Sale Systems and our thought leadership on What is POS, or reach out by sending us an email at OracleHosp_ww@oracle.com or calling us at 866-287-4736.

  If you’re a restaurant owner in the United States, you know that the compensation disparity between tipped Front of House (FOH) employees and nontipped Back of House (BOH) employees has been creating...

F&B

How to Increase Sales and Serve More People in the Same Space

  At NRF 2018: Retail’s Big Show in New York City, Oracle Hospitality unveiled today the Oracle MICROS Compact Workstation 310 and 310R with one goal in mind: Help you increase sales and serve more people in the same space. For operators in hospitality, sports and entertainment, and retail – with a limited menu offering and serving a high volume of customers in short durations – the Compact Workstation 310 is a “game changer.” Check it out here. Smarter and more robust, the Workstation 310’s transformative power lies in its name – Compact. Register for the on-demand webcast to discover more benefits of a smaller, sleeker workstation. Envision your current layout: You may have 6 or 7 (or even more) point-of-sale devices side by side. Your staff works tirelessly to process hundreds of orders within a short time span, keeping lines moving and ensuring customers are served and satisfied in quick fashion. But as good as your staff may be, your enterprise’s success is constrained by space – or the lack of it. However, what if you could double the number of point-of-sale systems in that same space? Imagine a bank of 12 or 14 POS and consider the possibilities: How much faster could you serve customers? How much shorter would lines be? The answers lead to better service and greater revenue and reveal the benefits of deploying the Compact Workstation 310 – a POS truly built and designed with hospitality in mind. Although the Compact Workstation 310 may be smaller, rest assured that it has been engineered to the same exacting standards of performance and reliability that define all Oracle Hospitality hardware. The device offers a long lifecycle (vs. 12 months for consumer grade tablets) and lower meantime before failure, resulting in far fewer failures and refresh cycles. The 310R is designed for rugged dependability – delivering durability well beyond just a tablet with a protective sleeve. All these benefits come included in the 310’s affordable price. Our customers told us they wanted to increase volume without sacrificing quality. The Compact Workstation 310 and 310R help make that goal a reality.

  At NRF 2018: Retail’s Big Show in New York City, Oracle Hospitality unveiled today the Oracle MICROS Compact Workstation 310 and 310R with one goal in mind: Help you increase sales and serve more...

F&B

Step into the Future and Join Oracle Hospitality at the New England Food Show

Oracle Hospitality will be attending the New England Food Show in Boston Massachusetts, February 25th – 27th, 2018.  The New England Food Show is the largest regional trade event serving buyers and suppliers in the New England food service and retail markets. This year the event will be full of networking opportunities including; culinary demos, educational sessions, exhibitors and products, and key note speakers; all offering exclusive insight into the food and beverage industry. On Sunday, February 25th from 2:30-3:00 PM, Oracle Hospitality will have the pleasure of presenting an educational session about Restaurant 2025, providing research and insights into how emerging technologies are destined to reshape the future food and beverage industry. Help ensure your business has success tomorrow and join us to learn how anticipating consumer trends and seeking innovations, that enhance guest experience, can improve your future business. We will also be showcasing our innovative food and beverage solutions. Join us in booth 806 to learn more about: Simphony Cloud a premiere cloud and mobile hospitality management platform, that looks beyond traditional point-of-sale (POS). With Oracle Hospitality’s innovation, the platform provides POS and back-office functionality, to support a wide range of food and beverage operations. Workstation 6 Family contains three sleek yet rugged POS terminals deliver superior performance and maximum efficiency with style. Tablet 720 is an intuitive and easy-to-use tablet, designed specifically for hospitality. The mobile application allows staff to maintain and manage operations off site. Kiosk is an interactive, self-service station that enable today’s on-the-go consumer to enjoy “zero-friction” shopping experiences and encourage impulse purchasing. Join us at the largest regional trade event in the New England food service and retail markets – see you in Boston!

Oracle Hospitality will be attending the New England Food Show in Boston Massachusetts, February 25th – 27th, 2018.  The New England Food Show is the largest regional trade event serving buyers and...

Hospitality

An Internship at Oracle Hospitality: The Transition of Student Life to Work Life

Here at Oracle Hospitality, we’ve started the process of recruiting two new interns that will spend a year working with our global marketing team. As one of the current interns, I joined the company back in July 2017, and since I’m now half way through my placement, I thought this would be a good time to summarise my experience with this amazing company: From the University Bubble > Global Team During my first two years at university, my working circle almost entirely consisted of my tutors and my fellow course students. I very rarely spoke to anyone in a different city, let alone a different country… Oh how times have changed! As part of a truly global team, my day-to-day interactions now span across multiple continents, where I could be engaging in multi-national campaigns and events or working on a key blog post for our website.  The idea of a global team can be intimidating to some, I know I thought so at first, but I can honestly say that with this placement, you will gain a deep and varied insight into the world of a marketer, standing you in great stead for your future career. Responsible for Yourself > Responsible for Your Job For most people, the first big life transition is moving away from home and being fully responsible for yourself. When I first moved out and started living on my own (admittedly, some weeks I did a better job than others) my parents on the whole had almost no complaints. Looking back to when I first started my role here at Oracle, I had no idea how much responsibility would be placed in the hands of an intern. But, from organising customers visiting matches at the Arsenal Emirates executive box, to managing all of our social media platforms, there is no doubt that in the eyes of the Oracle Hospitality team, you are an equal colleague. Both Susannah and myself really value how the responsibility we have been given enables us to make actionable decisions that have a real impact on Oracle Hospitality, even in our relatively short time here! Full Time Student Busy > Full Time Employee Busy As day to day lives go, full time student and full time employee lives aren’t on exactly the same page. One of the best things about the internship (as soon as your body adjusts from the late night parties to the early morning meetings!) is that every day is never the same as the last. As an Oracle Hospitality intern, you get the chance to work on all aspects of marketing, from campaigns to event organisation and blog writing - you  cover the full marketing toolset. Not only does this give you a great marketing insight, but also global business experience from the amazing people that I get to work with every day. Text Book Marketing > Real Life Marketing Theory, theory, dreary. Probably the most refreshing part to my year placement is that I am able to transfer the years of learning and understanding the marketing theories from university into practice. Every marketer at Oracle follows the modern marketing methodology, plus the range of online training resources and world class marketing systems I have used is enormous. One of my tasks has been to produce a market research project, identifying the total market of Hotels in EMEA that our sales managers and teams could then put into action. If you like what you’ve read and think you’ve got what it takes to be the next Oracle Hospitality intern then please email your CV and cover letter to matt.nicholls@oracle.com

Here at Oracle Hospitality, we’ve started the process of recruiting two new interns that will spend a year working with our global marketing team. As one of the current interns, I joined the company...

Hospitality

Hospitality In Focus: ASEAN Vietnam

The hospitality industry plays a significant role in the socio-economics of most South East Asian (ASEAN) countries. In 2015, travel and tourism accounted for 12.4% of ASEAN’s GDP, according to the World Travel & Tourism Council, compared with an average of 9.8% globally. In fact, in terms of percentage of GDP contribution from tourism, ASEAN is second only to the Caribbean. I recently attended the Global Hotels and Resorts Conference in the capital of Vietnam, Ho Chi Minh city, and was surprised by how different the city looked compared with 10 years ago when I was there as a teenager. Skyscrapers, luxury stores and hotels were common sights in the city. All I remembered seeing a decade ago were motorbikes, and now cars are mainstream. There is no doubt that the demand for rooms in Vietnam is high. According to a recent report by STR, supply of rooms is slowing down, but demand remains strong. With more than 13 million tourist arrivals in 2017, there is high pressure to meet demand, and the Vietnamese government is actively supporting the industry. Plans were made to develop tourism into a spearhead economic sector for Vietnam. To support this growth, implementing long-term visa exemption policies for key markets, and building of uniformed technical facilities and infrastructure are being reviewed.   Though the growth in tourism is healthy, approximately 80% of tourists are domestic – which means Vietnam is also challenged by international demands. The digital age presents new opportunities, and Vietnam needs to adapt rapidly to seize them. Modern consumers do most of their research online, and they trust reviews – whether they are from strangers or friends and family. Mobile is also becoming mainstream, and millennials are especially inclined to search and pay online via mobile devices. Vietnam needs to strengthen its digital marketing and product offerings to compete with neighbouring countries, such as Thailand, to gain a greater share of the international tourism pie. One of the conference’s key takeaways emphasized the power of technology and its capability to help the country scale quickly and meet consumers’ changing demands. There also was considerable interest in mobile, cloud solutions and innovations that deliver personalization. At the end of the day, everyone recognised that technology is a means to enhance – not replace – human interactions and experiences. With Vietnam’s interest and commitment to tourism, I can’t help but wonder what the city will look like 10 years from now.  

The hospitality industry plays a significant role in the socio-economics of most South East Asian (ASEAN) countries. In 2015, travel and tourism accounted for 12.4% of ASEAN’s GDP, according to the...

F&B

Simphony and RES 3700 Users: Enhance Point-of-Sale Configuration with Oracle Hospitality Enterprise Menu Management

Enterprise Menu Management (EMM) is a service offering from Oracle Hospitality to aid hospitality operators with restaurant POS configuration. EMM manages centralized and consistent data, therefore eliminating in-house programming and streamlining managerial tasks. EMM provides accuracy and efficiency on all menu and pricing updates across the business, ensuring a cohesive structure is maintained in a fast-paced environment. It is essential to have a well-conceived POS configuration in your restaurant operations. With the help of EMM and Simphony / RES 3700, Oracle Hospitality solutions can ensure you get the most out of your POS. EMM: Top Tips for Simphony / RES 3700 Users Plan, Schedule and Plan Again! – Planning is key to good POS configuration. If you are consistent with your planning, administration processes are made easier and more efficient. Oracle Hospitality EMM service offers consultancy advise on ‘best practices’ gained through years of experience to ensure on-going success in your enterprise management. Menu Grouping – EMM structures menu grouping to ensure accurate reporting, consistent programming and ease of finding items. For example, EMM can group your menu by type – starters, mains, desserts, beverages. EMM can also plan further grouping in these types. For example, white wine can be split into dry, sweet, sparkling, etc. Menu grouping benefits the restaurant floor, as staff save time as they can easily locate products on the POS terminals. Zone Management (Simphony only) – Keep your master records at your enterprise level. This will reduce the duplications of items - a six-ounce glass of Coke is the same no matter where it is sold / a bottle of San Miguel is the same no matter where it is sold – and you can link different recipes in inventory if needed. Managing regional pricing through price tiers will also help POS configuration. All of these points are critical to on-going, accurate data analysis, which is vital in managing the growth of your business. Test Terminal – Having a test terminal means you can test changes you are making before they go live on your estate, and will help in trying to replicate reported errors. Structure and Process – It can’t be emphasised enough how important it is to approach all aspects of your menu and inventory configuration with an organised approach. This reduces customer facing error and leads to accuracy in the all-important analysis. Get this area right, and you reduce customer frustration and increase profit. Join the Oracle Hospitality team on January 17th, 2018 and find out more about where the Enterprise Menu Maintenance service offering can help your business. Watch the on-demand webcast here.

Enterprise Menu Management (EMM) is a service offering from Oracle Hospitality to aid hospitality operators with restaurant POS configuration. EMM manages centralized and consistent data, therefore...

F&B

Is Cash Dead in the Hospitality Sector?

The burger chain Shake Shack recently made headlines when it announced plans to open its first completely cashless restaurant in New York. Many other coffee shops, restaurants, and other hospitality operations around the world are making the same move. Cash brings a number of challenges to food service outlets; the cost of cashing up and banking every day, the lack of personalization options (as cash is anonymous), hygiene, and theft. However, the biggest issue for food service operators is speed. Guests want to be able to pay for food and drink quickly, and cash has become the slowest payment option thanks to the arrival of mobile payment and the simplification of EMV/Chip & PIN/contactless card processing. So is cash dead for hospitality operators? Are we getting close to the day when we can move exclusively to electronic payment methods? In our new report, Is Cash Dead In the Hospitality Sector? We asked over 15,000 consumers around the world about their use of cash and other payment methods in restaurants and other food service outlets. The key takeaways: Only a third of global consumers think that cash will definitely still be used in restaurants and other hospitality outlets by 2022 54% of consumers expect to use cash less themselves over the next 5 years 47% of consumers expect to use mobile payment and digital wallets more The overall conclusion, according to Stuart Taylor, Senior Director of Global Payments at Oracle Hospitality, is that flexibility is key. “At Oracle Hospitality, we aim to deliver two key things to our customers: payment flexibility and payment security.” “Flexibility is essential. The hospitality sector isn’t the only industry facing the eventual disappearance of cash – economists and governments have been assessing the option for many years for reasons relating to crime and other drivers. So there are macro-environmental factors at play.” “But what this report shows is that while guests of all ages are planning to use more mobile payment and less cash in coffee shops and restaurants and hotels over the next few years, plenty of millennials and pre-millennials still think that cash will be accepted in 2022.” “So the conclusion for any hospitality operator is: Retain flexibility so you can adopt the payment mechanisms that work for you in your countries, and keep things simple as you move towards more electronic payment methods by reducing your PCI scope with a POS partner like Oracle Hospitality.” Read the report Is Cash Dead In the Hospitality Sector? Or contact us at OracleHosp_ww@oracle.com for more information.

The burger chain Shake Shack recently made headlines when it announced plans to open its first completely cashless restaurant in New York. Many other coffee shops, restaurants, and other...

F&B

Restaurant Leaders of the Future

Maintaining a strong hospitality workforce in the United States has been a concern for many years, and we all know that one of the keys to a restaurant’s success is talented staff. To help reverse the workforce decline, The National Restaurant Association Educational Foundation created its cornerstone program, ProStart. For two years now, Oracle Hospitality has been a dedicated partner to the NRAEF. We believe in the ProStart program and the value it brings to our industry: developing hospitality superstars of the future. I recently had the privilege of interviewing two ProStart standouts: Christopher Mendez and Skylee Ennis. This year, the NRAEF asked Oracle Hospitality to judge a Technology Competition that it organized for ProStart students and alumni. Students were encouraged to submit their ideas for the next big restaurant technology. You can read more about the competition and judging process here. Christopher and Skylee, both alumni of Moody High School in Moody, Alabama, were the competition winners! They submitted an idea for a "tap-and-go" travel cup. Designed for consumers on the go and only interested in buying a drink, the idea creates a fast, easy, and convenient way for restaurants to keep lines moving while making quick money/generating greater revenue. The travel mug is double insulated to keep drinks hot or cold for several hours and features an embedded sensor. The sensor is tied back to the restaurant’s POS system. When the sensor in the cup touches the beverage system sensor, your beverage dispenses while charging your credit card. By allowing customers to purchase beverages without waiting or receiving assistance, employees gain time to tackle more important tasks. By making buying easier, the concept also encourages customers to spend more. When asked how they came up with their technology competition idea, Christopher said: “We were in a restaurant after eating lunch and wanted to purchase another drink. The line at the cashier was very long, so we started thinking, ‘What if there was a tap-and-go system so we didn’t have to wait in line for one drink?’ And that’s when we started thinking about the technology behind it.”  Christopher and Skylee went home and began researching the technology that would bring their invention to life. They even did field research – going out in the community and polling consumers about their idea – determining that beverage sales would increase roughly 26% for restaurants that adopted their travel mug. Christopher said the importance of technology lies in its ability to simplify and accelerate guest service. “Restaurants have to stay with the latest technology in order to stay current with the industry, or else they will lose out to their competition,” he said. Added Skylee: “Technology keeps us moving forward. Restaurants need new ideas to keep growing and technology keeps them on the cutting edge.” Christopher and Skylee are prime examples of the quality talent that the ProStart program is producing. Christopher is currently a Foodservice Management major at Jefferson State Community College and works at a local fine dining restaurant. Ultimately, Christopher would like to open his own restaurant; he already has some details. “My restaurant would be a fusion-style restaurant that features multi-cultural food... food and flavors from different cultures all in one place.” He would also like to open a food truck or a bar later in life. “My passion for food came from my mom,” Christopher said. “She always says that food is a language that needs no form of understanding or translation... You don’t need to understand what you’re eating, you just need to enjoy it! I love to cook and explore different flavors, and I want to inspire people with my food.” Skylee wants to go into the pastry side of the business by opening her own bakery with a cake decorating shop attached. She is currently a cake decorator at her local grocery store and loves the creative and artistic aspects of cake decorating. “I love cooking,” Skylee said. “It’s something that will never go out of style.” ProStart is the reason that Christopher is going to college. In his junior year of high school, he won the Alabama state competition in both Culinary and Management, sending him to the National Competition where he also placed and won a scholarship. “ProStart has enhanced my passion for the industry,” Christopher said. “On the culinary side, I have been able to learn everything from basic cooking skills to how to plate, and even developing my pallet. On the management side, I have learned things like public speaking, leadership, and how to network and market myself.” For Skylee, the biggest skill that she has learned from her involvement with ProStart is public speaking. “I was never someone who could get up in front of an audience and speak, but ProStart changed that,” she said. “It’s a skill that I will use the rest of my life!” Christopher is still involved with the ProStart program at his former high school and loves mentoring the next wave of high school ProStart Program graduates. “The program really prepares you for a career in this industry,” he added. “You are exposed to so many things.” The work that the NRAEF has done through its ProStart program is impressive. These students have been given an opportunity of a lifetime, and in some cases, the means to attend college. ProStart graduates truly are the hospitality industry’s next generation. They are dedicated, highly qualified, and innovative. Every restaurant operator should be watching them. They are destined to be your future employees – and quite possibly, your next competitors. Read our report “A Look Inside the National ProStart Invitational” to learn more about this innovative and vital hospitality career initiative.

Maintaining a strong hospitality workforce in the United States has been a concern for many years, and we all know that one of the keys to a restaurant’s success is talented staff. To help reverse the...

Hospitality

Inspired, Efficient Hotel Design with Innovative, Mobile Technology – That’s Cabinn Hotels

Inspiration can strike anywhere.  For entrepreneur, Niels Fennet, it was on a family vacation. 27 Years ago, while Niels was traveling with his family from Denmark to Norway on the ferry, he was impressed by the efficient and effective ferry cabin design.  The cabin offered an innovative use of space while providing everything the guest needed.  Niels took this concept and created Cabinn Hotels, a Danish low-cost hotel chain, with four different levels of cabin-style guest rooms.  Cabinn’s efficient low-cost offering appeals to a wide variety of customers, including businesspeople, millennials, families, and backpackers among others.  Cabinn now has 10 properties across Denmark and continues to expand. It’s not surprising that Cabinn also took an innovative approach to technology.  Cabinn used Oracle Hospitality’s OPERA Hosted Service and enjoyed the benefits of having the latest functionality through automatic patches without dedicating IT resources for system and server maintenance.  When OPERA Cloud Service launched, Cabinn quickly adopted it to enable a truly mobile solution at its properties.   Mobility makes it possible for Cabinn to check in its guests from anywhere, improving its overall customer service experience. “Now you actually can have your PMS system in your pocket on a phone or tablet,” said Cabinn’s CIO Teit Vangsgaard Sonne. As Cabinn started implementing OPERA Cloud in its hotels, Sonne was pleasantly surprised by the uptime.  “The implementation with Opera Cloud went very well. It was much faster than we planned.  We planned two days to train the staff, and after one day they felt like home with the system.” And as they build new hotels, they can get staff trained and using the system quickly, helping to support Cabinn’s expansion plans. OPERA Cloud has also enabled a new level of service at Cabinn – complete mobile check-in.  “Imagine your flight has been canceled, how upset would you be if you go to the hotel and stand in line for two or three hours?   With mobile check-in, our guests can check in at the airport, in the cab, or anywhere.  So, when they arrive to the hotel, they go straight to the room using a mobile key,” shares Sonne. Now that’s next generation customer service.

Inspiration can strike anywhere.  For entrepreneur, Niels Fennet, it was on a family vacation. 27 Years ago, while Niels was traveling with his family from Denmark to Norway on the ferry, he was...

F&B

The Role of Operations Director in the Restaurant Industry – How Is It Changing?

People, performance, and profits - these are the key responsibilities of the operations director within a restaurant or other food and beverage enterprise. Everything from ordering supplies to managing staff schedules to handling guest complaints can fall under the remit of the operations team. Read: How is the role of the Operations Director changing in the food and beverage industry?   But guest and staff expectations are changing: Speed is key to the guest experience – whether it’s paying by mobile, ordering via a kiosk, or getting a response to a complaint, guests expect service to be faster than ever Guests want to use more technology when visiting restaurants/bars/coffee shops - our Millennials in Hospitality Report showed that 39% of millennials have already paid for food and drink using their mobile phones A third of millennials working in hospitality think that their employers could do more with technology, according to the same report So is the role of the operations director changing in line with guest and staff expectations? We worked with Technomic, the food service research experts, to carry out a number of interviews with operations directors and COOs at some of the top restaurant chains. The full findings of our research can be found in How is the role of the Operations Director changing in the food and beverage industry?   The key findings: Technology is now a strategic focus for operations – as guests expect to pay by mobile phone or kiosk, and staff expect to manage their schedules online, the operations director is having to adapt to new service models. As one of our interviews put it; “the role of operations director has changed because if you’re not tech savvy, you’re behind. You have to be more open to change than people once were.” Operations directors are leading the way to keep pace with guest expectations - today’s guests want the best food at the best price and they want it fast – and it’s up to the operations director to lead the way in delivering that consistently, every day in every location. And when service standards aren’t met, guests expect a fast response to feedback, too. More time is being spent on people... The focus on relationships, with both guests and staff, is greater than ever for the operations director. Finding ways to attract, train and retain staff is a major priority, and investing more time in these efforts is a must. …but profit and performance remain priorities The ability to measure performance and profits is still critical for the operations director and having access to the right data remains key. If you’re an operations director in the hospitality industry and would like more information on how technology can help you to modernize the guest experience and increase efficiency, giving you more time for people and performance management, contact us at OracleHosp_ww@oracle.com Read the report: How is the role of the Operations Director changing in the food and beverage industry? 

People, performance, and profits - these are the key responsibilities of the operations director within a restaurant or other food and beverage enterprise. Everything from ordering supplies to...

F&B

Andiamo Achieves Strategic Growth with Simphony Cloud Point of Sale from Oracle Hospitality

Written By: Emmanuelle Olliveaud, Field Marketing Specialist, Oracle Hospitality, Latin America, Food and Beverage I’m always curious about how our restaurant customers start their businesses especially family businesses who often tell strong stories. Andiamo is a 25-year-old Italian restaurant chain located in Sao Paulo’s best Shopping Centers. A family-run business, Andiamo serves home style dishes in a welcoming and relaxed environment. And so, the family is preserving a tradition that began around their grandmother’s table where they met together for Sunday meals. With ten locations, Andiamo is still growing and, naturally, faces challenges at many levels. For example, how do you maintain a family culture with ten restaurants? How do you insure quality while controlling costs? Creating a video that tells their story was great opportunity to discover Andiamo’s reality. In the day I spent with the Andiamo team, I came to better understand their history and culture, and I saw first-hand how Andiamo is achieving its objectives with the Simphony Cloud POS platform from Oracle Hospitality. In the video Andiamo explains how: Oracle Hospitality Simphony POS is making life easier for guests and staff Decision-making, especially around menus, is much faster thanks to cloud reporting Inventory, costs, losses, and especially waste are all better controlled thanks to Oracle Hospitality Inventory Management The cost of raw materials is reduced by approximately 4%, a very important achievement for the business Watch the full customer story video in English here (or view it in Portuguese or Spanish languages).

Written By: Emmanuelle Olliveaud, Field Marketing Specialist, Oracle Hospitality, Latin America, Food and Beverage I’m always curious about how our restaurant customers start their businesses...

Hospitality

Visit HX: The Hotel Experience in New York and See what Oracle Hospitality Has to Offer

In today’s world of hospitality, we understand how important a powerful, flexible, and adaptable core technology solution is to your business. That’s why Oracle Hospitality is eagerly anticipating HX: The Hotel Experience 2017, from November 12th – 13th.  The event holds the title for the largest hospitality show in North America, catering extensively for hotel owners, hospitality property executives and caterers – just to mention a few! By hosting insightful and exclusive seminars from almost 100 industry experts, as well as providing numerous networking opportunities, HX: The Hotel Experience is certain to exceed the demands and expectations of hoteliers committed to maximising the success of their business. The Oracle Hospitality team will be showcasing our various products, technologies and solutions, all designed to provide your customers with the ultimate guest experience. On top of this, our modern, fully integrated, and efficiency-focused solutions will ensure the smooth running of your business and provide your team with seamless ease of use. Come visit us at Booth #3138, where we will be showcasing: 720 Tablet: The flexible Oracle MICROS Tablet 720 is a rugged, mobile POS solution that blends fully connected hardware, extended battery life and a lightweight body, designed perfectly to enhance the guest experience and staff productivity. Oracle MICROS Workstation 6 Family: Deliver exceptional guest experiences with the Oracle MICROS Workstation 6 Family. Three sleek yet rugged point-of-sale (POS) terminals deliver superior performance and maximum efficiency with style Oracle Hospitality Simphony: The premiere cloud and mobile hospitality management platform, providing enterprise point-of-sale (POS) and back-office functionality to support a wide range of food and beverage operations. Kitchen Display System: Simplify your kitchen communication and processes, increasing kitchen efficiency, reducing errors, and enhancing food quality and speed of service. Oracle Hospitality OPERA Sales and Catering: A full-featured customer- and event-management application that seamlessly integrates with Oracle Hospitality OPERA Property to maximize group sales and streamline execution of meetings and events We will be at Booth #3138, come along and meet us to find out more about how Oracle Hospitality can help your business and how cloud is changing the way the industry operates. We look forward to seeing you there! 

In today’s world of hospitality, we understand how important a powerful, flexible, and adaptable core technology solution is to your business. That’s why Oracle Hospitality is eagerly anticipating HX: ...

Hospitality

Relatório de Pesquisa: Criando a tão almejada experiência do hóspede

Na atual era digital, os hoteleiros estão perdendo oportunidades, e potencialmente receita ao não oferecer aos clientes as experiências individualizadas que eles estão cada vez mais exigindo. De acordo com os resultados de uma grande pesquisa entre hoteleiros e consumidores recentemente publicado pela Oracle Hospitality e Phocuswright, uma empresa líder na área de pesquisa da indústria de viagens. A Oracle confiou à Phocuswright a realização da pesquisa, que reuniu mais de 2.700 viajantes dos Estados Unidos e da Europa, para entender melhor o impacto da tecnologia na experiência dos hóspedes e obter uma visão para torná-lo um diferencial para conquistar novos negócios. O estudo também tece na perspectiva dos hoteleiros, cadeias e independentes, para lançar luz sobre suas buscas tecnológicas e medir o alinhamento com as expectativas dos consumidores. Dentre as principais descobertas da pesquisa, que abordaram tópicos em todo o ciclo de vida de viagens, desde o planejamento até a pós-estadia: Quase dois Terços dos norte-americanos disseram que era "muito ou extremamente importante" para os hotéis continuarem investindo em tecnologia para melhorar a experiência dos hóspedes. 94% dos viajantes de negócios e 80% dos viajantes de lazer valorizam a capacidade de usar seus smartphones para solicitar serviços e enviar mensagem para comunicar-se com os funcionários do hotel. Os hóspedes sentem-se confortáveis em ​​partilhar com os hoteleiros uma quantidade razoável de informações pessoais - talvez, mais do que anteriormente presumido. Por exemplo, 71% compartilhariam informações sobre preferências alimentares / alergias e 64% compartilhariam suas preferências de entretenimento 62% dos hóspedes usaram fontes fora do hotel como a Internet para realizar reservas de jantar e recomendações de atividades, ignorando o concierge do hotel de quem os hóspedes dizem que prefeririam obter tal assistência. 80% dos viajantes de negócios retornaram ao mesmo hotel para férias durante os últimos 12 meses. Os hoteleiros estão bem conscientes da concorrência que enfrentam para ganhar a fidelidade dos hóspedes. Mas muitas revelações do estudo apontam para uma oportunidade que eles podem ter esquecido e precisam aproveitar: Uma vez que os viajantes chegam no lobby, sua noção de uma experiência memorável pode ser moldada inteiramente pelas ações e palavras da equipe do hotel. E a tecnologia pode desempenhar um papel integral para ajudá-los a executar o trabalho. "Ao invés de se preocupar que uma maior confiança na tecnologia irá corroer o aspecto humano de hospitalidade, a hotelaria precisa abraçá-la para o que pode ser - uma ferramenta de valor inestimável para compreender melhor os seus clientes e orquestrar estadias que eles vão lembrar por muito tempo", disse Jay Upchurch, vice-Presidente, da Oracle Hospitality. "A tecnologia pode resolver o duplo desafio da indústria de operar em escala com eficiência, e simultaneamente oferecendo uma prestação de serviço individualizado." O relatório de pesquisa oferece também aos hoteleiros várias informações para prestar um serviço individualizado. Um dos tópicos mais importantes: Dê maior controle aos seus clientes em sua estadia. Os entrevistados expressaram de diferentes maneiras seu desejo por autonomia, que vão desde ganhar a capacidade de selecionar a localização de sua acomodação a entrar em contato com os funcionários do hotel sob demanda via smartphones. Ao implantar a tecnologia certa, os hoteleiros podem facilitar muitas dessas solicitações. De fato, nos últimos anos, os hoteleiros se apressaram em buscar soluções de tecnologia, tais como aplicativos voltados para hóspedes, para proporcionar a eles uma maior sensação de receptividade. De acordo com a pesquisa, o problema não é com o aplicativo, mas as suas capacidades. Os hóspedes querem recursos que sejam integrados à sua experiência do hotel, como permitindo check-in / check-out virtual, acessar o quarto sem chave, e reservas de atividades e de compra de bilhetes. Além disso, 73% manifestaram interesse em baixar um aplicativo que automaticamente forneça conexão com WiFi hotel. Talvez, o mais importante, a pesquisa ressalta a importância da conexão humana na indústria hoteleira. E que a mesma só pode ser melhorada, não substituída com a tecnologia. Por exemplo, os funcionários podem ser equipados com dispositivos móveis que acessa os perfis dos hóspedes, capacitando-os para fornecer um serviço personalizado a qualquer hora, em qualquer lugar. Ao vincular escalabilidade e serviços aprimorados, a tecnologia mantém a promessa de gerar uma maior fidelidade de hóspedes – e de receitas - para hotéis de rede e independentes igualmente.

Na atual era digital, os hoteleiros estão perdendo oportunidades, e potencialmente receita ao não oferecer aos clientes as experiências individualizadas que eles estão cada vez mais exigindo. De...

F&B

National Restaurant Association Educational Foundation and Oracle Hospitality Empower Students to Get Creative about Future of Hospitality

New report highlights innovative culinary and restaurant management concepts developed by students participating in the national ProStart Invitational Redwood Shores, Calif.—Nov 2, 2017 The National Restaurant Association Educational Foundation (NRAEF) and Oracle Hospitality present “A Look Inside the National ProStart Invitational.” The report showcases the innovative restaurant and culinary concepts developed by high school students who are enrolled in ProStart®, a two-year career and technical education program in secondary schools nationwide that teaches culinary arts and restaurant management skills and fundamentals. “Oracle Hospitality is extremely proud to be supporting the 2017 National ProStart Invitational—it gives the students a life-changing opportunity to find a career in this exciting industry of ours, while simultaneously helping our customers, restaurant operators, in finding new talent for them to recruit,” said Brett R. Smith, Senior Director, Food and Beverage Solutions Management, Oracle Hospitality. “This report offers us a glimpse into the creative innovative minds of the next generation foodservice industry.” Nearly 400 students who participated in this year’s National ProStart Invitational presented concepts to a panel of industry judges. Based on qualitative data collected from the students’ submitted materials, the NRAEF tracked methods, ingredients used, restaurant concepts and students inclusion of technology and innovation to determine the core themes of the competition and ultimately the report findings. This year’s report unveils themes of sustainability, philanthropy and efficiency. It also showcases innovation, not only with food ingredients and various culinary concepts, but students’ desire to use technology to enhance the food service experience overall. “Once again, we’re proud to partner with Oracle to highlight insights from students at our National ProStart Invitational,” said Rob Gifford, Executive Vice President, NRAEF. “The report showcases how much students learn from ProStart, and the students’ dedication to coming up with new and creative concepts and possible trends in the restaurant and foodservice industry.” Report highlights include: Students incorporated innovative technology into their restaurant concepts: Students used restaurant floor planning software to design a layout of their concepts, designed websites as a marketing technique, created social media campaigns, ideated smartphone applications, and allowed ordering through tablets Teams employed different point-of-sale systems, allowing customers to place orders through tablets, kiosks, or mobile applications The use of technology was not simply limited to the customer and employee experiences—teams leveraged solar panels, biogas generator, and geothermal energy to sustain restaurant operations Students showcased their culinary skills through new techniques: Seafood was the overwhelming favorite ingredient used for appetizers Standout ingredients included wakame seaweed, quail eggs and game meats Teams exercised pickling techniques across starters, entrees and desserts—from chicken wings to lemon curd Required to showcase certain knife skills, students chose chiffonade, julienne, small dice, brunoise and rondelle Students promoted sustainability, philanthropy and efficiency across concepts: Concepts centered on locally-sourced, health-conscious and fusion cuisine; more than half of the menus featured gluten free, vegan and vegetarian options Concepts presented were classified as either casual dining, quick casual/fast casual or quick service, which illustrated a critical trend in the industry—a shift away from traditional, sit-down, in-restaurant dining Nearly 50 percent of management teams’ concepts promoted community engagement and contained a philanthropic component, such as a culinary internship for at-risk youth, a book donation drop, a pay-it-forward giving model, and a weekly fundraising night for local non-profits Concepts also incorporated unique food delivery services at popular on-the-go venues, such as the airport or gym, to effectively reach target audiences “A Look Inside the National ProStart Invitational” and an accompanying infographic can be found here: https://go.oracle.com/LP=60748?elqcampaignid=104070. As a sponsor of the ProStart program Oracle Hospitality is actively taking a role in empowering the next generation of hospitality. Oracle Hospitality provides comprehensive solutions that elevate guest experiences while streamlining operations with point of sale, kitchen and back office management and mobile technologies. Oracle Hospitality tools ensure that food and beverage operations with thousands of workstations or single property locations have the same ability to deliver brand loyalty and customer loyalty. Reaching nearly 140,000 students annually, ProStart is offered in more than 1,800 high schools and career and technical education centers in all states, Guam and Department of Defense Education Activity schools in Europe and the Pacific. For more information on the ProStart program, visit ChooseRestaurants.org/ProStart or find us on Twitter or Facebook. Contact Info Matt Torres Oracle PR +1.415.595.1584 matt.torres@oracle.com Patty Oien Blanc & Otus +1.510.303.7289 patty.oien@blancandotus.com Jasmine Jones NRAEF 202-315-4101 jajones@nraef.org About the National Restaurant Association Educational Foundation As the philanthropic foundation of the National Restaurant Association, the National Restaurant Association Educational Foundation’s mission of service to the public is dedicated to enhancing the industry’s training and education, career development and community engagement efforts. The NRAEF and its programs work to Attract, Empower and Advance today’s and tomorrow’s restaurant and foodservice workforce. NRAEF programs include: ProStart®—a high-school career and technical education program; Restaurant Ready—partnering with community based organizations to provide “opportunity youth” with skills training and job opportunities; Military—helping military servicemen and women transition their skills to restaurant and foodservice careers; Scholarships—financial assistance for students pursuing restaurant, foodservice and hospitality degrees; and, the Hospitality Sector Registered Apprenticeship Project—a partnership with the American Hotel & Lodging Association providing a hospitality apprenticeship program for the industry. For more information on the NRAEF, visit ChooseRestaurants.org. About Oracle Hospitality Oracle Hospitality brings 35 years of experience in providing technology solutions to food and beverage operators. We provide hardware, software, and services that allow our customers to deliver exceptional guest experiences while maximizing profitability. Our solutions include integrated point-of-sale, loyalty, reporting and analytics, inventory and labor management, all delivered from the cloud to lower IT cost and maximize business agility. For more information about Oracle Hospitality, please visit www.Oracle.com/Hospitality. About Oracle The Oracle Cloud delivers hundreds of SaaS applications and enterprise-class PaaS and IaaS services to customers in more than 195 countries and territories while processing 55 billion transactions a day. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com. Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

New report highlights innovative culinary and restaurant management concepts developed by students participating in the national ProStart Invitational Redwood Shores, Calif.—Nov 2, 2017 The National...

Casino/Gaming

Join Oracle Hospitality at the 18th Annual TribalNet Convention and Tradeshow, Arizona

Oracle Hospitality is looking forward to attending TribalNet for the 18th annual convention and tradeshow, from November 6th – 9th.  TribalNet has grown to become the platform to connect and seek opportunities in solutions, industry best practice, and boundary pushing technologies for the gaming industry. During the course of the show, over 70 speakers will take to the stage to share their wealth of valuable business insights, essential tips to ensure success, and inspiring customer stories; this isn’t something you want to miss! The Oracle Hospitality team will be demonstrating the ways in which our progressive technology solutions will provide your customers with the ultimate guest experience. We will also be showcasing our range of fully integrated, modern solutions, designed to maximise the efficiency of your business and provide your team with seamless ease of use. We will present to you some of our new and exciting solutions for the evolving Hospitality industry: Oracle MICROS 720 Tablet: The flexible Oracle MICROS Tablet 720 is a rugged, mobile POS solution that blends fully connected hardware, extended battery life and a lightweight body, designed perfectly to enhance the guest experience and staff productivity. Oracle MICROS Workstation 6 Family: Deliver exceptional guest experiences with the Oracle MICROS Workstation 6 Family. Three sleek yet rugged point-of-sale (POS) terminals deliver superior performance and maximum efficiency with style Oracle Hospitality Simphony: The premiere cloud and mobile hospitality management platform, providing enterprise point-of-sale (POS) and back-office functionality to support a wide range of food and beverage operations. Oracle Hospitality Kitchen Display System: Simplify your kitchen communication and processes, increasing kitchen efficiency, reducing errors, and enhancing food quality and speed of service. Oracle Hospitality OPERA Sales and Catering: A full-featured customer- and event-management application that seamlessly integrates with Oracle Hospitality OPERA Property to maximize group sales and streamline execution of meetings and events Oracle will be at Booth 308! Come along and meet us to find out more about how Oracle Hospitality can help your business and how cloud is changing the way the industry operates. We look forward to seeing you there! 

Oracle Hospitality is looking forward to attending TribalNet for the 18th annual convention and tradeshow, from November 6th – 9th.  TribalNet has grown to become the platform to connect and seek...

F&B

40 Reasons Why Restaurant Owners Should Choose Oracle Hospitality Technology

If you’re a restaurant owner, choosing the right technology partner can be a challenge. There’s so much to think about – features and capabilities, cost, training…you can find a full checklist here. However, two factors that every restaurant owner needs to have on their list are: Stability of the technology vendor Vendor’s industry expertise Oracle Hospitality celebrates its double 40th birthday this year: in 1977, MICROS was founded to bring technology innovation to the hospitality industry, working with restaurants and hotels to change the way that guest service is delivered across the globe. Oracle was also created in 1977, becoming the world’s second largest software vendor and a world leader in cloud technology. Oracle acquired MICROS in 2014. To mark those years of technology and hospitality expertise, we thought we would summarize the 40 reasons why restaurant owners should choose Oracle Hospitality as their technology partner: 1) Company stability: You don’t have to worry about your technology vendor going out of business and leaving you high and dry with Oracle Hospitality – we’ve been around for 40 years and we’re not going anywhere. 2) Product stability: Get reliability and dependability from software and hardware developed from years of experience and knowledge. We have restaurant customers who choose our solutions time and time again to stay current with their technology. 3) Industry expertise: We have 40 years’ experience of working with restaurants, bars, coffee shops, hotels, stadiums, theme parks – we know your industry and we design technology that is tailored to your needs, whether you are opening your first location or ten thousandth! 4) Local resources: We have a network of local sales representatives who know your market and can help your business to excel. 5) Leader in cloud technology: More and more restaurants are moving POS to the cloud to take advantage of the many benefits. With Oracle you get some of the best cloud POS solutions on Oracle’s own cloud infrastructure. We own all of the parts including the datacenter, meaning that you only have to call one vendor! 6) High security standards: Help protect your data and increase your ability to avoid the fall-out of a cyber-attack. Backed by 19 data centers, an army of Oracle-badged cloud security experts, and around-the-clock monitoring and support, Oracle Cloud security features help safeguard your data (and your customers’ data). 7) Innovation through partner services: Take advantage of a whole range of services from trusted third-party technology vendors that are integrated into our platforms. Looking for an Online Ordering solution or to upgrade to EMV? Explore new revenue channels thanks to innovation through integration. 8) R&D dollars: We want our customers to have the latest and greatest (and most advanced) technology solutions. Oracle has and will continue to invest millions of R&D dollars into building the best technology for the hospitality industry. Don’t believe it? We publish our quarterly reports here. Take comfort that you are utilizing the best technology out there! 9) Always looking towards the future of your business: Stay ahead of your competition with us. Food service is an ever-changing industry and we are always thinking about future needs and developing technology to meet those demands. 10) We own and operate our own cloud: Operating our own cloud (and not using a cloud run by a third party) allows us to provide greater flexibility and enhanced security features to you. 11) Investing in future F&B talent: Staff recruitment and retention are big challenges for our industry and we are actively helping to train the talent of tomorrow. We are proud supporters of the National Restaurant Association Educational Foundation and its ProStart Program, which educates 140,000 students every year to prepare them for the restaurant industry. 12) Global distribution network: Get what you need, when you need it. With a global distribution network, we can ship products and parts quickly and efficiently. 13) 24/7 phone support: With support centers all over the globe, we can help when you need it. We know that a restaurant doesn’t operate only Monday through Friday 8am to 5pm. 14) Web support: We know that you’re busy and may not be able to sit on a phone with a support technician, so online support is also available. 15) Investment in industry research: Stay in the know with Oracle Hospitality! We’ve invested in industry research every year, both to help us understand changing guest preferences and needs, and to help you. Recent reports cover topics like loyalty, millennials, and cost control! 16) One-stop shop: Get everything you need from one technology supplier - software, hardware and peripherals - all designed to work seamlessly together. 17) Purpose-built products: Hardware that is built to withstand some of the hottest kitchens and coldest stadiums, with software that is designed to make training of recruits as fast and easy as possible in an industry with high staff turnover – everything we do is built with you in mind. 18) A full product range for your needs: We have you covered with a product portfolio that encompasses every type of technology that would be needed in a restaurant operation, from front-of-house POS to reporting to workstations and tablets...all designed to make and save you more money! 19) On-premises and cloud solutions: Not ready for the cloud? We offer traditional on-premises solutions for your restaurant, too.  And when you are ready to move to a modern cloud solution, you can leverage the investment in your existing system to get there. 20) Scalable: Whether you operate one location or a multi-national brand, we can support your needs today and as you grow. We know the challenges of growing from one location to two, or two to five, and our solutions are ready to support you. 21) Payment choice: You can pick the payment vendor that best suits your business. With some POS providers you are not given this choice, which means they are ultimately taking more money from you in the long run. 22) Configured to your needs: We understand that every business is unique and our solutions are designed to be configured to fit your restaurant’s needs. 23) Get access to eLearning for staff and manager training: Get more out of your technology solution with our low-cost eLearning subscription program. Turnover in the restaurant industry is high so we make our training available on demand! 24) Gift & Loyalty: Extend your POS solution when the time is right with a loyalty solution that is fully integrated. 73% of guests say that loyalty program rewards must be relevant. Our Gift & Loyalty solution allows you to get to know your guests and tailor your promotional offers for specific audiences. 25) Reservations Management: Let your guests see real-time availability and request reservations directly from your website. Convenience and simplicity boost customer satisfaction. 26) Reports on your phone: The InMotion app available on the Apple and Google App stores, gives you access to sales KPIs and other data anytime, anywhere, allowing you to keep an eye on performance even when you’re not on site. InMotion is included with the purchase of our Reporting & Analytics package and brings a modern cloud tool to those still using an on-premises POS. 27) Go mobile with the Tablet 720: Line bust and reduce wait times for your guests by modernizing your operation with our 7” tablet POS solution. The Tablet 720 also helps boost upsell to ultimately sell more product. 28) Or go mobile with the Tablet R-Series: The flexible 10” tablet can either lock into a fixed base for full workstation functionality and peripheral connectivity – or be used as a mobile tablet for on-the-go hospitality. 29) Integrated kiosks for guest self-service: Kiosks offer unmatched versatility. They can be deployed in virtually any kind of grab-and-go setting. Restaurants are increasingly relying on kiosks to decrease labor costs, speed up the order process and reduce wait times for guests. 30) Control labor costs: Labor costs account for a quarter of a restaurant’s revenue. Help forecast and control your labor costs and optimize staffing levels with our labor cloud solution. It also helps you keep up with changing government labor legislation. 31) Control inventory costs: Food cost accounts for 25% or more of revenue. Help forecast and optimize your stock with a system that provides a look at full recipe and product-costing capabilities at a single property or across an enterprise. 32) Intelligence at your fingertips with Reporting & Analytics: Improve operational visibility with a cloud solution that organizes and consolidates data from every location in real-time into easy-to-view reports. 33) Monitor potential fraud with XBRi Loss Prevention: Help combat fraud and better protect your assets with the ability to quickly identify fraud incidents and collect evidence. XBRi is also a great tool to help provide fraud training. 34) Maximize kitchen performance with Kitchen Display Systems: Help reduce chef errors, enhance food quality and increase speed of service! The optimal solution for increasing kitchen efficiency, fully integrated with your POS. 35) Increase margins with Data Science: Want to dig into your data and find patterns for cross- and up-selling and forecasting? Oracle Hospitality offers access to the latest machine learning technology and expert analysts to find simple ways to increase your margins. 36) Utilize best in class hardware with the Workstation 6 Series: The latest model from our durable, resilient workstation series. Choose from three types of sleek yet rugged POS terminals that deliver superior performance and maximum efficiency. No more bulky terminals! 37) Automate with Venue Management: For sports and entertainment venues, Venue Management automates and makes inventory and cash management more efficient. 38) Manage your suites better: Specifically designed for sporting and event venues, Suites Management enables you to manage suite operations, stay in contact with your customers and optimize workflow. 39) Venues can go portable with our Mobile POS Client: Cut wait times, line bust or provide in-seat ordering in a stadium operation with a battery optimized mobile device. 40) Great team of people committed to be your partner: Our knowledgeable and caring team will help ensure your business success – we’re always here to help! For more information send an email to OracleHosp_ww@oracle.com or call us at (866)-287-4736!

If you’re a restaurant owner, choosing the right technology partner can be a challenge. There’s so much to think about – features and capabilities, cost, training…you can find a full checklist here. Ho...

F&B

The Founder: What 1954 Can Teach us about Growing a Global Restaurant Chain

If you’re in the hospitality industry and you haven’t yet watched The Founder, a film about the history of McDonald's starring Michael Keaton as Ray Kroc, then I highly recommend it to you.   It’s a thoroughly entertaining retelling of the McDonalds story; Kroc/Keaton is the epitome of the persistent salesman, driving round America in 1954 trying to persuade restaurant owners to buy his multi-spindle milkshake maker.   When an order comes in for 6 milkshake machines, Kroc thinks it’s a mistake – what kind of restaurant would need to make 30 milkshakes at a time?   The answer of course is a new kind of restaurant run by the McDonald brothers in San Bernardino. Kroc goes to see it for himself, falls in love with the Speedee System that the brothers have invented, and the rest is history. Kroc takes the ideas behind the operation, builds up a hugely successful franchise business, and then falls out with the more cautious brothers before taking the company global without them.                                     There are sequences in the film that any lover of the hospitality sector will absolutely adore – the dinner where Dick and Mac McDonald tell the story of the company is a must-see joy, as is the scene on the tennis court. But three ‘lessons’ really stuck out for me in how relevant they still are today:   1. “Speed – that’s the name of the game”. Ray Kroc hears these words from Mac McDonald on his first tour of their kitchen in 1954. The McDonalds had completely changed the game with their Speedee system, which allowed them to get a hamburger from grill to guest in 30 seconds. And yet it’s still true today; I was at FSTEC this September and one of the speakers said that the winners in hospitality would be those that can maximize speed throughout their business. Over 60 years on and speed is still the name of the game.   2. Data has the answer. The brothers explain to Kroc how the traditional drive-in model wasn’t working for them – too many overheads, the wrong clientele – when Dick McDonald spotted the answer in the books. 87% of their sales came from just three items; burgers, fries, and soft drinks. “What the heck are we doing monkeying around with all this other stuff?” they asked before totally remodelling the building to deliver a new kind of counter service.    Dick then having to walk around the car lot explaining to baffled guests that they need to actually leave their cars to get their food is very funny, but the McDonalds got the message across eventually. Again – data is still the answer to revenues and profitability today, even if we’ve swapped “the books” for a cloud-based reporting system.   3. “A symphony of efficiency” in the kitchen. There’s a lovely scene where the brothers take their bemused young staff to a tennis court and ask them to pretend to grill burgers and make fries for six hours so Dick can chalk out the perfect kitchen design to create his “crazy burger ballet”. Getting the food from grill to guest in 30 seconds relies on having an operation that is perfectly tuned and he stops at nothing to achieve it.    Today, the efficiency of the kitchen is more important than ever, as more restaurants choose to balance delivery and take-out orders with serving sit-in guests. The brothers didn’t have the kitchen display systems that Oracle Hospitality provides today, but there is no doubt they’d have used them had they been available.   4. It’s about the whole guest experience; food, service, brand. The word ‘brand’ isn’t actually used in the film in this sense, but it is at the heart of the story. When his early McDonalds franchisees start selling fried chicken and attracting hoodlums with loud music, Kroc knows that he is losing the ‘family-friendly’ reputation that is so important to the business. This is why he turns to a different type of franchisee that is better able to embody the McDonalds values.   It even comes down to a name - when the brothers are forced to sell out to Kroc, he tells Dick that it wasn’t the Speedee system that he loved, nor the food – it was the name McDonalds and everything it stood for: wholesome, American, successful.    And that holds true more than ever. Competition for restaurants today comes from a much wider source – supermarkets, convenience stores – and every restaurant needs to hone an offering that delivers value on many levels, targeting the right audience with the right food and service, and then delivering on that promise consistently.     There are countless other hospitality ‘lessons’ in the film – about franchising, knowing what business you’re in, persistence, story-telling and more – but it is first and foremost a very enjoyable film. I highly recommend it.

If you’re in the hospitality industry and you haven’t yet watched The Founder, a film about the history of McDonald's starring Michael Keaton as Ray Kroc, then I highly recommend it to you.   It’s a...

F&B

5 Reasons Why Restaurant CEOs and CFOs Love Oracle Hospitality

5 Reasons Why Restaurant CEOs and CFOs Love Oracle Hospitality The Restaurant Finance and Development Conference, taking place in Las Vegas from November 13-15, is one of the highlights of our calendar here at Oracle Hospitality – a great opportunity to meet with over 200 owners, operators and executives of multi-unit restaurant companies, including leaders in finance, accounting, development, legal, real estate and franchising. These executives are tasked with balancing all aspects of the restaurant business, from managing profitability and costs to accelerating growth and maximizing revenue – that’s why they need a technology partner that can do it all: Oracle Hospitality. Here are five reasons why restaurant CEOs and CFOs love Oracle Hospitality: A single supplier for POS software, hardware, loyalty, reporting, labor, reservations, inventory, loss prevention, kitchen systems, data science and more Oracle Hospitality provides a comprehensive product suite that helps restaurant operators to grow sales and minimize costs. Sales are maximized through feature-rich POS and our integrated hardware and software offering that enables seamless mobility and kiosk opportunities. Costs are controlled and profits protected through integrated Labor, Inventory, Kitchen, and Loss Prevention solutions.  Reporting and Analytics and our new Data Science services support sales growth and cost management. All through one technology partner.  Cloud technology to cut IT costs and complexity Cloud-based solutions enable centralized enterprise management, with lower upfront costs and a smaller footprint. Businesses are able to avoid purchasing and maintaining expensive servers, thus cutting IT costs and making it fast and simple to open new locations. Cloud keeps restaurant technology current and easy to use, allowing operators to shift greater focus on delivering exceptional guest experience and spend less time and budget on a complex IT environment. Global supplier to support your expansion at home and internationally Our solutions allow you to expand your business quickly and with minimum risk. Cloud technology minimizes the amount of IT hardware cost and installation time that is needed to open a new location, while centralized management and reporting ensure that you always have full control and visibility of your estate, whether at home or internationally, company-owned or franchise. Our systems offer full multi-language, multi-currency support and we have offices and happy customers in over one hundred countries globally. Advanced reporting and analytics package included free of charge with Simphony POS Oracle Hospitality’s Reporting and Analytics is an enterprise cloud solution, powered by Oracle’s OBI analytics engine, which allows operators to organize and consolidate critical data into user-friendly reports and dashboards. This tool improves operational visibility by providing access to data that allows businesses to identify cost-cutting and revenue-generating opportunities. The best part? It’s included at no cost when installed with Simphony Cloud POS Premium. Data Science services to improve forecasts and increase sales through cross and up-sells Our new Data Science services allow you to find new sales or cost-cutting opportunities by taking advantage of the latest machine-learning technologies and expert data analysts. You don’t need to invest in a data processing infrastructure of your own – we provide the skills and powerful technology to help you mine your data and deliver cross and up-sell recommendations directly to your POS terminals.   Come and visit us at booth #924 or contact us at OracleHosp_ww@oracle.com for more information.

5 Reasons Why Restaurant CEOs and CFOs Love Oracle Hospitality The Restaurant Finance and Development Conference, taking place in Las Vegas from November 13-15, is one of the highlights of our calendar...

F&B

The Next Big Restaurant Technology: As Seen by the Hospitality Leaders of Tomorrow

In mid-September, the NRAEF (National Restaurant Association Educational Foundation) ran a competition for high school students enrolled in their ProStart program, asking them to submit their ideas for the next big restaurant technology. The students had to think about a problem in the restaurant industry and come up with a technology solution that would address that problem. Students were tasked with not only coming up with the solution, but also thinking about the marketing message behind the solution. Oracle Hospitality was asked to judge the submissions. Last week, I had the pleasure of sitting in on the judging session of the technology competition submissions. The judges consisted of five Oracle Hospitality employees: three on our Product Strategy team, and two from our Pre-Sales team, all with extensive knowledge of the restaurant industry. Narrowing the submissions to the top three was difficult for the team! The submissions were all unique, well thought out, and extremely creative. The team reviewed each submission, then evaluated them based on the follow criteria: Urgency: Does the solution address a problem which fixes a broken business process, address one of the top challenges in the industry, save significant time and money, and increase sales? Extensiveness: Does the solution address a problem which is found in the larger parts of the food service industry? Market Viability: Will restaurant operators purchase this product? Will it impact users positively? Technology: Is it a realistic technology? Does the technology exist now or in the very near future in its primitive or fully developed form?  Uniqueness: Is the solution unique? Are there companies or projects in the mainstream that solve this problem in a similar fashion? The solutions ranged from bacteria-proof fabric for chef coats to an electronic travel mug with sensors that automatically charges for refills – how cool! My favorite parts of the submissions were the marketing messages. It was a lot of fun looking at the way these students think of marketing – my own career field. Not only did they show a proficient understanding of the restaurant industry and how technology plays into it, but they also showed and understanding of marketing and how it relates to a restaurant. On behalf of everyone at Oracle Hospitality, I offer applause for all of the students who participated in the technology competition. Vote for your favorite finalist and stay tuned for the official announcement of the winners! Also make sure to look out for our report that summarizes the trends found in the restaurant plans from the students who attended the 2017 ProStart National Invitational!

In mid-September, the NRAEF (National Restaurant Association Educational Foundation) ran a competition for high school students enrolled in their ProStart program, asking them to submit their ideas...

F&B

Growth. Leadership. Innovation. Join us @ Fast Casual Executive Summit, 22- 24 Oct in Nashville

Oracle Hospitality will be attending the 12th annual Fast Casual Executive Summit, in Nashville October 22-24, 2017. The Fast Casual Executive Summit is an exclusive event reserved for top-level restaurant executives, leaders and innovators of the fast casual industry. Oracle Hospitality has the pleasure to sponsor it for a 2nd year in a row as a gold sponsor. With interactive sessions to delve deep into topics of the food and beverage industry, the Fast Casual Summit is not just another trade show, but a unique opportunity that brings together an experienced group of restaurant professionals. The event will explore subjects such as; customer experience, digital menu boards, menu innovation, mobile payments and customer relationship management. Oracle Hospitality will be contributing to the Fast Casual Executive Summit with an interactive talk -  ‘Ask a Millennial’, presented by Jeff Grossman, Vice President of Global Pre-Sales in Oracle Hospitality’s Food & Beverage business unit. Millennials will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. This session will explore the thoughts and opinions of this generation, by interviewing them live on stage. Visit us at 1:00pm to learn why Millennials are top targets for all restaurants. Oracle Hospitality will also be showcasing how we can provide technology solutions to the POS industry and improve the operating efficiency of food and beverage processes with: Simphony: a premiere cloud and mobile hospitality management platform, providing a modern POS and back office user experience. Tablet 720: an intuitive and easy-to-use tablet, designed specifically for restaurants. The mobile application is great for line busting to increase speed of service. Join us during your refreshment breaks to learn how our solutions can improve your businesses bottom line and experience the competitive features of Tablet 720. You can read more about our Food and Beverage solutions on our website, and don’t forget to book your agenda for 1:00pm Day 3 (Tuesday, 10/24) to learn why you should be focusing on the  Millennial market – see you in Nashville!

Oracle Hospitality will be attending the 12th annual Fast Casual Executive Summit, in Nashville October 22-24, 2017. The Fast Casual Executive Summit is an exclusive event reserved for top-level...

F&B

Self-Service Kiosks: Ushering in a New Era of Customer Service and Loyalty

The benefits of self-service kiosks have long been touted: Lower labor costs. Greater check average. More transactions. Increased revenue. Yet, many food and beverage operators who stood to gain the most – from concessionaires to quick-service restaurants – shied away from kiosks, reluctant to send customers to faceless ordering stations. But now, thanks to emerging technologies, kiosks aren’t regarded as impersonal bastions. To the contrary, some of the biggest brands in food and beverage, such as McDonald’s and Panera, are recognizing them for what they truly can be: pillars of personalization. Professional sports teams, too, are using them in their stadiums, ushering in a new era of customer service. For those still on the fence, it’s time to take another look at kiosks – or risk getting lapped by the competition. Indeed, kiosks are the centerpieces of a major remodeling initiative underway at McDonald’s. In an effort to create the “experience of the future,” the world’s largest burger chain is incorporating kiosk ordering and Bluetooth-enabled table service. According to a Chicago Tribune article, McDonald’s expects to remodel 650 restaurants this year alone, raising its total of kiosk-enhanced, U.S. restaurants to 2,400. It plans to equip all of its more than 14,000 domestic locations with kiosks by 2020. According to the company, upgraded restaurants are generating sales gains of 4 to 8 percent, and the kiosks are contributing to higher average customer spending. But one of the main reasons driving McDonald’s digital investment is the opportunity to offer more personalization. The company anticipates kiosks will be able to recognize or track the following: a personal profile from a customer’s mobile app storing favorite meals; different orders depending on time of day; and loyalty points. Such advancements are a far cry from the early days of kiosks, which, like many new technologies, were shadowed by uncertainty. “You’re directing people to an interaction that is non-personal, and you’ve just sacrificed the inconsistency of the human with the design of the machine,” said Ned Rowland, Oracle Hospitality’s sales consulting director for food and beverage. “And so, in doing that, you have to carefully think through all the after effects of what you’ve just done. And that’s what scared so many people from using it.” But as innovations such as facial recognition (biometrics) and artificial intelligence accelerate kiosk enhancements, food and beverage operators can’t afford not to capitalize on the competitive advantages they will deliver. It’s just as important to realize that kiosks cater to contemporary buying behavior, especially among millennials, who covet “zero-friction” shopping experiences. In other words, providing them the opportunity to buy on demand: No waiting. No headaches. No hassles. “It becomes a great opportunity for loyalty and for guest recognition and for measuring who is your customer – are they a core customer or are they new trial?” Rowland said. “What’s their demographic, psychographic, geographic (profile). Learning all of these things becomes possible with kiosks.” He added: “You can get messages across that you’d never be able to get through servers or cashiers. It’s a platform, a medium, that’s an extension of everything you do. It becomes a place for eye balls to be connected to things other than what they’re ordering. It’s a huge opportunity for brand expansion, product suggestions, new offers.” Such a comprehensive outlook is exactly what Panera had in mind when the restaurant chain launched its “Panera 2.0” initiative – a series of integrated technologies, including kiosks, to enhance the guest experience. “Panera 2.0 is an investment in the customer enabled by technology and powered by operational excellence,” said Ron Shaich, Panera’s chairman and CEO, when the initiative was unveiled. “It’s more than a mobile-payment system or simply a digital-ordering process. It’s an integrated, comprehensive, end-to-end solution that we believe will reduce friction such as wait times, improve order accuracy, and minimize or eliminate crowding – all while creating a platform for an ever more personalized experience.” Panera made kiosks available in addition to cashier stations to reduce wait time for guests. The highly visual stations feature a “product builder” to assist with order accuracy and customization, and the kiosks are capable of saving customizations, past orders and “favorites” for easy ordering on subsequent visits. Nowhere is minimizing wait time more important, arguably, than in sports stadiums; fans repeatedly say they’ll abandon long concession lines for fear of missing game action. That’s one reason why Major League Baseball’s Miami Marlins participated in a kiosk initiative, featuring Oracle Hospitality’s Simphony point-of-sale platform and Workstation 620. The deployment may generate other benefits as well. According to a major Oracle study (The Fan Experience: Changing the Game with Food & Beverage), U.S. fans, on average, reported they would spend an additional $20 for food and beverage if wait times were cut in half – representing a 43% increase in typical spend per party. But for food and beverage operators to achieve maximum value, it’s imperative that kiosks be part of an integrated solution. For example, pairing Oracle Hospitality hardware – kiosks and Kitchen Display System – not only improves operational efficiency but generates invaluable business insights. “KDS provides work screens that are digitized, which will separate an online order from a kiosk order from an in-house order from a phone order – and it’s going to track all of those and make sure you don’t lose any of them,” Rowland said. “It’s going to collate and collect them and report on them, and tell you which channel is giving you what amount of revenue at what time and with what products.” The ability to gain such intelligence is just another reason why the adoption of kiosks has passed the tipping point. Major brands ­– from food and beverage to sports and entertainment – are confident now that they’ll reap a healthy return on investment. “If you’re looking for a reference point, all you need to do is take a look at the big boys,” Rowland said. “If you haven’t moved toward kiosks yet, it’s time to pay attention.”

The benefits of self-service kiosks have long been touted: Lower labor costs. Greater check average. More transactions. Increased revenue. Yet, many food and beverage operators who stood to gain the...

Hospitality

Join Oracle Hospitality for the Much Anticipated Independent Hotel Show, 2017

Oracle Hospitality is looking forward to attend the Independent Hotel Show in London, England from October 17th – 18th. The Independent Hotel Show is the UK’s largest and most established event in support of the previously overlooked, luxury, boutique and independent hotel sector. By hosting insightful and exclusive seminars from over 30 industry professionals, as well as providing multiple networking opportunities, the Independent Hotel Show is certain to exceed the demands and expectations of hoteliers committed to maximize the success of their business. The Oracle Hospitality team will be showcasing our portfolio of comprehensive technology solutions, designed to improve operating efficiency and deliver the ultimate guest experience. Here are some of our new and exciting solutions for the evolving hospitality industry: Oracle Hospitality Hotel Mobile: Native app that extends key Oracle Hospitality hotel functions to mobile devices, empowering your staff to improve guest engagement by offering personalized services virtually anywhere across your property. Oracle MICROS Tablet 720: Deliver exceptional guest experiences with the Oracle MICROS Tablet 720. Designed to allow staff to engage consumers away from traditional terminals and provide unique hospitality experiences. OPERA Cloud:  our next generation hotel management platform that can help you to deliver better guest experiences while reducing IT cost and complexity Oracle will be at stand 155. Come along and meet us to find out how Oracle Hospitality can transform your business. We look forward to seeing you there!

Oracle Hospitality is looking forward to attend the Independent Hotel Show in London, England from October 17th – 18th. The Independent Hotel Show is the UK’s largest and most established event in...

Casino/Gaming

Explore the Future at Global Gaming Expo (G2E) 2017: Visit Oracle Hospitality at Booth 2035

Technologies such as artificial intelligence, facial recognition and virtual reality have moved well past the world of science fiction and movies to power guest experiences and new service innovations in the hospitality industry. For casinos and gaming companies, these technologies could help transform the gaming experience – and enhance non-gaming revenues with the experiences casinos offer at their properties. Leading casinos are already embedding these technologies into their operations to recognize guests and personalize interactions, and they’re offering voice-activated devices in rooms to make stays hassle free. Casinos and gaming companies also are adapting to the preferences of tech-savvy millennials as they become the largest customer segment in the hospitality industry. Is your casino ready to capitalize on these changes? Are you prepared to maximize engagement with millennials and are your IT platforms ready to incorporate new technologies so you can deliver innovative services? Oracle Hospitality is looking forward to exhibiting our capabilities at the Global Gaming Expo (G2E) in Las Vegas, which will be held from October 3rd – 5th. G2E is the world’s largest gathering of gaming professionals, featuring over 450 exhibitors and hosting 26,000 professionals. The Oracle Hospitality team will showcase comprehensive technology solutions that help improve operating efficiency and deliver great guest experiences in hotels and restaurants. In our booth, we will feature: 720 Tablet: The flexible Oracle MICROS Tablet 720 is a rugged, mobile POS solution that blends fully connected hardware, extended battery life and a lightweight body; it’s designed to enhance the guest experience and staff productivity. Oracle MICROS Workstation 6 Family: Deliver exceptional guest experiences with the Oracle MICROS Workstation 6 Family. Three sleek-yet-rugged, point-of-sale (POS) terminals deliver superior performance and maximum efficiency with style. Oracle Hospitality Simphony: The premier cloud and mobile hospitality management platform, Oracle Hospitality Simphony provides enterprise point-of-sale (POS) and back-office functionality to support a wide range of food and beverage operations. Kitchen Display System: Simplify your kitchen communication and processes. The Kitchen Display System increases kitchen efficiency, reduces errors, and enhances food quality and speed of service. Oracle Hospitality Opera Sales and Catering: A full-featured customer- and event-management application, it seamlessly integrates with Oracle Hospitality OPERA Property to maximize group sales and streamline execution of meetings and events. Oracle will be at booth #2035. Join us and learn more about how Oracle Hospitality can help your enterprise. Just this once, what happens in Vegas doesn’t have to stay in Vegas! We look forward to seeing you there!

Technologies such as artificial intelligence, facial recognition and virtual reality have moved well past the world of science fiction and movies to power guest experiences and new service innovations...

Hospitality

Join Oracle in Switzerland at IGEHO 2017 to Learn about the Future of Hospitality Technology

Oracle Hospitality is looking forward to attend IGEHO at Messe Basel, Switzerland from November 18th – 22nd. IGEHO is Switzerland’s largest and most important exhibit for hotel, food and beverage and care. Oracle Hospitality is proud to be committed to the Suisse region, a historically longstanding leader on the travel and tourism platform, known for their iconic, olde worlde charm and unique sense of individuality.   The Oracle Hospitality team will be showcasing our various products, technologies and solutions, all designed to provide your customers with the ultimate guest experience. On top of this, our solutions are modern, fully integrated, and efficiency focused to ensure the running of your business is as smooth and streamlined as possible. We will be presenting to you best-of-breed hospitality solutions for the ever evolving hospitality industry: Oracle Hospitality Hotel Mobile: Native app that extends key Oracle Hospitality hotel functions to mobile devices, empowering your staff to improve guest engagement by offering personalized services virtually anywhere across your property. Oracle MICROS Tablet 720: Deliver exceptional guest experiences with the Oracle MICROS Tablet 720. Designed to allow staff to engage consumers away from traditional terminals and provide unique hospitality experiences. Oracle Hospitality Reporting & Analytics 9.0:  Bringing a whole number of fantastic benefits to businesses, enabling you to identify revenue generation and cost saving opportunities. Oracle Hospitality Simphony Cloud- The premiere cloud and mobile hospitality management platform, providing enterprise point-of-sale (POS) and back-office functionality to support a wide range of food and beverage operations. We will be at Stand B173. Stop by to meet the #OracleHospCommunity and discover how cloud is changing the way the hospitality industry operates and how Oracle can help your business succeed. We look forward to seeing you there! Learn more about our premier hotel property management system and point of sale system on our website here.

Oracle Hospitality is looking forward to attend IGEHO at Messe Basel, Switzerland from November 18th – 22nd. IGEHO is Switzerland’s largest and most important exhibit for hotel, food and beverage and...