Here's an article on the wrap-up from this year's SXSW 2015. As you can see, #5 on their list is "iBeacons and IoT". Cool. iBeacons are a new way for your SmartPhone to get micro-location information, so instead of just knowing your on the corner of Sixth and Trinity, iBeacons lets IoT-enabled devices know your sitting on the third bar stool at the Jackalope dive bar, eating a burger and having a beer. Why would anyone want to know that? Who knows? Maybe, the bartender will give you a free side of fries for using their iBeacons app.
Here's a quote:
"SXSW is using beacons to propel
SXSW is usually a place to catch the next big thing. So, the tech savvy developer takes in all that happens there and applies that to a new app that will hit it big. Or, have a burger and beer and maybe get some free fries...