Arrghhhhhh! When there's a hot, hot movie like Clash of the Titans that comes out, you need to have a fun game for cell phones that remind you of that movie (keep the brand going). So, who ya gonna call? Java ME technology!
Here's a quote:
Clash of the Titans: The Movie game
That's right. Today's hot movies turn to Java ME technology to goose their brand recognition. Are you doing the same?