If you’ve ever known someone who has been in a trial, the whole process is an anxiety-filled duration of time that can lead to happiness, heartbreak, or even confusion. It’s important to recognize their efforts and thank them – but this is often overlooked.
Clinical researchers often struggle to make trials a patient-friendly experience. This makes it more difficult to recruit people for new trials, increase patient-retention, and follow study protocols.
While subject matter expertise, relationships, and qualifications will always be critical for CRO selection, they are simple not sufficient criteria for sponsors who need to make a step change in efficiency.