Thursday Feb 27, 2014

Cut! A Quick Take on the Storage Challenges in Media & Entertainment

With the Academy Awards coming up this weekend, I can’t help but think about how much the motion picture industry has changed over the last 10 years, especially from a production and technology perspective. The transition to digital film making has had a transformational impact on the industry. The onslaught of HD digital cameras and digital technology in the post production workflow has not only overtaken the motion picture industry, but it has also transformed the video production and broadcast segments.

The transformation to an all-digital workflow, from content creation, with seamless blending of live action footage and computer-generated imagery, to content delivery and finally to digital archives is now nearly complete. For example, try to find a new analog camera on display at the upcoming National Association of Broadcasters (NAB) show in April in Las Vegas. They will be hard to find. 

Shooting with HD and newer UltraHD digital format cameras means huge digital files, creating a new set of storage problems. Most media workflow architects and archivists will tell you that current digital storage solutions are struggling to keep up. Consider this:


    • Some of the latest HD cameras produce up to 85TB of data throughout a 24 hour shoot; and these “dailies” need to be backed up, essentially doubling the amount of storage
    • The 3D movie Avatar used over one Petabyte of storage; industry experts predict that future feature-length digital motion pictures will consume an Exabyte of storage from initial capture to final cut

    So, where will all this data be stored? On efficient and economic digital tape, of course. At Oracle, we recently announced two new storage technologies—the StorageTek T10000D tape drive and Linear Tape File System--that are being embraced by the Media & Entertainment industry. Our StorageTek T10000D tape technology is the highest capacity storage technology available today. At 8.5TB per cartridge, it is more than 2x the capacity of today’s 4TB disk drives. And due to its unique scalability, discrete cost and power/cooling advantages, tape storage (at scale, re: petabyte[s]), carries a total cost of ownership (TCO) that is 26x lower than conventional disk storage.  

    In addition, the T10000D supports the Linear Tape File System (LTFS) format, which enables users to easily access files on tape just like a thumb drive or a NAS device. LTFS is popular across the film, video and broadcasting segments. In fact, the StorageTek T10000D with LTFS recently won Best Professional Media and Entertainment Class Archive Storage at the 2014 Storage Visions Conference. I know it’s a mouthful, but there you have it!   

    While you may be surprised that tape is in high demand in the Media & Entertainment industry, this is not an isolated case. Indeed, industry influencers and the media have pronounced a resurgence of tape (follow the links below):

    So, when you watch the Oscars, think of the many Petabytes of digital content to be archived and preserved for posterity—and how Oracle StorageTek tape solutions are addressing the Media & Entertainment industry’s storage challenges.

    To learn more about how digital tape storage is helping the Media & Entertainment industry to overcome challenges arising from the transition to an all digital business visit the Oracle booth (SL 13909) at NAB in Las Vegas, April 7-10.


    Chris Ilg (chris.ilg@oracle.com) is a Senior Principal Product Marketing Director for storage at Oracle. He has 27 years' experience in the information technology industry, across the storage, channel and services segments.

    Wednesday Apr 17, 2013

    Oracle Shines at NAB Show

    I attended the 2013 NAB (National Association of Broadcasters) show in Las Vegas last week and, wow, I have to say I was a bit blown away.  Of course, it would be prudent to say that it was my first time attending NAB, so that probably had a lot to do with my overall impression.

    NAB is one of the largest trade shows that comes to Las Vegas each year and the pure size of the show is impressive.  The show is a who's who of technology suppliers to the media and entertainment (M&E) industry.  From the usual tech industry suspects including Oracle, IBM, HP, Microsoft, Cisco, EMC, Adobe, etc. to M&E specific suppliers such as Grass Valley, Front Porch Digital, Black Magic, AJA and Avid Technology, anyone who is anyone, or desires to be someone, in the M&E space was there with all their latest software, hardware and other gadgets and gee whiz gizmos.  Everything you need for digital content creation, post production work, workflow management, content distribution and content delivery systems.  

    The amazing thing for me to witness was the complete transformation of the industry to the digital age. The transformation from analog to digital probably began in earnest in the M&E industry about fifteen years ago and it is evident that the transformation is now nearly complete.  The fact that the above mentioned, traditional IT suppliers were well represented with large booths is a good indication of the progress of the M&E industry to an all digital workflow... from content creation to content delivery and finally to digital archiving.

    You could consider the NAB show as an annual barometer for how the traditional IT community is embracing the media and entertainment industry as a truly legitimate, high growth opportunity.  As far as vertical market opportunities go these days, you hear a lot about the healthcare, energy, retail and financial industries as the top opportunities, but from the perspective of the floor of the NAB show, you would have to put the M&E industry right at the top with those others.  As the M&E industry completes it's transition to digital, the infrastructure required to drive it becomes a multi-billion dollar opportunity for both software and the underlying hardware infrastructure which includes plenty of high powered servers, storage and networking.  That's why Oracle was at the show with an impressive booth full of M&E solutions including:

    Traffic in the Oracle booth was solid for the entire four days of the show with many industry leaders stopping by for in-booth demonstrations and meetings including HBO, Turner Broadcasting, Front Porch Digital and Harris to name just a few.  Many of these discussions revolved around requirements for moving digital media assets through the workflow process, as well as the integration of digital archiving throughout that workflow.  Many customers were interested in understanding how the new LTFS specification for digital tape has emerged as the  enabler for simplifying the integration a digital repository or archive into the DAM/MAM (digital asset management/media asset management) workflow. As a co-chair of the SNIA (Storage Networking Industry Association) committee responsible for the LTFS specification, Oracle is uniquely qualified to guide M&E customers through that discussion. 

    And as it is doing with LTFS, Oracle will be there with the right technology and the right solutions to assist the media and entertainment industry as it continues it's digital media revolution.  So don't forget to look for us at the 2013 IBC show on September 13-17 in Amsterdam and next year's NAB show in Las Vegas on April 7-10, 2014.

    About

    Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

    Search

    Archives
    « April 2014
    SunMonTueWedThuFriSat
      
    1
    2
    3
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25
    26
    27
    28
    29
    30
       
           
    Today