Wednesday Apr 17, 2013

Oracle Shines at NAB Show

I attended the 2013 NAB (National Association of Broadcasters) show in Las Vegas last week and, wow, I have to say I was a bit blown away.  Of course, it would be prudent to say that it was my first time attending NAB, so that probably had a lot to do with my overall impression.

NAB is one of the largest trade shows that comes to Las Vegas each year and the pure size of the show is impressive.  The show is a who's who of technology suppliers to the media and entertainment (M&E) industry.  From the usual tech industry suspects including Oracle, IBM, HP, Microsoft, Cisco, EMC, Adobe, etc. to M&E specific suppliers such as Grass Valley, Front Porch Digital, Black Magic, AJA and Avid Technology, anyone who is anyone, or desires to be someone, in the M&E space was there with all their latest software, hardware and other gadgets and gee whiz gizmos.  Everything you need for digital content creation, post production work, workflow management, content distribution and content delivery systems.  

The amazing thing for me to witness was the complete transformation of the industry to the digital age. The transformation from analog to digital probably began in earnest in the M&E industry about fifteen years ago and it is evident that the transformation is now nearly complete.  The fact that the above mentioned, traditional IT suppliers were well represented with large booths is a good indication of the progress of the M&E industry to an all digital workflow... from content creation to content delivery and finally to digital archiving.

You could consider the NAB show as an annual barometer for how the traditional IT community is embracing the media and entertainment industry as a truly legitimate, high growth opportunity.  As far as vertical market opportunities go these days, you hear a lot about the healthcare, energy, retail and financial industries as the top opportunities, but from the perspective of the floor of the NAB show, you would have to put the M&E industry right at the top with those others.  As the M&E industry completes it's transition to digital, the infrastructure required to drive it becomes a multi-billion dollar opportunity for both software and the underlying hardware infrastructure which includes plenty of high powered servers, storage and networking.  That's why Oracle was at the show with an impressive booth full of M&E solutions including:

Traffic in the Oracle booth was solid for the entire four days of the show with many industry leaders stopping by for in-booth demonstrations and meetings including HBO, Turner Broadcasting, Front Porch Digital and Harris to name just a few.  Many of these discussions revolved around requirements for moving digital media assets through the workflow process, as well as the integration of digital archiving throughout that workflow.  Many customers were interested in understanding how the new LTFS specification for digital tape has emerged as the  enabler for simplifying the integration a digital repository or archive into the DAM/MAM (digital asset management/media asset management) workflow. As a co-chair of the SNIA (Storage Networking Industry Association) committee responsible for the LTFS specification, Oracle is uniquely qualified to guide M&E customers through that discussion. 

And as it is doing with LTFS, Oracle will be there with the right technology and the right solutions to assist the media and entertainment industry as it continues it's digital media revolution.  So don't forget to look for us at the 2013 IBC show on September 13-17 in Amsterdam and next year's NAB show in Las Vegas on April 7-10, 2014.

Monday Apr 08, 2013

Power DBaaS with Sun ZFS Storage Appliance

If you have been thinking about setting up a DBaaS (Database as a Service) for your company you won't want to miss this webcast about implementing DBaaS using Oracle Enterprise Manager 12c and Oracle Sun ZFS Storage Appliance. In this webcast you will learn about the features and benefits that the Sun ZFS Storage Appliances provide when used with Enterprise Manager 12c DBaaS Snap Clone and watch a live demo of this exciting new feature. Snap Clone leverages Oracle's own Sun ZFS Storage Appliance system to clone even the largest database in minutes while at the same time providing unmatched performance and efficiency. Users can create their own copies for functional testing and development without consuming large amounts of disk space.

Webcast: Database Provisioning Made Easy - Using Enterprise Manager 12c DBaaS Snap Clone and Sun ZFS Storage Appliance
April 11 - 10:00 a.m. PT

Register Now!

Wednesday Apr 03, 2013

Unleash the Full Power of Oracle's new SPARC T5 and M5 Servers with Sun ZFS Storage Appliance

FDR wasn’t talking to storage architects when he famously said “We have nothing to fear but fear itself,” but with Oracle’s launch of powerful new SPARC servers, he could have been.  Just think, the SPARC T5-8 server packs up to 1,024 threads and 4TB of memory into 8U of rack space – a capability that up until a couple of years ago was reserved for the world’s fastest supercomputers. As a result, storage architects are concerned that their legacy NAS and SAN systems won’t be able to keep up with these new computational powerhouses. Is their fear justified?

The answer is an unequivocal “Yes, “but they can do something about it.

Over the years I’ve seen lots of companies stick with existing storage when they move to new, more powerful servers.  I understand the reasoning – they’re just running the same applications and databases, so they don’t need new storage.  But their users won’t use the applications in the same way  as before even if that was the plan.  For example, business intelligence apps will run faster, so end-users want to analyze larger problems or run more predictive models,  putting unforeseen pressure on the storage systems, which can easily lead to fear. 

To assuage your fear, you need to ensure that your new SPARC T5 servers are complemented by equally powerful storage systems that can keep up with the I/O loads the servers generate and yet be agile enough to change when application requirements dictate. The good news is that Oracle has a storage solution that meets these needs.

Oracle’s Sun ZFS Storage Appliance are specifically engineered to support the new SPARC servers with more compute threads to serve more concurrent I/O requests, more memory and Flash caches to efficiently serve massive numbers of VMs, and more memory bandwidth to move data through the system as it is needed.

And, it doesn’t stop there. 

Many of the SPARC T5 servers that we ship will run Oracle Database, and Oracle’s efforts to engineer hardware and software together extend beyond the database and the server to include the three-way optimization of Oracle software, Oracle servers, and Oracle storage.  

It only makes sense that Oracle would be able to engineer the best storage for Oracle Database and SPARC T5 systems.  There are many reasons why this is so, but three of the ones we highlight in our press release are:

1. Oracle Database benefits from high levels of parallelization in both SPARC T5 server and Sun ZFS Storage Appliances. 

2. Sun ZFS Storage Appliances are the only NAS systems that support Oracle Solaris Cluster and work with SPARC T5 systems to deliver sub-second application failover for mission-critical applications that experience a server or software problem. 

3. Sun ZFS Storage Appliances deliver multi-faceted I/O stack optimization for Oracle Database that that increase performance and simplify the creation and development of both production and test and development environments. 

The bottom line is that you can update your compute infrastructure independently of your storage and risk the consequences, or you can incorporate Sun ZFS Storage Appliances and get the only storage specifically engineered to optimize SPARC T5 environments.

To find out more about the Sun ZFS Storage Appliance and how it supports Oracle Database environments download the Transforming Business with Oracle Optimized Storage for Oracle Database 11g white paper and see how Oracle IT Relies on Sun ZFS Storage Appliance to power the Oracle Cloud.


About

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

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