Whatever 2.0 : Are we there yet?
By gravax on Feb 28, 2007
Buzz words 2.0.
Today everything is 2.0 (well, appart from my wife which is 1.0 and I'm happy with that). I keep hearing about Web 2.0 (which, if you look at it closely is still based on adequate formatting of good old IP packets, as far as I'm concerned), Security 2.0, Privacy 2.0, Marketing 2.0, Life 2.0 (oops, did I really write that one down?).
Everybody is colling everything and its opposite "2.0". Why? Because it sounds good. Period. There is no real reason (sorry marketing folks) to call any of the things that today we hear called "2.0" but for purely marketing reasons.
Don't get me wrong. The world we are in is evolving... but to be able to say we went through a quantum leap from a 1.0 to a 2.0... come on! We weren't even at 1.0 with the web. From its inception at the CERN, the web has always been work in progress. Will it even reach 1.0 one day? Is there such as thing as a 1.0 for the web? If there was, and we could identify it, it would be sad. It would mean "Here. Now we've reached a milestone. Let's stop a bit and enjoy things the way they are while others work on a new release for the future."
There is no such process with the Internet and the web. Yes... people are working on Internet 2 (note that those who invented this didn't include marketing people, so they didn't call it Internet 2.0 ... just internet 2, which clearly implies that they are working on something else, something different enough to justify being distinguished from the original)... But the web where we are today didn't appear like that after a long session of night work.
It's been a natural, progressive, evolution, with new technology tidbits appearing here, then there, then being plugged together... then unplugged when they didn't lead to goodness... then plugged to other things. And over time, progressively, we've seen the landscape of the Internet, and, its subset, the Web, evolve to assimilate into the continuum that it is all these technologies and tools. Not in incremental steps, but in progressive flow of innovation and user adoption.
So let's stop calling things "2.0". I'm happy with Web 0.x+µ where µ is an infinitesimal value.
Let's get back to making the web grow and evolve... and stop calling it names.