Rockbandism... is it for Sun?

My friend Henriette Weber Andersen (she runs Toothless Tiger - if you're looking for a different kind of marketing, she's just what your company might need) just started a new idea. It's called Rockbandism (she puts an apostrophe in there - I prefer without). A new way to look at your company.


In these extremely hectic times ( the Chinese would say "interesting times" ) ... it's no more business as usual. It's time for changing the cards, turning the company around... 405 degrees. (the first 360 to confuse the competition, the next 45 so that you stay aligned with your corporate goals, but are ready to get there by taking angles).


Have a look at her blog entry on 24ways.org. 10 steps to move your company towards Rockband status.


You know what... maybe Sun should do more of that. Get today's startups hooked on OpenSolaris, JavaFX, OpenStorage, MySQL (OK, they're already hooked on that one), Glassfish... using means of communication that they relate to (like blogging - oh wait, we already do that) and turning them in ways that really appeals to them (i.e. not using blogs like institutional PR tools - ah, yeah... we seem to do that a lot these days).


Read Henriette's eBook at Toothless Tiger Press and make your own idea... and tell me what you think. Does that lady rock?

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