15 minutes vs 90 minutes?
By gravax on Mar 11, 2009
Today we're not comparing lover performances around the globe... and certainly not from a Frenchman's perspective.
90 minutes is the average time spent per day by a smoker during an 8H work shift (as presented here).
15 minutes is the average time spent per day by a Facebook user. (Just heard this today listening to France Info, the French information radio, while driving to work.)
Now the strange thing is that some companies (definitely anchored in the long gone 20th century) block access to some social networking sites... but still let people take a walk out of the office to smoke a cig. Now while I don't smoke, I'm not suggesting companies stop letting their employees take a lung-destructive break... I'm more looking at it the other way.
Social networks (like Facebook) are becoming a part of life. Heck, they're becoming a part of work too! Here at Sun, we encourage our employees to use Facebook. We even use it professionally to communicate with our developer communities, and our customer communities.
What the retrograde companies are failing to see is that a whole bunch of brilliant students are coming out of university. And they've been used to stay in touch with their colleagues and peer bright minds through these networks. They won't give up that link easily. They will look for companies that let them stay in touch with their fellow alumni. Employers who fail to realize that will be missing out on the brightest minds, and their competitiveness will be lessened.
It's time to shift to the 21st century, people! Social networks are a fact! Your employees use them. They will spend some time on them. And it will make them more connected, more productive, more efficient. Don't fight it. Embrace it. In the end, digging your heels in the ground won't help. It will slow you down... your competition isn't slowing down.