Happy Third Birthday, blogs.sun.com
By Geertjan on Apr 27, 2007
The general point for me, and others, from what I can tell, is that blogs.sun.com has given many people a sense of ownership of a small space of the company for which they work. It's like Sun Microsystems has said to all its employees, "Look, if you want it, we will give each of you a small plot of land where you can plant a tree. Any kind of tree at all, so long as it doesn't encroach on other plots of land nor bring disrepute to the company as a whole." And then some people responded by saying: "Nah, don't want that plot of land. I'm not good with trees and it would just take up too much of my time." Others took the opportunity and learned about trees, turning them to their own benefit, which turned out to be many... certainly a lot more than was initially envisaged. And the variation of trees has turned the combined plots of land into a colorful forest, reflecting back on the owner of that forest, i.e., Sun Microsystems, to the extent that that dichotomy becomes less distinct. The more trees there are, the more they assert themselves, the more they define the forest. The more they become the forest. I find that an interesting thought.
I'm looking forward to seeing there being even more trees in the coming years. And I'm looking forward to seeing how the forest itself will change. Beyond being a place that allows the trees to stand, beyond being a place that enables the trees to become aware of each other, the forest itself is an entity that at some point should change as a result of its content. Maybe that's already happening, but I'm looking forward to seeing that happen more. And I'm also looking forward to seeing not just more trees, but how the existing trees will develop and change, which they must do to survive and flourish, over the coming years. If trees don't flourish, they die. What new flourishes will we come up with next?