Happy Third Birthday, blogs.sun.com

April 27th was blogs.sun.com's third birthday. Several people have already blogged about this, sharing their opinions and perspectives. My own blog, this one, began on April 1, 2005. On March 31, 2006, I wrote What One Year Of Blogging Has Done For Me. I still find those reasons pretty much valid, since they're undeniably true and verifiable.

The general point for me, and others, from what I can tell, is that blogs.sun.com has given many people a sense of ownership of a small space of the company for which they work. It's like Sun Microsystems has said to all its employees, "Look, if you want it, we will give each of you a small plot of land where you can plant a tree. Any kind of tree at all, so long as it doesn't encroach on other plots of land nor bring disrepute to the company as a whole." And then some people responded by saying: "Nah, don't want that plot of land. I'm not good with trees and it would just take up too much of my time." Others took the opportunity and learned about trees, turning them to their own benefit, which turned out to be many... certainly a lot more than was initially envisaged. And the variation of trees has turned the combined plots of land into a colorful forest, reflecting back on the owner of that forest, i.e., Sun Microsystems, to the extent that that dichotomy becomes less distinct. The more trees there are, the more they assert themselves, the more they define the forest. The more they become the forest. I find that an interesting thought.

I'm looking forward to seeing there being even more trees in the coming years. And I'm looking forward to seeing how the forest itself will change. Beyond being a place that allows the trees to stand, beyond being a place that enables the trees to become aware of each other, the forest itself is an entity that at some point should change as a result of its content. Maybe that's already happening, but I'm looking forward to seeing that happen more. And I'm also looking forward to seeing not just more trees, but how the existing trees will develop and change, which they must do to survive and flourish, over the coming years. If trees don't flourish, they die. What new flourishes will we come up with next?


And now people have come to realize that it would be great for our products to have their development blogs as well.

Product blogs will help us engage with our customers, tell them what we are doing. And through the comments that they put on the blog, let them know more than ever, that we are listening to them.

We are embarking on such a blog - http://blogs.sun.com/sunconnection/

Let's see where it goes!

Posted by Rohan Ranade on April 27, 2007 at 08:34 PM PDT #

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Geertjan Wielenga (@geertjanw) is a Principal Product Manager in the Oracle Developer Tools group living & working in Amsterdam. He is a Java technology enthusiast, evangelist, trainer, speaker, and writer. He blogs here daily.

The focus of this blog is mostly on NetBeans (a development tool primarily for Java programmers), with an occasional reference to NetBeans, and sometimes diverging to topics relating to NetBeans. And then there are days when NetBeans is mentioned, just for a change.


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