By Dean Nelson on Jun 15, 2009
Earlier this year, I had the opportunity to talk with Andrew S. Winston, the author of Green to Gold. I met Andrew when he presented at Dave Douglas's 2008 Eco Summit in Santa Clara, CA and we had stayed in contact. Andrew was undertaking a new project and wanted input about Data Centers for one of the sections.
Green Recovery focuses on how companies can use environmental thinking to survive hard economic times and position themselves for growth and advantage when the downturn ends. One core focus is on getting lean -- taking action in five key areas of the business that can yield quick payback and high ROI. Andrew recently put out a free report, Green Cost Cutting, that includes the introduction from the new book and the chapter "Get Lean". The purpose of releasing the content early is to put out some of the tactical, short-term ideas as soon as possible so companies can employ them quickly.
You can reach Andrew through the following:
Facebook: Andrew S Winston