Redshift, Cell Phones and Sun

On Monday, December 24th, 2007, Jonathan said:

Christmas Day is a day of massively high load for Sun's customers across the world. This year will undoubtedly set a pile of new records. Millions upon millions of network enabled gifts will be given in December, and a huge chunk will be unwrapped and turned on tomorrow. Digital still and video cameras will start pumping content to photo/video sharing services. Mobile phones will need to be provisioned, and will start downloading and sharing content (on a global basis, the network load from New Year's Eve MMS messages goes beyond staggering). Set top boxes, networked picture frames, video game consoles, navigation devices, stuffed animals, sports equipment and automobiles - will all come on-line tomorrow. On the same day. And everyone will (and should) expect flawless service.

and he hit the nail right on the head. Today (thanks to the Associated Press), comes this story: Congestion causes text message slowdown which reads (in part):

Analysts said last month that Americans may have spent more in 2007 for the first time on their cell phones than on land lines and pay phones. And people are using their cell phones in growing ways — for text messages, video messages, e-mail and Web access.

So, we have more people using more phones for more services... I guess you could say that there were more than a few who were underserved on New Year's Eve.

In fact, so many people tried to send text messages on New Year's Eve that networks got jam-packed and many of the missives arrived hours later — or not at all.

Every day more and more devices are being connected to the network. The more content being shared combined with increasing levels of participation and new capabilities only serves to increase its intrinsic value. The greater its value the more people will want to participate. Every day opens up new opportunity for everyone especially Sun - whose singluar vision "the network is the computer" is even more true today then when it was coined. As the network is flooded with all of these new consumers and devices, will your service be able to keep up? If you have any doubts, give us a ring, I am sure we can help. After all, we have helped many people already and are helping more every day.

Happy new year everyone!

Comments:

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Posted by cell phones on January 04, 2008 at 07:47 AM EST #

Regarding SMS (or text messaging) US is waaay behind other parts of the world. Why it is so isn't the thrust of my comment. My brother in India (fastest growing mobile market where people live by their SMS) tells me that during peak season (Hindu holidays and such) messages get queued up for days. It is routine for Indians to send messages days in advance during these periods so that their messages are delivered on time. Note that not all of the delays can be attributed to server queuing, I believe the SMS messages are sent to/from the network during their periodic handshake (HELO?

Posted by Anantha on January 07, 2008 at 06:54 AM EST #

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