By Gary Zellerbach on May 27, 2009
I first wrote about our forays into "1-click" downloading a while ago (could it really be two years already?), and as that post noted, there were significant limitations in our first 1-click widget. We had to take on some higher priority projects that delayed our ability to address the limitations for a while, but as you'll see, we're now solidly back on track.
While I don't work full-time on downloads any more, I am still the Product Manager of the Sun Download Manager (SDM) and of course remain very well-connected with the Download Team. As such, I was asked by Alfred Chen, the current Download Team Lead, if we could try out the latest version of the "advanced download widget" (ADW) on the SDM download page. SDM remains one of our most popular downloads so would get plenty of traffic for "real world" experience and also met the criteria for the new ADW. I was glad to say "Yes," and we went live with it several weeks ago.
One of the main limitations of the original 1-click release was that it worked for one file and one file only. The new ADW now accommodates multiple platform and language options so is much more versatile. It even "auto-detects" your platform and language and will pre-select the appropriate option when available. Once platform (and if available, language) are selected, it automatically pushes the correct binary for 1-click downloading. Here's a screen shot of the new widget:
You can try it out for yourself by downloading SDM.
There's more work to do, however -- ADW still does not support optional or required registration, so that's the next set of enhancements. They are underway and if all goes well will be released this summer. I have previously touted the virtues of optional registration, and there are several places on Sun now where we're using this with very good results. For example, on the Glassfish Download Page, there is an optional registration "pop-in" widget that comes up when you click the Download button. This illustrates a new twist on "optional download registration," as it includes the added incentive of receiving an informative white paper for registering. Being optional, you can just close this out and the download will start automatically (there's that 1-click functionality again!), but many customers are taking advantage of the white paper offer. So they get a white paper and the Glassfish download, and we get valuable customer information.
While this new model is working great, the Glassfish implementation is frankly a "one-off". What the next version of ADW will provide is a standard way of doing this across Sun sites with minimal effort. I'm really looking forward to this new functionality and think it'll be a great win for both Sun and our customers. It continues the march towards our goal of seamlessly integrating the download experience directly into the web pages you're on, rather than forcing customers to "move" between the web site and the "download system."