Author: , Principal Consultant, Oracle UK
Continuous improvement is not something that happens by accident. It requires full comprehension of where you are now and how to can build and use insight to help you get to where you want to be. Within business and creating content that always improves, this means knowing your business capabilities, understanding your customer fully and having great consideration for your competition to manage resource, satisfy your customer and give yourself a competitive advantage.
The continuous Improvement Framework for Content is a tool that will help you stay on track and truly assess each aspect involved in creating content and ensure you put the steps in place to enable continuous improvement of your content and create content for a wide range of needs. By continuously improving content you help your customer make quicker, more confident purchase or research decisions through their customer journey, improve the customer experience and can make you a content leader.
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