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Future State - The Oracle Consulting Blog

The 4Cs and the 6 Components of Content

Vivek Rengaraj
Marketing Manager

Author: Michael Harris, Principal Consultant, Oracle UKIE

Approaching a content strategy can be a daunting task. However, by considering these 4 areas and 6 components you will set yourself up for content success. The 4Cs allow you to ensure all your bases are covered when you come to create and develop a strong and well-thought-out content strategy. 


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The 4Cs and 6 Components of Content

1. CUSTOMER:

  • The Approach and Experience:
    The Approach and Experience refers to how the customer may approach a website and their motivations for doing so
     
  • The Preconception:
    The Preconception refers to how the customer may have preconceived notions towards a brand, content, website or store
     

2. COMPANY

  • The Strategy and Ambition:
    The Strategy and Ambition refers to the direction the brand is going in and what the definition of success is for the brand
     
  • The Competition and Capabilities:
    The Competition and Capabilities refers to how the brand can differentiate itself from the competition by analysing its competitors and analysing internally to discover what resources and abilities the brand has
     

3. CONTENT

  • The Levels of Content:
    The Levels of Content refers to the types of content that can be produced and the elements that are comprised within the content created to provide value for the customer
     

4. CONTINUOUS IMPROVEMENT & TESTING

  • The Future:
    The Future refers to the future of the industry, how technology and content could develop and the innovations that could disrupt and change the industry

 

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