Email marketing remains the most cost-effective channel in the promotional toolkit, but it still presents challenges for B2C marketers. Companies continue to search for new and better strategies to personalize emails with customer data, drive sustained engagement, and coordinate email marketing with other marketing efforts. It’s no wonder then that so many companies turn to email marketing service providers to help them optimize what has become a mainstay of B2C marketing.
So how can marketing professionals choose the right provider for email marketing services? Forrester shines light on the current vendor landscape via The Forrester Wave™: Email Marketing Service Providers, Q2 2018. The report notes that Oracle Responsys “believes leveling up operations, tech, and creative services to its strategy and analytics offerings will differentiate Oracle from other marketing clouds.” The report also cites Oracle Responsys’ “great services combined with already strong reporting, collaboration, and global support.”
Forrester focused its evaluation criteria on email marketing fundamentals as well as capabilities that help marketers advance their email marketing applications. Of the eight email marketing services vendors Forrester evaluated, Oracle was one of two companies recognized as a leader across 26 criteria, which were segmented into three categories: current offering, strategy, and market presence. Oracle received the highest possible scores for the criteria of collaboration, security, distributed business model support, globalization, agency relationships, strength of management team, and employee retention.
Oracle Responsys features award-winning email marketing capabilities that drive conversions, deepen the customer relationship, and reduce messaging fragmentation. Oracle Responsys is part of Oracle Marketing Cloud, an integrated portfolio of best-in-class B2B and B2C applications that empowers marketers to deliver irresistible, consistent, and connected customer experiences that help drive sales and increase brand loyalty. Harnessing the power of artificial intelligence, Oracle Marketing Cloud provides contextually informed, personalized experiences at scale and in real time so marketers can reach customers wherever they are, and however they choose to engage.
A complimentary copy of the full Forrester report can be downloaded here. Read the Oracle press release here.