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Future State - The Oracle Consulting Blog

Oracle Marketing Cloud Creative Services Team Wins 3 W3 Awards

Lauren Bossers
Marketing Director


The Oracle Marketing Cloud Creative trophy case just got a lot shinier. Our Creative Services team scored a hat-trick at the W3 Awards, taking home one Gold award and two Silver awards. The W3 Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps, and Social content created by some of the best interactive agencies, designers, and creators worldwide.

Here’s what we won at the W3 Awards—be sure to check out the prize-winning work and the talented teams who developed it:

Xfinity Watchathon 2018: Gold Winner, General Marketing Categories—Email Marketing 

Background
This year, Xfinity’s annual Watchathon event returned for another week of binge-watching bliss! To ensure Xfinity TV and Internet customers knew they could enjoy unlimited access to all their favorite shows and movies, the teams at Comcast and Oracle Marketing Cloud created a series of emails that guided customers toward the ultimate experience before, during, and after the event.

Solution
Combined with optimization and testing, these emails successfully generated buzz, boosted customer engagement, and solidified the Watchathon brand as a lifestyle staple. By showcasing more content, live polling, and shorter, more simplified messaging, the 2018 Watchathon stunt saw a 24% lift in engagement compared to 2017, with some audiences seeing as high as a 22% increase in unique open rates. Even better, the 2018 pre-event emails saw a whopping 208% lift in engagement over 2017’s pre-event emails. Whether you’re obsessed with email metrics or “Game of Thrones” (or both), you can chalk this year’s Watchathon Week up as a win.

View the work and the team

Xfinity Welcome Series: Silver Winner, General Marketing Categories—Email Marketing

Background
As part of our ongoing work with Comcast Xfinity, the Oracle Marketing Cloud Consulting Services team was tasked with revamping Xfinity’s Welcome Series. Among the earliest email communications new Xfinity customers receive, the Welcome Series poses an exciting opportunity to carry customers from their installation through enjoying their new services. It also sets the tone for future communications, establishing Xfinity emails as a place where customers can find the information they need.

In collaboration with the Xfinity team, we noticed that the existing creative was busy with lots of visual elements and copy. As a result, we mapped out a plan for re-organizing each of the two email touches with personalized, engaging messaging catered to the customer. We also aimed to ensure that customers were fully educated on the full functionality of their services, and that they felt empowered to troubleshoot any issues themselves through Xfinity’s Digital Welcome Guide and “digital first” solutions. Lastly, we wanted to prepare customers for the initial influx of email messages coming their way in the first few weeks of their service, generating excitement while quelling inbox fatigue.

Solution
Our team developed two customized emails designed to guide customers from their initial signup all the way through getting to know how to use their new services. With a lighter, airy feel and more intuitive design, the series increased engagement and enlightened customers to key Xfinity features they may not have known about otherwise.

View the work and the team

Xfinity 2018 FIFA World Cup: Silver Winner, General Marketing Categories—Email Marketing 

Background
The FIFA World Cup™ only comes around every four years, and the teams at Xfinity and Oracle Marketing Cloud sought to share the premier sporting event’s enthusiasm and action through eye-catching emails. 

Solution
By employing full-width images, a live countdown, and an English-to-Spanish toggle, the email campaign generated excitement among soccer’s biggest fans and kept the buzz going with targeted follow-up messages based on the reader’s response to a live poll—because cheering on your team should be easy and awesome.

View the work and the team

Want to learn more about what Oracle Marketing Cloud Creative Services does for our clients? Click here to explore some of their favorite recent projects.

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