The Healthcare industry faces unique business challenges, including significant requirements for comprehensive organizational Content Management strategies:
Healthcare organizations can realize tremendous benefits and cost savings through a content management initiative. Without a content strategy, important data and information remains stored in disparate systems, shielded from the scientists, clinicians, regulatory managers, research partners, physicians, and marketers who need access to it. A content management strategy is a cross-functional initiative to improve all aspects of the business.
Content management solutions incorporate the strategy, processes, technologies (like Oracle WebCenter), tools, and methods used to capture, manage, and deliver content across a global enterprise. Developing a content management strategy and roadmap is the first step for Healthcare organizations addressing issues in global content management.
IDENTIFYING CONTENT MANAGEMENT STRATEGY ROADBLOCKS
The average Healthcare industry user accesses between four and eight systems a day. A content management strategy examines how to make content more “findable” and “presentable” by assessing these areas:
- Governance – Are enforced policies and procedures in place?
- Information Architecture – Is current and new content categorized and tagged in a way that everyone understands?
- Business Process – Are workflows standardized and automated?
- User Experience – How are key stakeholders, from employees to patients, finding the information they need?
- Technology and Applications – Is the existing technology being used properly? What improvements or new systems would streamline information flow with optimal security?
- Business Value – In the Pharma industry for example, is information for clinical trials as well as compliance and regulatory agencies properly maintained? Can this data be managed more efficiently and securely?
BUILDING A CONTENT MANAGEMENT STRATEGY
Too often, companies make large technology investments as a way to fix their content management issues and are disappointed with the results. At Oracle, our experience has repeatedly shown that the best results begin with strategy and end with implementing technology.
Oracle Consulting Solutions begins by creating Best Practice Content Management business processes. Once the processes have been refined, we document governance and oversight procedures that will enforce consistency and provide transparency. The final step is to automate the strategy using technology.
CONTENT MANAGEMENT BEST PRACTICES
Quality control is just as critical in the content management process as it is in manufacturing. Content that is properly created, approved, stored, and reused reduces risk, streamlines business processes, and speeds the dissemination of accurate information to all stakeholders.
Oracle Consulting has the experience and capability to implement the following examples of content management best practice recommendations for Healthcare clients:
1. Data Retention and Recovery: Institute archiving at all stages of the content management life cycle, including creation, acquisition, cataloging/identification, storage, preservation and access. In light of HIPAA legislation and FDA regulations, this is a critical issue for biotech companies.
2. Content Security and Digital Rights Management: Establish comprehensive security policies and dedicated teams responsible for proactively monitoring information systems/content to identify and respond to any suspicious activity. Protecting your brand and ensuring that company’s intellectual property is being protected is also a crucial security point. This becomes increasingly complex when dealing with organizations outside a company’s network (universities, hospitals). Consider three categories of security:
3. Enterprise Search and Analytics: Capture content classification, categorization and clustering, fact and entity extraction, taxonomy creation and management, and information presentation as content is created.
4. Existing Content Management System Enhancements: Increase ROI from an existing content management system installation by reviewing implementations and enterprise content business processes once a year with a qualified implementation partner.
5. M&A Activity Creating Disparate & Redundant Systems: Selecting and maintaining the most efficient technologies when legacy systems and data must be merged is best determined in a thorough content management strategy review.
6. Globalization: As healthcare organizations operate on a global scale, they expose themselves to increased opportunity as well as risk. To maximize the former and reduce the latter, delivering accurate, reliable, consistent content in multiple languages is critical. Building localization and translation into a content deployment and product launch timeline ensures a quality product and reduces risk.
Content management strategies enables organizations in the healthcare industry to leverage the power of their corporate knowledge, optimizing access across numerous systems, repositories, and networks to create the conditions for search, classification, navigation, and collection of deliverables along the entire information lifecycle. Implementing a comprehensive content management strategy helps healthcare organizations:
Contact: Matt Thornton, Senior Director