Monday Oct 28, 2013

Fusion Middleware Newsletter - October Edition is Now Out

From the latest Oracle Fusion Middleware product releases to the Oracle AppAdvantage use case on Cloud and On-Premise Integration to the very latest in Developer corner and more, the October edition of Oracle Fusion Middleware is chock full of information.

Catch the latest edition to learn about the highlights in the latest releases for Oracle GoldenGate 12c and Oracle Data Integrator 12c; and Oracle WebCenter. While there, don’t miss the latest news and upcoming events for Oracle Fusion Middleware and Developers. Find out who we have in the Team Spotlight this edition and watch the latest customer success stories across the portfolio.

Did we miss anything? Would you like to hear more about a particular topic? Let us know. Simply drop us a comment and we’d be sure to discuss that in our next editorial meeting.

In the meantime, grab a coffee and enjoy the October edition of the newsletter.


Wednesday Oct 23, 2013

Chalk Talk with John: What Does User Experience Mean to You?

Author: John Brunswick

The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis.

The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks.  This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations.

Take a look and let me know your thoughts!

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

Tuesday Oct 22, 2013

It's Coming: Chalk Talk with John

...John Brunswick that is.

Who is this John Brunswick, you ask? John Brunswick is an Enterprise Architect with Oracle. As an Oracle Enterprise Architect, John focuses on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. What's more he is pretty handy with animation and digital videos as you will see shortly. Starting tomorrow, we will host a bi-weekly column with John called "Chalk Talk with John".

In our "Chalk Talk with John" series, John will leverage his skills, experience and expertise (& his passion in digital animation) to discuss technology in business terms or as he puts it "so my ma understands what I do for a living". Through this series, John will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge.

So, be sure to tune in tomorrow and every 2 weeks for "Chalk Talk with John".


Wednesday Sep 25, 2013

Fusion Middleware at Oracle OpenWorld 2013 Gazette – Wednesday, Sep 25

Highlights from Yesterday

As some of you may know ORACLE TEAM USA won 2 more races yesterday and now they're tied with NZ 8-8. The winner-take-all race is scheduled for 1:15 p.m. Pacific today. GO TEAM!

On the Oracle OpenWorld front, yesterday was chock full of good information with senior leadership taking the stage across various Keynotes and General Sessions. In case you missed Thomas Kurian’s keynote, be sure to tune into the Oracle OpenWorld channel so you keep up at your company’s water fountain conversation today. While there, don’t miss the keynote from the software and hardware heads of development at Oracle, Thomas Kurian and John Fowler to understand Oracle’s strategy and vision centered around the needs of our customers. Oracle OpenWorld attendees also got an introduction on how to deploy Oracle Fusion Middleware components in private and public clouds yesterday during the Oracle Fusion Middleware: Designed to Power Your Cloud Strategy session by Senior Director of Product Management, Sandeep Banerjie, and Oracle VP/Architect, Mark Nelson.

Group Vice President for Oracle Fusion Middleware, Amit Zavery, discussed Oracle AppAdvantage at length during his General Session: Transform the Enterprise—Optimize Applications Investment with Middleware [GEN9301]. We will have additional coverage of this session later today so be sure to check back. While at Oracle OpenWorld, our own IT Leader, Rick Beers hosted a panel of AppAdvantage customer executives showcasing the business impact of Oracle AppAdvantage in organizations as Igloo and more. The panel received a great response from the audience as the new business-IT alignment theme seemed to echo through all the stories discussed.

So, what would follow such an impressive line-up? Take a look below to see what is in store for you today.

Top Five Picks for Today

We recommend you make your way to these sessions today:

CON9447 Real-World Cloud Integration Simplified with Oracle SOA Suite
10:15 AM - 11:15 AM
Moscone West 2014

CON2253: BPM and SOA Are Going Mobile: An Architectural Perspective
11:45 AM - 12:45 PM
Moscone South 304

CON9271: Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware
1:15 PM - 2:15 PM
Moscone West – 2014

CON9565: Oracle WebCenter Customer Panel
3:30 p.m. – 4:30 p.m.
Moscone West 2016

CON9343: Oracle AppAdvantage: Orchestrate HCM Processes and Drive HR Efficiencies
5:00 PM - 6:00 PM
Moscone West 2014

Customer Spotlight

CON9437: Mobile Apps for Oracle E-Business Suite with Oracle Fusion Middleware
Wednesday, Sep 25, 11:45 AM - 12:45 PM
Moscone West– 2014

Catch Jay Smith from World Fuel Services and Oracle experts as they discuss how to extend processes and build services to enable mobile applications for Oracle E-Business Suite.

Partner Spotlight

Meet our partner, Keste. Based in Dallas, Keste is a leading provider of Oracle solutions for organizations around the world. With primary focus on delivering solutions for Oracle Applications, Oracle Cloud, Engineered Systems and Oracle Fusion Middleware, Keste has a number of AppAdvantage implementations under its belt.

Hear Keste talk about one of these Oracle AppAdvantage use cases today at Oracle OpenWorld.

CON6102: Automating Oracle E-Business Suite Invoices with Oracle Fusion Middleware
3:30 p.m. – 4:30 p.m.
Moscone West 2014

Exhibitor Hall Hours

Today, the Exhibitor Hall is open from 9:45 a.m. – 4:00 p.m. with dedicated hours from 2:15 p.m. – 3:30 p.m.

Make sure to stop by to see the Oracle Fusion Middleware solutions in action in and talk to the product experts. We have over 60 demo stations for Oracle Fusion Middldeware in Moscone South (floor map).

Test your Fusion Middleware IQ

The correct responses to  yesterday's trivia: 1-C, 2-C, 3-B.

And here's our trivia for today:

1) Which Oracle Fusion Middleware component is behind the customer-facing self-service portal of the Los Angeles Department of Building & Safety?

A – Oracle WebCenter

B – Oracle Portal

C – Oracle WebLogic Server

2) Which component(s) of the Oracle Identity Management portfolio is critical to extend enterprise security to mobile applications and data?

A – Oracle Access Manager

B – Oracle API Gateway

C – Oracle Entitlements Server

D – All of the Above

3) Which recent acquisition has been critical to make Oracle Exalogic an elastic storage/compute/network infrastructure that is OpenStack compatible?

A – Tekelec

B – Nimbula

C – Acme Packet

Tune in tomorrow for the answers to these.

Wednesday Mar 13, 2013

Show Me the Savings! The Value of Radically Cutting Internal e-Biz Processing Costs

WebCenter Product Marketing Team Blog

Lately a lot has been written about the opportunity available to companies that can take advantage of dynamic discounting when dealing with partners and suppliers. But how can you get your organization to the point where you can also take advantage? It can seem daunting but if you already are using Oracle e-business suite, PeopleSoft Enterprise, JD Edwards or Siebel CRM, you are already halfway there!


To learn more about dynamic discounting and how to make your back-end systems profitable, visit us over at the Oracle WebCenter Blog. As you might know, we posted a new screencast this week that quickly illustrates how processes can be improved using WebCenter Imaging from Oracle. You can view it here. It’s a quick 7 minutes and we believe you can use it to get your company thinking about ways to further automate systems that can make a real impact on the bottom line. For further details, please be sure to view one of our recent webcasts on how to optimize your e-business systems.

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Monday Mar 11, 2013

The Attractiveness of Automated Capture, Scanning and Imaging for Your E-Business Applications

WebCenter Product Marketing Team Blog

Ok, let's face it. When we bring up a topic like automated capture, scanning and imaging, it might not make your heart flutter. And when we see a blog post about automating processes like Accounts Payable Invoice Processing, I doubt your pulse quickens. But maybe it should! Let me explain...

Today, we have posted a new "screencast" that walks you through a short before and after scenario showcasing how the use of Oracle WebCenter Imaging can slash the costs associated with AP invoicing. It's about 7 minutes long and the perfect thing to watch before you head off to your next meeting. While many companies use Oracle E-Business Suite, PeopleSoft Enterprise or JD Edwards to optimize how business transactions are handled, the handling and management of associated documents and other files are often disconnected. Fixing this problem and driving further efficiencies is certainly a great way to become bit more popular around the office.

Learn more about how you can improve processes in your organization and be insanely popular in the process by getting further details on the Oracle WebCenter Blog. And be sure to check back on this blog throughout the week for more information. You may not end up in St. Tropez, but no matter where you work, being smart and saving money is always sexy.

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Thursday Mar 07, 2013

Web Experience Management: The Key to Exceptional Online Customer Experiences

WebCenter Product Marketing Team Blog

Today’s customers expect an experience is both relevant and interactive across web, mobile and social channels. By focusing on creating experiences that demonstrate how well you know your customers, that promote social interactivity, and that allow for anytime, anywhere access across web, mobile and social channels, you can successfully drive customer engagement, and unlock the door to greater sales and loyalty for your business.

The key to delivering the kind of exceptional online customer experiences that can help drive the success of your business is web experience management. A web experience management solution such as Oracle WebCenter Sites, can empower your business to better engage your customers online. With Oracle WebCenter Sites you can:

  • Create relevant and personalized online experiences
  • Enable social and interactive online experiences
  • Deliver optimized experiences for mobile phones and tablets
  • Empower marketers to manage the online experience
  • Enable high performance, global online sales experiences
  • Connect the online experience with other customer touch points

We hope you enjoyed learning more this week about enabling exceptional online customer experiences with Oracle WebCenter Sites. In case you missed it, here is our screencast from earlier this week.

To learn more about Oracle Fusion Middleware, you can find featured videos and assets of The New Business Imperative: Social, Mobile, Cloud program here.

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Wednesday Mar 06, 2013

Are You Providing Your Customers with an Engaging Online Experience?

WebCenter Product Marketing Team Blog

As we saw in Tuesday’s screencast about delivering exceptional online experiences, today's customers expect an online experience with your brand that is personalized, interactive and social. In order to drive sales and loyalty, you need a web experience management solution that empowers your business to easily create and manage contextually relevant, targeted and interactive experiences that are optimized for web, mobile and social channels. Oracle WebCenter Sites can provide you with the capabilities you need to manage large-scale, global online presences that engage and captivate your customers.

Ready to engage?
Learn more today:

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Monday Mar 04, 2013

The Online Customer Experience Challenge

WebCenter Product Marketing Team Blog

Web, mobile and social channels have ushered in what Altimeter analyst, Brian Solis, referred to in a recent Oracle WebCenter Social Business Thought Leaders webcast as connected consumers. These connected consumers have more choices, influence and access to online information than ever before. Engaging these customers and earning their sales and loyalty can be a great challenge.

Customers decide how, when, and where they want to engage with your brand--whether it's in the store, over the phone or on the web. They expect you to know who they are and what they need, and to seamlessly recognize them at every touch-point.

We invite you to learn how you can start engaging these connected customers through exceptional online experiences by viewing this screencast from the The New Business Imperative: Social, Mobile, Cloud program.

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Friday Mar 01, 2013

Improve Customer Satisfaction with Self-Service Portals

WebCenter Product Marketing Team Blog

We’ve spent quite a bit of time this week discussing how to deliver effective customer engagement through self-service portals. If you missed our screencast, you can watch it here (or below). 

As you know, customer self-service is now the channel of choice for today's customers. They expect a customer self-service portal that provides a convenient way to post service issues, place new orders, or view their order histories. A customer portal lets you stay open for business 24/7 around the world and delivers a high-quality, high-touch experience for customers while reducing the cost of customer care.

Oracle WebCenter Portal provides a single point of access with self-service portals and application dashboards, allowing you to empower your customers with unprecedented control over their purchase decisions. With Oracle WebCenter Portal, you can provide real-time access to such data as order status, order status tracking and return authorizations, and drive more return visits and greater customer loyalty.

Oracle WebCenter Portal is part of Oracle WebCenter, the engagement platform powering exceptional experiences for employees, partners and customers, which brings together the most complete portfolio of portal, web experience management, content management, social and collaboration technologies in a single product suite. Be sure to access our Self-Service Portal webcast series. In addition, you may be interested in many of the other pieces that Oracle Fusion Middleware offers as well. You can find all the videos and assets for The New Business Imperative: Social, Mobile, Cloud screencast program here.

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Thursday Feb 28, 2013

The Top 3 Things you Need to Know about Customer Engagement & Experience

WebCenter Product Marketing Team Blog

Managing the entire customer experience and evoking positive feelings requires a disciplined and dedicated approach. As many products and services have been commoditized in the age of the customer, customer experience and how you engage with your customers is how you will differentiate and thrive. Creating great customer experiences includes three key elements:

  • Connect and engage. Ensure that your customers can get to you whenever, however, and wherever they desire. Create simple, consistent, and relevant experiences across all touch points and interactions. Tailor digital interactions based on behavior, intent, and known preferences and optimize experiences for different devices and modes of interaction.
  • Know more. Get as much information as you can about your customers prior to the current interaction. Having the right information at the right time improves your ability to retain customers and have them become repeat buyers. Personalize content, messages, and offers based on real-time decisions and recommendations using analytic insights such as “next likely purchase” and “next best action.”
  • Make it easy and rewarding. Improve efficiency and accuracy with cross-channel order orchestration and fulfillment. Enable “anywhere, anytime” interactions with intelligent self-service and at-the-point-of-need assistance. Proactively engage customers directly in social networks and reward best customers for total lifetime value, including referral value.

Are you following these three key elements? Are you delivering effective and efficient customer engagement? Be sure to check out our special webcast and white paper offer, and be sure to tune into the “Engage Customers with Social, Mobile & Cloud Self-Service” screencast to see how Oracle WebCenter can allow you to deliver superior customer engagement and experiences through social, mobile and cloud self-service.

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Tuesday Feb 26, 2013

Engage Customers with Social, Mobile and Cloud Self-Service

WebCenter Product Marketing Team Blog 

We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. Over the last decade and a half we’ve seen the advent of the internet and watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive– it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized, interactive and cloud-based experience, in a consistent way cross a variety of channels including web, mobile and social channels, in the cloud or even in offline ones such as in-store or via a call center. And as a result, we see that deliver on these expectations and successfully engaging your customers is a great challenge today.

And while it’s a significant challenge for organization, there are many benefits to successfully engaging your customers: Engaged customers are more likely to:

  • Purchase your products and services.
  • Be loyal to a brand over the long term through the purchase of additional products and services.
  • Become a brand advocate and recommend a business’s products and services -- and will all know how important customer endorsements such as ratings and review have become today.
  • Pay more for a great customer experience. In fact, a whopping 86% of consumers say that they are willing to pay more for a better customer experience.

Failing to engage customers doesn’t just mean losing a sale; it could have a significant long-term negative side effect. Failing to engage customers and failing to deliver great customer experiences, companies are doing much more than simply leaving additional revenue on the table. Today there can be real consequences for failing to deliver on customer expectations. Today’s demanding customers won’t hesitate to drop your brand in the wake of a poor experience. In fact 89% of consumers say they will do business with your competitor following a poor experience with you. And the consequences are even higher than losing that one customer to your competitor in today’s social and connected world. Your unhappy customers can easily amplify their displeasure and chip away at your brand‘s reputation via their social networks or through the posting of negative reviews on sites like Yelp or Google Places.

So, how do you use social, mobile and cloud self-service to effectively engage your customers and employees? How do you provide them with personalized, integrated, application-oriented and mutli-channel access to improve satisfaction and productivity? Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. It brings together people, processes, and information to deliver social, mobile and cloud based self-service solutions. We invite you to view this screencast as part of The New Business Imperative: Social, Mobile, Cloud program to find out how Oracle WebCenter allows you to engage your customers, improve employee satisfaction and increase partner efficiency.

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Friday Feb 22, 2013

#DoMoreWithOracle - It’s a Social World

WebCenter Product Marketing Team Blog

We live in very social times – in 60 seconds in today’s online world, we see 695,000 new searches on Google while 72 hours of new video is uploaded to YouTube. We send 11 million instant messages and tweet 98,000 times. There are 1,389 new blog postings and 695,000 new status updates to facebook. Meanwhile, Instagram gets 3,480 new photos uploaded.

Some of these figures may seem large, some may seem small, but they all show a trend for more - More - MORE as the population becomes ever more engaged with our social media world.

We see staggering statistics of social media usage across the globe – in 2011 YouTube had more than 1 TRILLION views or to put this in relative terms that would translate to 140 views for every person on the planet Earth. Over 4 billion hours of video are watched each month on YouTube. Facebook has 845 million active users that create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site. Facebook has reached 100 billion friendships. There are 250 million photos uploaded each day = 173,611/minute. Let’s face the facts – we are all hooked on socially engaging via the latest and greatest tools available.

The challenge?

Are you giving your customers, employees and partners the best online experience they have come to expect from their personal lives?

ARE YOU ENGAGING EVERYONE WITH EXCEPTIONAL EXPERIENCES?

Not to mention that this also usually includes managing huge QUANTITIES of business data, while replicating the QUALITY of the social media experience.

So then, how do you manage the qualities of a business – including data and interaction and replicate the quality of the social media experience?

#DoMoreWithOracle – we can certainly help! Watch our Do More with Oracle WebCenter Series to learn more. If you missed last week's keynote for The New Business Imperative: Social, Mobile, Cloud, go here

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Thursday Feb 21, 2013

Do More with Oracle WebCenter

WebCenter Product Marketing Team Blog

Whether you’ve established a content infrastructure and you’re ready to build solutions on top; or if you have tactical needs to solve specific business problems, Oracle WebCenter provides out of the box applications and a feature-rich foundation to meet your needs.

The more you plug into key applications and use cases, the more value your content infrastructure provides to the enterprise. Extend your reach, your ROI, and your value to your organization. Set the stage for future innovation.

Enable Employees, Partners, and Customers to Do More With Oracle WebCenter

Did you know that, in addition to enterprise content management, Oracle WebCenter also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities? 

Does Oracle power your portal solution for intranets, self-service portals or community websites? If so, did you know that Oracle WebCenter now also includes comprehensive content, web experience management and social computing capabilities?

Are you providing your customers with engaging online experiences using Oracle? If so, you probably realize that there’s more to exceptional customer engagement than just Web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers’ expectations.

Now you can do more with WebCenter than ever before by creating advanced customer facing web solutions to improve customer loyalty and sales by delivering contextual and targeted multi-channel experiences to users across mobile, social and web channels. And you can manage the entire content lifecycle of not just the content in your portals but across your entire company as well.

Join us for this On Demand Series of 3 Webcasts and learn how you can provide a new level of engagement. Learn how to Do More with Oracle WebCenter:

  • Do More with Oracle WebCenter – Expand Beyond Content Management
  • Do More with Oracle WebCenter - Expand Beyond Web Experience Management
  • Do More with Oracle WebCenter: Expand Beyond Portals

 Learn more about how WebCenter:

  • Drives task-specific application data and content to a single screen for executing specific business processes
  • Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security
  • Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels
  • Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities
  • Drives sales and loyalty with an engaging cross-channel online experience
  • Enables self-service extranets, intranets and custom application dashboards
  • Enhances productivity with social collaboration
  • Optimizes information access with content management
  • Enables the social business by coordinating collaboration inside and outside the enterprise
  • Improves the online experience by delivering targeted multi-channel customer experiences
  • Manages the complete content lifecycle across all websites, applications and social tools on a strategic enterprise content management platform

What businesses sometimes forget, is that to truly engage your customers, you must also first enable and engage your partners and employees.

Do More with WebCenter, the user engagement platform for social business.

Watch Now: Do More with Oracle WebCenter Series

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Tuesday Feb 19, 2013

Got a Minute?

WebCenter Product Marketing Team Blog

How much did anyone get done in a minute, an hour or a day in 1953? 1973? 1983? 1993? 2003? For those that have been around a while, we’ve certainly witnessed the increased velocity with which today’s business operates in 2013.

And when we find ourselves catching our breath some days, we can understand that June and Ward Cleaver didn’t have a Smartphone in their pocket allowing Wally and the Beaver a slower lifestyle and larger global unknown world. Maybe the Beaver wouldn’t have gotten into so much trouble if June had been tracking him via his cell phone GPS.

I won’t wane on nostalgically (too much) about the “good ‘ol days” in fictitious suburbia when we actually waited for the US mail to deliver our packages and correspondence or we had to be in an office or find a payphone to make a call outside of the home.  As the world has evolved due to the rapid speed of communications, it has become a much smaller place – or at least our perception of the world has shrunk to fit in our shirt pocket.

Given the right timing, there are no barriers to easily asking a colleague across the world in Australia, Japan, India, or France a quick question to clarify something that would have taken days or even weeks decades ago. We are living in a new technology-based world with “Digital Darwinism” in full force. Those new employees joining your ranks that were born with a computer in their hands, the “Digital Natives” or “Born Digital” as they are known are arriving with new expectations for the integration of their work and personal lives. They are social beings and are arriving having become accustomed to multiple tools for instantaneous communications, intuitive collaboration at all hours; a different perspective on what is public vs. private and the expectation that the digital tools that they will use in their employment will be just as easy to use as those in their personal lives. They also bring to the workplace the growing expectation that everything in life is social, can be done while mobile, and ultimately, come from the cloud…

Today’s customer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers expect a lot for the online customer experience. 

They expect it to be personal:

  • AccessibleRegardless of my device – Mobile or not -  Via my existing online identities 
  • Relevant: Content that interests me 
  • Customized: To be able to tailor my online experience 

They expect is to be engaging: 

  • SocialSo I can share content with my social networks 
  • IntuitiveTo easily find what I need  
  • InteractiveSo I can interact with online communities

And they expect it to be consistent across the online experience

Interestingly enough, the business priorities of decades ago are still at play today. Do you need to Lower Costs? Increase Sales? Raise Productivity? Foster Innovation? Deliver a product or a service faster, better and cheaper?  At least some things haven’t changed, but the tools by which we accomplish these goals are constantly changing and improving, providing the experience to increase engagement of your employees, customers and partners. Got a Minute? Take a look at how much happens in just 60 seconds and how your organization compares.


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