Friday Feb 15, 2013

Ready, Set, Go! Learn about “The New Business Imperative: Social, Mobile, Cloud”

And we’re off … over the next 5 months, you will learn about New Business Imperative: Social, Mobile, Cloud and how you can help transform your enterprise, your industry.

On Tuesday, we had our screencast, “The New Business Imperative: Social, Mobile Cloud” (you can catch the replay here).

Did you know?

80% of Fortune 500 executives say enterprise-wide collaboration is the key to success

By 2014, 90% of companies will support their applications on personal mobile devices

56% of surveyed executives believe the cloud will make their organizations more agile and competitive

For the next 5 months, we will be featuring a new topic each week, exploring the key trends that are impacting businesses today, You will gain new insights as to how Oracle Fusion Middleware can help transform your enterprise by taking advantage of today’s business imperatives.

For more information, download the latest white paper, “The Enterprise Imperatives: Social, Mobile, Cloud” (download here).

Join us next week, to learn more about creating a social business culture that engages employees, customers and partners with Oracle WebCenter.

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Thursday Feb 14, 2013

Learn More about Social, Mobile, Cloud in White Paper

Did you enjoy our first feature: “The New Business Imperative: Social, Mobile, Cloud.” If you missed the screencast, you can catch the replay here.

We have written a new white paper, “The Enterprise Imperatives: Social, Mobile, Cloud” to provide valuable insights as to how Oracle Fusion Middleware provides:

  • An engagement platform for their employees, customers, and partners
  • A mobile computing strategy that enables developers to easily and securely extend enterprise applications to mobile devices
  • Unified BPM that delivers faster time-to-value, reduces complexity and risk, and enables strategic advantage while delivering the tactical results enterprises need today.
  • Open, standards-based middleware technologies that let organizations create, modify, maintain and upgrade to next-generation applications easily.

Download the paper now and to learn more about how your enterprise can embrace social, mobile, cloud technologies and transform into the market leaders of tomorrow.

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Tuesday Feb 12, 2013

Introducing “The New Business Imperative: Social, Mobile, Cloud”

We are very excited to kick off our new social program called, The New Business Imperative: Social, Mobile, Cloud. For the next 5 months, we will discuss the key trends that are impacting businesses today and how Oracle Fusion Middleware is helping to transform enterprises by taking advantage of them. 

Watch our keynote this week, featuring Howard Beader, Senior Director, Product Marketing, Fusion Middleware, to learn:

  • About the impact of social, mobile, cloud technologies to your organization
  • How companies embracing these technologies are transforming their industries
  • How your organization can not only prepare, but embrace these technologies

Engage with Us

Thursday Feb 07, 2013

Ready to Launch!

Author: Howard Beader, Senior Director, Product Marketing, Technology Business Group

 

One of the coolest parts of my day here at Oracle is being able to watch the various marketing programs launch and run all over the world with you all consuming the content.  This only happens following months of effort designing the program, creating the content and then of course coordinating the various launch and execution activities.  Today’s post as you might imagine is focused on a new type program we are driving called “The New Business Imperative: Social, Mobile, Cloud” and this one is rather different than what you may have seen in the past from us. This program is running only through our social channels, so you won’t get an Evite, email or direct mail asking you to sign up for yet another Oracle Webcast. 

This program is also one that that will run over an almost 5-month period segmented with weekly topics that are highlighted by a video or screencast.  We are making available related additional content and of course there will be lots of social activity and promotions.  All of these videos are short and to the point, no more than 5-8 minutes in length.

So you may now be asking, why are we doing this via social, and not just running a set of webcasts or events or providing content for download from the Oracle website. Well, the answer really lies in the name of the program itself, New Business Imperative Social, Mobile and Cloud. The way we all work, the way we consume content and the way we access enterprise applications has significantly evolved over the past few years.   Think about how often we are now always online, whether it’s via the browser on our laptop or via the smartphone we all have with us at all hours of the day.  People, customers, employees all want to access and consume content the easiest way possible and this is relevant for both consumer and enterprise content.  If you look at some of the newest mobile apps that are making news today, apps like Vine where you can record 6 seconds of video to tell a story are gaining huge momentum and are driving eyeballs to check it out.   It provides a simple way for creative folks to tell a story. I believe that it’s this type of digital marketing that is going to drive significant value moving forward for both awareness and demand generation for organizations.  Now every story can’t be told in 6 seconds, but its the short focused content that is easily accessible and easily consumable that will drive the most viewers and hopefully will translate into the most value for the organization. 

I am hopeful that you all agree with our approach and enjoy the content. I hope the content is educational, relevant and interesting. Feel free to comment and engage with us across our social channels to tell us what you think!    

We will be kicking off the program here on the Fusion Middleware Blog next Tuesday and you can engage with us on Twitter (@OracleMiddle) or Facebook.

Additional Information

Wednesday Oct 31, 2012

Top 10 things I Learned this October

Last week, I attended the second largest IT conference. It was Gartner Symposium IT Expo held in Orlando, Florida. Earlier this month, I also had the opportunity to be part of the largest IT conference earlier in the month – Oracle Open World . Both were gatherings for senior IT professionals – CIOs, Senior IT  and Line of Business executives, and Developers. At both events, I learned a great deal about how companies are innovating and leveraging technology.  Here are my top 10 take-aways:

#10.  Everyone is talking about Social, Mobile and Cloud  - Whether listening to Gartner discuss The Nexus of Forces or listening to Oracle’s Executive Vice President Hasan Rizvi deliver Oracle Fusion Middleware General Session  -- everyone is talking about Social, Mobile Cloud, and Information – Gartner, Oracle, our customers, partners, -- everyone. 

 #9. SOA is NOT dead, it is more important than ever before – it is an imperative! 

#8. The big question around IT security is not “what will you do IF?” but “what will you do WHEN?”

#7. General Colin Powell is an IT guy! Aside from having served as National Security Advisor, Chairman of the Joint Chiefs of Staff and as the U.S. Secretary of State. Gen Colin Powell was an inspirational speaker at the Gartner Symposium and it was clear he understands IT and the powerful impact it has on our society and our youth today.

#6. Change will happen, we need to plan for it!

#5. When everything is connected and just works, we have harnessed the power of technology. Middleware is at the heart of social, mobile and cloud.

#4. Innovation is happening everywhere! Attending both IT events I was able to hear from companies of all sizes and across industries – including Tesco, Nike, Electronic Arts, Nintendo, International Speedway--  they all discussed how they are transforming their companies and their industries.

#3. “One size fits all” strategy does not work instead it alienates IT and business. The PACE Layered Application Strategy is a framework that allows IT to have that Nexus of Forces conversation with the business.

#2. To stay relevant, we need to hire the innovation workers, develop for that innovation layer.

#1. My smartphone is the most valuable tool I own! Everyday with it, I am able to communicate via phone, email, text with family, friends, colleagues. I am able to look up directions to my hotel, make reservations at restaurants, view my calendar, take pictures, record messages, check in for flights and so much more…. I can never leave home without it.

Look forward to catching up again soon!

Additional Information

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