Wednesday Mar 19, 2014

Zero to SOA in Minutes! Announcing the SOA/BPM 11g 11.1.1.7.0 Virtual Machine appliance

I am pleased to announce the availability of Oracle's SOA/BPM/OSB 11g 11.1.1.7.0 Virtual Machine appliance. This VirtualBox virtual machine is meant for testing and evaluation purposes only. It is not certified, nor licensed for any production use. It is our most comprehensive virtual machine to date, with the following Oracle products installed, configured and functionally integrated within the appliance:

  •     Oracle Linux 6 Update 4 (64-bit)
  •     Oracle Database Express Edition 11g Release 2
  •     Oracle SOA Suite 11.1.1.7.0 (includes Service Bus)
  •     Oracle Event Processing 11.1.1.7.0
  •     Oracle BPM Suite 11.1.1.7.1
  •     Oracle Webcenter Content (Enterprise Content Management) 11.1.1.7.0
  •     Oracle Webcenter Suite 11.1.1.7.0
  •     Oracle Webcenter Portal 11.1.1.7.0
  •     Oracle JDeveloper 11.1.1.7.0
  •     Oracle JRockit
  •     Java SE Development Kit

Refer to the README document for full details on the appliance features, installation guide, memory configurations, URLs, credentials and other recommended software.

FREQUENTLY ASKED QUESTIONS

Why do we need a SOA Developer Virtual Machine?

Virtual Machines (VM) play an important role in increasing developer productivity; saving hours, if not days, of provisioning effort in standing up a fully functional, configured Fusion Middleware platform for testing and evaluation. Think of it as your very own Platform as a Service (PaaS) on your laptop/desktop!

What can I use the VM for?

A developer VM can prove useful for a variety of reasons: quick internal demos, proof of concepts, testing etc. For those new to Oracle SOA or BPM Suite, it can serve as a powerful tool to learn these technologies, which is why it is very popular for developer learning and training sessions. In fact, the VM includes pre-configured lab artifacts - "PO Processing" and "Sales Quote" - that are used in Oracle instructor-led training sessions and in the "Getting Started" books on Oracle SOA Suite and Oracle BPM Suite.  

What benefits does the VM provide beyond simply installing the Oracle SOA Suite?

For enterprise development, installation of Oracle SOA Suite (or any single piece of software for that matter) is only a fraction of the overall effort needed to build an end-to-end configured development environment. Typical effort in standing up an integrated software stack on a "bare-metal" would involve the following provisioning tasks:

  • Create base image: Install supported version of the Linux OS e.g. Oracle Linux, Ubuntu, EC2 AMIs etc.
  • Setup base image: Security policies, firewalls, port forwarding rules, hard drive partitions on block storage
  • Install pre-requisite software: Java, Database
  • Install Fusion Middleware: SOA Suite, BPM Suite, Web Center and any other modules, run RCU with correct schema names and passwords
  • Setup Fusion Middleware: WLS domain with correct templates needed for SOA+BPM+BAM+Service Bus+WebCenter
  • Configure Modules: Association between BPM and WebCenter Content/Portal with the correct security setup 
  • Install additional tools/software: JDeveloper IDE, extensions
  • Optimize the environment: WLS console properties, front-end host, external listen address etc. for your network topology
  • Create accounts: Seed demo user accounts with email addresses (or other user accounts)

While you can always automate the above-mentioned steps, having a pre-provisioned DevOps style machine image can help you reduce development costs. It can get you from zero to a fully working SOA environment in minutes, on any developer's laptop. The benefits go beyond simply time to provision, it allows you to do more with less resources. For example, the VM allows developers to quickly switch between multiple running instances, each testing a new feature or version without the need for additional hardware.

We sincerely hope you enjoy using this VM and would love to hear your feedback!

Rajesh Raheja

Rajesh Raheja is senior director of development in Oracle's Fusion Middleware SOA Integration team, driving cross-functional architecture initiatives on application integration and cloud iPaaS technologies. In his 17 years at Oracle, he has held various engineering, product management and consulting positions; bringing complex applications and platform products to market. He has extensive experience with Oracle CRM, E-Business Suite and Fusion Applications; and related integration technologies. He is an ardent advocate of agile development processes and design thinking. You can follow him on Twitter and his personal blog.

Tuesday Feb 18, 2014

Manage the Internet of Things, Cloud Integration and Digital Experience

What do the Internet of Things, cloud integration with salesforce.com and Oracle AppAdvantage for Digital Experience have in common? Aside from the fact that these are all enabled by Oracle Fusion Middleware solutions, these are the topics we covered in the February edition of the Oracle Fusion Middleware Newsletter.

Yes, the Feb edition of the newsletter is now out. Catch an interview with our product expert on the Internet of Things, the market trends that are driving it, the solution requirements and how it may relate to your organization's business needs.

You may have recently caught our documentary webcast featuring Pella where the company's IT leaders discussed how they are revolutionizing the digital experience they are providing to their customers via Pella.com and to their dealers and sales network via the self-service portal, all enabled by Oracle AppAdvantage, or their use of Oracle Fusion Middleware technologies with Oracle E-Business Suite and other applications. The newsletter feature on Oracle AppAdvantage for Digital Experience discusses the technology science behind the success many organizations such as Pella are experiencing today.

And in case you missed our recent announcement on the availability of Oracle Cloud Adapters, catch up on this feature to learn how these adapters drastically simplify integration of on-premises and cloud applications and services, including Salesforce.com. For Oracle Applications customers, the premise of Oracle AppAdvantage for cloud and on-premise integration got further simplfied and seamless.

The newsletter offers updates on latest news, events, upcoming webcasts and the most up to date collateral, documentation and materials available so if you haven't subscribed to it yet, we recommend you do so today. Happy reading!


Friday Jan 17, 2014

SOA Corner: Oracle Introduces Cloud Adapter to Simplify Salesforce.com Integration

A game changer addition to Oracle…” is how Matt Wright, CTO of Rubicon Red put itMatt Wright

If you have been asking yourself:

“Do I need another integration toolkit separate from my existing platform just for cloud integration?” or “Should I use the limited functionality integration tools within each cloud application I need to integrate?...Won’t that lead to a complex mess of disparate and overlapping integration?” 

If so, take a look at Oracle Cloud Adapters. This release significantly simplifies integration of Salesforce.com and lets companies more easily get a complete and unified view of customer and back-end data spanning cloud and on-premises applications using Oracle SOA Suite and the Oracle Cloud Adapter for Salesforce.com. Check out this Oracle Media Network Video (screenshot on the right) of Matt Wright, Maulik Shah, Technical Lead for Brocade Communications, and Badhri Rajagopalan, Practice Director SOA Integration with Bluenog.

Salesforce.com Integration

To address the questions posed above, this release illustrates Oracle’s integration strategy. Instead of companies having to deploy a cloud integration platform focused on cloud applications and then having a separate integration platform for existing applications, Oracle SOA Suite provides a single solution for integrating applications regardless of deployment location (public cloud, private cloud, or on-premises). This approach is designed to simplify integration and lower total cost of ownership in contrast to managing multiple disparate integration platforms and/or app-embedded integration toolkits, most of which use proprietary languages.

Although Oracle SOA Suite customers have been showcasing their cloud integration success stories for years at Oracle OpenWorld, this release eliminates many of the manual steps, automates session management tasks, and significantly simplifies security. Oracle SOA Suite customers already familiar with Oracle Application Adapters will see that the Oracle Cloud Adapters use the same wizard-based approach to provide visibility into the Salesforce.com business objects directly from within Oracle SOA Suite to simplify integration.

Customers using Oracle Applications such as E-Business Suite, Oracle Fusion Applications, etc. already have simplified integration since Oracle SOA Suite components are integrated or embedded into these applications. Combined with the Oracle Cloud Adapter for Salesforce.com, customers of both Oracle and Salesforce.com applications will have seamless integration spanning applications across the cloud and on-premises.

To learn more about simplifying integration, check out the Oracle white paper “Simplifying Cloud Integration

To download the Oracle Cloud Adapter for Salesforce.com, go to Oracle Technical Network for Oracle Integration Adapters

and join us for the Webcast "Simplify Integration with Oracle Cloud Adapter for Salesforce.com"

Register for Webcast

Thursday Dec 19, 2013

Oracle SOA Black Belt Cheat Sheets (Free Download of the Year!)

'Tis the season of giving, so for this last post of the year, I am pleased to make available some of our most requested cheat sheets used internally and by various implementation partners world wide. These cheat sheets were created as part of the Oracle SOA Black Belt training sessions - advanced hands-on workshops that are available only to experienced Oracle SOA practitioners to gain deeper insight into the workings of the engine, enabling them to architect scalable solutions. If you have gone through this workshop, or have been working with the BPEL engine, I hope you will find this as a handy resource.

In case you are curious about this "black belt" workshop, here is a day-by-day blog written by one of our attendees.

And if you are wondering, yes, in some locations, we actually do hand out physical black belts - thanks to Jürgen Kress' SOA Community. Follow the tweets for more pictures.

Click on the link to download each. In case of any errors or if you would like to see more such collateral, please do provide feedback.

Weblogic Server Essentials Cheat Sheet (pdf)

SOA Essentials Cheat Sheet (pdf)

BPEL Service Engine Internals Cheat Sheet (pdf)

SOA Diagnostics Cheat Sheet (pdf) -- Thanks to Shawn Bailey for this one!

Happy Holidays and see you in the next year!

Monday Dec 16, 2013

Norway Post AS Boosts Customer Insight and Service with Fusion Middleware

Founded in 1647, the Norway Post AS manages mail distribution throughout Norway.  Originally owned by the Norwegian Ministry of Transport, in 2002 they changed its corporate structure due to deregulation.  The challenges they faced included streamlining operations and cost reduction including IT expenses for 5 customer service call centers due to shrinking revenues and a drop in mail volume, enable customer service representatives to effectively service incoming calls,gain insight into customer insight and behavior.  The last challenge involved ultimately creating or deploying a solution that could be scale as new companies are acquired.

 

The solution implemented consisted of Oracle SOA Suite and Oracle WebLogic Suite used to integrate Salesforce.com CRM system to on-premise call center applications, back-end systems that were used to manage customer lists, contact information as well as
a mail tracking solution. With Oracle SOA Suite, Norway Post was able to achieve a significant time and effort savings in addition to improved data quality as a result of integrated,back end systems automatically synchronized with other systems.

The customer's quote says it all, " “We chose the Oracle solution for cloud-integration middleware because of its high reliability and flexibility. We had used Oracle extensively for a long time, so it was also a matter of making the most of our investment in our Oracle-based strategic integration platform,” said Trond Guneriussen, Service manager, Internal integration, Norway Post AS.

For more information on Norway Post AS and how they saw tremendous value with Oracle SOA Suite and WebLogic Suite, visit here.

Thursday Nov 21, 2013

ACE Director Challenges the Definition of "Enterprise"

Author: Debra Lilley, ACE Director

Indulge me today, I want to talk about one of my pet hates, the misuse of the word ‘enterprise’.

One of the things that motivates me as a user group leader is helping people get the most out of their investment in Oracle. Let’s face it, Oracle isn’t cheap, but their customers select Oracle based on business cases that says it is value for money, what I want us to do is help them realize that investment. All too often you hear about organizations who did not and they blame the technology. I however often believe it is how it is used, or even more often how it is not used.

The value of Fusion Middleware to me is that it provides a platform for your whole enterprise not just a point solution. So yes, the business case initially may be about one area but you must plan and implement with your whole enterprise in mind, and then you can expand your use and bring additional benefits that one their own did not initially warrant the investment.

A simple example of this is the adoption of SOA. Many organizations have adopted different applications to deliver their business but they are not integrated or only in a crude fashion, and this lack of flow causes duplication, error and poor customer service. The introduction of a single process orchestration platform will allow for automated processing across applications invisible to the business user ultimately improving the service, removing errors and saving money. Then you can continue to increase the return on your investment by using SOA across your enterprise for other process flows that on their own did not justify the spend.

Coming off my soapbox for a minute, let’s look at what I think we should be doing:

1. Understand your organization and its business

2. Understand the main weakness or what change would make the most positive difference to your organization

3. Understand the entire enterprise IT you have to support your organization

4. Understand what advances in IT can help what you have at #3 address #2 to ensure success at #1

5. Identify other areas that could benefit from the investment made at #4

This sounds really simple but I have spent most of my 30 years in IT trying to identify the stakeholders for these points and bringing them together. It always amazes me how many IT experts in an organization cannot articulate their business. Should business leaders be expected to understand the IT strategy? I think IT should be an enabler for business people and not their profession, it is down to us, the IT people to understand what it is we are to enable, and the most important role is that of enterprise architect.

So why am I writing about this under the AppAdvantage banner and not just simply a rant on my own blogpost? Education. Enterprise architects need to learn and people learn by example and showcasing what others have done is a great way to learn what business challenges can be addressed by the FMW stack. The IT Leaders program under AppAdvantage will showcase some of the projects undertaken by Oracle customers and help us relate them to our own organizations. The interviews with Rick Beers will start by explaining the business or the organization, what they needed to do and how Oracle helped them achieve it. I also ask that Rick adds a question, about what next? How else will the company benefit from the initial investment?

Does your organization have something to share? I know the program is still looking for stories and my survey is still running. Here is the link to my survey so do put your examples in.

In my last post I talked about how we introduced AppAdvantage to the UKOUG Applications Community, and in a few days we have our Technology Community Conference, where our members will be drilling down into how the technology delivers. At that event we also have customer case studies which, like the AppAdvantage program, will teach by example because as I was once told by a very technical guru (that would be you, Alex Gorbachev) that being able to ‘do tech’ does not sell tech, it only delivers what you sell, and you can only sell tech if you can articulate the business benefit.

About the Author:

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts

Editor’s Note: Debra has kindly agreed to share her musings and experience in a monthly column on the Fusion Middleware blog so look for her next post in Dec…

Wednesday Oct 30, 2013

Chalk Talk with John: How Does SOA Add Value to Your Enterprise?

In this episode of Chalk Talk with John we revisit our town of Middleware Fields from What Does User Experience Mean to You? to look at demystifying the business value of SOA.

Middleware fields is an extremely eco-conscious community and has been trying to setup a commuting program for their employees. Though a good idea, they soon run into challenges ensuring that people are able to use the commuting services easily.  Take a look below to see how SOA is like a transit pass for your enterprise and how it addresses common issues you may have with your enterprise systems.

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Follow me on Twitter and visit my site for Oracle Fusion Middleware related tips.

Tuesday Oct 22, 2013

It's Coming: Chalk Talk with John

...John Brunswick that is.

Who is this John Brunswick, you ask? John Brunswick is an Enterprise Architect with Oracle. As an Oracle Enterprise Architect, John focuses on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. What's more he is pretty handy with animation and digital videos as you will see shortly. Starting tomorrow, we will host a bi-weekly column with John called "Chalk Talk with John".

In our "Chalk Talk with John" series, John will leverage his skills, experience and expertise (& his passion in digital animation) to discuss technology in business terms or as he puts it "so my ma understands what I do for a living". Through this series, John will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge.

So, be sure to tune in tomorrow and every 2 weeks for "Chalk Talk with John".


Friday Oct 11, 2013

Oracle OpenWorld 2013 - Real-World Cloud Integration Session Highlights

Rajesh Raheja
It was a great week at Oracle OpenWorld 2013 in San Francisco. There are other blog posts that cover the overall themes, general SOA and Cloud sessions, so in this post, I would like to present my thoughts on two of my sessions focused on hybrid cloud integration.

The Monday evening Birds of a Feather session "Using Patterns to Simplify Integration of Cloud Services with On-Premises Applications" was a reminder of how important cloud integration was to real-world practitioners. We had 3/4 of the room filled with attendees at 7:15pm, with more than 80% actively engaged in cloud integration projects. What followed was a lively discussion around various topics of interest, which not only gave us great inputs from the product side, but also allowed attendees to learn from each other. The panel consisted of our product management and architecture team, including myself, Vikas Anand, Simone Geib, Ravi Sankaran; and also a last minute surprise entry by Dave Shaffer (Middleworks), who engaged the attendees with deep, probing questions.

Some insights from the attendees:
  • Number of Integrations: 5 or more cloud apps typically with a variety of SaaS apps including Cornerstone, E2Open, Eloqua, NetSuite, Oracle Fusion Applications, Oracle OnDemand, Salesforce.com, Servicenow. One customer had 19 different SaaS instances (one per country), and another had 30+ cloud based applications!
  • Business Processes: Sales and Marketing (Quote to Cash) and also ERP (Record to Report, Procure to Pay). Interestingly, while most used on-premises systems as "systems of record", in many cases, a a hybrid approach was preferred. Interesting implications for MDM and data governance in the days ahead.
  • Integration Styles: Most used all types of integration including real-time, bulk, batch and files. There was significant interest in Managed File Transfer (MFT) for monitoring file based interactions within the enterprise and to the cloud.
Challenges faced by the attendees in cloud integration:

  • Connectivity: Connection pooling, number of concurrent sessions, timeouts/limitations on usage of API callouts
  • Granularity: Too granular service operations
  • Reliability: Reliable message ordering and sequencing, reliability when cloud apps not available, handling retries automatically, traceability and audit in case of "lost" messages
  • Flexibility: Impact on API changes on point-to-point integration with cloud apps
  • Protocols: Plethora of protocols that don't necessarily simplify cloud integration: as one attendee put it ... "nowadays, everyone with an open HTTP port claims to be a cloud provider"

The session was a great lead-in for the Wed morning cloud integration session "Real-World Cloud Integration Simplified with Oracle SOA Suite" with myself, Vikas Anand and Raghu Kadirvelu (from Bristlecone Inc.).

I covered the general challenges faced with cloud integration, followed by Vikas who introduced new cloud adapters that simplify some of those challenges. Raghu then gave a live demo of Salesforce.com to Oracle E-Business Suite Opportunity-to-Quote integration. A prominent SOA architect has put a detailed blog post on the session, and here is what he had to say.

Best SOA Presentation at OOW13!

The reason I mention his quote is not to encourage you to read that blog post (ok, maybe that IS one reason :), but to highlight the fact WHY the message resonated so well with the audience. As the Birds of a Feather session indicated, the cloud integration challenges are real, and pandemic. Customers are frustrated with SaaS application vendors treating the problem superficially, confusing "connectivity" with "integration",  and claiming victory with YouTube videos show casing "10 minutes to integrate with <your favorite SaaS app>".

cloud integration challenges

This session highlighted the real challenges, what it takes to solve them, and gave a live working demo of how we believe Oracle SOA Suite can help. Overall, it was a fantastic session and a great pleasure meeting many of you personally.

Thursday Mar 28, 2013

Simplifying Integration Screencast – Wrap-Up

Integration Product Marketing Team Blog

We hope you found the 8-minute screencast  useful. We covered a lot of topics in a short amount of time and led into the in-depth “Oracle Cloud Integration – A Comprehensive Solution” white paper. If you haven't watched our screencast, please take a moment to watch now.

As this weeks focus on Simplifying Integration as part of the New Business Imperative online event series wraps up, we hope you came away with some new insights into how to take your integration strategy from the relative simplicity of yesterday to the significantly more demanding integration requirements of today:



For more information the entire New Business Imperative: Social, Mobile, Cloud series, please visit this link for replays and future screencasts in this series.

Engage with Us

Monday Mar 25, 2013

Simplifying Integration in the Enterprise and in the Cloud

Integration Product Marketing Team Blog

We know you’re busy so this short 8 minute screencast vignette gets right to the point to give you a better understanding of what to be aware of as you simplify your integration strategy. 

As your integration strategically planned or does it evolve in an ad-hoc “accidental architecture”.  Get a better understanding of how integration complexity grows, how to avoid complexity and what Oracle is doing to simplify integration for cloud and on-premise integration.

Engage with Us

Friday Jan 25, 2013

SOA Suite 11g Demo

Happy Friday, Fusion Middleware Fans!

In case you missed the Oracle SOA Suite Demo when 11g was launched, spend 3 minutes to watch this demo, which describes the completeness and integrated differentiators of Oracle SOA Suite. Click HERE (or image) to launch video.

Additional Information

Tuesday Jan 22, 2013

Oracle SOA eBook Highlights

Enjoy this YouTube flip-through hitting the highlights of the "Oracle SOA Suite eBook - In the Customers Words".  Peel the pages in this brief 25 page dynamic experience with embedded customer snippets explaining how they achieved specific benefits of Oracle SOA Suite including agility, lower total cost of ownership, justifying the ROI, and more.  The actual eBook can be downloaded here.

Additional Information

Tuesday Oct 02, 2012

Recap: Why Fusion Middleware matters to Oracle Applications and Fusion Applications customers?

Did you miss this general session on Monday morning presented by Amit Zavery, VP of Oracle Fusion Middleware Product Management? There will be a recording made available shortly and in the meanwhile, here is a recap. Amit presented 5 strategies customers can leverage today to extend their applications.


Figure 1: 5 Oracle Fusion Middleware strategies to extend Oracle Applications & Oracle Fusion Apps

1. Engage Everyone – Provide intuitive and social experience for application users using Oracle WebCenter

2. Extend Enterprise – Extend Oracle Applications to mobile devices using Oracle ADF Mobile

3. Orchestrate Processes – Automate key organization processes across on-premise & cloud applications using Oracle BPM Suite & Oracle SOA Suite

4. Secure the core – Provide single sign-on and self-service provisioning across multiple apps using Oracle Identity Management

5. Optimize Performance – Leverage Exalogic stack to consolidate multiple instance and improve performance of Oracle Applications

Session included 3 demonstrations to illustrate these strategies.

1. First demo highlighted significance of mobile applications for unlocking existing investment in Applications such as EBS. Using a native iPhone application interacting with e-Business Suite, demo showed how expense approval can be mobile enabled with enhanced visibility using BI dashboards.

2. Second demo showed how you can extend a banking process in Siebel and Oracle Policy Automation with Oracle BPM Suite.Process starts in Siebel with a customer requesting a loan, and then jumps to OPA for loan recommendations and decision making and loan processing with approvals in handled in BPM Suite. Once approvals are completed Siebel is updated to complete the process.

3. Final demo showcased FMW components inside Fusion Applications, specifically WebCenter.

Boeing, Underwriter Laboratories and Electronic Arts joined this quest and discussed 3 different approaches of leveraging Fusion Middleware stack to maximize their investment in Oracle Applications and/or Fusion Applications technology. Let’s briefly review what these customers shared during the session:

1. Extend Fusion Applications

We know that Oracle Fusion Middleware is the underlying technology infrastructure for Oracle Fusion Applications. Architecturally, Oracle Fusion Apps leverages several components of Oracle Fusion Middleware from Oracle WebCenter for rich collaborative interface, Oracle SOA Suite & Oracle BPM Suite for orchestrating key underlying processes to Oracle BIEE for dash boarding and analytics. Boeing talked about how they are using Oracle BPM Suite 11g, a key component of Oracle Fusion Middleware with Oracle Fusion Apps to transform their supply chain.

Tim Murnin, Director of Supply Chain talked about Boeing’s 5 year supply chain transformation journey. Boeing’s Integrated and Information Management division began with automation of critical RFQ process using Oracle BPM Suite. This 1st phase resulted in 38% reduction in labor costs for RFP. As a next step in this effort, Boeing is now creating a platform to enable electronic Order Management. Fusion Apps are playing a significant role in this phase. Boeing has gone live with Oracle Fusion Product Hub and efforts are underway with Oracle Fusion Distributed Order Orchestration (DOO). So, where does Oracle BPM Suite 11g fit in this equation? Let me explain. Business processes within Fusion Apps are designed using 2 standards: Business Process Execution Language (BPEL) and Business Process Modeling Notation (BPMN). These processes can be easily configured using declarative set of tools. Boeing leverages Oracle BPM Suite 11g (which supports BPMN 2.0) and Oracle SOA Suite (which supports BPEL) to “extend” these applications. Traditionally, customizations are done within an app using native technologies. But, instead of making process changes within Fusion Apps, Boeing has taken an approach of building “extensions” layer on top of the application.


Fig 2: Boeing’s use of Oracle BPM Suite to orchestrate key supply chain processes across Fusion Apps

2. Maximize Oracle Applications investment

Fusion Middleware appeals not only to Fusion Apps customers, but is also leveraged by Oracle E-Business Suite, PeopleSoft, Siebel and JD Edwards customers
significantly. Using Oracle BPM Suite and Oracle SOA Suite is the recommended extension strategy for Oracle Fusion Apps and Oracle Applications Unlimited
customers. Electronic Arts, E-Business Suite customer, spoke about their strategy to transform their order-to-cash process using Oracle SOA Suite,
Oracle Foundation Packs and Oracle BAM. 

Udesh Naicker, Sr Director of IT at Elecronic Arts (EA), discussed how growth of social and digital gaming had started to put tremendous pressure on EA’s existing IT infrastructure. He discussed the challenge with millions of micro-transactions coming from several sources – Microsoft Xbox, Paypal, several service providers. EA found Order-2-Cash processes stretched to their limits. They lacked visibility into these transactions across the entire value chain.

EA began by consolidating their E-Business Suite R11 instances into single E-Business Suite R12. EA needed to cater to a variety of service requirements, connectivity methods, file formats, and information latency. Their integration strategy was tactical, i.e., using file uploads, TIBCO, SQL scripts. After consolidating E-Business suite, EA standardized their integration approach with Oracle SOA Suite and Oracle AIA Foundation Pack. Oracle SOA Suite is the platform used to extend E-Business Suite R12 and standardize 60+ interfaces across several heterogeneous systems including PeopleSoft, Demantra, SF.com, Workday, and Managed EDI services spanning on-premise, hosted and cloud applications.

EA believes that Oracle SOA Suite 11g based extension strategy has helped significantly in the followings ways:

- It helped them keep customizations out of E-Business Suite, thereby keeping EBS R12 vanilla and upgrade safe

- Developers are now proficient in technology which is also leveraged by Fusion Apps. This has helped them prepare for adoption of Fusion Apps in the future


Fig 3: Using Oracle SOA Suite & Oracle e-Business Suite, Electronic Arts built new platform for order processing

3. Consolidate apps and improve scalability

Exalogic is an optimal platform for customers to consolidate their application deployments and enhance performance. Underwriter Laboratories talked about their strategy to run their mission critical applications including e-Business Suite on Exalogic.

Christian Anschuetz, CIO of Underwriter Laboratories (UL) shared how UL is on a growth path - $1B to $2.5B in 5 years- and planning a significant business transformation from a not-for-profit to a for-profit business. To support this growth, UL is planning to simplify its IT environment and the deployment complexity associated with ERP applications and technology it runs on.

Their current applications were deployed on variety of hardware platforms and lacked comprehensive disaster recovery architecture. UL embarked on a mission to deploy E-Business Suite on Exalogic. UL’s solution is unique because it is one of the first to deploy a large number of Oracle applications and related Fusion Middleware technologies (SOA, BI, Analytical Applications AIA Foundation Pack and AIA EBS to Siebel UCM prebuilt integration) on the combined Exalogic and Exadata environment. UL is planning to move to a virtualized architecture toward the end of 2012 to securely host external facing applications like iStore


Fig 4: Underwrites Labs deployed e-Business Suite on Exalogic to achieve performance gains

Key takeaways are:

- Fusion Middleware platform is certified with major Oracle Applications Unlimited offerings. Fusion Middleware is the underlying technological infrastructure for Fusion Apps

- Customers choose Oracle Fusion Middleware to extend their applications (Apps Unlimited or Fusion Apps) to keep applications upgrade safe and prepare for Fusion Apps

- Exalogic is an optimum platform to consolidate applications deployments and enhance performance

Tuesday Jun 12, 2012

Join the SOA and BPM Customer Insight Series

Summer is here! So put on your shades, kick back by the pool and watch the latest SOA and BPM customer insight series from Oracle. You’ll hear directly from some of Oracle’s most well respected customers across a range of deployments, industries, and use cases. You’ve heard us tell you the advantages of Oracle SOA and Oracle BPM. But this time, listen to what our customers are saying:

  • See Rain Fletcher, VP of Application Development and Architecture at Choice Hotels, describe how they successfully made the transition from a complex legacy environment into a faster time-to-market shared services infrastructure as they implemented their event-driven Google API project.
  • Listen to the County of San Joaquin, California discuss how they transformed to a services-oriented architecture and business process management platform to gain efficiency and greater visibility of mission critical information important to citizen public safety.
  • Hear from Eaton, a global power management company, review innovative strategies for a successful application integration implementation, specifically the advantages of transitioning from TIBCO to using Oracle SOA and Oracle Fusion Applications. 
  • Learn how Nets Denmark A/S implemented Oracle Unified Business Process Management Suite in just five months. Review the implementation overview from start to production, including integration with legacy systems.
  • And finally, listen to Farmers Insurance share their SOA reference architecture as well as a timeline for how their services were deployed as well as the benefits for moving to an Oracle SOA-based application infrastructure. 

Don’t miss the webcast series. Catch the first one on June 21st at 10AM PST with Rain Fletcher from Choice Hotels, and Bruce Tierney, Director Oracle SOA Suite.

Register today!

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