Wednesday Feb 05, 2014

Oracle AppAdvantage for Digital Experience: Delivering Consistent Multichannel Experiences

Author: Lance Shaw, Senior Principal Product Director, Oracle

The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.

The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.

We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system. Customers, business partner and employees all expect a better experience.

In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.

Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.

Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.

To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.

Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12 at 10 am Pacific/1 pm Eastern.

Register Today.

Wednesday Oct 23, 2013

Chalk Talk with John: What Does User Experience Mean to You?

Author: John Brunswick

The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis.

The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks.  This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations.

Take a look and let me know your thoughts!

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

Tuesday Oct 22, 2013

It's Coming: Chalk Talk with John

...John Brunswick that is.

Who is this John Brunswick, you ask? John Brunswick is an Enterprise Architect with Oracle. As an Oracle Enterprise Architect, John focuses on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. What's more he is pretty handy with animation and digital videos as you will see shortly. Starting tomorrow, we will host a bi-weekly column with John called "Chalk Talk with John".

In our "Chalk Talk with John" series, John will leverage his skills, experience and expertise (& his passion in digital animation) to discuss technology in business terms or as he puts it "so my ma understands what I do for a living". Through this series, John will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge.

So, be sure to tune in tomorrow and every 2 weeks for "Chalk Talk with John".


Thursday Jan 03, 2013

LADWP Transformed Customer Experience with Oracle WebCenter & Oracle Identity Management

Los Angeles Department of Water & Power (LADWP) serves 1.6 million residential and commerical customers in the greater Los Angeles area. Hear from Matt Lampe, CIO how LADWP mobile-enabled a customer service portal using Oracle WebCenter and Oracle Identity Management.

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