Written By: Juliana Button, Director - Fusion Middleware
the escalating usage of smart phones, we are already seeing mobile phones
replacing cameras, cash, maps, remote controls, boarding passes and more. Smartphone and tablet sales continue to
accelerate. IT has a clear opportunity to work with line-of-business leaders to
establish enterprise, cross-channel mobile strategies.
With keen interest in Mobility from the
Australian market, we recently hosted Breakfast Seminars in Sydney and
Melbourne with 60+ attendees in each location, to provide an update on the
Oracle Mobile Platform, and showcase some of the mobile innovations from local
Australian customers and partners.
With a highly engaged and interactive
audience in both Sydney and Melbourne, Chris Muir, Senior Principal
Mobile Product Manager at Oracle, and Ruben Garcia Mohedano, Business Integration
& Mobility Advisor at Oracle provided an excellent overview of the Oracle
Mobile Platform – Keynote
Presentation, addressing many questions on Mobile Security.
The Oracle Mobile Platform delivers one
single platform for our customer’s multi channel needs, supporting any device,
any application, any data and secured with the leading enterprise security
solution. The mobile platform has all the components and tools required to
build cross platform device-resident hybrid apps that share the same code base
across mobile OS and form factors, tools to integrate with backend data and
services, comply with existing enterprise security policies and extend for
mobile specific security requirements and provide enterprise grade deployment.
Oracle Gold Partner Colab Managing Director,
James Stocks and Echo Entertainment Portfolio Manager Hospitality, Sarah
Robinson discussed Cel+ Mobile implemented at Echo Entertainment. Colab was tasked to
mobilize key Oracle E-Business Suite (EBS) processes and integrate third party
applications through the provision of a single access point and enterprise
mobility platform. Colab delivered the
Cel+ Mobile application which provided key business processes via smartphones,
tablets and desktop with seamless integration to their Virtual Roster
The key challenge faced at Echo was to
architect a solution that allowed data and services from highly restricted and
secured internal systems, that were currently available only to those connected
within the corporate network, by either being onsite or connected through a
VPN. Oracle WebLogic Server was utilized with a standards-based security
approach. Web Services were written using the REST protocol to expose E-Business
Suite functionality which provided the performance required for the mobile
application. Oracle E-Business Suite SDK for JAAS authentication was used to
authenticate and authorize users.
From an organizational perspective, there were
varied technical capabilities across the organization. Many users did not have
English as their first language, and many users could not access or did not
have smart phones or tablets and were unfamiliar with the general concepts,
navigation and the user interface. This
demanded that the Cel+ Mobile user experience be highly intuitive with an easy
to use interface that adopts common design patterns found in consumer
applications. Additionally, Cel+ Mobile was rendered for desktop so that those
users that did not have a smartphone or tablet could still access the system
from a home computer.
ADF, with its MVC architecture, was the framework selected for the web-based
application and this made the transition to ADF Mobile a seamless process where
the experienced developers were able to reuse their existing Oracle ADF skills
and apply them to Oracle ADF Mobile development. Check out the presentation
or read the full case-study here.
Oracle Gold Partner Intelligent Pathways
Founder and Lead Architect, Gary Crosby, discussed Jetstream, implemented as application
system “RED” at Qantas. Jetstream is a mobile solution that enables rapid guest recognition, fast
customer recovery and electronic operational reporting in the air. Jetstream has three applications, Cabin,
Forms and Ground, which connect to the Jetstream Ground Server.
Jetstream Cabin integrates with reservation and departure systems, as well as CRM,
operations and crewing systems to bring current data into the cabin. Jetstream
Cabin enables electronic capture of passenger and operations data in the air,
and sends this back to ground systems on completion of the flight. Jetstream Forms enables users to gather and share data
via an electronic form on a mobile device. Completed forms are submitted back
to the airline for operational reporting. Jetstream
Ground is a mobile application used by staff within the
airport. It provides users with real time flight and passenger information at
the kerb side, lounge, check-in and gate.
The solution uses Oracle SOA Suite to implement
the Jetstream services, running on Oracle WebLogic Server, and empowers cabin
crew to deliver seamless one-on-one customer service. Check
out the presentation
or watch one of the Qantas customer testimonial videos – YouTube | YouTube.