Tuesday Oct 21, 2014

Coming from OOW - Automating Financial Processes in PeopleSoft, E-Business Suite

At Oracle OpenWorld earlier this month, I had the opportunity to moderate a customer panel to discuss how to automate financial processes for Oracle E-Business Suite and Oracle PeopleSoft in a scalable, efficient manner.

The panel was aimed at Application IT as well as Line of Business attendees who are looking to undertake similar implementations. With that in mind, our invitations to speaker panelists were rather deliberate. Not only did we have representation across industry and geography, our panelists' roles within their organizations were different enoguh to provide  both technical and business perspectives. For our panel, we had Michael Stevens who is the Financial Services Initiative Lead at Lend Lease Corporation based in Australia, Doris Wilson from National Express Corporation (NEC) who represented the Application IT side of the house on our panel and Michael LaPlante, Director of Business Process Improvement at National Academy of Sciences (NAS) based in Washington DC.

The business drivers for the three were industry centric. Lend Lease has offices all around the world and because of their business, they need to ensure expedient processing of supplier invoices. Different geographies for Lend Lease meant different invoice templates so it was important to find a solution to reconcile structured and unstructured data. The company went with Oracle WebCenter Capture to scan the invoices, WebCenter Forms recognition to reconcile structured and unstructured data from the invoices while storing the electronic content with WebCenter Content complete with data sync with Oracle E-Business Suite. To enable integration and smoother process management, the company has implemented Oracle SOA Suite. Michael is currently globe-trotting to take these regional implementations live, keeping in mind the regulatory nuances for each region.

Doris did confirm that the implementation request and the solution selection was directed by her finance team counterparts. But to ensure that the implementation was consistent with Oracle E-Business Suite (EBS) and the rest of the applications infrastructure at NEC, Doris and her team got involved. The company needed to minimize paper invoices and automate invoice processing so they could free up their resources to do more meaningful work. The company uses Oracle E-Business Suite extensively for most of its operational needs. Oracle WebCenter Suite and Oracle SOA Suite were the obvious choices given the interoperability and proven integration. With the implementation, NEC was able to automate one of the most tedious processes in their company's finance operations, eliminating the need to even have handwritten signatures and GL account coding. The digital invoice images were then clipped to invoice in EBS making tracking and processing faster and relatively easy while giving visibility to AP liability dollars at month-end. And final resource investment count: 5.5!

NAS is not your typical organization with a not so typical vendor and customer model. True to its distinction, Michael LaPlante and team approached this project quite scientifically. A thorough analysis helped them select which financial processes when automated would provide the most (and near term) return on investment. Invoice processing won hands down. NAS implemented Oracle Webcenter and Oracle BPM Suite to automate invoice processing for PeopleSoft. The project took 13 months to implement with the company hitting the break-even point within 11 months, savings coming in the form of time investment of 8 full time employees! The biggest hurdle for them - change management. Once they got their users on the standardized approval process flow, it was relatively smooth sailing from there on. The ROI increases with every workflow process they now add after AP. Aside from savings in disk storage and offsite storage costs, the company is realizing significant efficiencies in searches, reporting and of course having better visibility. With that under their belt, the NAS team may be looking at tackling the HR processes next.

The three customers on the panel discussed leveraging middleware technologies to complement with EBS or PeopleSoft implementation to automate financial processes and extend the value of their existing investments. That's AppAdvantage; that's technology at work.

The panelists experiences were rather rich and the session provided valuable insights. Hope you found the summary useful as well. If you need more information and have follow up questions, do reach out to use and we will aim to get you answers as quickly as possible.


Tuesday Dec 24, 2013

ACE Director Discusses Oracle AppAdvantage Use Case for Improved User Experience

Author: Debra Lilley, ACE Director

Oracle AppAdvantage is about understanding the gains an Oracle applications customer can derive by using some or all of the Fusion Middleware stack. One of the areas where we are seeing a lot of adoption is being driven by mobile, not only to access your applications on the go but in a more simplified and easier to use experience for perhaps the casual user.

There is no better example of how this adoption can work than in Oracle’s own applications. If you attended Open World you would have seen the simplified UI that is the main enhancements of Fusion Applications Release 7. The Oracle user experience team have done phenomenal work understanding how users can benefit from a springboard entry into their applications. All of the simplified UI is written using ADF mobile.

However it is not only Fusion Applications that can benefit from these enhancements and the example I want to talk about is PeopleSoft Campus Solutions. I was once a PeopleSoft user (emphasis on the once) and I experienced first-hand where simplified UI would be great the casual user. In 2008 my daughter was at her first year of university and had gone to Australia for a placement year where she did an internship with the Australian Outward Bound. Her first trip into the Bush coincided with the day that the first-year exams results were available online, however she did not have Internet access. She rang me and talked me through the access process to her University system (no comments about security please). When I logged onto the system it said welcome to Oracle, and then the next click took me into the PeopleSoft homepage, and even at this point I thought the harmonisation post acquisition not being complete was a missed point, simple but something that good user experience will avoid. Anyway, back to the story. I eventually navigated through the system and finally found her results and am glad to say she passed. This process took quite a while because the navigation meant I had to go through her account and drill down into her modules and then drill down into the exam results.

But things move on and last year I had the honour of being a keynote speaker at the higher education user group international conference in London and I listened to the Oracle executive explain plans for the next release that would include a simplified UI or kiosk type entry point into campus solutions. I was able to explain more about how this would work by demoing the release’s even simplified UI for Fusion Applications on my tablet. And as was expected the audience liked what they saw. This springboard entry point is now available in production and there is lots more information available for campus solution users.

In this AppAdvantage example, Oracle have added or enhanced an existing application using the Fusion Middleware stack, in this case ADF mobile. Is there a process that your organisation would benefit from being simplified, available from a kiosk, or on a mobile device? Not only can you use ADF mobile with your application but the UX team have shared their design patterns that they developed with all developers including yours through OTN. This will ensure that you can quickly develop applications that not only can be deployed across multiple devices using the ADF framework but have the same look and feel as the Oracle applications thanks to their considerable investment in what works best for users.

Has your organisation created any simplified UI with your applications? If so share your story with other readers of this blog. And participate in my survey on this topic.

About the Author:

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts.

Wednesday Aug 07, 2013

Embracing Situational IT


Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.

With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations.

Rick will be hosting the IT Leaders Editorial on a regular basis.


Confession: I am neither a technologist nor a long term IT professional, having spent the first two thirds of my 40 year career in manufacturing and supply chain, before first entering IT in 1997 as the supply chain technology lead in a global ERP roll-out. I still remember my early impressions of the IT profession, both positive and negative. To be clear: I see many more of the former than the latter; this is an industry that thrives on energy, innovation and the creation of new and disruptive things that change the way we live, work and play.

I did, however, have two critical observations at the outset though that have stayed with me for the past 15 years:

  • We continually believe that we know everything and that we are right all the time. Not only collectively but also individually. Consensus often seems to be a case of having an opinion and then convincing everyone else that it is right.
  • We lean towards binary thinking; believing that there are always distinctly right and wrong ways to do things; that software technologies would work as designed in all situations as long as they were implemented correctly.

During my manufacturing years I was trained in ‘Situational Leadership’, popularized in the late 1970’s by Paul Hersey and Ken Blanchard, co-authors of the Management of Organizational Behavior. This ground breaking research, now in its 10th edition, holds that there is no clear right or wrong style of leadership; that effective leadership is often defined to one’s surroundings such as organization, tasks and culture. Oh, to be certain, there are standardized norms with which we all must comply, both legal and ethical, but beyond those, our behavioral norms and the situation involved guide how we lead. Might this also extend to the way we manage technology?

I considered this the other day when I was going through my archives and came across a December 2009 white paper from PricewaterhouseCoopers entitled The Situational CIO. It left a strong impression on me then and is still relevant today. Information Technology management is simply not a binary exercise, as most CIO’s instinctively realize. In observing that CIO’s must continually navigate between three apexes: IT Operations, Sourcing & Orchestration, and Strategy, the research quickly focuses its attention on a key constraint facing CIO’s, the growing impact of earlier generation, inflexible enterprise systems in situational world:

“At least that’s (re: navigating between the three apexes) the theory. The reality is that keeping the lights on will remain difficult for years to come, given the billions of dollars worth of installed systems that cannot simply be swapped for the standard, turnkey tools that vendors are promising. Yet the CIO who stays too focused on these technologies will be in danger of becoming obsolete or unemployed. Keeping the lights on is expected but not valued until big problems occur, in which case the company usually looks for a new CIO.” (The Situational CIO: IT Problem Solver, Cost Cutter, Strategist. PricewaterhouseCoopers, December, 2009).

It is for reasons such as this that Oracle’s Fusion Middleware team is this month launching Oracle AppAdvantage, an external program focused upon ”the incremental value gained by Oracle Applications customers with Oracle Fusion Middleware”.

Due to the breadth and depth of Oracle Fusion Middleware platform, and the fact that it is increasingly compatible with Oracle Applications including E-Business Suite, PeopleSoft, JDEdwards, Siebel and Oracle’s core Industry applications such as Oracle Health Sciences E-Clinical Solutions and our Oracle Banking Platform, enterprises now have an achievable opportunity to continually navigate the need to simultaneously lower costs, create business value and realize their strategic visions.

With AppAdvantage, Oracle customers can maximize the value of Oracle Applications with Oracle Fusion Middleware by adopting a pace layered approach.

1. Standardize and consolidate core Enterprise Applications, removing invasive customizations and costly workarounds.

2. Move business specific processes and applications to the Differentiate Layer, thus creating greater business agility with process extensions and best of breed applications managed by cross- application process orchestration.

3. Drive business innovation by connecting people, information, and applications anywhere, anytime. Treat this as an Innovation Layer, with capabilities that transform organizations

4. Simplify IT by minimizing complexity, improving performance and lowering cost with secure and reliable systems across the entire Enterprise.

For an extended view on this subject read the whitepaper I just finished: IT – Business Alignment Why We Stumble and the Path Forward. Next month I’ll be discussing AppAdvantage in more detail and how we’ll be showcased at Oracle Open World.


Sunday Aug 04, 2013

Partnering With Your Applications. The Oracle AppAdvantage Story.


“But that’s like saying a smartphone is good for making and receiving phone calls” said Howard Beader, senior director of product marketing for Oracle Fusion Middleware, when I recently sat down with him to discuss the role of middleware as a foundation for business innovation with enterprise applications and follow-up on his recent update in Middleware Minutes. Howard’s point was that Oracle Fusion Middleware is much more than an application infrastructure foundation or the platform for Oracle Fusion Applications. “Leverage Oracle Fusion Middleware to enhance and extend the value of your business applications and you will realize the potential of the innovation platform. And, that is what Oracle AppAdvantage is all about.”

Here is the excerpt of my recent conversation with him on Oracle AppAdvantage.

Q. Has the role of middleware evolved over the course of these years?

Howard: Traditionally middleware has been referred to as the “glue” or “plumbing” that connects two sides of an application and passes data between them. But that’s just half the story. When you start to think about your business applications in mobile, social, cloud and big data context, the only way you can avoid bringing in customizations or making changes to your core-ERP systems is by using standards-based middleware technologies and leveraging middleware as the business application development platform. And it is those use cases that we talk about in Oracle AppAdvantage.

Q. What is Oracle AppAdvantage?

Howard: Oracle AppAdvantage is the approach Oracle Applications customers can take to extend and enhance the value of their existing investment across all Oracle Applications including E-Business Suite, PeopleSoft, JD Edwards, and Siebel.

Based on your immediate need(s), whether that is extending your applications to mobile devices, building a customer self-service portal, creating a dynamic collaboration front with partners, taking applications to the cloud or securely extending them to serve your specific needs, you can take the extension or customization work out of your applications and seamlessly extend with Oracle Fusion Middleware technologies as required. Plus, middleware ensures zero downtime for your applications during upgrade and migrations; something that we all passionately care about.

So, with Oracle AppAdvantage, you are using IT to achieve business objectives by combining the power of Oracle Applications and Oracle Fusion Middleware solutions to simplify your IT infrastructure, differentiate from competition and innovate for the future by embracing new technology trends.

Q. Can you elaborate, how does Oracle AppAdvantage help align IT and business initiatives?

Howard: In my conversation with executives of our customer organizations, regardless of industry or region, there seems to be one common objective – improve our company’s bottom-line. You do that by one, creating business value and two, decreasing the total cost of operations (TCO). Oracle AppAdvantage allows you to use and extend your business applications to create business value for your organization and, at the same time, take the customization and management burden out of core applications and into the “process” layer leading to dramatic reduction in the cost of operations.

Oracle AppAdvantage takes a layered approach to aligning IT strategy with business strategy – Simplify IT, Differentiate from others in the industry and Innovate for business growth.

Q. Can you please provide examples of the layered approach with Oracle AppAdvantage?

Howard: Sure. Much thought has been given to how we create value for Oracle Applications customers. Where our customers are looking to Simplify IT, they are focusing on real-time data integration for maximum performance and availability and ensuring zero downtime during upgrades and migrations, enforcing secure, centralized access across all applications and leveraging engineered systems for higher reliability, reduced TCO and streamlined IT support.

Opportunity exists for businesses to Differentiate from competition by offering value-added services. These you do by developing and extending your composite applications to create value, bringing agility to your business by modeling at the business processes level or by leveraging cloud and on-premise deployment as dictated by the business needs.

To bring Innovation to bear and stay ahead of the industry, organizations might be looking to enable mobility – extending their services via mobile, creating exceptional user experiences with online engagement and offering intuitive, streamlined self-service for employees, partner or even your customers.

Each of these layers are, thus, supported by a breadth of business value entry points designed to impact cost reductions and/or fuel business growth.

Q. What, according to you, are the 3 most compelling things about Oracle AppAdvantage?

Howard: You will find that Oracle AppAdvantage is unique in 3 respects:

1. Oracle AppAdvantage offers guided paths for organizations looking to leverage their existing investment in Oracle Applications and extending it to create value in a manner that is scalable and sustainable. You can choose your own path across a myriad of ways. We have highlighted 9 of the most common business value entry points. There is no throwaway work involved.

2. This truly is a program that aligns IT spending and resources with business objectives and demands. For example, if your goal is to improve customer satisfaction and better the engagement model, you would look at how to better your online engagement and/or self-service model. With Oracle AppAdvantage, you are able to show a direct correlation between your IT investment and business growth.

3. As part of the Oracle AppAdvantage program, we are building an AppAdvantage IT Leader network to showcase industry thought leadership and their innovative thinking. The idea is to build models for other organizations to leverage and emulate based on their business objectives. This should allow for cross-pollination of ideas and overall industry development.

Q. How do you recommend organizations get started with exploring if Oracle AppAdvantage is the right fit for them?

Howard: Knowledge is power. Please arm yourself with information on Oracle AppAdvantage program, the philosophy and the alignment with your business objectives. A good place to start would be to browse http://www.oracle.com/appadvantage and download our latest White paper: IT-Business Alignment: Why We Stumble and the Path Forward (PDF). Then, I suggest, you take a look at the Readiness Assessment there and get engaged in a strategy discussion with the experts.

Q. Would we hear more about Oracle AppAdvantage at Oracle OpenWorld?

Howard: Absolutely. We recognize that leveraging IT to create business value is a need that most organizations have and Oracle is honored to be a partner in your business transformation journey. We have an entire track of sessions dedicated to Oracle AppAdvantage at Oracle OpenWorld this year. And, you’ll hear about it across middleware and applications discussions and sessions. Over the course of next few weeks, my team will start to share comprehensive guides that should help you find the sessions, experts and resources on Oracle AppAdvantage while at Oracle OpenWorld and online.

Thank you, Howard, for spending some time with us and sharing information on Oracle AppAdvanatge and giving us some insights on what keeps you and the team busy nowadays.

Here are the quick links to materials on Oracle AppAdvantage that Howard alluded to during his interview:

Visit Oracle AppAdvantage webpage

Get started with the Readiness Assessment guide

Download the informative whitepaper: IT-Business Alignment – Why We Stumble and the Path Forward

Wednesday Jul 31, 2013

Middleware Minutes with Howard Beader - August Edition

It’s been a while now since I have blogged myself and given the importance I have placed on the social channel, I thought it was time to reacquaint myself with the wonderful world of blogging.

First let me introduce myself, I am Howard Beader and I lead the Oracle Fusion Middleware product marketing organization. Basically this means my team is responsible for creating all the online marketing content and activities across the Fusion Middleware Suite, and for all the content you see at our in-person events. As you can imagine, we are involved heavily in driving new product launches, in Oracle Open World and of course in driving our social media activities across all these various assets including the blogs, Facebook, LinkedIn and Twitter.

For those of you that may not be aware, Oracle Fusion Middleware includes a complete portfolio of market leading products including Oracle Weblogic Suite, Oracle Coherence, Oracle SOA Suite, Oracle BPM Suite, Oracle Data Integration, Oracle GoldenGate, and Oracle WebCenter. Also rolled into this area are our Developer tools, Master Data Management and Java.

As I am sure you have heard many times by now, the world is becoming “Mobile”. Well, let me be one of the first to assure you, that this is most definitely the case and the time has truly and finally come for enterprise mobility. For those that have known me for a while, they know that I have been involved in helping enterprise customers mobilize their enterprise systems for almost 13 years now, yes… even before there were smart phones! As I write this, perhaps I should ask my children if they remember time before the iPhone and how we had to actually pressed real buttons on a cell phone in order to dial a number or that there was no texting, tweeting way back then. Okay, back to the story - at that time, “way back then” in 2000, the devices were under powered, the network was not yet capable of managing the speeds for the data required, the IT infrastructures were not optimized to support service based integration and we didn’t know what we know today about user experience design. Fast forward to today, can you imagine not being able to check email every 15 seconds, or the same with Facebook?

It should be just as easy for a salesperson to check on a customer’s order, for a service person to log in and order a replacement part for a repair order, or for an executive to look at her management dashboard and know that the company is on track to hit their targets. These types of capabilities are expected today across anywhere on any device, 24/7 and a required part of being competitive in today’s economy. Enterprise mobility is a focus area for Fusion Middleware in FY14, and one that you will see lots of activity around, so definitely keep your eyes peeled for more.

Another area of focus is cloud. Specifically, we are seeing customer interest in a number of areas including platform as a service, PaaS, and this, of course, is another top focus area for Oracle and for Fusion Middleware in FY14.  We are excited by the latest release of our Cloud Application Foundation and hope you have the opportunity to learn more by checking out the latest webcast.

Cloud integration is a hot topic, customers are always asking for the best solution to integrate their cloud solutions with their on-premise applications.  In a survey that Oracle conducted we found that a stunning 64% said they were unable to integrate their cloud apps with other enterprise apps. More information on cloud integration and the study can be found here.

Fast Data is an exciting topic that we introduced at OpenWorld last year, and is an area that we are continuing to see tremendous interest in across our customer base. Fast Data is a complimentary approach to Big Data for managing large quantities of “in-flight” data that helps organizations get a jump on those business-critical decisions. Fast Data is the continuous access and processing of events and data in real-time for the purposes of gaining instant awareness and instant action. You will be seeing much more from us in this area, but if interested feel free to check out our Fast Data article on Forbes located here.

Mobile, Cloud, Big/Fast Data are all top of mind initiatives we are hearing from our customers and partners. Oracle Fusion Middleware provides significant benefits across these areas and more especially for our application customers. In FY14, we have developed a focused program, Oracle AppAdvantage, to help our customers maximize their investments across Oracle Applications.

With Oracle AppAdvantage we are addressing the topics we are hearing from our application customers. As an example, our customers often ask - I have E-Business Suite Peoplesoft, JD Edwards and or Siebel, how can we develop more agile processes, how can we optimize our platform, how can we have better engagement with our customers, employees and partners, or how can we mobilize our applications to name just a few. The answer is... Oracle AppAdvantage!

Stay tuned to learn more about the program, and if you are coming to Oracle OpenWorld in San Francisco you will hear a lot more about the above topics across our Oracle Fusion Middleware sessions, hand-on labs and demos so if you are there stop by and say hello we definitely want to hear from you!

Friday Jul 12, 2013

My 15 Year Journey to The Truth

Editorial by Rick Beers


Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb. With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis.

Yogi Berra, the great New York Yankee catcher and prognosticator once uttered: “You can observe a lot by watching”; a wisdom that can easily be adapted to “You can hear a lot by listening”. I was reminded of that during a recent CVC with an Oracle customer, a leading global information and communications technology (ICT) solutions provider. For those not familiar with CVC’s, an abbreviation of ‘'Customer Visitor Center’, they are executive level sharing sessions between Oracle and individual customers. They are ideal opportunities for us to not only present Oracle’s vision, strategy and direction but also to sit back and listen to our customers’ perspectives and learn from them. And at times, pick up some insights we may have forgotten that can still be of value, which I was soon to learn.

The focus of this particular CVC was on Supply Chain Management, and it brought me back to my roots, before my career took an unexpected and welcome shift towards IT. I did a bit of research on this particular customer before the CVC and noticed that they were members of the Supply Chain Council, a global nonprofit organization whose ‘framework, improvement methodology, training, certification and benchmarking tools help member organizations make dramatic, rapid, and sustainable improvements in supply chain performance”. Organized in 1996 by Pittiglio Rabin Todd & McGrath (PRTM) and AMR Research, the SCC initially included 69 voluntary member companies, and I was fortunate to be among them as the SCC took shape. The SCC developed, and still maintains, the Supply Chain Operations Reference (SCOR) model, which describes the business activities associated with all phases of satisfying a customer’s demand.

SCOR consists of 5 supply chain steps: Plan, Source, Make, Deliver and Return. The model itself is organized around primary supply chain management processes, and public and enterprises use the model as a foundation for global and site-specific supply chain process and technology projects, and for measuring their effectiveness.

Source: SCOR 10 Overview, Supply Chain Council

Which brings me back to the CVC. During my presentation I mentioned the SCOR model and I was asked my opinions of it. Not the type of question I had expected, given my current focus on Fusion Middleware as a transformational capability. But I listened, paused, dusted away the cobwebs and took a stab at it and in the process learned where I had been wrong 15 years ago.

I was a charter member of the SCC and had early input on SCOR’s ‘Plan, Source, Make and Deliver’ framework (‘Return’ wasn’t added until a later version). I had a fundamental disagreement which led to my eventual disinterest. I felt that Order Management’s front end processes were under-represented; that SCOR focused too heavily on the Fulfillment side and not enough on the Customer-Facing side (for example: the term ‘Deliver’). The response was that Supply Chain Management needed to focus on ‘execution’, not ‘customer management’. I thought this a big disconnect considering the way organizations were constructing their Order to Cash end to end processes through Enterprise Resourcing Planning systems (ERP), which were just beginning their proliferation in those days.

Within ERP, ‘Order to Cash’ encompassed both order management and order fulfillment (logistics). To illustrate, I found a logical reference model I created then to make my case:

In this view, customer facing processes such as Order Promising and Customer Response were part of Supply Chain Management; they simply had to be. Our direction at the time in creating tightly integrated end to end processes within ERP required it. There was no other way for these processes to be architected. This was short sided of course, as Tom Siebel would soon illustrate with Salesforce Automation and then CRM, but I didn’t realize it at the time.

The Supply Chain Council held firm though in their belief that the focus of SCOR should be on execution, and in the case of Order Management, only on those processes that lead to the creation and delivery of the product or service. I thought this wrong and essentially checked out of the SCOR creation process.

Well, I now see that the SCC was right on all levels. Customer facing activities should not be part of an end to end order management process; as we all found out, this creates an ‘inside out’ approach to customer management rather than ‘outside in’. Customer management became defined and limited by internal execution rather than by the need to develop and nurture healthy, sustaining customer relationships.

This condition gave rise to CRM in the late 1990’s. It was slow going for a while, since most of the enterprise systems industry was focused upon ERP’s broad-based roll-out in advance of Y2K. The next decade saw steadily increasing interest in CRM for relationship management as well as for customer marketing but there was one major flaw that prevented its practical usefulness within a supply chain fulfillment process: the lack of open integration through which processes could transact across CRM and ERP. Finally though, Service Oriented Architecture technology developed to the point where cross platform process transactions and information flows permitted the process rationalization of CRM and ERP’s order fulfillment processes.

Creating customer friendly and agile order management processes outside of ERP and integrating them in an orchestrated way into a single ERP system can be achieved by leveraging Oracle Service Oriented Architecture. But Oracle’s ERP (E-Business Suite, PeopleSoft, JDEdwards) customers have the opportunity to achieve their future state now, with ‘Distributed Order Orchestration’, a Fusion Application, integrated through Fusion Middleware into their Oracle ERP.

The Supply Chain Council was right all along, and it only took me 15 years to understand. And all I had to do was listen to a valued customer to know the reason.


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