Monday Aug 10, 2015

Oracle Mobile & PaaS @ Gartner Catalyst, San Diego

Even by Silicon Valley standards, the weather down here in San Diego is always amazing. If you're fortunate to be here attending Gartner Catalyst, and thinking about your cloud & mobile strategy, you should attend Oracle's presentation noted below, presented by Oracle VP, Siddartha Agarwal on Tues, Aug 11 @ 10:05AM, Seaport A, Second Level. 

And during the break around noon, stop by our booth where you can learn more about Oracle's lasted offering where cloud meets mobile, Oracle Mobile Cloud Service

Accelerate Your Digital Transformation with Oracle Mobile & Platform as a Service

Siddartha Agarwal on Tues, Aug 11 @ 10:05AM, Seaport A, Second Level.  

By year-end 2015, half the world’s population will have a powerful computer in their pockets - their mobile phone. To engage with these always-on consumers, organizations must deliver efficiencies that include scalable development & deployment, fast delivery of enterprise class cloud & mobile apps with seamless integration and rapid workload portability of cloud & on premise investments. Start your digital journey with the Oracle Cloud Platform and achieve eye-popping results in record time.

Wednesday Jul 29, 2015

TekStream Streamlines Client Project Delivery with Oracle Documents Cloud

Read this latest announcement from Oracle to find out more about how TekStream Solutions, a solution services company in North America streamlined project management and administration and improved client project delivery with Oracle Documents Cloud Service, an enterprise-grade cloud collaboration and file sync and share solution. Learn how, within the first month of its use, TekStream was able to cut project administration costs by 30% and reduce complexity to not only drive client results faster but also provide a superior project experience to both its consultants as well as its clients.

And here's a brief video with Judd Robins, executive vice president, Consulting Services of TekStream Solutions as he discusses the specific areas where they were looking to make improvements and how Oracle Documents Cloud enabled easy and yet secure cloud collaboration not only among its consultants who are always on the go, but also with its clients.

To learn more about Oracle Documents Cloud Service and how it can help your enterprise visit us at cloud.oracle.com/documents.

Monday Jul 27, 2015

Mobile, Fast and Simple with Oracle and Xamarin!

Dear Customers and Partners:

Did you watch the Oracle Mobile Cloud Service Launch?  In case you missed our webcast:


Introducing Oracle Mobile Cloud Service

Part 1: Keeping Mobile Simple
Part 2: Pella Creating a Better View
Part 3 Go Native Fast with Xamarin

WATCH IT NOW, CLICK HERE
 WATCH IT NOW, CLICK HERE

Visit cloud.oracle.com/mobile learn more.

MARK YOUR CALENDAR ... On July 29 at 9:00 AM (PST), Tune in to the next Xamarin and Oracle webcast:

LIVE WEBCAST:

Enterprise Mobile Success with Xamarin and Oracle

Hear From: 

  • Michael Facemire, Principal Analyst, Forrester Research

  • Suhas Uliyar, Oracle VP of Mobile Strategy Product Management
  • Steve Hall, Xamarin Director of Enterprise Mobility

Join Oracle and Xamarin technical executives, and leading Forrester Analyst Michael Facemire as they discuss the Xamarin and Oracle partnership, its impact on enterprise mobility, demo the Oracle MCS SDK in action, and close with audience questions.

Xamarin and Oracle have partnered to give enterprises a fully native, end-to-end mobile development solution. Now, developers can add the Xamarin SDK for Oracle Mobile Cloud Service to their native Xamarin apps, easily integrating with Oracle MCS for robust backend access, including enterprise security, push notifications, authentication, backend integrations, data storage, diagnostics, and analytics.

CLICK HERE TO REGISTER
CLICK HERE TO REGISTER
CLICK HERE TO REGISTER


Visit xamarin.com/oracle to learn more.

See you soon!



Thursday Jul 23, 2015

Middleware Newsletter on PaaS Launch, Mobile, Process and Integration Cloud

The July edition of Oracle Fusion Middleware newsletter is now out. Coming on the heels of our big PaaS launch where Oracle Executive Chairman of the Board and CTO Larry Ellison announced over 24 new Cloud services, as new additions to the Oracle Cloud Platform, this newsletter is chock full of information on Oracle's recently announced PaaS services and the broader portfolio. This newsletter edition focuses on Oracle PaaS solutions -  a comprehensive, integrated suite of services that make it easier for developers, IT professionals, business users, and analysts to build, extend, and integrate cloud applications.

Get to know our recently announced Oracle Mobile Cloud, Oracle Integration Cloud and Oracle Process Cloud Services in more detail and find out how these complement our complete portfolio of PaaS solutions that include Oracle Java Cloud, Oracle Developer Cloud and Oracle Documents Cloud Services, among others.

And as always, we have a whole set of news resources, product and solution materials, information on upcoming web and physical events, training and more so get your cup of coffee and get reading. We recommend that you subscribe to our bi-monthly newsletter so you are always in the know.

Happy reading!


Tuesday Jul 21, 2015

Get to Know the Latest Features in Documents Cloud Service

While it is seamless for our Oracle Documents Cloud Service users as the updates are automatically pushed out without the users or customer organizations having to do anything at their ends, we thought you may want to learn about what additional features and capabilities we have pushed out with the latest release of Oracle Documents Cloud Service and why Oracle's cloud collaboration solution is fast becoming an industry benchmark. Our product expert and member of the product management team, Ellen Gravina discusses.

by: Ellen Gravina, Principal Product Manager, Oracle Documents Cloud Service

Oracle Documents Cloud Service was upgraded to include the latest features for our web, mobile, and desktop clients. Features include:

Oracle Documents Presenter

Wow your customers and prospects with beautiful presentations that deliver maximum impact and results!
• Present PPTs, review PDF documents, play videos, and use many more presentation formats.
• All your presentations are stored on your tablet–no need to find a WiFi hot spot.
• Author presentations by organizing material in folders on your desktop. Customize the look to your brand by using folder background and icon images.

Multiple Account Support
• Synchronize content from multiple accounts to your desktop.


• Access content from multiple accounts on your mobile device. 



Enhancements to Public Link Policy

• Administrators can set a maximum role allowed for public links.


• Folder owners can disable public links on a per-folder basis.



Customize Oracle Documents with Your Own Branding

• Change the logo in the header.
• Control where users look for help, share feedback, and get information about client downloads.




iOS Touch ID Support
• Make use of your fingerprint to protect access to your content.
• Available in the native mobile app and Oracle Documents Presenter app.


Access Version History from Your Mobile Device
• View old versions of a document.
• Delete old versions.
• Make an old version the current version.


Enterprise Installation Support for Desktop Client
• Roll out the Desktop Sync Client software to multiple client machines with the help of the EXE and MSI installer packages.
• Deploy the MSI installer through Active Directory’s group policy.
• See the Administrator’s Guide for details.

Learn More
Check out the Oracle Documents Cloud Service Getting Started page to learn more. And visit cloud.oracle.com/documents  for additional solution and market information.

Questions?
Please contact Oracle Support for any support questions.  Feedback is always welcome in our Documents Cloud Service discussion forum.


Monday Jul 13, 2015

Dev Tools for Oracle Mobile Cloud Service

You've undoubtedly read about Oracle  latest cloud service, Oracle Mobile Cloud Service (node.js, built in mobile services, mobile analytics, life cycle management, server side elopement) If not, go to cloud.oracle.com/mobile and check out the introductory videos and more.

What about the mobile clients you ask? What about tool support? Eclipse, one of the most popular IDEs on the planet? Well, yes, as a matter of fact, Oracle Enterprise Pack for Eclipse recently announced support for Oracle Mobile Cloud Service, along with its already established support for Oracle Mobile Application Framework - which by the way, the apps can be deployed to iOS and Android.  That's right, Eclipse, development to iOS and Android, with integrated support for Oracle Mobile Cloud Service.  You can read Greg Stachnick's post here.

But wait! You ask, what about me?  In a .NET shop...coding in C#. What about me? Well, our friends at Xamarin recently announced their new Xamarin SDK for Oracle Mobile Cloud Service. Apparently they've got some cool technology for developing native mobile apps of iOS and Android, with C#.  How cool is that?  And doesn't that sound familiar?

Quick links:

We're just getting started. You know, it's more than just technology... it's really about the enterprise ecosystem that Oracle has been working on for some time.  I'd say - the whole enchilada tastes so much better than the individual ingredients....I just made that up, so I'must be hungry. Nuff said, there's more coming down the line, so stay tuned.

Follow @OracleMobile

Sunday Jul 05, 2015

From the Cloud Launch - Focusing on Mobile, the Other Side of the Proverbial Coin

No doubt you tuned into the recent Oracle Cloud Platform as a Service (PaaS) launch. Lots of new and exciting cloud based offerings including:

  • Oracle Database Cloud - Exadata Service
  • Oracle Archive Storage Cloud Service
  • Oracle Big Data Cloud Service and Big Data SQL Cloud Service
  • Oracle Integration Cloud Service
  • Oracle Process Cloud Service

And last but certainly not least Oracle Mobile Cloud Service! The Cloud is touching every facet of IT infrastructure - and the other side of the coin, that's Mobile, which is changing the interfaces to all those systems.  Mobile is the new first screen, overtaking television and growing. The web browser reached hundreds of millions of people, but yet somehow, Mobile has taken it 10X, a magnitude greater than before, reaching billions of people. It's predicted that by 2020, 80% of the world, will have a smartphone.


Get a quick intro into Oracle Mobile Cloud Service in the following easy on the eyes, mind sharpening assets:

  1. Watch the overview video here (< 3min), it's the main video on the page
  2. Watch the subsequent videos (< 1 min each) in the Learn More tab
  3. Read the eBook, the big eBook button on the page ;-)

Then get down to business in strengthening your mobile strategy by simplifying mobility.

Follow @OracleMobile 

Friday Jun 26, 2015

Oracle Cloud Platform as a Service Launch

Oracle announced more than 24 new platform and infrastructure services for the Oracle Cloud Platform on June 22, 2015. The new cloud services will help developers, IT professionals, and business users build and extend cloud applications.  Watch highlights from Oracle Cloud Platform 2015.



  • Hear Larry Ellison, Oracle Executive Chairman of the Board and Chief Technology Officer, announce the new Oracle Cloud Platform Service
  • Hear Thomas Kurian, Oracle President of Product Development, discuss the details of Oracle's new Cloud Platform Services
  • Watch the panel discussion, moderated by Steve Daheb, Oracle, and featuring Accenture, Avaya, JDSU and Pharmavite from the live Oracle Cloud Platform launch
  • Listen to theCube interviews by John Furrier and David Vellante of SiliconANGLE with Oracle customers Avaya, Calix, JDSU and Pharmavite
  • Plus Go Deep and view Oracle Cloud Platform Services deep dives featuring Oracle customers
    • Pella: Creating a Better View with Oracle Mobile Cloud Service
    • Oracle Integration Cloud Service deep dive featuring JDSU and Global Foundries

Watch for more on the Oracle Cloud Platform launch on the Oracle FMW blog.

Thursday Jun 25, 2015

Submit Your Nominations for the 2015 Oracle Excellence Awards

The call for nominations for the 2015 Oracle Excellence Awards for Oracle Fusion Middleware Innovation is currently underway with a deadline of July 31. The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value. This year, the awards will recognize customers across nine distinct categories:

PaaS Cloud

Mobile Platform

Big Data and Business Analytics

Security

Oracle Exalogic Elastic Cloud

Oracle Cloud Application Foundation

Oracle Service-Oriented Architecture

Oracle WebCenter

Oracle Business Process Management

If you are using Oracle Fusion Middleware in innovative ways to achieve significant business value, submit your nomination by Friday, July 31, 2015, for a chance to win a FREE pass to Oracle OpenWorld 2015 (October 25-29) in San Francisco, California. Award winners will be showcased at Oracle Open World 2015, get a chance to mingle with Oracle executives, network with their peers and be featured in Oracle publications.

Customers and partners may submit separate nominations forms for multiple categories. Solutions should be in production or active deployment. All nominations are also considered for Oracle OpenWorld Session presentations and speakers (speakers chosen receive FREE passes to Oracle OpenWorld as well).

For additional details and nomination forms, See: Oracle Fusion Middleware Innovation

Related links:

Oracle Fusion Middleware Innovation: http://www.oracle.com/us/corporate/awards/middleware/index.html

OpenWorld: https://www.oracle.com/openworld/index.html

Last year’s winners: https://blogs.oracle.com/fusionmiddleware/entry/and_the_winners_are

Wednesday Jun 24, 2015

PaaS Launch and Cloud File Sharing and Collaboration

Originally published on WebCenter blog

Thanks for joining us for the big PaaS launch on Monday, June 22nd with Larry Ellison, Thomas Kurian and other senior Oracle and customer executives. Ellison announced more than 24 new services to Oracle Cloud Platform which is a comprehensive, integrated suite of services that make it easier for developers, IT professionals, business users, and analysts to build, extend, and integrate cloud applications and drive co-existence with the existing on-premise infrastructure. For more details on the announcement, cloud services and customer videos, you can catch the on demand online replay of the event.

One of the key areas for PaaS is cloud content and collaboration that drives frictionless user collaboration, content sharing and business process automation anywhere, anytime and on any device. As an enterprise, you will well recognize the need to drive workforce productivity and operational efficiency by enabling secure availability and access to content on any device, within and beyond the firewall and connecting it to the business processes and the applications (SaaS and on-premise) to well, get work done. So, beyond just cloud file sharing which is what current Enterprise File Sync and Share (EFSS) solutions do, you need to be able to share and access content in context and then be able to drive business processes using that content. That is true cloud content and collaboration and that is what will drive output and improve productivity in a digital workplace.

Check out this video that we recently released. While it discusses a specific use case tracking the lifecycle from marketing to sales to service, imagine the power of enabling real time collaboration among employees, remote workforce, external vendors and partners and being able to drive output from anywhere, anytime and any device. And let us know what use case do you come across often in your workplace; we look forward to hearing from you.

Monday Jun 22, 2015

Now Launching Oracle Process Cloud Service

Announcing Oracle Process Cloud Service
- Empowering Business Users with Process Automation

Oracle Process Cloud Service equips your line of business to deliver on digital automation of process applications - independent of IT. In a zero-code, cloud based infrastructure, Oracle Process Cloud Service empowers the business user to manage the entire lifecycle of business processes and gain actionable insight on process health and SLAs. This takes business empowerment to a new level of automation and efficiency.

Join us in Making History

We are excited Larry Ellison will be breaking ground with Oracle Process Cloud Service on Monday June 22. Join us online or on the web – we have an exciting lineup of customers, hands on demos, product experts and more.

[Event |Redwood Shores] Jun 22 Integrate, Accelerate, Lead with Oracle Cloud Platform (link
[Event |Webcast] Jun 22 Larry Ellison Unveils New Oracle Cloud Platform Services (link)

How to Learn More on Oracle Process Cloud Service?

[BPM-CON Webcast] Rapid Process Automation on the Cloud (link
[Solution Brief] A New Approach to Digital Transformation (link)
[Datasheet] Productive Work Management in the Cloud (link)
[Video] Introducing Oracle Process Cloud Service (link)
[Infographic] Empowering the Business to Deliver at Market Speed (link)
[eBook] Rapidly Design, Automate and Manage Processes on the Cloud (link)
[Video] Technical dive into Process Cloud Service (link)

Testimonials: PCS Customers and Partners in Action

[Video] Land O Lakes Extends SaaS with Oracle Process Cloud Service (link)
[Video] Flextronics Speeds up BPM with Oracle Process Cloud Service (link)
[Video] Avio Empowers Business with Oracle Process Cloud Service (link)
[Video] eProseed Digitizes with Oracle Process Cloud Service (link)
[Video] Sofbang Extends SOA with with Oracle Process Cloud Service (link)
[Video] Hitachi Manages Contracts with Oracle Process Cloud Service (link)

Publications

[Analyst Report] Ovum: Oracle Brings Process to the Cloud (link)
[Byline] Forbes: What IT Pros Must do to Survive, Thrive Amid Rapid Change (link)

Events

[Event |Webcast] Jun 19 Oracle Public Cloud: Platform as a Service (link)
[Event |Webcast] Jun 22 Larry Ellison Unveils New Oracle Cloud Platform Services (link)
[Event |Redwood Shores] Jun 22 Integrate, Accelerate, Lead with Oracle Cloud Platform (link)
[More Events] BPM Events: Click here

To learn more join us at cloud.oracle.com/process Follow us on twitter @OracleBPM

Tuesday May 26, 2015

Mobile – it is all about the user journey

By Ian Wallis – issue 3

Can you recall your first experience of early smartphone apps? Where they based on trivial, or informational use cases? The first iPhone 3 app I witnessed was a beer-drinking app, which would mimic a glass of beer being drunk empty as the user tilted the phone over to much hilarity in the office.

Fast-forward to today and we are in the midst of a mobile digital age where apps understand the context of what we are doing. Whatsapp knows which friends are online, Spotify suggests playlists, Netflix recommends films, Tripcase knows my next flight and Waze can get me home fast with two finger presses.

Every time I run one of our Talk Mobile workshops, I ask the audience what is their favourite app. Most people mention two, one they use frequently and one they love to use. And every time, I learn about a new app that does fantastically useful stuff for us.

This has involved a significant shift beyond information and transactions to user experiences where context and advice make our life easier, encompassed in what is being termed the Digital journey. And at the heart of this journey are mobile apps that know what you want to do next.

Nevertheless time and again we encounter mobile apps that come up short. Our banking apps should be warning us if we over spend this week. Our supermarket apps should flag up what we are likely to need or more importantly what we will not need in our cart almost like an inventory management service. We most certainly should not be receiving the load of outbound notifications and marketing clutter we get through poorly conceived push notifications or email.

Considering how mobile can enhance this experience is key: consider my entire user journey, allow me to upload a photo if it saves me time, use my location to guide me, if I complain get back to me immediately with what I require, push me stuff I really need to know and drop the rest. You don’t have to ask me my customer number, address, post-code, birthday and mother’s maiden name every time, you have access to my finger print.

By linking mobile, business process, data and customer insight these great Digital experiences are possible and they do not need to take years to implement. By using mobile cloud services, organizations can get started immediately, providing fantastic user experiences, driving loyalty, attracting business, achieving efficiency and gaining significant advantage over the competition.

To download our eBook on Oracle’s Mobile Cloud Service, click here.


Thursday May 21, 2015

Why I'm Excited About Oracle Integration Cloud Service - New Video

By Bruce Tierney Oracle February 26, 2015 

Having worked with Service Oriented Architecture (SOA) products for many years, I have come to the conclusion that,

in the early days, SOA was a solution looking for a problem.  

Businesses deployed standalone CRM, ERP, and other applications that were closed off from easy integration and had few if any small services that could be assembled as part of a composite application, thereby limiting the value of SOA.

Pre-integration Video LinkFast forward to today and “services“ are everywhere providing easy justification for SOA. If you want to deliver new offerings on your web site for your customers quickly, you don’t start from scratch. You leverage internal and external services (ex: GetCustomerRecord, GetCreditScore, etc.) and your project is already partially completed. That’s great progress but it took over 20 years for the concept of SOA (coined in 1994) to become the accepted standard in most medium-to-large enterprises.

Integration complexity

In contrast, Oracle Integration Cloud Service marks a dramatic shift in how we approach integration… equal to the shift from EAI to SOA but with one major difference. Instead of requiring a new learning curve on how to integrate with loosely coupled SOA, Oracle Integration Cloud Service goes in the opposite direction with a focus on ease of use. And instead of integration from scratch, its pre-integration; instead of your best guess, its crowdsourced recommendation ratings. In the past, it was a shame that the application developers who knew their respective CRM, ERP, service, marketing, etc. applications best didn’t embed the integrations themselves into the integration platforms. With Oracle Cloud Integration Service and the Oracle Cloud Adapters…that’s what happened.

And so I wrote the script for this video to graphically convey the ease of use and dramatic shift that Oracle Cloud is bringing to integration into a story of how Oracle Integration Cloud Service can connect a disconnected business.

It’s not very often that a solution to a long-standing problem is such a major shift in the right direction. It’s my belief this has happened with Oracle Integration Cloud Service.Built by Oracle

Watch the new video now to see for yourself.  I expect it will be 3 minutes of time well used. 

Link to video

Thursday May 07, 2015

Why is Cloud File Sharing a PaaS Solution?

Oracle Documents Cloud Service (DOCS) is an enterprise grade cloud file sync and share solution that allows enterprise users to collaborate internally and externally anytime, anywhere and from any device. With its ease of use and the benefits it provides around frictionless collaboration and mobile productivity soon as the service is switched on, we often get asked why Oracle DOCS is not considered a Software-as-a-Service (SaaS) solution but rather a Platform-as-a-Service (PaaS) solution? The reasons are multi-fold. One, because more than simple file sharing, Oracle DOCS enables all Lines of Businesses (LoBs) to leverage cloud document sharing with the same ease of consumer grade solutions but with the security and controls that the IT team approves. Second, because we consider cloud file sharing a strategic investment rather than a point solution for one-off document sharing. But most importantly, because it ties into your enterprise, your business.

Learn more about this and get your other questions answered at our Wednesday, May 13 live webcast on "Introducing Documents Cloud Service" at 10 am PT/1 pm ET. join the conversation using #OracleDOCS and don't forget to register today. Your evite awaits.

Webcast: Introducing Oracle Documents Cloud Service

Driving Improved Productivity and Collaboration for Sales, Marketing, Customer Experience and Operations

A recent survey shows that 89 percent of business managers believe their employees need 24/7 access to core business systems to implement their business strategy. But are current file sync and share solutions up to the mark?

Join Oracle Chief Information Officer and SVP, Mark Sunday, Senior Oracle Product Management and customer executives for a live webcast on Documents Cloud Service – an enterprise-grade, secure and integrated cloud-based content sharing and collaboration offering from Oracle. Find out how your organization can standardize on a corporate/IT-approved cloud solution while meeting the varying business needs of Marketing, Sales, Customer Service, HR, Operations and other departments.

Learn how Oracle Documents Cloud Service is uniquely positioned to:
  • Power anytime, anywhere secure access across Web, mobile and desktop
  • Mobilize enterprise content without creating information silos
  • Drive enterprise-wide collaboration with IT-sanctioned security and controls
Register Now for this webcast.
Register Now

May 13, 2015
10:00 AM PT
/ 1:00 PM ET
#OracleDOCS
Featured Speakers:


Mark Sunday
Chief Information Officer and Senior Vice President, Oracle


Judd Robins
Executive Vice President, TekStream Solutions


Melissa Webster
Program Vice President Content and Digital Media Technologies, IDC
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Monday May 04, 2015

Cloud and Mobile, Two Sides of the Same Coin


There’s a tremendous amount of interest in cloud computing. The interest is certainly well deserved - but let’s not lose sight of mobile, IMHO, the other side of the the same coin that that is affecting every facet of IT and our daily lives.  

Cloud is all about infrastructure - whether IaaS, PaaS or SaaS, it’s where a large portion of IT's attention is heading towards.  Sure, cloud based systems have excellent web interfaces, but the new “first screen” is mobile. By "first screen" I mean that mobile is THE interface we spend most of our time on. The recent study from MilwardBrown has shown mobile to have surpassed TV! Think about that - mobile has surpassed TV. Remember the first music video ever played on MTV (you know, that channel that no longer plays music ;-)  the first music video played was Video killed the radio star, by the BugglesGranted that many of us when watching TV are probably also checking our email, Facebook, instant messaging, etc. and thus counted as mobile views butmobile is undeniably the future in terms of interfaces.  Better get on it.

Consider the following:

  • Facebook - the most dominant social media platform today has 1.25 billion mobile monthly users, of which 798 million are daily mobile users and 581 million FB users, and now 581 million only access FB via mobile.
  • Apple, the most valuable company in the world, is nearly $800B market cap, generates 70% of it's revenue via the iPhone
  • Google just announced Project Fi - a program to deliver wireless connectivity thru a combo of WiFi hotspots and partnerships with Sprint and T-Mobile. Interestingly, that's currently only available on their Nexus 6 phone. I guess they need the advantage to make any inroads against the other Android platforms from Samsung, Xiaomi, etc.
And here at the big O ranch with the fastest sailboats on the planet, we’re pushing hard on the mobile apps side as well as infrastructure.  For example, the JD Edwards team is approaching 100 mobile apps, which I suspect they’ll reach before year end.  And in terms of mobile platforms - keep your eyes open for the GA release of Oracle Mobile Cloud Services.  To get a sneak peek as to what MCS is about, check out the new eBook here

So like I said earlier, cloud is all about the infrastructure, but the new “first screen" to all that infrastructure is mobile - two sides of the same coin.

And perhaps soon?... I’ll get my Apple Watch (I ordered it at 12:05AM on the first day! :-\  ) so I can add to this mobile trend.  


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