By Tanu Sood on Oct 14, 2014
One of the key sessions discussing the value of middleware at this year’s Oracle OpenWorld was Group Vice President, Amit Zavery’s General Session: Enabling Applications for Cloud, Mobile and Beyond.
The Oracle executive stressed how digital technologies have completely disrupted the way we do business today and how the very same technologies present unique business opportunities that were unheard of just a few years back. For example, a recent survey showed that 74% of customers use 3 or more channels to engage with a business to discuss service issues. And that 70% of the buying cycle takes place before a customer engages with a live sales person meaning the customer does research/comparisons/due diligence based on the information available off the various channels even before he/she directly communicates with a sales person. The engagement model has changed and not just for our customers. Think about it. When was the last time you picked up the phone to call helpdesk to reset your password on a portal or a website? Or, are you still carrying a mobile phone for work and another for your personal use or are those one and the same? Whether you are in the customer, partner or an employee role, your expectations on how you interact with a business (B2B or B2C) have completely changed and businesses are either meeting those and succeeding (a la Amazon) or they are left biting the dirt (Amazon’s initial rival, Borders).
In this session, Amit discusses how technology can play a key role in getting the business digital ready. For that to happen, the applications infrastructure needs to be modernized; it needs to be renovated for the digital future. But rather than throwing away what you already have, Amit outlines an architectural framework to modernizing the infrastructure while leveraging the existing investments. He discusses the role middleware services can play to add capabilities and extensions to your existing applications to allow them to adopt social, mobile, cloud and IoT.
Amit was joined on stage by IT executives from Ricoh Americas and The Sherwin Williams Company. Ricoh’s CIO, Balaji Rangaswamy discussed how they are using the integration service to enable mobile customer service, a self-service portal for dealers and how the same integration service is also allowing their SaaS Salesforce Applications to connect with their On-Premise E-Business Suite application to provide their dealers and salesteam with the information they need to be successful. Incidentally, Ricoh is also a great example of how they have enabled employee social collaboration on the same integration foundation.
Sherwin Williams’ lead architect, Biplab Roy underscored the need for IT to provide the optimization and consolidation platform to keep the operational costs down, drive business efficiencies and enable high performance of its business critical applications to provide stable business operations. The company relied on Oracle Exalogic to do so and have since seen tremendous performance gains.
At Oracle we are learning from our customer experiences as well as their evolving business requirements. AppAdvantage is a direct result of those learnings and where possible, we try and showcase customer use cases, experiences and lessons learned. If you missed Amit’s session at Oracle OpenWorld or are keen to know more and see how you can adopt digital technologies while leveraging your existing investments, we recommend you join as at an Oracle Day event coming to a city near you. And, as always, we look forward to hearing from you via blog, twitter @OracleMiddle or on Facebook.