Thursday Nov 13, 2014

Oracle OpenWorld 2014: Oracle WebCenter Highlights

Originally posted on Oracle WebCenter blog

Author: Kellsey Ruppel, Principal Product Director, Oracle

As Oracle OpenWorld 2014 comes to a close, we wanted to reflect on the week and provide some highlights for you all!

We say this every year, but this year's event was one of the best ones yet. We had more than 35 scheduled sessions, plus user group sessions, 10 live product demos, and 7 hands-on labs devoted to Oracle WebCenter and Oracle Business Process Management (Oracle BPM) solutions. This year's Oracle OpenWorld provided broad and deep insight into next-generation solutions that increase business agility, improve performance, and drive personal, contextual, and multichannel interactions. 

Oracle WebCenter & BPM Customer Appreciation Reception

Our 8th annual Oracle WebCenter & BPM Customer Appreciation Reception was held for the second year at San Francisco’s Old Mint, a National Historic Landmark. This was a great evening of networking and relationship building, where the Oracle WebCenter & BPM community had the chance to mingle and make new connections. Many thanks to our partners Aurionpro, AVIO Consulting, Bezzotech, Fishbowl Solutions, Keste, Redstone Content Solutions, TekStream & VASSIT for sponsoring!

Oracle Fusion Middleware Innovation Awards 

Oracle Fusion Middleware Innovation honors Oracle customers for their cutting-edge solutions using Oracle Fusion Middleware. Winners were selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. This year’s winners for WebCenter were Bank of Lebanon and McAfee.

This year’s winners for the BPM category were State Revenue Office, Victoria and Vertafore.

Congratulations winners! 

Oracle Appreciation Event at Treasure Island

We stayed up past our bedtimes rocking to Aerosmith and hip-hopping to Macklemore & Ryan Lewis and Spacehog at the Oracle Appreciation Event. These award-winners—plus free-flowing networking, food, and drink—made Wednesday evening magical at Treasure Island. Once we arrived on Treasure Island, we saw that it had been transformed and we were wowed by the 360-degree views of Bay Area skylines (with an even better view from the top of the Ferris wheel). We tested our skills playing arcade games between acts, and relaxed and enjoyed ourselves after a busy couple of days.


Cloud was one of the OOW shining spotlights this year. For WebCenter and BPM, we had dedicated hands-on labs for Documents Cloud Service and Process Cloud Service @ the Intercontinental. In addition, we had live demos including Documents Cloud Service, Process Cloud Services and Oracle Social Network (OSN) throughout the week. Documents Cloud Service and OSN were featured prominently in the Thomas Kurian OOW Keynote (from the 46 minute mark) and the FMW General Session (from the 40 minute mark). 

The Oracle WebCenter & BPM Community

Oracle OpenWorld is unmatched in providing you with opportunities to interact and engage with other WebCenter & BPM customers and experts from among our partner and employee communities. It was great to see everyone, make new connections and reconnect with old friends. We look forward to seeing you all again next year!

Tuesday Nov 11, 2014

ACE Director Tells Us to Speak to Each Other

Author: Debra Lilley, ACE Director

Oracle Open World  (OOW) already seems a long time ago, but actually only a month and if like me you are still absorbing all the messages then the timing of this posting is just right.

Prior to OOW, the AppAdvantage team asked if I would join them in a panel session hosted by Rick Beers and of course, I said yes, really honoured to be included. Later Rick invited me to an executive luncheon being hosted by the team and it was great to hear real customers who had expanded their applications value with Oracle Fusion Middleware. 

During the customer discussion Bruce Callow from Griffith University in Australia, who I am pleased to have known for many years he is a great user group advocate, talked about some of their challenges which prompted me to speak up about something I have been thinking about a lot recently.

Business users will not get the benefits of technology, what AppAdvantage is all about, unless they can articulate their challenges to those in IT. Equally IT will not be able to service the needs of their customers if they can’t understand the business requirements. We have to talk to each other.

This is a concept I witnessed first hand in a university in Costa Rica, when a class half of technology students and the other business students sat separately and admitted that almost 4 years into university they didn’t know each other. I feel so passionate about this I chose this as my topic for an Oracle Technology Network Top Tip video.

Investment in technology is more and more coming from business, technologists must be able to talk their language and likewise if the Business don’t understand the technology and what it can do, they won’t buy it.

About the Author:

Debra Lilley, VP Certus Cloud Services, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts  

Tuesday Oct 21, 2014

Coming from OOW - Automating Financial Processes in PeopleSoft, E-Business Suite

At Oracle OpenWorld earlier this month, I had the opportunity to moderate a customer panel to discuss how to automate financial processes for Oracle E-Business Suite and Oracle PeopleSoft in a scalable, efficient manner.

The panel was aimed at Application IT as well as Line of Business attendees who are looking to undertake similar implementations. With that in mind, our invitations to speaker panelists were rather deliberate. Not only did we have representation across industry and geography, our panelists' roles within their organizations were different enoguh to provide  both technical and business perspectives. For our panel, we had Michael Stevens who is the Financial Services Initiative Lead at Lend Lease Corporation based in Australia, Doris Wilson from National Express Corporation (NEC) who represented the Application IT side of the house on our panel and Michael LaPlante, Director of Business Process Improvement at National Academy of Sciences (NAS) based in Washington DC.

The business drivers for the three were industry centric. Lend Lease has offices all around the world and because of their business, they need to ensure expedient processing of supplier invoices. Different geographies for Lend Lease meant different invoice templates so it was important to find a solution to reconcile structured and unstructured data. The company went with Oracle WebCenter Capture to scan the invoices, WebCenter Forms recognition to reconcile structured and unstructured data from the invoices while storing the electronic content with WebCenter Content complete with data sync with Oracle E-Business Suite. To enable integration and smoother process management, the company has implemented Oracle SOA Suite. Michael is currently globe-trotting to take these regional implementations live, keeping in mind the regulatory nuances for each region.

Doris did confirm that the implementation request and the solution selection was directed by her finance team counterparts. But to ensure that the implementation was consistent with Oracle E-Business Suite (EBS) and the rest of the applications infrastructure at NEC, Doris and her team got involved. The company needed to minimize paper invoices and automate invoice processing so they could free up their resources to do more meaningful work. The company uses Oracle E-Business Suite extensively for most of its operational needs. Oracle WebCenter Suite and Oracle SOA Suite were the obvious choices given the interoperability and proven integration. With the implementation, NEC was able to automate one of the most tedious processes in their company's finance operations, eliminating the need to even have handwritten signatures and GL account coding. The digital invoice images were then clipped to invoice in EBS making tracking and processing faster and relatively easy while giving visibility to AP liability dollars at month-end. And final resource investment count: 5.5!

NAS is not your typical organization with a not so typical vendor and customer model. True to its distinction, Michael LaPlante and team approached this project quite scientifically. A thorough analysis helped them select which financial processes when automated would provide the most (and near term) return on investment. Invoice processing won hands down. NAS implemented Oracle Webcenter and Oracle BPM Suite to automate invoice processing for PeopleSoft. The project took 13 months to implement with the company hitting the break-even point within 11 months, savings coming in the form of time investment of 8 full time employees! The biggest hurdle for them - change management. Once they got their users on the standardized approval process flow, it was relatively smooth sailing from there on. The ROI increases with every workflow process they now add after AP. Aside from savings in disk storage and offsite storage costs, the company is realizing significant efficiencies in searches, reporting and of course having better visibility. With that under their belt, the NAS team may be looking at tackling the HR processes next.

The three customers on the panel discussed leveraging middleware technologies to complement with EBS or PeopleSoft implementation to automate financial processes and extend the value of their existing investments. That's AppAdvantage; that's technology at work.

The panelists experiences were rather rich and the session provided valuable insights. Hope you found the summary useful as well. If you need more information and have follow up questions, do reach out to use and we will aim to get you answers as quickly as possible.

Tuesday Oct 14, 2014

Highlights from OOW: Bringing Applications and Middleware Together

One of the key sessions discussing the value of middleware at this year’s Oracle OpenWorld was Group Vice President, Amit Zavery’s General Session: Enabling Applications for Cloud, Mobile and Beyond.

The Oracle executive stressed how digital technologies have completely disrupted the way we do business today and how the very same technologies present unique business opportunities that were unheard of just a few years back. For example, a recent survey showed that 74% of customers use 3 or more channels to engage with a business to discuss service issues. And that 70% of the buying cycle takes place before a customer engages with a live sales person meaning the customer does research/comparisons/due diligence based on the information available off the various channels even before he/she directly communicates with a sales person. The engagement model has changed and not just for our customers. Think about it. When was the last time you picked up the phone to call helpdesk to reset your password on a portal or a website? Or, are you still carrying a mobile phone for work and another for your personal use or are those one and the same? Whether you are in the customer, partner or an employee role, your expectations on how you interact with a business (B2B or B2C) have completely changed and businesses are either meeting those and succeeding (a la Amazon) or they are left biting the dirt (Amazon’s initial rival, Borders).

In this session, Amit discusses how technology can play a key role in getting the business digital ready. For that to happen, the applications infrastructure needs to be modernized; it needs to be renovated for the digital future. But rather than throwing away what you already have, Amit outlines an architectural framework to modernizing the infrastructure while leveraging the existing investments. He discusses the role middleware services can play to add capabilities and extensions to your existing applications to allow them to adopt social, mobile, cloud and IoT.

Amit was joined on stage by IT executives from Ricoh Americas and The Sherwin Williams Company. Ricoh’s CIO, Balaji Rangaswamy discussed how they are using the integration service to enable mobile customer service, a self-service portal for dealers and how the same integration service is also allowing their SaaS Salesforce Applications to connect with their On-Premise E-Business Suite application to provide their dealers and salesteam with the information they need to be successful. Incidentally, Ricoh is also a great example of how they have enabled employee social collaboration on the same integration foundation.

Sherwin Williams’ lead architect, Biplab Roy underscored the need for IT to provide the optimization and consolidation platform to keep the operational costs down, drive business efficiencies and enable high performance of its business critical applications to provide stable business operations. The company relied on Oracle Exalogic to do so and have since seen tremendous performance gains.

At Oracle we are learning from our customer experiences as well as their evolving business requirements. AppAdvantage is a direct result of those learnings and where possible, we try and showcase customer use cases, experiences and lessons learned. If you missed Amit’s session at Oracle OpenWorld or are keen to know more and see how you can adopt digital technologies while leveraging your existing investments, we recommend you join as at an Oracle Day event coming to a city near you. And, as always, we look forward to hearing from you via blog, twitter @OracleMiddle or on Facebook.

Wednesday Oct 08, 2014

News from OpenWorld: Oracle Announces New Innovations in Middleware

Whether or not you were actually at Oracle OpenWorld, I am sure you were tuned into the going-ons. One of the most successful OpenWorld conferences for middleware, this year we had a lot of new product announcements, showcases, customer stories and executive perspectives to share.

As you may know, Executive Vice President unveiled Oracle Fusion Middleware as the cloud platform for digital business in his Monday keynote. Thomas announced the latest innovations across Oracle's middleware portfolio and announced 6 cloud service offerings from middleware at his keynote. Highlights included  major updates across the entire Oracle Fusion Middleware stack, including new platform-as-a-service (PaaS) and on-premises cloud offerings as well as mobile, security, content management, and data management and integration capabilities.

In case you missed it, here's the press release covering the announcements at Thomas Kurian's middleware keynote. Do expect to hear more from us on this over the coming days.

Wednesday Oct 01, 2014

Wednesday @ OpenWorld: Customer Sessions and More

On Tuesday, accompanied by executives from customer organizations Ricoh Americas and The Sherwin Williams Company, Oracle Group Vice President Amit Zavery laid out the Oracle AppAdvantage framework to build a digital business.

Today we have a whole host of sessions for you to dive into the specifics of AppAdvantage and how customers are building their multi-channel, integration, IT optimization, application extensions and upgrade strategies using the pace layered framework of Oracle AppAdvantage.

Here’s a good sample of those sessions we have in store for you today:

Deliver Business Innovation while Reducing Upgrades’ Risk (with ACE Director, Debra Lilley)
10:15 a.m. – 11:00 a.m., Moscone West 3018

Build Oracle Applications Private Clouds with Oracle VM Templates on Engineered Systems (featuring The Finish Line, Inc. and Accenture)
11:30 a.m. – 12:15 p.m., Moscone West 3018

Automate Financial Processes for PeopleSoft and Oracle E-Business Suite (featuring National Academy of Sciences, LendLease Corporation, National Express Corporation)
12:45 p.m. – 1:30 p.m., Moscone West 3018

Industrial Innovation with the Internet of Things: JD Edwards and Oracle Fusion Middleware (featuring the Superior Industries)
2:00 p.m. – 2:45 p.m., Moscone West 3018

Developing Oracle Fusion Middleware Applications in the Cloud (with Rubicon Red Pty Ltd)
3:30 p.m. – 4:15 p.m., Moscone South 302

Best Practices for Integrating Oracle E-Business Suite and Oracle Fusion SaaS in the Cloud
4:45 p.m. – 5:30 p.m., Moscone South 236

And our Hands-on-Lab session today is:

Rapidly Develop, Deploy, and Integrate Modern Applications with Oracle’s PaaS: See and Try It
10:15 a.m. – 12:15 p.m.. Hotel Nikko, Nikko Ballroom III

For a comprehensive listing, keep Focus on Oracle AppAdvantage for Oracle Applications handy. And keep your tweets on. Use #AppAdvantage and engage with us @OracleMiddle

Tuesday Sep 30, 2014

Daily Gazette: Tuesday @ OpenWorld

Hope you did make it to yesterday’s Thomas Kurian’s Fusion Middleware keynote where he unveiled Oracle Fusion Middleware as the Cloud Platform for Digital Business with the launch of 6 new cloud services supported by Oracle Fusion Middleware.

Following up on Thomas’s keynote, here’s the don’t miss sessions for today:

Keynote: Cloud Services for the Modern Enterprise - presented by Executive Vice President, Thomas Kurian
8:30 a.m. - 10:00 a.m., Moscone North Hall D

GEN8238: Enable Applications for the Cloud, Mobile and Beyond
Tuesday, September 30, 3:45 p.m. - 4:30 p.m.
Moscone West 3018

Be sure to mark the session in your schedule builder today.

And here are some other sessions that we’d recommend if your interest is in using middleware to enhance and extend the capabilities of your applications.

Jazz Up Your Oracle SaaS with the #1 PaaS
10:45 a.m. – 11:30 a.m., Moscone West 3004/3006

Bridging Mobile and Desktop: Enabling Multichannel Access to Oracle Applications (featuring customers JDSU and Agilent Technologies)
10:45 a.m. – 11:30 a.m., Moscone West 3018

Oracle WebLogic Server Management and Operations in Oracle E-Business Suite 12.2

12:00 p.m. – 12:45 p.m., Moscone West 3018

Zero Downtime for Oracle E-Business Suite on Oracle Exalogic (featuring customers Amway, GE Power and Water and the Sherwin Williams Company)
3:45 p.m. – 4:30 p.m., Moscone South, 270

Here is a listing of our popular Hands-On-Lab sessions:

Build Mobile Apps for Oracle E-Business Suite with Oracle Mobile Platform
10:15 a.m. - 12:15 p.m., Hotel Nikko - Nikko Ballroom II

Internet of Things with Oracle Fusion Middleware
3:45 p.m. - 4:45 p.m., Hotel Nikko - Nikko Ballroom II

And don’t miss our red-carpet event showcasing award winners in all Fusion Middleware categories:

Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators

5:00 p.m. – 5:45 p.m., YBCA Theater

And don’t forget to engage with us @OracleMiddle using #AppAdvantage, #FMW.

Monday Sep 29, 2014

Monday @ OpenWorld: Technology Sessions for Application Customers

And it has begun! OpenWorld has painted San Francisco red. If you missed the Sunday keynote and highlights you can catch them all here.

And here’s what we have in store for you today:

Start your morning off with Oracle CEO, Mark Hurd. Catch the live keynote in Moscone North, Hall D at 8:30 a.m. as he discusses “The Business Value of Cloud”.

Executive Vice President, Thomas Kurian will unveil the Cloud Platform for Digital Business at his general session in the afternoon.

GEN8589: Oracle Fusion Middleware - The Cloud Platform for Digital Business
Monday, September 29, 1:15 p.m. -2:00 p.m.
Marriott Marquis, Salon 7/8/9

And immerse yourself in sessions that discuss technology for applications:

Simplify SaaS and On-Premises Integration by Using Oracle Fusion Middleware

10:15 a.m. – 11:00 a.m., Moscone West 3018

Using Oracle Fusion Middleware to Create Fast, Scalable Applications
11:45 a.m. – 12:30 p.m., Moscone South 306

From the Horse’s Mouth: The Present and Future of Oracle PaaS and IaaS
4:00 p.m. – 4:45 p.m., Moscone South 306

Mobilize Oracle E-Business Suite with Oracle Mobile Platform
4:00 p.m. – 4:45 p.m., Moscone West 3018

Securing Oracle Applications and the Extended Enterprise with Identity Management
5:15 p.m. – 6:00 p.m., Moscone West 3018

For a comprehensive listing, keep Focus on Oracle AppAdvantage for Oracle Applications handy. And keep your tweets on. Use #AppAdvantage and engage with us @OracleMiddle

Friday Sep 26, 2014

Thomas Kurian to Unveil The Cloud Platform for Digital Business

Author: Juliana Button, Director, Oracle Fusion Middleware

Want to know the inside scoop on Oracle’s middleware strategy? Don’t miss this great session with Thomas Kurian, Executive Vice President, Product Development, his key Product Management leads, and special guest, Steve Holland, Chief Technology and Digital Officer, 7-Eleven, as they walk you through this jam-packed session where Thomas will unveil Oracle Fusion Middleware as The Cloud Platform for Digital Business. You will hear the Oracle Fusion Middleware Strategy and see the new Middleware Cloud Services in action.

GEN8589: Oracle Fusion Middleware - The Cloud Platform for Digital Business
Monday, September 29, 1:15 p.m. -2:00 p.m.
Marriott Marquis, Salon 7/8/9

Steve Holland, Chief Technology and Digital Officer, 7-Eleven, will join Thomas on stage to discuss the “Digital Guest Experience” they have implemented on Oracle’s Platform-as-a-Service.

Come and hear about the Oracle Mobile Platform strategy and learn how Oracle Mobile Application Framework (MAF) supports rapid development across multiple devices; Mobile Security Suite provides mobile security for BYOD and COPE, shared devices, bringing together identity and access management; and Mobile Cloud Service simplifies access to enterprise mobile services in the cloud.

You will get a sneak preview of the Mobile Application Framework and Mobile Cloud Service as Suhas Uliyar, Vice President Product Management, demonstrates building a mobile demo that runs across multiple devices, and containerizes the mobile app using Mobile Security Suite.

Oracle’s Identity and Access Management Strategy provides a unified solution for managing, authenticating, and auditing user access across enterprise, cloud, and mobile applications; Encrypts mobile application data and protects mobile APIs for apps running on both personal and corporate-owned devices. 

Thomas will explain how you can simplify integration of on-premise systems with bespoke and packaged cloud applications through the new Integration Cloud Service (iPaaS) and support multi-channel delivery of applications and services across Mobile, Web, B2B, and Cloud through new API Management functionality, and REST, JSON and SaaS Adapters.

Vikas Anand, Senior Director, Product Management will show you how easy it is to connect E-Business Suite to Oracle Service Cloud using the new Integration Cloud Service.

Oracle’s comprehensive BPM Platform delivers business driven process design, mobile applications, and advanced analytics. The new Process Cloud Service supports process innovation and optimization through process monitoring and analytics, process automation capabilities including workflow, events and rules and mobile forms and workspace.

Oracle delivers a unified Data Integration platform across all enterprise systems to provide high-speed data movement across relational databases, operational systems, warehouses, and Hadoop clusters. You can integrate Data Quality with business applications to ensure clean data in operational systems and provide data governance and comprehensive metadata management for trusted business data. Oracle announces Oracle Enterprise Metadata Management that covers the full breadth of metadata management and data governance needs in an organization - data lifecycle management, harvest and integrate 3rd party metadata, data governance, stewardship and standardization.

Oracle’s Content and Collaboration strategy enables collaboration in the context of business applications and integrates content management, collaboration, and process management into an agility platform for departments. The Documents Cloud Service (available under Controlled Availability) provides document sharing securely across devices and with others using secure workspaces. Oracle Social Network provides an enterprise social platform to facilitate collaboration within and across organizations.

You can check out Oracle Social Network and the new Documents Cloud Service in the demonstration by Gangadhar Konduri, Vice President Product Management. You will also see how easy it is to go online and buy a subscription to Documents Cloud Service.

Thomas will highlight Oracle’s highly differentiated public and private cloud IaaS and PaaS - a complete, integrated, best-in-class and standards-based platform-as-a-service to lower integration costs, provide self-service capabilities to drive productivity and uniquely deliver seamless workload portability between on-premise and cloud using standard DevOps and management tools.

Mike Lehmann, Vice President, Product Management, will show us how easy it is to deploy a standard Java application to the Java Cloud Service from JDeveloper and then discuss how easy it is to move this application from the Oracle Public Cloud into an on-premise private cloud.

If you want the lowdown on Oracle’s Middleware Strategy, this is one session not to be missed!

Thursday Sep 25, 2014

Bringing Applications and Middleware Together

Just 2 more days to go for Oracle OpenWorld 2014. Are you ready? As you prepare your bags, make sure to have your schedule builder filled out too.

If you are dealing with applications and looking to renovate, modernize or  build extensions these are some of the sessions we recommend:

GEN8589: Oracle Fusion Middleware - Cloud Platform for Digital Business
Monday, September 29, 1:15 p.m. -2:00 p.m.
Marriott Marquis, Salon 7/8/9

Oracle Executive Vice President, Thomas Kurian will present the Oracle Fusion Middleware keynote discussing the current industry trends and Oracle’s product enhancements and capabilities to address current and future needs of its customers. Don’t miss the executive live on the big stage next week. Catch the latest product advancements and hear directly from customer executives to learn why Oracle Fusion Middleware continues to be a leader in middleware.

GEN8238: Enable Applications for the Cloud, Mobile and Beyond
Tuesday, September 30, 3:45 p.m. - 4:30 p.m.
Moscone West 3018

Group Vice President, Amit Zavery discusses a roadmap to get more from your existing investment in applications. IT Leaders from Ricoh Americas and Sherwin Williams will share their IT modernization and business transformation success stories, from business imperatives to implementation strategies and solutions to success metrics.

And don’t miss the opportunity to hear from our customers, partners and experts to learn how you can leverage middleware technologies to extend and enhance your existing Oracle and other enterprise applications. Here is just a sample listing of what’s in store for you.


Customer/Partner Participation

Monday, September 29, 2014

General Session: The Cloud Platform for Digital Business—Presented by Thomas Kurian

Simplify SaaS and On-Premises Integration by Using Oracle Fusion Middleware

Ricoh Americas Corporation

Mobilize Oracle E-Business Suite with Oracle Mobile Platform

Deloitte Consulting, LLP

Securing Oracle Applications and the Extended Enterprise with Identity Management

Sony Computer Entertainment America

Tuesday, September 30, 2014

General Session: Enable Apps for the Cloud, Mobile, and Beyond

Ricoh Americas Corporation, The Sherwin Williams Company

Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators

Multiple Customers

Wednesday, October 1, 2014

Deliver Business Innovation while Reducing Upgrades’ Risk

El Paso County, Colorado, Certus Solution Consulting Services Ltd

Automate Financial Processes for PeopleSoft and Oracle E-Business Suite

LendLease Corporation, National Academy of Sciences, National Express Corporation

Industrial Innovation with the Internet of Things: JD Edwards and Oracle Fusion Middleware

Superior Industries

Thursday, October 2, 2014

Achieving Zero Downtime During Oracle Applications Upgrades and System Migrations

Pythian Group, Symantec

Breaking Down Government Silos

Chicago Parks District, SofBang

For a complete listing of sessions, product demos, hands-on-labs sessions and more be sure to take a look at Focus on AppAdvantage for Oracle Applications today.

See you at Oracle OpenWorld next week?And we will keep the #AppAdvantage at #OOW14 conversation going on twitter @OracleMiddle and on this blog so stay tuned.

Wednesday Sep 24, 2014

Jump Start Your Digital Strategy at Oracle OpenWorld

GEN8238: Enable Applications for the Cloud, Mobile and Beyond
Tuesday, September 30, 3:45 p.m. - 4:30 p.m.
Moscone West 3018

Mark the session in your schedule builder today.

At Oracle OpenWorld next week, Oracle Group Vice President will be discussing how to get your applications infrastructure ready to tackle digital disruption. Digital is all the buzz this year and our customer organizations are building digital strategies. Here, we bring to you a recent interview with Oracle's Group Vice President, Amit Zavery to provide additional context to his AppAdvantage Keynote session at Oracle OpenWorld.

As published in September edition of Oracle Fusion Middleware newsletter. Subscribe today.

Twenty five percent of businesses will lose competitive ranking by 2017 as a result of digital business incompetence. Digital disruption has changed customer expectations of business-to-business and business-to-consumer enterprises. Organizations are using the cloud and mobile and social technologies to drive innovation and outsell their competition.

Oracle Fusion Middleware newsletter sat down with Amit Zavery, group vice president, Oracle Fusion Middleware, to get details on how digital business is influencing Oracle's middleware portfolio and learn about customers' key business drivers for adapting to digital business.

Q: In the wake of the digital revolution, what are some of the strategic goals for Oracle Fusion Middleware?
A: The customers we've talked to are going through the process of modernizing their infrastructure to get the most out of cloud computing and mobile initiatives, so we have invested heavily and added a lot of functionality around cloud computing, mobile technology, and engineered systems, particularly around big data and fast data, the Internet of Things, Oracle AppAdvantage for Oracle Applications customers, and digital business.

With this in mind, our most recent product releases in Oracle Fusion Middleware have been architected to help our customers modernize their IT architectures—not only to allow them to build, extend, and deploy mobile applications more quickly, but also to enable them to more easily deliver information across different digital channels.

Q: What are the top three areas of focus for Oracle Fusion Middleware when it comes to mobile innovation?
A: Mobile technology continues to be top-of-mind for consumers and enterprises, and middleware is a big part of a successful mobility implementation. Our customers are deep into building and deploying mobile applications. The big goal here is to simplify enterprise mobility and enable our customers to build, integrate, secure, and deploy mobile applications across multiple operating systems and form factors without having to update each application whenever something changes on the mobile side. In a recent global survey published by CIO Strategic Marketing Services and Triangle Publishing Services, IT leaders cited that more than 70 percent of their time is spent on integration, security, quality assurance testing, and design work.

In an ongoing effort to simplify enterprise mobility, Oracle Mobile Suite has brought together Oracle's mobile application framework and integration capabilities into one packaged solution. Many vendors offer siloed products or different technologies for mobile versus cloud versus the on-premises systems that customers then have to tie together themselves. Oracle provides end-to-end development, deployment, and security for mobile applications that leverage the same industry-leading business innovation platform—Oracle Fusion Middleware.

Oracle is continuing to deepen its mobile offerings. For example, last year it acquired mobile containerization technology through the Bitzer Mobile acquisition, which is now integrated and offered as part of Oracle Mobile Security Suite. Today, Oracle's mobile security solution contains core components that support mobile application management, access management, and security.

Q: Cloud computing is also huge for many companies. Can you tell us about Oracle's vision to help CIOs with integration and platform optimization?
A: The big challenge we are seeing here is how to integrate cloud-based applications with on-premises applications. The integration functionality that Oracle SOA Suite 12c offers helps integrate applications, business processes, and information flow across on-premises and cloud services, whether it's Oracle applications and services, third-party cloud services, or third-party applications. As an aside, it is the same integration infrastructure you will leverage for mobile too.

Additionally, our middleware is available itself as a platform as a service, either as a public or private cloud. You can even run both—and you don't have to rewrite a single line of code. Oracle is the only company that can provide such transportability and flexibility between public and private cloud deployments.

Oracle's cloud platform-as-a-service (PaaS) offerings help enterprise IT and independent software vendor developers rapidly build and deploy rich applications or extend Oracle Cloud software-as-a-service apps using an enterprise-grade cloud platform based on the industry's #1 database and application server.

Q: Another aspect of the cloud lies in companies' ability to leverage middleware components as a hosted service. What can you tell us about new middleware-as-a-service capabilities from Oracle?
A: What we hear is all about the need for speed—companies really want to get their applications out quickly. PaaS offerings such as Oracle Java Cloud Service let you spin up an instance in less than five minutes, while full-blown application-server-as-a-service offerings extend that with full administration and control. Expect to hear more from Oracle on cloud services over the next few months and at Oracle OpenWorld.

Want to learn more about the role of Oracle Fusion Middleware in enabling digital business? Register today for Oracle OpenWorld, taking place in San Francisco, California from September 28 to October 2, 2014. Read the Focus On documents to get full details about Oracle Fusion Middleware keynotes, sessions, demos, and more.

Looking for more information about Oracle product strategy? Be sure to check out the Oracle Day global event series coming to a city near you.

This content is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

Tuesday Sep 23, 2014

Oracle Fusion Middleware at OpenWorld: Don't Miss Sessions, Demos and More

Original content from the September edition of Oracle Fusion Middleware Newsletter

Oracle OpenWorld 2014 is just around the corner, and that means you can look forward to some exciting announcements and innovations from the Oracle Fusion Middleware team. Just to start with, there are myriad sessions covering the entire range of Oracle Fusion Middleware products—from keynotes to panels to customer presentations. In addition, Oracle Fusion Middleware sessions feature in cross-product tracks on topics such as cloud computing, mobile technology, and Oracle AppAdvantage for Oracle Applications. This year you hear directly from Oracle customers about their achievements and innovations leveraging Oracle Fusion Middleware technology. Here's a sampling of some don't-miss events.

Oracle Executive Vice President Thomas Kurian talks about the modern cloud.Oracle Executive Vice President Thomas Kurian delivers the Oracle Fusion Middleware keynote, "A Modern Business Demands a Modern Cloud Platform—Oracle Fusion Middleware." Find out how companies are reinventing their business for the digital economy by modernizing their IT platforms to support mobile applications, integrate existing applications, redesign business processes for greater agility, collaborate with rich media and social tools, and effectively use big data.

Enabling apps for the digital economy. Oracle Group Vice President of Oracle Fusion Middleware Product Management Amit Zavery talks about when and how to use Oracle AppAdvantage to extend Oracle Applications to leverage innovative technologies such as the cloud, mobile computing, and social media—all through Oracle Fusion Middleware.

Time for you to rethink mobile? A full 7 in 10 of today's enterprises are struggling to keep up with mobility-related issues, from application development to integration, security, and deployment. Don't miss this mobile general session titled "Time for You to Rethink Mobile? Oracle Mobile Strategy and Roadmap," to find out how Oracle is continuing to simplify enterprise mobility, enabling organizations to rethink mobile—beyond establishing a mobile-first strategy.

Is the cloud working for you? Although cloud computing adoption is at an all-time high, the technology can also introduce significant enterprise IT headaches. Business units sign up for a software-as-a-service applications with a swipe of a credit card, leaving IT to deal with tools sprawl, code rewrites, accidental architectures, security compromises, and line-of-business complaints about a siloed experience and lack of insights. Find out how to use Oracle's cloud services to deliver on the cloud's promise without compromise.

The Oracle Excellence Awards for Oracle Fusion Middleware Innovation. This annual award ceremony honors organizations from around the globe that achieve significant business value using Oracle Fusion Middleware products. Attend the prestigious ceremony and network with award-winners, innovative leaders, and Oracle executives.

Find out more about Oracle Fusion Middleware at Oracle OpenWorld 2014. Read the Focus On Best of Middleware @OpenWorld and Focus On Oracle AppAdvantage for Oracle Applications documents for up-to-date information on relevant activities and sessions.

Friday Sep 19, 2014

Oracle OpenWorld: Fusion Middleware Customer Highlights

By: Juliana Button, Director, Oracle with contributions from Erik Zedelmayer, Tanu Sood and Moazzam Chaudry

As one of the biggest IT conferences on the global conference circuit OpenWorld is a great place to hear from global peers, across different industries. Check out these great Customer Panel Sessions at OpenWorld for a first-hand look at how these customers are using Fusion Middleware to transform and automate parts of their business and deliver compelling business results.

Customer Panel Session: Customer Use Cases with Oracle Fusion Middleware [CON8289]

Tuesday, Sept 30, 12:00-12:45, Moscone South 304

Attend this session to hear how several customers are using Fusion Middleware to achieve digital transformation and deliver exciting innovations to their organizations by leveraging middleware to deliver mobile and service integration capabilities.

National Pharmacies is implementing 'My Health My Rules' member portal, that has leveraged a mobile application as its primary engaging channel. Having a mobile channel that is architected to leverage and compliment consumer engagement in a world of multiple channels, including: online, in store, mobile, social, tv/radio, all aim to improve the customer experience for National Pharmacies members.

Ricoh implemented an integration services layer to deliver key new digital business channels – and online portal for dealers and sales people, a mobile portal ‘MyRicoh’ for customers and dealers, and a social collaboration network for the employees.

Faced with aging infrastructure Asiana Airlines constructed a consolidated passenger information infrastructure for reservations, ticketing and boarding, gradually consolidating all passenger data and allowing Asiana Airlines to analyze passenger information based on this to improve their customer service.

Exalogic and Exadata provides an optimized, scalable infrastructure and SOA Suite and Coherence provides integration between Amadeus and Asiana's internal systems

CON7529: Customer Panel: Automate Financial Processes for PeopleSoft and Oracle E-Business Suite

Wednesday, Oct 1, 12:45 PM - 1:30 PM,
Moscone West - 3018

Don’t miss this panel session featuring IT executives from Lend Lease, Australia, National Academy of Sciences, US and National Express Corporation, US, discussing the business imperatives, experiences, success metrics and best practices for automating financial processes like invoice processing and accounts payables in Oracle Applications including E-Business Suite and PeopleSoft. Compare and contrast their implementation strategies, the business discussions preceding the deployment, the role of IT vs. line of business (LoB) and figure out the nuances of leveraging technology to extend and automate processes for and across Oracle E-Business Suite and PeopleSoft.

Learn firsthand how to architect an implementation strategy integrating intelligent document capture and enhanced imaging tools provided by Oracle WebCenter and the orchestration capabilities provided by Oracle Business Process Management (BPM) Suite and Oracle SOA Suite.

[CON7918] Exalogic Customer panel: Customer Innovations on Oracle Engineered Systems

Wednesday, Oct 1, 11:30 AM - 12:15 PM - Moscone South - 304

This interactive customer panel session features three customers discussing the business drivers for their adoption of Oracle Exalogic (in physical and virtual environments), their progress so far, and anticipated benefits. You will learn about

  • The most common use cases for Oracle Exalogic, based on actual completed deals
  • Frequently encountered business problems that lead to Oracle Exalogic opportunities
  • Real-life Oracle Exalogic objection handling
  • What has worked for other customers
  • Sales cycle progression from prospect to closed business

Hear from 7-Eleven who would talk about their Digital Guest Experience solution includes implementation of real-time Enterprise Services Layer (“ESL”), CRM, Loyalty and Voice of the Customer programs producing valuable guest insights. This enables cross channel and cross brand commerce via mobile and connected networks creating a digital marketing network. Solution includes Enterprise Manager managing the Oracle SOA Suite, Oracle WebLogic, Oracle Exalogic and Oracle Exadata.

Ross Stores would share their challenges around business agility in bringing up new platforms and systems that they solve by deploying a large stack of Oracle middleware and applications on Oracle Exalogic and Oracle Exadata.

Lastly Sherwin Williams solution using Oracle Exalogic, Oracle Exadata, Oracle Exalytics and Fusion Middleware to run a large private Cloud for business applications including applications based on Fusion Middleware technologies to provide optimized performance, stability and scalability.

Thursday Sep 18, 2014

Inside the OOW Session CON7646: Simpilify SaaS-On-Premises Integration

By: Srikant Subramaniam, Director, Product Management, Oracle

CON7646: Simplify SaaS and On-Premises Integration by Using Oracle Fusion Middleware

Monday, Sep 29, 10:15 AM - 11:00 AM - Moscone West – 3018

Integration involves the exchange of information between systems to achieve a specific business objective such as synchronization of customer account data for fulfilling orders. The location of an application and its data, whether in the data center or under the auspices of a cloud provider, does not change this basic business need.

With the increasing popularity of Software as a Service (SaaS), many organizations are having to deal with newer cloud-based applications, in addition to their existing on-premise systems. Without proper planning, integrating these two sets of applications can often end up with an “accidental cloud architecture” characterized by point-to-point connections from the on-premise systems to their cloud counterparts, completely bypassing any well-established integration architecture principles. These custom interfaces result in brittle connections that are difficult to upgrade when endpoints change.

Attend this session to see how Oracle Fusion Middleware provides a single set of integration tools to handle all of these integration scenarios, with direct and interchangeable connections to cloud and on-premise systems. Learn how the new Cloud Adapters in SOA Suite 12c simplify the task of developing and managing connectivity and enable you to focus on building the business logic for the integration processes.

In addition, see how all these concepts come together via an actual customer example -- where we will discuss how Ricoh Americas used Oracle SOA Suite as the framework for their SaaS and on-premise integration to minimize complexity and bring new efficiencies to their business.

For more information on other Oracle AppAdvantage sessions at Open World 2014, refer to Focus on AppAdvantage.

Inside the OOW Session CON8363: Enabling Multi-Channel Service Delivery

By: Harish Gaur, Director, Oracle Fusion Middleware

According to Forrester, U.S. mobile phone and tablet commerce is expected to reach $293 billion by 2018, up from $114 billion in 2014. No wonder, mobile enablement of ERP, CRM, SCM and multitude of enterprise apps is a high priority for every IT organization. Its imperative organizations don’t create a fragmentation of enterprise architecture (and underlying data & processes) while doing so.

To ensure a consistent architecture across multiple channels (mobile, tablet, desktop, smart sensors), Multi-Channel Service delivery could be a key strategy - a strategy that could eventually lead to better customer experience & reduced operational costs.

Oracle Application customers rely on Oracle Fusion Middleware platform for extending their applications. We are now starting to see Oracle Fusion Middleware being leveraged by e-Business Suite, PeopleSoft, JD Edwards, Siebel, RightNow, customers to realize the vision of multi-channel service delivery.

Figure 1: Fusion Middleware is the foundation for multi-channel service delivery

As customers embark on their respective mobile strategy, enterprise architecture should be able to address the following requirements

  • How do you offer consistent customer self-service to customers/partners/employees across mobile, tablet, desktop?
  • Can you enable unified architecture to ensure developers are not duplicating business logic for different channels?
  • What is your strategy to ensure channel interactions are secured through a common identity management infrastructure?
  • Do you have centralized set of APIs across different channels to integrate with backend applications and processes?

To learn answers to these questions, please check out OpenWorld session “Bridging Mobile and Desktop: Enabling Multichannel Access to Oracle Applications” on Tuesday Sept 30th 10:45AM. You will see live demonstration of multi-channel self-service scenario across two enterprise applications (JD Edwards Enterprise One and RightNow Service Cloud) and the underlying architecture supporting it. We are also planning to invite a customer to share their journey of multi-channel service delivery.

Click here for more details

Bridging Mobile and Desktop: Enabling Multichannel Access to Oracle Applications [CON8363]

Tuesday, Sep 30, 10:45 AM - 11:30 AM - Moscone West - 3018


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